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What is SEO or Search Engine Optimization?

by Jamichael Mitchell @ TruRank Marketing

Regardless of industry, every business can benefit from search engine optimization services. As SEO statistics show, customers spend a lot of time searching for products and services on search engines. If customers aren’t finding your business on Google, they’re definitely finding your competitors. In addition, the longer you wait to join the race for first-page

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2017 Marketing Tips Search Engine Marketing Submission Tips To Use Now

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

2017 Marketing Tips Search Engine Marketing Submission Tips To Use Now Know this content marketing isn’t just a means to increase serp rankings. Posted on february 2, 2017 by vee popat bing, like google, makes good use of any optimization you implement in your metadata. Top 15 search engine optimization techniques submission tips 2 the […]

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Effective but powerful as well

by Shana @ First Page Advantage – Search Engine Marketing

Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat. Temporibus autem quibusdam et aut officiis Lorem ipsum dolor sit amet, consectetur adipisicing elit, […]

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Google AdWords, SEO & Retargeting – THE TRIFECTA!

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

I put together a new video explaining how for many small businesses trying to figure out where to start, but not able to affording paying for 3 different services that can get pricey, I developed a special blend of all 3 together that gives a small business everything essential to get going.  What’s special about this is not the 3 services in and of themselves, although they’re all great, but rather it’s that I’m able to affordably price a combination of the three as a blended service.  This is not what most companies do, although I won’t be surprised to see others soon following suit.  My goal is to give new small businesses a way to get going with online marketing in a way they can afford.

Google AdWords starts bringing in new leads immediately
SEO & content marketing helps the business take control over their digital presence and be deliberate in how they grow their brand
Retargeting helps you be sure that the leads you may have spent money to get with AdWords aren’t lost, but rather you can continue to market to them over again!

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How to Prepare Your Website for Mobile First SEO

by Kenny Doucette @ Sprout Media Lab

The post How to Prepare Your Website for Mobile First SEO appeared first on Sprout Media Lab.

Why Use a Favicon on Your Website?

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

Most people who use the Internet regularly are probably accustomed to seeing favicons, but chances are your average Internet user doesn’t know too much about them, other than where they’ve noticed them – if they have noticed them. So before I go into why favicons are used and how to make them, here’s a brief Continue Reading »

Rebekah Werner Joins Lineberry Marketing

by Jeff Lineberry @ Lineberry Marketing

Lineberry Marketing is excited to announce the addition of Raleigh native, Rebekah Werner to the team. Certified in Google Adwords, Rebekah assists clients in gaining more exposure and leads online through the Google Adwords Advertising Program and also assists with Search Engine Optimization and other Digital Marketing campaigns. Rebekah is a graduate of the School … Continue reading Rebekah Werner Joins Lineberry Marketing

Bad SEO Can Kill You

by Tony Chester @ OnWired

Have your organic rankings dropped over the last couple of years? Are you seeing less website traffic at your virtual doorstep than ever before? You may have been exposed to...

The post Bad SEO Can Kill You appeared first on OnWired.

Affordable Raleigh SEO Services » Chase Marketing Solutions

Affordable Raleigh SEO Services » Chase Marketing Solutions


Chase Marketing Solutions

Looking for an affordable raleigh seo services company, then Chase Marketing Solutions is your answer. Contact us today at 919-825-1339 for higher rankings

Creating a Google My Business Page

by admin @ SEO Drop

Is A Google My Business Page Important? Is a Google my business page important? Do you want to Know how Creating a Google My Business Page will effect your business? This may be a question you have been asking yourself. It is very important. Nowadays people will search for service providers online. Potential customers will […]

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Expanding Your Reach: Digital Marketing Strategies For A National Audience

by Brad Christian @

You’re doing very well with your small brick and mortar store in your hometown and want to grow. Where do you go now? Online, of course! You create a beautiful website with all the bells and whistles to showcase and…

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26 Free Keyword Research/Suggestion Tools

by Jamichael Mitchell @ TruRank Marketing

Fortunately, there isn’t a shortage of quality keyword research or suggestion tools. With prices reaching astronaut status for “premium” tools, free keyword research/suggestion tools have been able to provide quality keyword information.

The post 26 Free Keyword Research/Suggestion Tools appeared first on TruRank Marketing.

SEO Moz

by bill @ Boston SEO Services

Learn about SEO by SEOmoz This is a great video from SEOmoz CEO Rand Fishkin explaing SEO.
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The post SEO Moz appeared first on Boston SEO Services.

[Transcript] Q&A with Kevin Sweeney on Experiential Marketing

by admin @ 1SEO.com Digital Agency | www.1seo.com

Marketing Matters, Episode 16 Q&A with Kevin Sweeney, Vice President of Sales and Marketing at Lynch Exhibits To start, please tell us a little about your background? With my background in experiential marketing and brand — tying the two together — and understanding that everything speaks and every touch point the customer has, makes a

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Have a Tire? Sledge Hammer? Give These 4 Workouts a Try

by Mike Winkler @ 1SEO.com Digital Agency | www.1seo.com

Even if you’re tight on cash, you can still get a great workout using some of the things you already have lying around at home. If you happen to have a giant tire or sledge hammer, you’re in luck!  Here are four workouts that you can try:    Workout #1 1. Lay the tire flat

The post Have a Tire? Sledge Hammer? Give These 4 Workouts a Try appeared first on 1SEO.com Digital Agency | www.1seo.com.

Raleigh Search Engine Optimization -  Raleigh SEO  | Outside Raleigh

Raleigh Search Engine Optimization - Raleigh SEO | Outside Raleigh


Outside Raleigh Marketing

Get the best in Raleigh SEO services. Know where you want YOUR site to be? Outside Raleigh Search Engine Optimization - let us GET you there!

9 Best Reasons To Invest In SEO In 2018

by Premier SEO Ninjas @ #1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

If you have an online business, chances are you have heard of SEO and everything that is associated with it. One thing you’ll hear is that search engine optimization is no longer needed to help your company succeed. This is of course absolutely false. This rumor may have led to your decision to hold off [...]

Raleigh SEO Company - ClickCulture

Raleigh SEO Company - ClickCulture


ClickCulture

A Raleigh SEO Company, ClickCulture is the Triangle area's leading provider of results-driven search engine optimization.

Happy Thanksgiving 2016

by Jeff Lineberry @ Lineberry Marketing

Happy Thanksgiving! We are so grateful for another successful year during which we continued to expand our team and talent to provide innovative marketing and design solutions for our clients. Our company has grown this year including hiring a new employee, implementing internal systems that make our websites more safe & secure and pursuing several … Continue reading Happy Thanksgiving 2016

The Guide To Website Taxonomy For Users and SEO

by linchpinseo @ Linchpin SEO ///

What is a website taxonomy? Taxonomy creation is the process of creating a classification system for a website. One of the most notable examples of a taxonomy is the species classification system. There are many ways of implementing a taxonomic system on your website that will provide a better user experience and help your search engine […]

Marketing Your Local Business In Search Results

by Logan Mosby @

Your small business is your baby, that you’ve nurtured and help grow for years and years. But as your baby has grown, so has the environment in which it has been raised. As a small business owner, it is imperative…

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SEO Tips for Google in 2016

by odomisan @ Premier SEO Agency

Top 5 Website Design Principles to Know

by Amistad Pros @ Amistad Pros

It’s 2017 — if your company doesn’t have a website, your competitors are leaving you in the dust. But having a company website is one thing. You also need a design that attracts and converts. Form has to meet function when designing a website.Your website has to make a customer feel great. But it also […]

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SEO SEM

by bill @ Boston SEO Services

What Is SEO and What Is SEM - Difference Between SEO and SEM http://nycseoexpert.net There is usually some confusing between Internet Marketing, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), where people have a hard time seeing the connection. Internet marketing includes all aspects of SEO, where SEO is actually the foundation of SEM.
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Build your own website

by Shana @ First Page Advantage – Search Engine Marketing

This theme has been built based on open source administration system WordPress and AIT framework, which contain AIT page builder with elements – custom post types and plugins options. The theme admin section is divided into 4 fully customizable parts: Theme options, Default layout, Page Builder, Import / Export. Elements are available below Theme Admin […]

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What is PPC? An Introduction to Pay Per Click Marketing

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

What is PPC? An Introduction to Pay Per Click Marketing http://www.koozai.com – In this video guide, Samantha Noble provides an introduction to PPC, including how it works, how to save money using it and the different methods of tracking success. Don’t forget to Subscribe to our channel to receive a new Digital Marketing video each […]

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Colleges & Universities in Raleigh: Web Design Gallery

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

I thought it would be interesting to look at the websites for the Raleigh-area colleges and universities and see how their website designs stacked up against each other. Below are some of the websites of colleges and universities in Raleigh. These made my list because of their unique website designs, their use of large photos on the websites, and their overall web design creativity.

Keyword Research Tips That Get Results

by Paul Leary @ ARE YOU ON PAGE 1 ?

  We all know that content is king, so do you know how and where to start. Most of us cringe when thinking out a plan for our landing pages and blog content (yes it is a daunting task), So what I do is take it step-by-step, Trust me it’s easier than you think. Ok the first thing we are going to do is find the right Keywords. By using basic research and our common sense we are going to find the perfect keywords to make our content pop!   Let’s Start by Looking Inside Google itself The foundation of

18 Digital Marketing Stats Every Lawyer Needs to Know

by Pat McKay @ 1SEO.com Digital Agency | www.1seo.com

What can digital marketing do for your law firm? These 18 statistics show you how you can attract more clients by improving your legal marketing efforts. You just might find that what they prove most is that digital marketing will help you break away from the pack and, in turn, become the go-to law firm for your

The post 18 Digital Marketing Stats Every Lawyer Needs to Know appeared first on 1SEO.com Digital Agency | www.1seo.com.

SEO Quake

by bill @ Boston SEO Services

How To Use SEO Quake (YouTube) How To Use SEO Quake (YouTube) Here is a short video on the SEO tool- SEO Quake
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Raleigh SEO Marketing Agency

Raleigh SEO Marketing Agency


Raleigh SEO Marketing Agency

We specialize in getting business websites, videos, Facebook pages and more ranked on the 1st page of Google. Call Raleigh SEO! (919) 263-5747

Get more business with internet marketing company New York!

by admin @ JML Web Design

Today, one of the best ways to reach your targeted audience is through the internet. To have an advantage over your competitors online, you need to have a good internet marketing plan. State-wide links are simply links which appear on every one of your site’s pages. These links are found at the bottom of the … Continue reading Get more business with internet marketing company New York!

How Will Google Voice Search Affect SEO?

by Amistad Pros @ Amistad Pros

The response used to be ‘look it up’ if there was a question that needed to be answered with authority and accuracy. Now, that response has changed to ‘Google it’! Today, we look to robots like Siri, Alexa, and Google Assistant to answer our burning questions. These automated associates provide you immediate answers. But what does […]

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SEO Services Charlotte

by admin @ Black Bear SEO

SEO Services Charlotte Black Bear SEO strives to be the best supplier of SEO Services Charlotte. If you have been in business for an extended period of time you’ll remember placing ads in the newspaper of yellow pages. Now, you’ll know that both of those are fairly useless when it comes to gaining leads for your […]

The post SEO Services Charlotte appeared first on Black Bear SEO.

What is on page seo

by bill @ Boston SEO Services

Off Page SEO Optimization Techniques Learn how to use SEO Tools such as SEnukeX and Ultimate Demon effectively to automate your off page SEO and boost your rankings in Google.
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Achieve Multiple Marketing Goals With The Best and Most Effective Video Marketing

by Premier SEO Ninjas @ #1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

In today’s high definition and on-demand world, it has become almost inevitable for a business to utilize video marketing services. Do you know a professionally produced video can boost the chances of converting a ‘view’ into a ‘customer? Yes, video marketing is vital in today’s world because it can help you to achieve multiple marketing [...]

Authority Solutions Receives 2016 Houston Award

by Mitchell From @ America's Best SEO Services Company | Local Real Estate SEO Experts

Houston Award Program Honors the Achievement HOUSTON September 15, 2016 — Authority Solutions has been selected for the 2016 Houston Award in the Internet Consultants category by the Houston Award Program. Each year, the Houston Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These […]

Raleigh SEO Marketing

by Eli @ level1raleighseo

As you might already know we do marketing for the raleigh area, with that being said we specialize in construction businesses however we work with any business low or small. So you might be wondering if were worth your time and investment. I can say that most of the time we have always satisfied our […]

The post Raleigh SEO Marketing appeared first on level1raleighseo.

Website Development Decisions: Single Sign-on Registration

by Pete Peranzo @ Imaginovation

Signing up for a service via your website is the first step a customer takes to truly engage with your company. No matter what you’re offering, that sign on point is a tremendous point of decision. That’s why it’s important that you get it right. Not long ago, users had to create a login for … Continue reading Website Development Decisions: Single Sign-on Registration

The post Website Development Decisions: Single Sign-on Registration appeared first on Imaginovation.

Search Engine Optimization - SEO | Textivia, Inc. - Raleigh, NC

Search Engine Optimization - SEO | Textivia, Inc. - Raleigh, NC


Textivia, Inc.

Textivia, Inc. of Raleigh, NC provides premier organic search engine optimization (SEO) services to clients in a vast array of industries nationwide.

Video SEO tips

by bill @ Boston SEO Services

SEO for startups in under 10 minutes Maile Ohye from Google advises your startup as if she had only 10 minutes as your SEO consultant.
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The post Video SEO tips appeared first on Boston SEO Services.

Instagram Marketing

by Premier SEO Ninjas @ #1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

Premier SEO Ninjas is not only very adept at helping you land high on organic search listings, but it is also very proficient in helping you grow your Instagram followers and maintain your brand’s image, credibility, and trustworthiness for many decades to come. In case you haven’t noticed, two of the most powerful search engines [...]

“Scratching” Our Future Leaders – Tweens & Technology Camp

by Derrick Thompson @ T&T Creative Group

“Scratching” Our Future Leaders Tweens & Technology Camp Kicks Off August 8, 2016 August 4, 2016, Raleigh, NC– T&T Creative Group presents its first annual one-week technology education camp, Tweens & Technology, held at St. Andrews United Methodist Church beginning August 8, 2016.  The camp is specifically designed for students entering the 4th and 5th grades […]

The post “Scratching” Our Future Leaders – Tweens & Technology Camp appeared first on T&T Creative Group.

Secure Web Design Considerations Raleigh NC

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

[Raleigh NC] I’d like to talk about the security of your website, how this pertains to your choice of a web design provider and host, and why, as a North Carolina business owner, you should care. It may surprise you to hear me say that the security of your website is not about your website, plugins, firewalls, or any of that stuff. Rather, the security of your website is primarily about risk management, which is to say, making a deliberate and informed decision about the level of legal and financial risk you are willing to assume as a business owner. If you ignore security, you could not only find yourself put out of business by a casual hacker with nothing better to do, but also potentially landing in prison and facing financial penalties for failing to take due care. This isn’t just a concern for banks or companies on Wall Street. It’s a considerable concern for the local shop serving their customers day in and day out, as I’ll explain.
Hacking Facts

Over 50,000 WordPress websites were hacked in July 2014 through just a single vulnerability (Source: PC World)
Over 800,000 banking credentials were stolen using hacked WordPress sites in October 2014 (Source: Data Breach Today)
Almost 2 out of every 3 companies that experience a data breach are forced out of business within 6 months (Source: Symantec/NCSA)
Let me repeat that: two out of every three businesses that have a data breach will go out of business.

Despite what you friends or family may have told you in the past, they are, in fact, out to get you — and most of them really don’t care about the affect it has on you or anyone else. In fact, sometimes that’s quite their point. Motives are so varied that it’s hard to generalize, but they may include financial gain, hactivism, politics, political or industrial espionage, elimination of a competitor, or maybe even just general meanness. And what only takes them 5 minutes could cost you your entire business.
Choosing who to listen to can be a challenge of its own.  There are certainly plenty of web designers and Internet experts out there. There are also a lot of people who capitalize on fear, unfortunately, so it can be difficult to know who to listen to. So, today, I have nothing to sell you. I just want to explain why you need to take this subject seriously, and share some thoughts about what you can do about it. Security has always been part of how I approach solution design, because no implementation is complete without appropriate security controls – without them, you’re just begging for trouble. On the best day, you do everything right and only succeed in reducing the chances of getting hacked. Without at least some effort put on security, though, it’s like leaving all your money laying on the sidewalk next to a busy highway. It’s only a matter of time until someone takes it. What you need to know is that unless you have made specific provisions for the security of your website, you’re probably receiving a lot less protection than you think, and the potential impact of getting hacked is likely worse than you’d imagine.
If you’ve never thought much about the security of your website or discussed it with whoever maintains it for you, you need to be worried. The real problem isn’t just getting hacked and the lost revenue you experience until it’s fixed. If you have a good maintenance contract, your provider will be able to restore a backup for you. The bigger problem is that you can get blacklisted by all the major search providers and email servers, turning your once-great website into a thing of yesteryear, and just restoring your website won’t get you off the blacklist. Then there’s the whole public relations aspect, and loss of customer faith in you. Once those news stories are out there, you may have to spend a lot more on damage control and restore credibility. Getting hacked can destroy your business, as you find that not only can no one find your website in searches, but your emails start getting rejected when you try to send someone an email. This can be unrecoverable. And depending on the exact situation and what happened, you could find yourself guilty of criminal charges, face financial damages, and wind up in prison – all for something that a little basic security might have prevented. It may not be fair, but it unfortunately happens. Hopefully it’s now clear why I said earlier that website security is about legal and financial risk.
Key Things to Know

No security is ever guaranteed or absolute. There’s no such thing as an impenetrable website or information system. Neither myself nor anyone else can truly guarantee that you will never get hacked. A determined hacker will eventually find a way in – period. There is no getting around this. That’s just how it is. All we can do is make it harder, improve your odds, and increase your chances of recovering from it gracefully.
Whether you know it or not, you have associated legal and financial risk. The only question is whether you understand that risk and have made informed decisions about it. Ideally, you would spend as much money as needed to create a nearly-impenetrable security barrier. I’m sure we all would if we had the money. The reality is that most people can’t afford ultimate security, so security becomes an exercise in deciding what level of legal and financial risk you are willing to assume.
Security is built in layers. Your job is to first and foremost stay off the radar of hackers looking for easy prey, so you don’t show up like a juicy target just begging to be hacked. Second, in the event that someone of ill-intent stumbles across you while looking for easy pickings, you want it to appear that you’re more trouble than you’re worth. In other words, ideally an evil-doer seeking random targets would look at your web site’s security and pass you by in favor of easier prey. These first two aspects provide some level of security all on their own, but unfortunately they don’t actually stop anyone from breaking in. That’s why you also need defensive measures to help keep them out if they try to break in. No security is ever bullet-proof, but there are things that can make it harder.
Many hosting providers provide some minor level of security, but it’s important to understand that this security is sometimes more about protecting them – not you. I need to explain what I mean by that. Hosting providers will usually operate firewall and intrusion prevention systems – but some are more active about this than others. What some of them will do is disable your website completely if they see suspicious activity. However what usually happens is they just take your site down and don’t tell you, because their main goal is to keep their servers from getting blacklisted. In other words, they may well take your website down in order to protect themselves. (It’s probably better than your website being used to carry out additional attacks, though.) Unfortunately they don’t usually tell about this – you find out later the hard way that your website is offline, and have to figure out how to restore it back to operation and figure out if you’ve been blacklisted. Conversely, there are some hosting providers who are very proactive on security and really go the extra mile for their customers – they are not all created equal, as my story below will illustrate.
Most web design contracts that I’ve seen don’t address this subject at all.

The Alarming Truth
Now it’s time for a true story. In recently working with a Raleigh-area client, I set about making some improvements to their .htaccess file – industry standard security measures widely regarded as a proper standard of care – but the hosting provider felt it was too much load on their servers, so they disabled all of the security measures – all of them – without even asking! They just turned it all off, leaving the client much more vulnerable to attack. I run these exact same protections on other providers without a problem, but apparently this particular provider felt that industry-standard security was too much work for their server. 
Consider This…
A data breach can cost you your business, jail time, and financial penalties, so I hope you’ll agree that it’s worth taking seriously. Since my primary focus on this article has to do with web design and hosting, here are a few takeaways for you:

Realize that ‘they’ are actively looking for targets just like you at this very moment, with tens of thousands of websites getting hacked every single month.
Talk to an attorney that deals with these issues and take legal measures to protect yourself. Read the fine print on any existing contracts.
Discuss options for cyber insurance with your insurance carrier – something many businesses are not even aware is available.
Discuss protective measures with your information technology providers. If you’re in the same boat as most people, you’re probably going to find that nobody is promising to protect your data unless you explicitly contracted with a provider to do just that. That’s not any sort of trickery or deception; it’s just that they typically have not built the additional associated cost into the rate you’re paying for basic services. Often, additional services are available to you.
Monitoring and security are not the same thing. Monitoring is helpful, but quite often the services offered by hosting providers don’t tell you that you have a problem until your website is already hacked. It’s good to know so that you can respond and hopefully contain the situation before too much damage is done, but preventing it would be a lot more helpful – wouldn’t you agree?
Don’t store customer information, confidential or business proprietary information, Personally Identifiable Information (PII), or Payment Card Information (PCI) in your website or online databases without proper security controls.
Have a plan to both provide for information security, and for how you will react in the event of a breach – and store a copy of this plan offline somewhere.
Implement strong information security throughout your business as a whole in order to protect all information assets. It only takes one weak link.
Once you understand the cost of any additional legal measures, insurance, and information technology infrastructure improvements to reduce your exposure level, you can make informed choices about the level of risk you are willing to assume for your business.

WordPress Security Tips
I serve B2B and B2C companies throughout North Carolina, so I have a good view into the reality of what’s happening. With WordPress being a very common choice among small businesses due to its power and flexibility, many companies hire someone to implement a WordPress website for them without ever discussing security. Simple HTML sites are a lot less vulnerable, but lack flexibility. When it comes to any sort of CMS such as WordPress, you need to make sure that security is addressed. What I’ll say is that most of the existing websites I’ve worked on for customers had little or no security – not even basic best practices – so I know from what I’ve seen with my own eyes that most web designers are not addressing security, and most customers don’t realize they should ask.
Here are just a few very basic tips for a small business owner to use a guideline in talking to your web designer:

What is the hosting provider’s track record on actual support when you need it
Use .htaccess to lock things down
Harden WordPress itself
Use non-standard usernames, with complex unique passwords
Have a process to keep all software and plugins updated
Delete, not just disable, any un-used plugins
Use only mainstream, well-known plugins from vendors that provide prompt corrective action
Ideally your relationship with your web designer will be one of partnership. Find out what they can do to reduce your risk profile, discourage hackers, and help you recover in the event it happens.
As a business owner, accept that you ‘own’ information security – service providers may carry out your wishes, but at the end of the day it’s always going to still be your responsibility in the eyes of the law, so consider that in your selection of a web design provider.

Those are just the very basics; there’s a whole lot more you can do, which I hinted at throughout this article. For the sake of my clients, my lips have to remain sealed about any sort of details.
Thanks for reading; I hope you have a great 2016! Be safe.
P.S. In the time it took you to read this, 7 more websites just got hacked. What are you going to do to keep from being one of them?
About the Author
As a web designer in Raleigh, Brian provides information technology solutions and consulting services to customers, including website design and hosting. He has over 20 years of experience in providing for the security of IT systems of both governmental agencies and private sector firms, with formal training and over 7 years as an industry-certified hacking expert.
DISCLAIMER: Subject to terms as posted at https://dunntek.com and shall be considered as part of the DunnTek website for the purposes of such terms. If no such terms are posted or available, or if you do not agree with them in their entirety, then you should delete any and all copies of this document immediately. No warranty or guarantee of any kind is made or implied. Information may not be current or accurate. Author not responsible for any action that you may or may not take. This is a high level document intended to introduce some issues and ideas at a very high level only. While some actionable ideas are presented, they are listed only for purpose of facilitating a conversation between you and a properly qualified information security professional, not to suggest that you take any particular action or that any particular action will be appropriate or sufficient for your information security needs. Nothing herein constitutes professional advice.  This document does not serve as a guide to achieving any particular level of security or achieving any level of regulatory compliance.  In other words, there’s a whole lot more to security than I can tell you in a short document like this, so get professional help. 
RESOURCES:
Payment Card Industry Data Security Standards (PCI)
Health Information Privacy (HIPAA)
Personally Identifiable Information (PII) – NIST Guide

The post Secure Web Design Considerations Raleigh NC appeared first on DunnTek | Raleigh SEO, Internet Marketing & Web Design.

The Death of Google Plus?

by Eric Erickson @ Outside Raleigh

G+ – Changes coming – Oh Good! Seriously, sometimes I get SO disgusted with Google pretty much forcing everyone down their path – and then completely changing path, not finishing the path, or otherwise making all your efforts learning their “vision” completely wasted. I do have to admit, G+ has never been my favorite thing to deal with. It was almost implemented like when Microsoft brought their not ready for primetime web browser, Internet Explorer, to the party with Netscape so many years ago. It wasn’t that it was bad, just so many issues, so much incompatibility, the quirks…  No, actually it WAS bad. But that’s another story.  You just can’t muscle into the room, declare you’re here, and then… Read the rest

Why is Web Design Boston So Important?

by Stephen Cassen @ JML Web Design

With the emergence of search engine optimization, a lot of website owners are overly concerned with preparing and uploading articles that are filled with keywords relevant to the nature of their business. However, some of them over look the importance of having a good website design. These days anyone can build a website, but not … Continue reading Why is Web Design Boston So Important?

Writing Ideas for SEO

by Noah @ Look to the Right

Many people make the mistake of thinking that good search engine optimization (SEO) is all about putting the right keywords in the right places, and, while […]

Dental SEO: How to Optimize Your Dental Practice’s Website For Search Engines

by Jamichael Mitchell @ TruRank Marketing

If you’re a dentist and you’re looking to increase sales for your practice, SEO is the way to go. Here's how to optimize your website for Google.

The post Dental SEO: How to Optimize Your Dental Practice’s Website For Search Engines appeared first on TruRank Marketing.

Google Places Setup

by bill @ Boston SEO Services

insights and google places setup Case study insights and google places setup Case study
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Dominating Local SEO

by Eric Erickson @ Outside Raleigh

Do you have a business you want to take to even greater heights? Then investing in local SEO is critical. Inn order for your business to grow, you need to make sure to reach as many potential consumers as possible. Businesses, most importantly startups, must start by marketing locally before entering the national or international market. Local SEO is not very expensive, and small business can easily take advantage of it. Hire an expert You should employ a professional to get it done for you to get outstanding outcomes. When selecting the schemes to apply, effective Search Engine Optimization needs research and proper assessing. Professionals understand the best way to move about these procedures so as to reach an excellent… Read the rest

4 Dumb Blogging Goals Most New Bloggers Set – And What To Do Instead

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

This is a guest post by Greg Digneo. You’re exhausted. You were so excited to start your blog. But now, a few months in, you’re floundering. Day after day you obsess over driving traffic to your blog. You’re a great writer… And your ideas need to be heard. But all of your blood, sweat, and […]

The post 4 Dumb Blogging Goals Most New Bloggers Set – And What To Do Instead appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

Enhance visibility with Long Island SEO services!

by Stephen Cassen @ JML Web Design

Undoubtedly, the World Wide Web is flooded with articles and blogs which question the future of SEO. But SEO is a significant factor that helps you get targeted traffic to a website or web page. In marketing terms, only those products and services are considered successful that people have access to. So if you are … Continue reading Enhance visibility with Long Island SEO services!

Why a PPC Campaign Might Be Your Best SEO Move

by Snap Agency @ Snap Agency

It can be easy for even the most experienced digital marketers to get caught up in a single tactic. We can lose our creativity and then become worried when that...

Website Critique, Analysis, and Reviews

by Tony Chester @ OnWired

Website Analysis, Meetup, and OnWired — it’s like strawberries, whip cream, and brown sugar. If you’re local to the Raleigh/Durham area, have a website, and want to have it analyzed for any of the following: marketing prowess conversion ability SEO brand consistency customer perspectives and so on and so forth You need to reserve your FREE space on the big screen to have your website critiqued by folks who’ve been creating websites and digital marketing campaigns for quite some time now — you could call it years. The Why Do you have a lot of visitors but they’re all leaving in a hurry — you need your site reviewed. Is your content to kill for but nobody is coming by to see it — you need your site analyzed. Has your inside web team produced a site that’s almost done BUT you want some additional industry eyes looking at it? No problemo — we can give you our feedback to take back to the lair. We won’t go to deep into the woods — this will be more of an overview followed with some tips and ideas for you to take or leave 😉 A Brief Intro from Meetup Website Critiques and Analysis For Those Who Are Curious Are you curious how your website is perceived by your visitors? Does your website convert traffic into clients? Interested in improving your Google rank? If you answered yes to any of the above, then it’s time you hightailed it down to our next ‘website analysis’ and have yours as part of the mix. We will be looking at your website for the following: Overall brand / look and feel — is it consistent and strong. Are you lacking anywhere on the image side. Ease of Use — how easily can I navigate and find what I’m looking for. Once I find it, how easy is it to make a desired action. SEO — how do you rank and ways to improve those rankings. We’ll cover tools and resources for DIY. Marketing — Are you marketing in the right places and is your site converting visitors properly. Mobile — How does your site look on mobile devices and suggestions to improve that experience. For more details and to register — mosey on over to meetup.com At the time of this writing, the next website analysis will happen on March 16th. Website Analysis, Meetup, and OnWired — it’s like strawberries, whip cream, and brown sugar. If you’re local to the Raleigh/Durham area, have a website, and want to have it analyzed for any of the following: marketing prowess conversion ability SEO brand consistency customer perspectives and so on and so forth You need to reserve your FREE space on the big screen to have your website critiqued by folks who’ve been creating websites and digital marketing campaigns for quite some time now — you could call it years. The Why Do you have a lot of visitors but they’re all leaving in a hurry — you need your site reviewed. Is your content to […]

The post Website Critique, Analysis, and Reviews appeared first on OnWired.

3 Signs Your SEO Sucks

by Dani Sheller @ OnWired

Small business owners are the wizards of DIY work.  Need to fix a copy machine?  Nobody owns copy machines anymore; throw it out the window and go to Kinkos.  That was a bad example, but as a small business owner, you know you’re frugal when it comes to certain everyday items you need completed.  That has somehow extended to Do-It-Yourself SEO. Your first mistake is thinking you know anything about Search Engine Optimization; you don’t, and it’s hard.  As someone who tried to do the “DIY” SEO before understanding the complexities and the underlying analytics that go along with it, I can assure you it’s not for the faint of heart. With that said, many business owners believe “SEO Specialists” are snake-oil touting scam artists.  We don’t disagree, and some of them are.  But, a majority of the companies who offer SEO services have trained specialists, not the ones using a Do-It-Yourself SEO method you’ve already attempted – and failed at.   Like with anything you spend your money on, do your research and interview a few companies before choosing one. So, here’s three ways you can figure out if your SEO is working for or against you:  Your SEO is outdated.   When you decided to optimize your website, you were on a coffee-fueled excursion to first-page land and nothing could stop you.  You worked to generate keywords that were industry specific and ranked high on organic searches.  After arbitrarily sprinkling in keywords on different pages throughout your site, you called it a “win” and never checked up on it again. Search Engine Optimization is a shape-shifting beast that is constantly changing to keep up with consumers’ searches.  It is a full time job that requires a multitude of considerations.  Outfitting your pages with different keywords instead of having pages with the same keywords (ultimately pitting your site’s pages against each other instead of your competitors) is important. You also have to ensure the keywords you’re using are industry specific and ones that consumers are using.  Instead of writing solely for Search Engines, make sure you’ve taken into consideration that you’re also writing for everyday people looking for your products or services.  Your Metrics Aren’t Up to Speed. Ensuring you have a good metrics and analytics tracking in place (we’d recommend Google Analytics) is just as essential as having good SEO.   If you notice low average time on your site, high bounce rates, or folks only visiting one page on your site, it’s likely that your SEO strategy isn’t working for you. You’re Expecting Overnight Results (And Not Seeing Them).  In a world where you can have millions of cat pictures in .3 seconds, instant gratification is at an all time high.  We get it, you’re impatient.  However, even the best SEO strategy isn’t going to garner you overnight results. Organic rankings are cultivated with a kickass strategy developed through research, understanding consumer behavior, a strong grasp of the search engine’s process, and metrics/analytics.  You can’t have one without the other, […]

The post 3 Signs Your SEO Sucks appeared first on OnWired.

5 Social Media Marketing Blunders

by Dani Sheller @ OnWired

In the world of Marketing, it’s often easy to tout oneself as a “Social Media Guru.”  You post a few cat videos, get over 50 likes then, boom.  You quickly find yourself posting for your friend’s homemade jewelry Facebook page.  It sounds simple, and it means extra time spent scrolling the news feed.  However, in actuality, Social Media Marketing is much more than post and go. In this article, we’ll talk about a few blunders many of us have made (and learned from) and how you can learn from our mistakes.    Social Media Marketing without a plan.  Many companies have experienced this and it’s likely you have, too.   It all starts with someone telling you social media is the way of the future (it is, by the way).  You hop on, start an account for your business page and fill it with great information and photos.  Your friends and loyal patrons want to support you, so they throw a like on your new page.  After the first couple weeks of your launch, you find you page is a wasteland of followers, confused as to why they followed you.  Your social media presence is now a failure. The Fix:  Before you even set up a Twitter, Facebook, or Instagram, have a brainstorming session.  Sit down and think about what message you want your followers and potential customers to grasp.  Are you looking for conversions, reach, engagement, or all of the above?  Creating a content calendar is also helpful and helps you track what posts you’ve seen success on.    Posting Irrelevant Links/Articles. As of now, robots haven’t taken over social media.  This means humans are still controlling the content and materials we see across the different platforms.  In turn, some posts are irrelevant to your followers.  We get it; you see a cute dog photo and you want everyone to enjoy it as you did. The Fix:  Ask yourself what value it adds to your followers prior to posting.  Outside of posting for holidays or special occasions, if it adds no relevant value and does not promote your business, don’t post it.  Ignoring Your Target Audience.  This is one of the most important pieces of a successful social media campaign.  You can post relevant content that is well thought out and planned, but if you don’t know your target market, it’s useless. The Fix: Do some research on your current or past customers and try to find trends. In Addition, checking out what your competitors are doing can be just as helpful.  Finally, trial and error is your friend.  Try establishing a small budget for “test” purposes and use It to target different demographics.  Analyze the results to find out which demographics were most responsive to your post.  Not Responding To Reviews.  Have you ever posted a review on social media and received a response from the business?  Feels pretty great, doesn’t it?  Now, think of the opposite:  Your customer posts a review (negative or positive) only to be met with no […]

The post 5 Social Media Marketing Blunders appeared first on OnWired.

Raleigh SEO

Raleigh SEO


#1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

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Responsive Design Must Go

by Tony Chester @ OnWired

Yes, VIRGINIA, there is a website killer. He exists in the form of mobile devices. I touched on this subject with ‘The Death of Web Design’ where I briefly mentioned that mobile devices are becoming the go-to device of choice. Today we are expanding on the fact that more and more people are simply using their phones more than their computers. The Myth About Mobile I was a victim as well. People are not starting on mobile devices and then moving to their desktop/laptop for further investigation. You see, I did a brief stint at a local marketing firm known as Netsertive. While there I was spouting this exact thing and continued to preach it to our clients until yesterday. Yesterday changed my mind. Yesterday I watched a BigThink video from Mollie Spilman on the subject of “The PC Is Dead — Smartphones Are the New Consumer Economy”. When it was over, I began researching the subject in more depth. Mollie says… We are in the age of mobile now and it’s only going to continue. I think this is the single biggest change to marketing that we’ve seen in a very long time and it all comes back to consumer behavior. … over 40 percent of all transactions digitally are on a smartphone. And that, like that statistic is really high because I think even now people have this myth that consumers are shopping and browsing on their phones and browsing on their tablets, but still buying on a tablet or a PC. That’s not what’s happening. It’s actually the reverse. Does This Mean Mobile First While Designing a Website The way people shop and our obsession with our mobile leashes has changed the face of marketing. We are already purchasing more and more from our phones than from our computers as the data shows. Does this mean mobile first? I don’t think so. The pattern that has been set and consumers are doing the ‘device shuffle’. You know, driving to work listening to Rush in the wee morning hours. He mentions a wall and you decide to Google “how many Mexicans would it take to build a wall across the border”. Bam, off to the first search result. You look up just in time to swerve around the 9 year olds exiting the school bus. Looking back at your screen, you notice an ad from Ace Hardware telling you they’ve got 15% off some Quikrete Portland Cement! You think to yourself… “how annoying that they give me ads based on what I’m reading, who would click those?!”… … So you’re on AceHardware.com now trying determine why this cement mix is named “Portland” in the first place. You’ve arrived at work and continue this fascinating research on your PC. The boss walks in and it’s the browser tab shuffle; better continue this research from home on the iPad. That my friends was the ‘device shuffle’. (Note: not to offend any Trump fans, but it seemed like a relevant topic 😉 ) Responsive Design […]

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SEO For Startups | Getting Traffic To Your New Website

by bill @ Boston SEO Services

SEO Guide For Your Startup Company I have been approached by many startups over the years to help them with their search presence and I find one common thread in all of these startups, they don’t have the funds for a full SEO marketing campaign. I usually will not recommend hiring an SEO for a
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Charlotte NC SEO

by admin @ Black Bear SEO

Charlotte NC SEO  Black Bear SEO has pledged to be the best supplier of Charlotte NC SEO. If your company has been in business for some time you may remember paying to have ads placed in the local phonebook or weekly flyer. Presently, you’ll realize that both of those are genuinely hopeless with regards to picking up leads […]

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Local Seo Services in Raleigh NC | Amistad Pros

Local Seo Services in Raleigh NC | Amistad Pros


Amistad Pros

Local SEO is every small business’s best friend. Amistad Pros offers local SEO services for small businesses in Raleigh. Contact us today for more details.

How I Make $12-$24,000 A Day With Email Marketing (Email Guide PT1)

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

How I Make -,000 A Day With Email Marketing (Email Guide PT1) Video 61 In The 100 Dayish Challenge Click To Subscribe for new daily business videos DAILY at 8am —=== https://goo.gl/tnfc02 === Alex Becker breaks down the core of all his businesses, email marketing

The post How I Make $12-$24,000 A Day With Email Marketing (Email Guide PT1) appeared first on Raleigh SEO Company | Digital Marketing & Web Design.

SEO Minneapolis

by Premier SEO Ninjas @ #1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

Digital Marketing Trends in 2014   Is your business Current to the Market? Stay on Top of the Digital Trends of 2014.

Meetup Recap: Social Selling Masterclass

by Tony Chester @ OnWired

As I’m becoming more active within the local Raleigh/Durham community, I thought it would be nice to share the benefits of local Meetups. This one in particular was sponsored by a friend of mine and marketing extraordinaire, Cole Watts. His Triangle Marketing Club provides very insightful data and entertaining speakers. Tonight for instance, we enjoyed the marketing and sales savvy of the talented Lindsey Boggs. From the event page: Join us in May as Lindsey Boggs, Social Selling Expert, explains the who, what, and why of selling and marketing in a very social world. Recently named a “World’s Top Sales Professional” by LinkedIn, Lindsey will provide intel on sales prospecting tactics that will help your response rate increase significantly. Lindsey has presented to companies across the country including Oracle, NetSuite, InterContinental Hotel Groups, Brocade, SparkPost, SkillSurvey, and many other companies. Lindsey is known as a Social Selling Expert and hence the title of the Meetup… Social Selling Masterclass If you’re in the sales & marketing game or a business owner, that title is intriguing indeed. This is why I found myself ponied up to the makeshift bar within the gracious hosts HQ — The Knowledge Tree, Inc. On tap was Agave Cream Ale, Wheelhouse India Pale Ale, and Sweet Stout provided by Compass Rose Brewery. If you’re curious, I had the Cream Ale and it was delicious. Eight Cream Ale’s later, Cole’s pulling Lyft up on my phone and that’s the end of this blog. I kid, I kid. I kept it to just one son. So What Did I Learn LinkedIn has a thing called ‘Social Selling Index’ (SSI). Your Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. Check what your SSI is: http://linkedin.com/sales/ssi – it only hurts for a second. It’s Harder Saying No to a Person It’s easier for potential clients to say no to an email than if they know you a bit. Direct them to your LinkedIn bios, personal pages, anything that gets them to see you and get to know you a bit. You’ll improve your chances of getting that yes. The ABC’s of Selling Have Changed It’s no longer ‘always be selling’, oh wait, that’s ‘always be closing’. The new name of the game is… Always Be Connecting. If It Feels Weird, You’re Probably Doing It Right Think and act outside the box. Stand out from the crowd with unique voicemails, snazzy crafted emails, and even how you present yourself. Here’s a quick story that comes to mind: Not too long ago we received a lead from a sexy swimsuit company. After a few attempts to reach the sender with no luck, I decided to be different. My next email subject was: “You don’t want this to happen, trust me”, followed up with a threat of showing up in one of their skimpy suits if they didn’t respond. I got a response after 3 unsuccessful attempts. Back to the event. We learned about the […]

The post Meetup Recap: Social Selling Masterclass appeared first on OnWired.

Welcome to Boston SEO Services

by bill @ Boston SEO Services

Boston SEO Services Thank you for finding the time to visit our site. We are the top Boston SEO experts.   What is search engine optimization? Search engine optimization or SEO is the technique that is used to help the search engines find your company's web site. One of the top mistakes of many businesses is spending
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Top Social Media Sites

by lbpaulson @ Determined Solutions SEO

Facebook leads the way in 2014 most used Social Media site! What is your most used?

The post Top Social Media Sites appeared first on Determined Solutions SEO.

15 Most Common Blogging Mistakes Most Websites Make

by linchpinseo @ Linchpin SEO ///

In this ever-evolving technological age, so many people are creating dedicated sites to blogging about their unique life experiences, sharing their opinions on products or services, or any other type of topic they deem interesting to share. Many are doing this without any background in writing or in creating a site. This has led to […]

5 Benefits of SEO That Will Make You Optimize

by Amistad Pros @ Amistad Pros

According to a survey, only 17% of small businesses are using SEO strategies to boost their business. The reasons small businesses aren’t using SEO to their advantage vary. Some believe it’s not all that important, or they think that SEO isn’t a valuable investment of their time. Once you fully understand the benefits of SEO […]

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In 2017, a Website Isn’t Enough

by Pete Peranzo @ Imaginovation

The web isn’t what it used to be and just having a website isn’t enough for your business to reach its goals. Companies like Amazon, Google and Facebook changed the way we discover and consume products and services. That’s easy to see and easy to say, but what are the concrete ways that you need … Continue reading In 2017, a Website Isn’t Enough

The post In 2017, a Website Isn’t Enough appeared first on Imaginovation.

How To Stand The Heck Out – The #1 Authority Hack For Your Business

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

Ever felt like this? You see other bloggers and entrepreneurs getting featured on a bunch of big websites… and the influencers are talking about them as if they were longtime friends. And you just CAN´T figure out why that is happening. Because, you and me both know that… they are NOT SMARTER than you… they […]

The post How To Stand The Heck Out – The #1 Authority Hack For Your Business appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

How Do Social Media And SEO Work Together?

by SocialSEO Team @

Social Media and SEO are the peanut butter and jelly of the digital marketing world. One can survive without the other, but the effectiveness of the two together provides you with a much more powerful marketing engine. And while social…

The post How Do Social Media And SEO Work Together? appeared first on .

Raleigh Startups Specialized Marketing Needs

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

Raleigh startups, and North Carolina startups in general, have specialized digital marketing needs that can be a bit different than those of many traditional brick and mortar businesses.  We’re here to walk with you through the evolving needs your startup will have.  To understand what makes startups different in regard to what they often need in the way of services such as search engine optimization (SEO), web design, and so forth, a bit of brief discussion about the startup life cycle is needed. 
What’s a Startup
The term startup generally refers to a venture capital funded business that has a strategic business plan of sufficient potential ROI that investors have supplied the money that the company needs in order to develop a new product or capability that isn’t in the market yet.  In many cases it’s fully expected that the startup won’t be profitable for some time because they have to first develop their new product or service and then bring it to market.  Let’s dig a little deeper into that.
Early Lifecycle of Raleigh Startups
Startups developing a new business to business service will often engage in a process of organically identifying suitable prospects and contacting them in order to solicit their involvement as beta testers during the development cycle.  You likely won’t be staffed or organized internally just yet to support a large onset of customers, because you’re in development mode instead of production.  Your primary concern will be ensuring that when you reach out to a prospect, whether in Raleigh or elsewhere, that what that prospect sees online conveys that you are organized, looking at the big picture, and taking what you are doing seriously. 
Web Design for North Carolina Startups
Raleigh startups needs a web presence which conveys that you have something worth taking a closer look at.  This requires not only the right type of content and messaging on the website, but also a visual style that says “we have something special.”  To convey that, some startups may want to venture away from conventional approaches to web design and be deliberately different.  Others may have a quicker cycle and prefer to build their website to support runtime operations and visitor conversion.  I’ll try to explain the difference.
A traditional business providing home services, such as a plumber, for example, may benefit from well-studied designs based on neuroscience conversion principles in order to achieve the highest probability of converting a website visitor into a customer.  This is done through conversion-oriented design that looks at the composition of the page to ensure certain things are in the right places and that key things aren’t missing.  Color and messaging are very important as well.  The idea is to create subliminal trust and funnel your visitor into taking a specific action.
In contrast, Raleigh startups may have a different spin on this at this point in the life cycle of their business.  The startup often wants to be seen as a potential market disruptor with something new and different to offer.  Something noteworthy and compelling.  To accomplish that, they must strike a balance between standing out and maintaining a corporate image that says they have their act together.  The design challenge is to convey their essence and messaging in a powerful way so that prospects imagine themselves benefit from the product while potential investors alike find themselves wondering, “What if?” and envision the possibilities.
SEO Foundation
From the perspective of SEO, a strong brand presence should be established early so that when people search for the business by name, they will hopefully see a lot of results about you on page one.  This serves several purposes.  First, it will allow the various digital assets involved to begin earning trust and authority in search engines.  The authority of these properties will be increasingly important to the startup down the road if they plan to move into the mode of delivering their service to the general market.  Further, it will also ensure that key digital properties are claimed so that they aren’t hijacked by either a competitor or someone else hoping to siphon off some of the potential website traffic.  By properly creating and linking essential properties through specific methods, the startup can avoid some potential problems, eliminate entity ambiguity, and create trust with search engines.  I think of these early steps as the most critical foundation of SEO for a business.
Brand Search Feasibility
Before your business is instantiated, you may want to analyze the online search feasibility of your proposed brand and ensure that you aren’t going to be competing to be found for your own brand name against other established, high-authority websites whose branding may be similar enough to create problems for you.  You can find a high level view of that process on this page.
Why does this matter?  Think about very famous shoe brands named after the gods of Greek mythology.  Now, imagine that their main brand word is part of your company name.  Even though you may not be competing with them on products or services, you may very well be competing with them to be on page one of search results for your own brand name, as I’ll explain next.
For example, let’s say your business is called ‘Brand Marketing’ because you’re in the marketing business.  However, there’s a company simply called ‘Brand’ and they happen to have a marketing department of their own, and they’ve invested in SEO to be sure their marketing department is getting top billing for the search phrase ‘brand marketing.’  You’re competing with them in search engines even though you might not be competing with them for customers.  A preliminary competition analysis can help you understand the difficulty of being recognized in Google for your own brand.  Being recognized in Google search will cost less and be significantly faster if you select a brand name with good SEO prospects. 
SEO for Products and Services
An on-going SEO campaign may or may not be called for at this early stage, depending on when the business needs organic search engine traffic to sustain operations.  It’s a question of timing since such campaigns often require anywhere from four to twelve months according to Google, though very competitive industries may require even longer than that.  Because the product or business service itself is likely still in development, it may not be possible to fully map out all of the taxonomies and naming conventions needed for SEO at this point if you have not finalized certain details relating to the product.  For example, if the product or service has a special name they want to rank for, that isn’t possible until the product name is nailed down.  Instead, you’ll have to focus on generic search terms to start creating some authority and come back to product naming later.  The sooner in the product lifecycle that the name can be nailed down, the sooner that more specialized SEO work for Raleigh startups can begin.
Paid Search Advertising
Paid search, such as Google AdWords, can potentially play a role in the early lifecycle of Raleigh startups.  This would potentially come into play if the startup is having difficulty identifying and reaching out to beta partners.  A possible solution is to use paid ads to get traffic to the website.  In such case, it is critical that the website landing page be designed in such a way as to maximize the probability of a contact request via the website.
 

The post Raleigh Startups Specialized Marketing Needs appeared first on DunnTek | Raleigh SEO, Internet Marketing & Web Design.

Headline Analyzers – Are They Worth It

by Snap Agency @ Snap Agency

More and more businesses are writing for themselves rather than outsourcing it to writing companies. If you’re a business owner who is writing a blog, then you probably don’t have...

Why Your SEO Isn’t Working

by Noah @ Look to the Right

If you own a business and, thus, a business website, then, undoubtedly, you are concerned with proper search engine optimization (SEO) on your site and for […]

Raleigh SEO Services & Internet Marketing | 919-624-6592

Raleigh SEO Services & Internet Marketing | 919-624-6592


Triangle Local Search Solutions

TLSS Provides Raleigh SEO Services, Local Internet Marketing, & WordPress Websites For Local Businesses. Get Your Business In Front Of More People Online!

The 9 1/2 Best Digital Marketing YouTube Videos Under 10 Minutes of 2016 / 2017

by Tony Chester @ OnWired

Yes — I’ve plundered through umpteen minutes of marketing speak; some highly informative and some had me looking for a bottle of sleeping pills. I’ve come through the other side of the digital rainbow unscathed and armed with information to help those in marketing need. Alas my avid viewer, you get to partake in only the good, plus short, marketing videos that I thought worthy of your inquiring minds. Enjoy the knowledge I bestow upon thee… (in no particular order mind you) Digital Marketing Trends 2017 7:36 The Future Of Marketing: Digital Marketing Trends To Watch In 2017 3:41 Content Marketing Predictions 2017 5:16 5 Latest Mobile Marketing Trends To Dominate 2016 4:06 How to create a Digital Marketing Strategy for 2016: a 15-point checklist 1:00 Adobe Digital Trends for 2016 2:27 Digital Marketing Trends 2016 – Top 5 Marketing Trends For 2016 4:54 Digital Marketing Trend of 2016 1:50 Digital Marketing Trends 2016-2017 10:20 (squeezed it in) And the Half — this one was just too good to leave off the list — it went over by 5 minutes 😉 Rob Farrell Talks Digital Marketing Trends 2017 15:08 Well that’s a wrap, hopefully some of this was useful to you. Keep in mind we offer services to cover anything you’ve just learned — if you need us, we’re a click or call away. Yes — I’ve plundered through umpteen minutes of marketing speak; some highly informative and some had me looking for a bottle of sleeping pills. I’ve come through the other side of the digital rainbow unscathed and armed with information to help those in marketing need. Alas my avid viewer, you get to partake in only the good, plus short, marketing videos that I thought worthy of your inquiring minds. Enjoy the knowledge I bestow upon thee… (in no particular order mind you) Digital Marketing Trends 2017 7:36 The Future Of Marketing: Digital Marketing Trends To Watch In 2017 3:41 Content Marketing Predictions 2017 5:16 5 Latest Mobile Marketing Trends To Dominate 2016 4:06 How to create a Digital Marketing Strategy for 2016: a 15-point checklist 1:00 Adobe Digital Trends for 2016 2:27 Digital Marketing Trends 2016 – Top 5 Marketing Trends For 2016 4:54 Digital Marketing Trend of 2016 1:50 Digital Marketing Trends 2016-2017 10:20 (squeezed it in) And the Half — this one was just too good to leave off the list — it went over by 5 minutes 😉 Rob Farrell Talks Digital Marketing Trends 2017 15:08 Well that’s a wrap, hopefully some of this was useful to you. Keep in mind we offer services to cover anything you’ve just learned — if you need us, we’re a click or call away.

The post The 9 1/2 Best Digital Marketing YouTube Videos Under 10 Minutes of 2016 / 2017 appeared first on OnWired.

What is Retargeting?

by admin @ SEO Drop

All About Retargeting. What is Retargeting? Retargeting is a marketing strategy aimed at users who have already visited a website. First, this strategy is deployed to attract visitors who previously found interest in a website. This approach can be more effective in generating web traffic from quality customers rather than general internet users.   Secondly, […]

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Video Marketing

by bill @ Boston SEO Services

Video Marketing Tip #1 - How To Keep Your Visitors On ONLY Your Videos (Stay With Me Technique) There is a lot that goes into video marketing and this video helps teach you some of the tips and techniques you can use to keep your viewers on your video. You always want to avoid any
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How To Get Tons Of Leads From Linkedin – Step by Step

by Tim @ TEV Marketing

My Linked Strategy Success Linkedin has been a powerful tool for my whole company. I’ve personally used it to connect with major influencers. My company has used it for the sales team to generate regular new leads. In this post, I’m going to talk about...

The post How To Get Tons Of Leads From Linkedin – Step by Step appeared first on TEV Marketing.

Virtual Conference – How To Network With Influencers And Earn Six-Figures FAST

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

You weren´t born yesterday. Because you know that it doesn´t matter HOW good your content is… if you no one knows about it, right? You know that succeeding online is hard. You must go out of your comfort zone… and network with influencers… build genuine relationships… and after you have delivered a truckload of value first… […]

The post Virtual Conference – How To Network With Influencers And Earn Six-Figures FAST appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

Powerful tool for all designers

by Shana @ First Page Advantage – Search Engine Marketing

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Raleigh SEO & Digital Marketing Agency - Go Fish Digital

Raleigh SEO & Digital Marketing Agency - Go Fish Digital


Go Fish Digital

Go Fish Digital is proud to offer comprehensive SEO and digital marketing services in Raleigh, NC and across the entire Research Triangle area. 

Design Drop-Down Menus According to the “3 W’s”

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

Drop-down menus are one of those “love ’em or hate ’em” elements in web design. Many designers or developers shy away from using them, and I used to be no exception to that. As I’m learning more about them though, I’m coming to embrace them – as long as they meet my “3 W’s” criteria. Continue Reading »

Social Media Hacks for Building Your Personal Brand — 3 Strategies

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

Social Media Hacks for Building Your Personal Brand — 3 Strategies Social Media Hacks for Building Your Personal Brand — 3 Strategies and tactics for Facebook, Instagram, Twitter and YouTube **** Free YouTube Checklist: http://videoinfluencers.net/19tips Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on […]

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CA Website Design Company | Online Marketing Agency

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

CA Website Design Company | Online Marketing Agency Growing a business requires a mobile friendly website and powerful online marketing campaigns. Our team specializes in building custom WordPress and E commerce websites and then generating leads or sales via online marketing mediums like Google, Yahoo, Bing, Facebook, YouTube and more.

The post CA Website Design Company | Online Marketing Agency appeared first on Raleigh SEO Company | Digital Marketing & Web Design.

SEO Agency | SEO Company In Raleigh NC

SEO Agency | SEO Company In Raleigh NC


More Social Traffic

Providing SEO and digital marketing services for local business in Raleigh, Cary and surrounding cities. We are Raleigh NC Best SEO Company. Call for a free SEO Marketing blueprint today.

Keyword Research

by bill @ Boston SEO Services

How to do Keyword Research - Plus Live Examples In this video I show you EXACTLY how to do keyword research using the Google Adwords keyword tool. I expose the method I use to research the best and most profitable keywords in one of the most competitive niches on the internet. Here's an overview of
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Advanced Step-By-Step SEO Tutorial (2017)

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

Advanced Step-By-Step SEO Tutorial (2017) If you want higher Google rankings, this SEO tutorial is for you. In my experience, success with search engine optimization comes down to getting the fundamentals right. Then moving onto advanced SEO strategies and techniques. And that’s exactly how this SEO tutorial is structured. First, you’ll learn how to improve […]

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Raleigh SEO Agency | Search Engine Optimization T&T Creative Group

Raleigh SEO Agency | Search Engine Optimization T&T Creative Group


T&T Creative Group

T&T creative group is a Raleigh SEO Agency providing services in Raleigh, Durham, Chapel Hill and other cities in the surrounding Triangle Area.

5 Tips for Writing Optimized Web Content

by Bernie Ollila @ 1SEO.com Digital Agency | www.1seo.com

There you are: seated comfortably with your arms resting on the desk and your face glowing in the pale-blue hue emanating from the screen before you. Armed with only a cup of coffee, your brilliance, and a list of keywords that you either: painstakingly ferreted out of mountains of data you probably weren’t qualified to

The post 5 Tips for Writing Optimized Web Content appeared first on 1SEO.com Digital Agency | www.1seo.com.

How to Schedule Facebook Live Videos Before Streaming

by Rachel Lawler @ 1SEO.com Digital Agency | www.1seo.com

Did you know that you can schedule Facebook Live videos ahead of time? We’ll show you how to promote your live streams so you’re able gather your audience and have viewers as soon as the camera starts rolling. If you didn’t already know, Facebook Live video scheduling, scheduled broadcast sharing, and pre-broadcast lobbies have already

The post How to Schedule Facebook Live Videos Before Streaming appeared first on 1SEO.com Digital Agency | www.1seo.com.

Blogger Outreach – How To Get On 158 Blogs In 14 Months

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

You are embarrassed. Lately you have been isolating yourself to work like crazy on your blog, but your results are barely visible. The only traffic spike to your website is your mother finally being able to type in your domain name correct. And you are starting to realize that all your hard work and effort […]

The post Blogger Outreach – How To Get On 158 Blogs In 14 Months appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

Building A Problem-Based Website Navigation For A Solution Driven Mindset

by linchpinseo @ Linchpin SEO ///

A few months back we had a hypothesis that moving away from a “service-based navigation” and creating a “problem-based website navigation”, would increase conversions, engagement, and provide a better user experience. After gathering both qualitative data through user research, quantitative data through Google analytics, and doing user testing, we transitioned our navigation (and a few […]

SEO Services Raleigh Triangle | Search Engine Optimization Orlando, Ormond, Daytona

SEO Services Raleigh Triangle | Search Engine Optimization Orlando, Ormond, Daytona


Sprout Media Lab

Sprout Media Lab = SEO Services Raleigh Triangle & Search Engine Optimization in Orlando, Ormond, Daytona Beach - Call Us Today for Free Consultation (800) 617-6975 - Specializing in Search Engine Optimization (SEO), PPC Management, Social Media Marketing, Custom Website Design & Online Lead Generation for Small Businesses in Orlando, Ormond, Daytona, Raleigh NC.

Is Your Site Optimized for Voice Search?

by Kenny Doucette @ Sprout Media Lab

The post Is Your Site Optimized for Voice Search? appeared first on Sprout Media Lab.

WordPress Web Developer Wanted in Raleigh, NC

by Tony Chester @ OnWired

OnWired, a full-service web design/development firm and all-around cool place to work, is on a quest to find our next superstar WordPress web developer.

The post WordPress Web Developer Wanted in Raleigh, NC appeared first on OnWired.

SEO Raleigh | Level 1 Raleigh Seo | Marketing for the local Raleigh area

SEO Raleigh | Level 1 Raleigh Seo | Marketing for the local Raleigh area


level1raleighseo

seo raleigh will be needed to rank well in the raleigh area, we help clients all over the raleigh area. Raleigh seo is vital in growing your local business.

Happy 4th of July

by Jeff Lineberry @ Lineberry Marketing

Lineberry Marketing wishes all our clients a Happy 4th of July! With summer in full swing, we are busier than ever; in June we launched a record number of new websites, we took on several new and exciting marketing clients and are expanding the number of Raleigh web hosting clients we are serving. The first … Continue reading Happy 4th of July

Local SEO

by Paul Leary @ ARE YOU ON PAGE 1 ?

The rankings of search engines are important. If you own and operate an online business, then you know exactly how important it is to sustain a high search ranking. When people look for information online, they tend to first turn to search engines like Bing or Google. This is why if your website does not appear at the top of search results, then your website will not generate traffic from visitors. This means that you will not be able to sell any services or local products. Also, remember that it can take time. Due to this, you have to make

Hidden impressions of Venice

by Shana @ First Page Advantage – Search Engine Marketing

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5 Ways Custom Web Design Improves User Experience

by Amistad Pros @ Amistad Pros

As a business owner, your storefront IS your business. But today’s storefront is often found online. When a customer walks into a physical store, they do so because they want to have a physical experience with the product or service they are buying. They want to be able to ask questions from real people.  They […]

The post 5 Ways Custom Web Design Improves User Experience appeared first on Amistad Pros.

Social Media: Paid vs. Organic

by Sara Brace @

With over 2.3 billion people on social media last year and 2.5 billion projected for 2017 according to Statista, it’s hard to deny the impact that social media can make on consumers. Businesses of all industries should understand the benefits…

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6 Internet Marketing Tips for Small Businesses

by Stephen Cassen @ JML Web Design

Small online companies need all the help they can get to get their business up and running. If you are just starting your small online business, here are some internet marketing tips that will help you 1. Content is King Since you are just starting, you should realize that your website content is very important. … Continue reading 6 Internet Marketing Tips for Small Businesses

Conversion Architecture Converting Visitors Into Buyers

by bill @ Boston SEO Services

Defining Conversion Architecture and Why It's Important For any Business Online There are numerous strategies when it comes to running an online business, but regardless, all have one ultimate goal- conversion. The website, blog, social media pages and all the ad campaigns are all tools that are made to help gain audience trust, show that
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Raleigh SEO Expert | Best Raleigh SEO Company North Carolina

Raleigh SEO Expert | Best Raleigh SEO Company North Carolina


Hudda Infotech SEO Expert | Web Design Services Company

Raleigh Search Engine Optimization Services - Digital Marketing Agency | PPC | Website Design Experts North Carolina - (866) 278-6599. Get Free SEO Audit.

Bathroom Remodeling for the Needs of the Elderly or Disabled

by Kim Adamof @ Outside Raleigh

People with Disabilities or the Elderly have special needs when it comes to being able to handle themselves in a bathroom. Remodeling a bathroom to meet these needs is a challenge where safety and usability are major concerns.  The benefit of designing with accessibility in mind allows a person to maintain their independence and privacy.   When planning a remodel the major items  to analyze are floor space, toilet, shower/bath, door widths and vanity needs. Floor Space.  Plan as much clear floor space as possible.  At least a 60″ diameter is needed for a wheelchair to maneuver comfortably.  Select floor materials that are non skid and have a smooth surface for moving a wheelchair. Toilet.  Install a raised comfort seat toilet. … Read the rest

Clear Instructions Will Improve Your Form’s Usability

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

From a web designer’s perspective, creating a better and more usable form usually means coming up with a nice, clean design. That’s definitely true, but it’s not 100% accurate, because how usable your form is also depends on how well you’ve written the instructions contained within it. Many forms contain some content aside from the Continue Reading »

Things You Can Do So Google Will Love Your Site

by rodney tucker @ SEO Raleigh

If you can manage to get Google to rank your site well, it can be the key to attracting very high levels of traffic. If you can figure out how to leverage Google to your own advantage in the Raleigh search engines, you could find it’s easy to draw in thousands of free visitors. Regardless of what your site offers of what niche you work in, Google can bring you the targeted traffic you want. Google is the master when it comes to directing the right type of traffic your way. But the question that comes up here is – how do you exactly make Google like your site? This article will look at some ways you can increase your site’s appeal in the right way. Social media can be the key to effective SEO. The game isn’t any different when you’re playing it with Google.If you want to make it somewhere with Google in terms of ranking, then you have to make use of social media in the best possible way. Always remember sites like Twitter, Facebook, LinkedIn, and other social media sites.If you’re regularly delivering high quality content, stay active on sites like these. Social bookmarking sites like Digg and Reddit are also excellent for increasing your backlinks. You might not notice too much improvement at the beginning, but it will gain momentum in the future. Social media and great content equals to amazing Google rankings. Just like in SEO where a good strategy includes backlinking, so does any strategy that works well with Google. One of your goals should be to attract as many one-way backlinks that are relevant to your site as you can get. You will get far better results if you can get highly targeted and relevant backlinks. You’ll be able to get Google to give you a green signal when your site gets noticed due to the backlinks. It will quickly become apparent that the search engine giant gives you a lot more attention when you get connected to the right sites. It’s a super simple thing but it still makes quite a difference. If one of your goals is to stay ahead of the crowd with your Google rankings, you need to be ready to keep track of where technology really is going. This is just another method of telling you to keep your website updated. Your site needs to have a mobile version. See to it that it doesn’t look like it was created in the dark ages. Google favors the websites that focus on the now. Websites that are current and stay updated in terms of technology. This might seem like a simple factor, but it does matter. There not just one thing that separates success and failure. This is why you should think about using the tips in this article. Once you get some Google love, things should be on the up and up for you. All you will have to do is constantly put in the effort to […]

Michael Georgiou to Speak at Raleigh SEO Conference - @ImaginovationCo

Michael Georgiou to Speak at Raleigh SEO Conference - @ImaginovationCo


Imaginovation

Raleigh, NC - Imaginovation's CMO and Co-founder Michael Georgiou has been selected to speak at the Raleigh SEO Meetup Conference in May.

SEO Project Management Considerations – Part 3

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

This is the third and final installment in this particular series about certain special considerations with SEO project management.  This isn’t intended to be a guide on how to perform SEO project management, since that would be quite a lengthy document.  Rather, my aim in this series is simply to shed light on certain areas that project managers used to working in other disciplines might want to consider, as well as to help business owners understand things that make SEO different from other types of Information Technology projects.  Without further ado, let’s begin.
SEO Project Management Model
As mentioned previously, a fairly standard set of activities will generally need to be performed at the start of any SEO project.  These activities include the identification of digital assets, an assortment of various on-page tasks, competition analysis, and early off-page tasks such as link clean-up, just to name a few.  Custom SEO agencies may apply their own secret sauce during this phase as well.  While the general nature of these activities will tend to be consistent within an agency in how they handle client SEO, the exact details and level of effort required may vary greatly from one project to the next. 
Once these baseline tasks are complete, the project will likely go through a series of progressive cycles until the desired results are achieved.  A project management methodology that supports this approach of iterative work through successive cycles is recommended in order to maintain flexibility and avoid a constant stream of change orders that would likely result from trying to hold to a traditional waterfall approach.  
SEO ROI
There are a lot of opinions and approaches to calculating the ROI of an SEO project.  Certainly, every project requires a clear and compelling reason why the business would invest money in it.  The bottom line is that SEO is not simply a marketing cost due to the fact that it potentially creates residual value in a way that other forms of marketing do not.  SEO is a strategic investment that a business owners makes to help ensure a regular flow of inbound customers that don’t depend on paid advertisements.  While beginning to realize the ROI may take anywhere from two months to a year or longer depending on your particular industry and location, this varies widely depending on the level of competition and the skill of your SEO.
Perhaps most importantly, SEO creates an exit-strategy for the business owner.  It has an incredible ability to transform a business that’s just getting by into a valuable target for corporate acquisition by a larger company.  Simply put, if you’re sitting at the top of the search results for things that generate revenue, someone’s likely to be interested if your business is for sale.  From such a perspective, the potential ROI is possibly much higher than when simply compared to alternative marketing strategies.
Project Communication
A communication plan is an important part of a project that details how communication is going to occur.  This is important in order to prevent a free-for-all of instant messaging, email, phone calls, and cellular text messages that may result not only in complete chaos and missed deadlines but also the potential loss of important project data.  A communication plan brings structure to how different types of communication will occur, both internally within the project team and with stakeholders, with the goal of ensuring that the project is successful.  In this instance, my particular focus is on certain things that can come into play during communication between the client and the SEO provider which must be considered.
Having managed projects of so many different types, one thing I’m certain of is that SEO is… different.  One thing you may encounter in an SEO project is that semi-technical people are very likely to try and understand things which are simply never going to make sense to them.  While that could be said for IT in general, what makes SEO a bit unique is that we deal with a lot of things that people are used to looking at constantly, and, being smart people, they will be quick to think they understand them – but they’ve never looked at any of those things from an SEO perspective. 
This can potentially lead to a lot of conversation because it arouses people’s curiosity when they suddenly discover that the online world that’s been right in front of them has immense depths of subtlety they never previously imagined.  Analytical people will be naturally inclined to want to get their heads around it, so to speak.  Creative people may suddenly find themselves having no end of ideas they want to contribute. For all of these reasons, business owners should decide up front whether they want to pay for their staff to have kind of this extra dialogue or simply let the SEO firm do their thing.
As an example, consider a scenario in which the project is moving into content marketing.  Suppose an appropriate piece of content can be sourced by the SEO for $50.  Creative staff employed by the client, however, want to hold additional meetings to discuss the content to be used, possibly create their own content, and then invariably have to conduct additional meetings to discuss changes required to make the content suitable for SEO purposes.  That type of dynamic creative process takes much longer, and the additional hours required are usually not going to be covered in a standard engagement.  As a result, the client needs to determine in advance whether a creative engagement is worth the cost and schedule risk, or whether they prefer to simply let the SEO procure an appropriate piece of content to keep the project on-target in regard to both time and money.  Neither approach is right or wrong; it’s a question of cost and preference, and it’s something that needs to be established during project inception to avoid any potential heartburn later.
Because SEO may take anywhere from three months to a year or longer, some type of regular contact is certainly needed to assure the customer that something meaningful is happening.  I caution, though, against the standard inclination to produce detailed activity reports with tons of detail.  If you go into too much detail, what may well happen is that when people read a report with a bunch of activities listed of things you did and digital documents or properties that you created, for example, people are going to try to look at those things online and try to understand both the individual activities as well as how they all fit together.  It’s human nature to do that.  Unfortunately, there’s a huge potential for them to end up feeling confused and frustrated for several different reasons. First, some of the things we do in SEO can be counter-intuitive or go against many common misconceptions.  Second, they simply lack the years of experience to understand the strategic approach behind why these things are done the way they are.  Unless you’re dealing with another actual expert, consider the level of detail that’s really going to be beneficial to the customer.  More is not always better.  Seek to provide meaningful indicators of progress while avoiding the inclusion of unnecessary data-points.  There is another reason to consider keeping reports at a high level, though.
A critical consideration for any SEO firm is intellectual property and trade secrets.  No one expects to walk into a major brand fast food restaurant and walk out with anything more than the vaguest understanding of their secret recipe, and SEO is no different.  Within the field of SEO, there is a great amount of highly specialized tradecraft that changes on a very frequent basis.  This tradecraft represents an SEO firm’s secret recipe in how they address the 200+ ranking factors. Accordingly, if you want anything more than a high-level report, don’t be surprised if you’re asked to execute a legal Non-Disclosure Agreement (NDA) which attaches a hefty financial penalty for violating the terms of the agreement.  I prefer to avoid such a situation entirely and keep trade secrets and propriety business processes strictly on a need-to-know basis.  As long as you can deliver results, people will not only understand that you’ve got something special, but they’ll also appreciate the fact that you don’t take just anyone as a client.
Conclusion
SEO should be seen more as a capital investment than a marketing cost.  It can create residual value and lead to a possible exit-strategy for a small business owner looking to sell their business. An SEO project can meet the criteria to be considered a project according to industry definitions, depending on the approach taken by the SEO agency.  In selecting an SEO project management methodology, an SEO company should consider modern iterative approaches that will accommodate the dynamic nature of competitive SEO.  Finally, if you’re a business owner and need a Raleigh SEO company to help you get the potential additional inbound leads associated with having an improved organic search engine rank, and you’ve either tried other approaches that didn’t work or maybe you just want to get it right the first time, contact us so we can discuss your goals.

The post SEO Project Management Considerations – Part 3 appeared first on DunnTek | Raleigh SEO, Internet Marketing & Web Design.

Burger Joints in Raleigh: Web Design Gallery

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

I thought it would be interesting to look at the websites for some of the burger joints here in the Raleigh and greater Triangle area, to see if they are as unique as their food. Below are some of the best website designs of Raleigh burger joints. They made my list because of their unique website designs, their use of large photos on the websites, and their overall design creativity.

Google SEO for Dummies

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

Google SEO for Dummies Google SEO For Dummies, Deadbeats, and Beginners! In this video, I reveal “The Magic 3” web properties you can use to leverage into better search engine rankings in very little time. Google puts special weight to 3 specific web 2.0 properties, and I show you how to leverage them in this […]

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Search Engine Optimization Success and The Google Game

by linchpinseo @ Linchpin SEO ///

If you’re playing the Google Game – that is, trying to get your site ranked higher in Google – you’ll need to employ the most modern SEO practices and pull out all of the stops. That means using all of the SEO campaign tactics that allow some websites to outrank much larger organizations, many that […]

Business Productivity Hack #1 – Instantly Save 28 Hours Per Month

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

You are exhausted. Because lately you have been spending a truckload of time on your online business… …but you have nothing to show for. Compared to last month… you DON´T have more traffic… you DON´T have more email subscribers… you DON´T have more income. To be quite honest, you would probably have the exact same results if you had spent the […]

The post Business Productivity Hack #1 – Instantly Save 28 Hours Per Month appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

Black Skin Care Treatments Using Lasers

by Kim Adamof @ Outside Raleigh

Up until recently lasers could not be used on dark skin because the laser would burn the skin. People with dark skin not only include African-Americans, but a number of other ethnicities (Asian and Hispanic) and even deeply suntanned Caucasians. With the development of the YAG lasers using the 1065 nanometer wavelength, laser skin treatments can now be performed on people with dark skin without harm. For the purpose of this article we will concentrate on Black Skin Care. One issue that many African-Americans face is uneven skin tone. The most common cause of this is hyperpigmentation. Hyperpigmentation is caused by the excessive production of melanin in the skin due to sun damage or trauma to the skin. This results… Read the rest

Digital Trends 2014

by lbpaulson @ Determined Solutions SEO

Is your business Current to the Market? Stay on Top of the Digital Trends of 2014.

The post Digital Trends 2014 appeared first on Determined Solutions SEO.

Top Local Citations

by George Perez Sr. @ More Social Traffic

Citations Are Crucial To Effective Google Places Ranking  While these citation domains may no longer be visible their impact on Google Places ranking remains as important as ever. Most companies don’t realize that citations are very important for local SEO.  ... Read More

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Minneapolis SEO Experts

by Premier SEO Ninjas @ #1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

Facebook leads the way in 2014 most used Social Media site! What is your most used?

Golf Courses in Raleigh: Web Design Gallery

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

I thought it would be interesting to look at the websites for some of the golf courses here in the Raleigh-Durham-Cary-Wake Forest area, to see if their websites are as nice as their fairways. Below are some of the best website designs of Raleigh golf courses. They all made my list because of their unique website designs, their use of large photos on the websites, and their overall design creativity.

Local Search Matters

by George Perez Sr. @ More Social Traffic

Why Local Search Matter? It’s In the Numbers!!!!! Approximately 3 billion search queries contain local terms every month. (Source: comScore) 70% of online searchers will use local search to find offline businesses. (Source: Kelsey Group) 30% of Google searches are ... Read More

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5 Ranking Factors, and Backlink Strategies That Real Estate Professionals Ignore

by Mitchell From @ America's Best SEO Services Company | Local Real Estate SEO Experts

It is important to use SEO in the real estate world. Using the right combination of keywords and content strategy are vital for real estate professionals looking to increase web traffic, acquire more leads, and convert that web traffic into clients. Real estate SEO will help all real estate professionals with their businesses and will […]

80% of Consumers Buy from Brands They Follow Socially

by Tony Chester @ OnWired

Social media networks allow you to quickly broadcast your product, service, message, etc. to many curious eyes at once. The stronger your brand presence on social media, the more you  can reach. If you’re not in the game — they’re not buying from you! Per SmartInsights.com, this train ain’t a’slowin down anytime soon either pardner. There are now 7.4 billion people on the planet and of those the following numbers make interesting reading. There are just over 3.4 Billion active Internet users (45% of the world’s internet users) Nearly 2.4 Billion people have social media accounts 3.79 Billion mobile users have access to the internet via smartphones and tablets Close to 2.0 Billion people have active social media accounts Facebook Facts Yes Facebook is a HUGE time suck but it’s a behemoth in the social media realm. For instance, were you aware that there are over 800,000,000 (yes that’s million) happy shiny faces in front of the big blue F every single day? The facts are: There are roughly 1.4 billion Facebook users (no, I’m not typing that one out) 47% of every person on the Internet are on Facebook 4.5 billion fingers are clicking the thumb daily  Ad Types and Objectives Galore Did you know there is a plethora of Facebook ad types included Photo ads, Video ads, Link ads, Text ads, Page like ads, Event ads, and more? How about useful objectives for ads? Things like these nifty marketing nuggets for you small business owners. Clicks to Website: Send people to specific sections of your website. Local Awareness: Create ads that reach people near your business. This feature is currently only available in some countries. Event Promotions: Need I say more. Video Views: Get your story across with video, it’s the cool hip way today. Targeting Options on Facebook Targeting is where it’s at; this is where you take everything up a notch. Targeting options can be broken down into these six categories: Location, location, location: Local business’s show your ads to people who are near your organization. Demographics: Appeal to different age groups, genders, education, income. Interests: If you sell quality meats and foods, you can reach people who like the those things too! Behaviors: Market to people based on their electronic devices, purchase behaviors, and other activities. Connections: Promote events to not just your connected audience BUT to their friends as well. See how that works there? Custom Audiences: Why not send a customized ad to people who’ve signed up for your newsletter? Twitter Facts The tagline: See what’s happening right now. Twitter has 310 Million monthly active users seeing what’s happening 1 Billion Unique visits monthly to sites with embedded Tweets 83% of Twitter users are on mobile Over 500 million tweets per day Twitter has a few ad types such as: Promoted Tweets, Promoted Accounts, and Promoted Trends. Promoted Tweets: Promoted Tweets are regular old Tweets paid for by advertisers so they can reach a large group of users or to elicit  engagement from their existing followers. Promoted Accounts: If […]

The post 80% of Consumers Buy from Brands They Follow Socially appeared first on OnWired.

The Need for a Comprehensive and Systematic Web Traffic Analysis

by Premier SEO Ninjas @ #1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

Written by: Elizabeth Engen, Principal of Premier SEO Ninjas Businesses spend considerable portions of their budget on inbound online marketing campaigns from the classic search engine optimization strategies to pay-per-click advertising campaigns and social media marketing. All of these activities are geared for a single purpose: to drive traffic to a business’ website. It is, [...]

Social Media Advertising FAQ

by Rachel Dankof @

10 Top Questions about Advertising on Social Media It may be surprising to learn that advertising on Facebook has been around for nearly 15 years. Since their advertising platform launch in 2004, Facebook has made a ridiculous amount of changes…

The post Social Media Advertising FAQ appeared first on .

The 7 Questions You Must Ask When Hiring an SEO Company

by linchpinseo @ Linchpin SEO ///

SEO is one of the most misunderstood, and most widely scammed business strategies. There are businesses all over the globe that will promise businesses the world, and guarantee top rankings, yet have little knowledge of what it actually takes or what SEO actually is. Being in the SEO world for close to 10 years now,  I have worked for, and […]

Tips on Writing Great SEO Content

by Noah @ Look to the Right

If you own a business, then you also (hopefully!) own a business website, and, ideally, that website should be filled with good, relevant content, such as […]

How Moving From Justia Can Help Your Law Practice

by bill @ Boston SEO Services

Read more

The post How Moving From Justia Can Help Your Law Practice appeared first on Boston SEO Services.

The most social media used on mobile devices

by lbpaulson @ Determined Solutions SEO

Which one are you using the most? Instagram looks like a strong winner!

The post The most social media used on mobile devices appeared first on Determined Solutions SEO.

Google AdWords vs SEO

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

I hear this a lot – which is better, Google AdWords (PPC) or SEO.  The answer is … YES!  As I explained in my recent post & video, most small businesses actually need both of them (and a little more).  Google AdWords is perfect for helping a new small business start getting some immediate in-bound leads, which is the #1 hurdle for a new business.  Well, it turns out that Google will practically give them to you on a silver platter — if you’re willing to pay, of course.  AdWords is a competitive bidding situation where you are basically paying to be listed in top slots on the screen, but your bid is put up against other businesses who also want a chunk of that business, so sometimes your ad will be shown, and sometimes others will be shown in those slots.  Overall, it’s a reliable way for a business to bring in new customers.  You just need to watch your numbers on the cost per click, and making sure you have a well-designed website that is designed to funnel visitors into contacting you.  This is the #1 place where businesses go wrong with AdWords – their website isn’t optimized for conversion.  If you’re going to do AdWords, it really pays (literally) to have your landing pages professionally designed.  Otherwise you may be wondering why you’re spending all that money on AdWords and not getting calls/emails.  The problem may not be PPC, it might be your website.
Now, SEO naturally accompanies PPC, but not in the old-school way of trying to create trillions of backlinks.  Google is now more interested in quality and relevance, as they should be, so as a business your #2 goal is to just focus on growing your online brand through deliberate strategies, and just make sure that “all roads lead back to Rome” so to speak, which is to say that you should be sure to properly leverage SEO onsite optimization and backlink structures to be sure that Google can clearly understand how your content (posts, articles, videos etc.) are related to what people are interested in.  Otherwise you’re just randomly throwing stuff out there and hoping it sticks.  In my mind, with the change in search engines, SEO is about optimizing your brand.  Although it has lots of technical components, from a business point of view you want to think about SEO as a strategy to grow your brand online.  It is a discipline which underlies everything else that you do, because it makes sure that everything is all tied together in a way that optimizes your brand online.  It isn’t about keywords and backlinks and all that.  It’s about getting your name and information about your services out there where people are looking.  It is “search engine optimization”, in the most literal sense of the words, but what I mean by it is a little different that traditional SEO.  It’s not about being clever.  It’s about being above-board and legitimate and trying to share things with people that are relevant.  Do that, and you’ll probably be pleased with the results.
Finally, retargeting.  I’m a big fan of Facebook retargeting (social media marketing), combined with PPC.  The reason is that if you’re going to spend the money on PPC to get them to your website, but maybe they get interrupted or distracted or something pulls them away from their computer, and they don’t end up contacting you, then you spent advertising dollars and got absolutely nothing in return.  What retargeting does is give your website visitor what’s called a pixel which is then used to continue to show them subsequent advertisements, since you know they have been to your website.  I won’t get into how it works, but what’s important to know for a small business is that a retargeting campaign should be used in combination with PPC because you can continue to remarket to those people who visited your website.  It’s not a question of whether to advertise on Google or Facebook.  If you want to bring in the customers, you start with Google AdWords since that’s where most purchasing intent is, and you follow it up with retargeting.  Now, there are other types of retargeting besides just Facebook, but I don’t want to get into that in detail here.  In most cases, Facebook is a great place to start with a local marketing retargeting campaign.
That’s it for the moment.  I just wanted to take a minute and explain a bit further the point and intention behind some of the ideas in my recent video.  By combining Goodle AdWords (PPC), SEO, and social media marketing (retargeting), you can implement a more comprehensive strategy about how you go about bringing in new leads online.
Traditional services for PPC management and SEO, with really anybody that sells them, are going to start at a bare minimum of $200/month each – and often much more.  So as you can see, trying to do both of them, plus social media marketing, is going to quickly be beyond the reach of most new small businesses that may not have the revenue stream yet to support that kind of marketing cost.  That’s why I created a blended service offering that pulls all 3 of them together so almost any small business can get started right away and start getting results while also taking steps to grow their online brand.  Whereas a typical SEO or PPC campaign might target multiple keywords, a small business doesn’t always need that to get started. My service approach is to zero in on one money-making service and start creating immediate results, and then expand to include more keywords and search phrases (topics) as your revenue grows.  Don’t try to be everything to everyone to start with.
I hope this was helpful!

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Return On Investment With Digital Marketing

by Shawn Denney @

As a business, we exist to fulfill a need. It is what allows us to stay in business, to grow, and to find new innovations. Sometimes you are the premier provider of the solution, while other times you are one…

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What Is SEO? Solve The Puzzle With This Four-Minute Guide

by Grant Effinger @

No fluff, no sales pitch…Give us four minutes, and you’ll get an explanation of the fundamentals of SEO that anyone can understand and, better yet, utilize. WHAT IS SEO? SEO IS: A way to improve your quality traffic, rankings, and…

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Focus on free and creative presentations

by Shana @ First Page Advantage – Search Engine Marketing

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What is Call Tracking

by admin @ SEO Drop

What Is Call Tracking? What is call tracking? This is a system that will enable you to assign different phone numbers to specific marketing campaigns. Potential customers who will be reached by the specific strategies will call the numbers associated them, but the system will direct all of them to a central phone number or […]

The post What is Call Tracking appeared first on SEO Drop.

Will Solar Eclipse Affect Your Website’s SEO Rankings?

by Siraj Hudda @ Hudda Infotech SEO Expert | Web Design Services Company

The post Will Solar Eclipse Affect Your Website’s SEO Rankings? appeared first on Hudda Infotech SEO Expert | Web Design Services Company.

Authority Solutions Receives 2017 Houston Award

by Mitchell From @ America's Best SEO Services Company | Local Real Estate SEO Experts

Houston Award Program Honors the Achievement HOUSTON March 28, 2017 — Authority Solutions has been selected for the 2017 Houston Award in the Internet Consultants category by the Houston Award Program. Each year, the Houston Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These […]

Brand Bidding: Do I Really Need To Bid On My Brand Name?

by Aileen Gildea @

Brand bidding is when a business bids on their own brand name keyword terms within a pay-per-click campaign. For example, Home Depot bidding on the keywords “Home Depot”. Many business owners wonder whether this is a worthwhile strategy – to…

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Raleigh SEO Agency -

Raleigh SEO Agency -


First Page Advantage - Search Engine Marketing

Search Engine Optimization Services In Raleigh NC Statistics show that almost 50% of all searches in Google in 2016 have been for local purposes. More than half the people who performed a local search have visited that business within 24 hours. Over 70% of them have confessed they look up the physical location and the …

Is your site in Google Jail? The Google Sandbox 2014

by lbpaulson @ Determined Solutions SEO

Do you believe in the Google Sandbox? It refers to the theory that is used to explain the reasons as to why domains with frequent ownership or a newly-registered domain changes rank poorly in the Google SERPS (Search Engine Results Pages). This implies that the new websites are put into a holding area or sandbox […]

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5 SEO Stats That Local Businesses Can Not Afford To Ignore

by Jamichael Mitchell @ TruRank Marketing

The post 5 SEO Stats That Local Businesses Can Not Afford To Ignore appeared first on TruRank Marketing.

Beer-Related Websites in Raleigh: Web Design Gallery

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

Below is a sampling of some of my favorite Raleigh beer website designs, which I chose for their unique website designs and their unique use of large-scale photography in their website designs. (And of course, because their beer is really good, or the beer event is really neat.)

Minneapolis SEO

by Premier SEO Ninjas @ #1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

Infographic Search Engine Optimization in Minneapolis  

Club Worx

by Webmaster @ Outside Raleigh

ClubWorx is a premiere, locally owned, health and fitness facility serving southwest Wake County and beyond since 2001. Envisioned as a center where a growing community of families could come together to get fit and have fun, the club has certainly seen success. The state-of-the-art facilities and friendly environment make ClubWorx the leading destination for everybody’s health and fitness needs. Boasting an outstanding group exercise program (over 70 classes per week!), ClubWorx features BodyPump, BodyCombat, BodyFlow, pilates, yoga, group cycling and RPM (computerized bikes), step aerobics, zumba, and more! ClubWorx vast aquatics program features a large outdoor pool, 25-yard indoor pool, year-round swim lessons, year-round swim team, Master’s Swim program and water aerobics classes. The myriad of kids fitness Read the rest

How to Hire a PPC Management Company That Converts

by Amistad Pros @ Amistad Pros

There are quite a few factors to consider and steps to take when searching for a PPC management company. In this article, we will focus on seven of the most important: business needs, keyword usage, dossiers, history, interviews, tracking, and web design. Business Needs As you begin to cultivate your list of potential PPC management companies, you […]

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State-of-the-Art Inclusion Playground in Clayton Receives State Grant

by Derrick Thompson @ T&T Creative Group

Cultivating the Inclusion Play Movement in our Community, State and Beyond  March 10, 2017, Raleigh, NC– The Universal Playground at East Clayton Community Park in Johnston County received confirmation in a voting session of the Parks and Recreation Authority, appointed by the Governor and General Assembly, on Friday, March 3, 2017 that its Universal Playground […]

The post State-of-the-Art Inclusion Playground in Clayton Receives State Grant appeared first on T&T Creative Group.

Picking Good Keywords for Your Site SEO

by Eric @ Outside Raleigh

Search Terms and Keyword selection If you’re just starting with a new SEO company (be it us or not), having a new website built, building up a new marketing campaign or anything along these lines, it is IMPERATIVE you know what keywords are important to you. Let’s take that one step at a time. IF you’re already familiar with keywords and what keywords are the most beneficial to YOUR company, you might skip this post. If you have no real good idea what a keyword is (or how a keyword actually can be 4 or 5 words!) then you might want to read on. What IS a keyword? Simply put, a keyword is a word or GROUP of words (phrase) Read the rest

Does Your Company Have An SEO Marketing Plan?

by bill @ Boston SEO Services

SEO Marketing Plan Research   Lots of business owners that I speak to are just throwing darts against a wall when it comes to SEO for their websites. Most are using an SEO agency that does not even tell them the search terms that they are aiming for. This is a common mistake that can
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How To Charge Higher Prices In Your Business FAST

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

You are a bit annoyed. Nah, who are we kidding? You are p*ssed off. Because you have been trying almost all the tactics under the sun related to how to grow your business… …but you have NOTHING to show for. You are now standing at a crossroad, but you have to choose your next path […]

The post How To Charge Higher Prices In Your Business FAST appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

Panda 4.1 – What’s Up With THAT?

by rodney tucker @ SEO Raleigh

Get busy with that fresh content! Panda 4.1 is here. For those that may be hitting this and just reading it as something interesting – what the heck IS panda besides a cute bear that we often see on tv? What Is Panda? Panda is the SEO codename for a set of algorithms used by the Google rankings systems to help (ostensibly) keep higher quality content at the top of the heap. There are truly a lot of trash blogs out there that do rank high that probably just shouldn’t. This is analagous to “thin content.” Thin content is basically just having very little content on a page. Not sure where their algo is at for the moment, but for a long time, it has been a strong possibility to actually rank pages on just titles with good keywords and structures alone. While that IS helpful for an SEO company – knowing the ins and the outs of an algorithm – it can lead to a less than satisfying result for a searcher. If you have a search result ranking top of the first SERP (search engine results page) and you click through and discover nothing but an affiliate link and a sentence or two, it can be annoying. Google has always stated that it’s all about user experience. While I have my own feelings on their algos and the reasons behind them, we will just go with that for the time being. So if I end up with a whole lot of garbage on the first page that is absolutely useless to me, then I am far more likely to either use another search engine or find another source of information. Either way, Google would lose. It’s in their best interest to show good relevant results. Now, when google brings you back results for a particular search, it’s a balancing act between a LOT of different factors – content, user engagement, links, social, etc. A LOT of factors theoretically go into those results. According to Google, Panda 4.1 is also supposed to help small to medium sized businesses rank better. In the past, the challenge that Google faced was that bigger sites often benefited the most, just because they showed a good amount of relevant signals (such as backlinks). Now Google is trying to find the right balance for assessing the different signals from both bigger and smaller sites. It is evaluating signals from large and small sites in different ways because they require different benchmarks. THIS particular Panda may not be cute and cuddly for a lot of sites – 3% – 5% according to Google. It’s potentially going to drop rankings on those thin sites and curation type sites. Curation has played well for quite a while now (and we still curate here). I suspect one will need to be doing a bit more than posting a bunch of curated link action to get any Google love going forward after this update rolls. To me, that IS […]

Finding An Ethical SEO Consultant

by webmaster @ SEO Raleigh

Search engine optimization, popularly known as SEO, is a technique that optimizes a website in order to make it very search-engine-friendly. SEO can be performed at the programming as well as at the content end – the programming aspect of SEO tunes the website to the requirements of the latest search engines algorithms, while the content aspect of SEO involves strategically embedding sought-after keywords in the website content. There are other methods as well – e.g., link building, article submission and directory submission. If you want your website to register its presence in the competitive world of Internet, you’ve got to resort to SEO techniques. Otherwise, a website fails to get noticed amongst millions of them. But the bad news is that there are many unethical outfits out there who promise you great SEO, but all they do to get your website a high page rank on the results page is employ a variety of unethical techniques (the so called black-hat techniques) to fool the search engines. If caught by search engines, your website can be blacklisted and banned for adopting unethical SEO techniques.It is, therefore, absolutely important that a website owner works along with an ethical SEO consultant, and here’s how you must choose one. Guide To Choosing An Ethical SEO Consultant The Internet has made the world a smaller place and a website owner can work with SEO consultants based in any part of the world – there are many SEO consultants’ websites all over the Internet, and tracking down one is not all that difficult a task. And here’s how you must choose one: 1. If the SEO consultant is a professional, then he must be accredited by many reputed organizations such as Google AdWords, Web CEO University, and SEO Pros. If the SEO consultant has more accreditations, well, the more the merrier. A certified SEO professional is ethical by default – ethics are inbuilt into their work code. 2. He must have an impressive roster of clients who speak highly of him. And he must not be hesitant to give out a few references. 3. If the SEO consultant is professional and ethical then it automatically follows he will have a successful track record. So, go ahead and check the websites he has performed SEO on, and check if they rank high on search engines results pages. 4. The SEO consultant needs to be versatile and he must offer services such as website analysis, content writing, keyword research, link building, SEO and, of course, adequate reporting back to the client. 5. The SEO consultant must have a clean track record, in the sense that he must never have been blacklisted for adopting unethical SEO techniques. Such techniques include spamming search engines, trading links with websites that are part of link farms, or cloaking, which means coating keywords with the same color as the website’s background and stuffing a whole lot of them on all the pages. You can find out if the SEO consultant has resorted […]

Free Veteran Website Design

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

DunnTek offers a FREE web design to a qualified recent veteran!

The post Free Veteran Website Design appeared first on DunnTek | Raleigh SEO, Internet Marketing & Web Design.

LTTR Client, AbleTo, Raises $36.6 Million in Series D Funding

by Janelle @ Look to the Right

Raleigh, NC – September 3, 2017 AbleTo, Inc., the leading provider of technology-enabled behavioral health solutions proven to improve patient outcomes and lower healthcare costs, recently […]

SEO 2016 Trends

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

Important trends about SEO for 2016 that business owners and SEO professionals need to consider.

The post SEO 2016 Trends appeared first on DunnTek | Raleigh SEO, Internet Marketing & Web Design.

Affordable Long Island web designer!

by Stephen Cassen @ JML Web Design

A website is important for businesses to have as it promotes a company online and is available 24/7. How you present your website online will determine the impression visitors to your website will have.  As you know, there is a lot of competition online so it’s important to stand out from your competitors. To get … Continue reading Affordable Long Island web designer!

Raleigh SEO Search Engine Optimization

Raleigh SEO Search Engine Optimization


Snap Agency

Snap Agency SEO Raleigh, North Carolina. Why is Snap Agency different from any other Raleigh SEO company? We've been implementing optimization since 2003.

Neueste WordPress Nachrichten

by Shana @ First Page Advantage – Search Engine Marketing

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur venenatis lacus magna, eu ultrices dui porta ut. Duis placerat eu velit eu egestas. Nullam pharetra nibh non magna porttitor faucibus. Vivamus placerat, nulla ut dignissim mattis, nulla nisl egestas erat, eu pulvinar quam purus eget ipsum. Maecenas varius vestibulum mauris. Fusce vitae ipsum enim. Sed […]

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Professional Sports Teams in Raleigh: Web Design Gallery

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

Sports in Raleigh is more than just a hobby, it's a way of life, and there are certainly plenty of sporting events to go to in the area. While the Triangle is known for its college sports, there are enough other sports teams here to satisfy any Raleigh resident's interests. Here is a list of some of my favorite website designs from professional sports teams in Raleigh.

17 Top Search Engine Ranking Factors in 2017

by Paul Leary @ ARE YOU ON PAGE 1 ?

You may not realize this but Google uses 200 elements in deciding which web-pages to present in their search results when a user searches for a particular term/phrase. Now unless you are on Google’s payroll and are on the team that develop those elements into their algorithms, you are not going to know what exactly these are. Nevertheless, some Search Engine Optimization (SEO) experts have conducted in depth research and offered their insights and findings on these factors. Consequently, we now have a roughly clear idea on what transpires. Out of the 200 factors, I have highlighted 17 leading indicators

WordPress SEO Done the Right Way

by Thomas Garner @ SEO Raleigh

It takes only a few minutes to Install WordPress and start posting on it; but when it comes down to traffic, SEO should be your main focus. Search engines particularly love WordPress and rank sites built on it very well, but still, you are expected to do proper on-page search engine optimization if you want to rank well for your chosen keywords. Use a sitemap for Google when launching your blog as this will play a major role in how well and quickly your site is ranked. Google Sitemap isn’t difficult at all to add to your blog with WordPress. Your website has many pages and links, a sitemap helps Google navigate through them seamlessly. This allows the search engines to get a sort of abridged or seriously shortened version of what’s taking place on your site. There is a plugin, the Google XML Sitemaps plugin, that makes installation on your WordPress site a snap. This amazing plugin takes most of the work out of the process for you by updating whenever new pages are added to the site automatically. Don’t miss out on this important step – it’s easy to install and provides a huge return on investment. Make your URLs do a little of the SEO work for you too. Get rid of the huge mess of letters, numbers, and punctuation in your URL. Not only does it look better to change the URLs but, when done right, it can be an important component of the SEO process. People who read your site can appreciate this small change as much as the search engine bots seeking out information will. It’s easy to change the structure for URLs by logging into the “permalinks” section you’ll find in the settings panel. It really is that easy. Don’t Overdo it on the Keywords: The goal is to forget about the search engines when writing your content and focus on your readers. The goal is to show your audience that you can create and offer them useful and interesting information. You can’t ignore the importance of search engine optimization, though, which is why your content should include relevant keywords. So, place your keywords in your text but do it so it looks natural and not disjointed. You need to be very careful because you don’t want to end up losing points for having overstuffed your content with keywords. You have to be very careful with your keywords here, and make sure they are placed in the right places. Aim for having a keyword density of 4% to 5% and nothing more than that. So, that’s about it! What we’ve covered is easy to implement but it will have an immense positive impact on your rankings.

How To Get Traffic Whenever You Want

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

You are frustrated. Because lately you have been working like crazy person… putting a truckload of hours into your blog, but you have nothing to show for. You can´t see ANY progress, regardless of how much you WANT it. The hard fact is that Google Analytics will NOT suddenly show a traffic spike on your […]

The post How To Get Traffic Whenever You Want appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

Raleigh Search Engine Optimization Company | SEO Services | Website Optimization

Raleigh Search Engine Optimization Company | SEO Services | Website Optimization


OnWired.com

OnWired - Full Service Search Engine Optimization Company in Raleigh Triangle - We will do whatever it takes to help you grow your business and your web presence - Call Us at (919) 301-0425 - Specializing in SEO Services & Website Optimization in Raleigh-Durham & Cary NC.

5 Google Algorithm Updates (and What They Mean for SEO)

by Amistad Pros @ Amistad Pros

Google updates may have funny names. But they’re not a laughing matter. When those algorithms change, protecting your Google ranking is crucial. It can be the difference between ample organic traffic and next to none. Research shows that 33% of organic traffic go to that coveted #1 position. 17% will be awarded to #2. Once you get to #5, […]

The post 5 Google Algorithm Updates (and What They Mean for SEO) appeared first on Amistad Pros.

Learning from Tasty

by Snap Agency @ Snap Agency

Case studies are a great way for local businesses to learn more about other successful companies that have implemented digital marketing strategies. Digital marketing can often seem overwhelming to local...

Professional web design Raleigh!

by Stephen Cassen @ JML Web Design

A website works as a bridge between you and your target audience or potential customers. Basically, how you present your website to the masses can help a lot in making a long lasting impression on your targeted market. Remember, there is a cut-throat competition prevailing so if you don’t make an effort to improve your … Continue reading Professional web design Raleigh!

Linchpin SEO /// Raleigh: SEO & Web Design Firm Raleigh, Durham, Chapel Hill

Linchpin SEO /// Raleigh: SEO & Web Design Firm Raleigh, Durham, Chapel Hill


Linchpin SEO ///

Our Raleigh, NC location will offer the same industry-leading seo and web design services to help businesses in Raleigh, Durham, and Chapel Hill.

Using Sponsored Content Like A Pro

by Shana @ First Page Advantage – Search Engine Marketing

What is Sponsored Content and Native Advertising? Have you ever clicked on a banner ad? If the answer is a resounding no, you are in good company. The average click through rate for display ads is only 0.06% and ad blocking is growing at an alarming pace. This is why more and more companies are […]

The post Using Sponsored Content Like A Pro appeared first on First Page Advantage - Search Engine Marketing.

Content is Still King in 2017 – Here’s Why

by Vicky McGowan @ 1SEO.com Digital Agency | www.1seo.com

Let’s take a stroll down memory lane, back to 1996, when Microsoft mogul Bill Gates stated that content on the web undoubtedly plays a critical role. Fast forward to 2017, according to the Content Marketing Institute a whopping 89% of B2B marketers and 86% of B2C marketers are utilizing content marketing as their main strategy. It has even surpassed the use of traditional tactics, including search engine

The post Content is Still King in 2017 – Here’s Why appeared first on 1SEO.com Digital Agency | www.1seo.com.

Video Marketing How-To: Creating Effective Demo Videos

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

Vidyard » The Video Marketing Blog

Video Marketing How-To: Creating Effective Demo Videos

Welcome to another episode of Video Marketing How-To! This week we’re going to talk about product demo videos – how to create one that’s engaging, informative, and drives conversions!

First off, I want to take a minute and discuss the difference between an explainer video, and a demo video. Explainer videos are great for showcasing how your solution solves a problem at a high level. They don’t have to have any real imagery of your product or service to be valuable.
Demo videos on the other hand should teach prospects or customers how to accomplish something with your product. Keep in mind, this is content that your prospects consume on their own before getting a demo from sales – it’s not a 1 hour demo caught on camera, but a quick overview of one or more of your features.
Now let’s look at length – demo videos aren’t generally considered top-of-funnel content so you can go a bit longer on length, but don’t bite off more than your viewers can chew. Keep your demo videos to the point, walk viewers through one action, and do it succinctly.
Next up is formatting – if you’re going to be producing multiple demo videos, try to structure them the same way. Chances are if you have built a complex product, your viewers will be watching multiple videos to fully understand how your system works, so having a cohesive structure means viewers know what to expect.
Finally, distribution. Demo videos tend to be more mid-funnel content as they’re designed to educate trial users or existing customers on how to use your product. Having them on your website is a must, but it’s not a bad idea to have them on YouTube as well. Many users search YouTube for information on products, and having short demo videos that show prospects how to use your product is always a good idea.
I hope you learned a thing or two about building a successful demo video. Check out these full-length examples from Salesforce, Taulia, inContact and Vidyard, Remember – if there’s a topic you would like us to cover on Video Marketing How-To, please let us know in the comments! See you in a few weeks for another episode!
The post Video Marketing How-To: Creating Effective Demo Videos appeared first on Vidyard.

more info…

The post Video Marketing How-To: Creating Effective Demo Videos appeared first on DunnTek | Raleigh SEO, Internet Marketing & Web Design.

SEO Services

by bill @ Boston SEO Services

New York SEO Expert | NYC SEO Experts Place your business at the TOP of search engines! Important benefits of investing money in SEO services: Not all business owners are aware of the benefits offered by SEO services. Unfortunately, they do not know that these services could help them increase the profit of their business.
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The post SEO Services appeared first on Boston SEO Services.

local seo tips

by bill @ Boston SEO Services

Get Higher Positions in Google! - Local SEO Marketing (Guide) A video guide on the top 5 best local SEO practices and tips to get your small business to the top search result on Google.
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The post local seo tips appeared first on Boston SEO Services.

Why NAPs Are So Important

by George Perez Sr. @ More Social Traffic

What Are NAP’s? What’s in a name? Well, a lot is in a name, especially when it’s attached to an address and phone number online. Search engines place a lot of importance on names, and addresses and phone numbers listed ... Read More

The post Why NAPs Are So Important appeared first on More Social Traffic.

Backlink building

by Paul Leary @ ARE YOU ON PAGE 1 ?

Backlinks form an important part of SEO. By focusing on this aspect, you will be making your journey to the top more feasible. A backlink basically refers to featuring the link to your website on another site. The more backlinks you have, the better chances your site has of attaining a higher ranking. Google considers backlinks to be an indicator of your website being important. Backlinks also lead to an increase in traffic.

Raleigh SEO Agency for Raleigh Construction Businesses

by Eli @ level1raleighseo

So, you have a construction business and your located in raleigh, guess what no one cares.Now of coarse, the first thing you do is pay for advertising, like buy a spot on the your local newspaper, yeah you might get one call out of the week.So you step your game up and buy a listing […]

The post Raleigh SEO Agency for Raleigh Construction Businesses appeared first on level1raleighseo.

Traffic Travis

by bill @ Boston SEO Services

Traffic Travis is a great tool to find your most lucrative keywords and also spy on your competitions internet marketing campaign. Traffic Travis Full Demo  
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The post Traffic Travis appeared first on Boston SEO Services.

Authority Solutions™ Receives 2017 Houston Award

by Mike @ America's Best SEO Services Company | Local Real Estate SEO Experts

Houston Award Program Honors the Achievement HOUSTON March 28, 2017 — Authority Solutions™ has been selected for the 2017 Houston Award in the Internet Consultants category by the Houston Award Program. Each year, the Houston Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These […]

What’s the Difference Between Branded and Non Branded Keywords?

by Jamichael Mitchell @ TruRank Marketing

In internet marketing, the keyword universe revolves around two types of keywords, branded or non-branded, with the latter taking up the majority of the universe’s infinite space. Let’s discuss the difference between the two. Branded keywords are keywords containing a company’s name while non-branded keywords are those that define or explain a company or a

The post What’s the Difference Between Branded and Non Branded Keywords? appeared first on TruRank Marketing.

How do I make my website attractive with web design Boston?

by admin @ JML Web Design

People are relying more and more on the internet to search for products, services, information etc. If someone wants to find an answer to something or get basic information their first instinct is to turn to the internet so it’s important for businesses to have a website. A good looking website is important because your … Continue reading How do I make my website attractive with web design Boston?

Lineberry Marketing Consultants is Now Officially a Google Partner Certified Business

by Jeff Lineberry @ Lineberry Marketing

Lineberry Marketing is proud to announce that we have met the requirements necessary to become a Google Partner. By joining Google Partners, we now have insider access to the world of Google Adwords. Partners get to attend trainings and special events, get updated on changes to Adwords, and have access to industry research, exams & study materials. … Continue reading Lineberry Marketing Consultants is Now Officially a Google Partner Certified Business

How to gain high ranking for your website with Long Island SEO Company?

by admin @ JML Web Design

SEO companies hold an integral part of the internet marketing world. These companies handle a wide range of services in terms of internet marketing and advertising. It includes deploying techniques to drive more traffic to website by search engine optimization, blogs or online reviews. Hiring a credible Long Island SEO company ensures high visibility for … Continue reading How to gain high ranking for your website with Long Island SEO Company?

Why Video on Facebook’s Watch Tab Will Takeoff Similar to YouTube

by Anthony Kane @ 1SEO.com Digital Agency | www.1seo.com

Earlier this month, Facebook introduced a new Watch tab that displays both recorded and live video content to US-based users. With a Discover option that lets users find new shows and a Watchlist that ensures they never miss the latest episodes of a show that they already follow, this feature makes it effortless for users

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The Business Owner's Guide to SEO | Raleigh SEO Company | Walk West

The Business Owner's Guide to SEO | Raleigh SEO Company | Walk West


Walk West

A comprehensive SEO plan can drastically change your business. Learn more with our Raleigh digital marketing agency as we break it down for your business.

Raleigh SEO Company - Search Engine Optimization Experts

Raleigh SEO Company - Search Engine Optimization Experts


Raleigh SEO Company

The Raleigh SEO Company is a digital marketing agency that will help you dominate your competition. We get your business found online and chosen as the best

Latest news in WordPress community

by Shana @ First Page Advantage – Search Engine Marketing

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Check Out Our SEO Infografic

by lbpaulson @ Determined Solutions SEO

The post Check Out Our SEO Infografic appeared first on Determined Solutions SEO.

New Video Feature Added to Google Maps Local Listings

by Pat McKay @ 1SEO.com Digital Agency | www.1seo.com

Ever think that videos might be helpful when checking out a business in Google Maps? Well, Google is now making it easy for Local Guides to upload videos to the app via Android devices, as announced in Google’s Local Guides Forum.      Local Guides are individuals who have signed up to participate in a program

The post New Video Feature Added to Google Maps Local Listings appeared first on 1SEO.com Digital Agency | www.1seo.com.

Color in Web Design: Color Symbolism

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

Color is an important element web designers need to think about when creating the look of a website. Different colors have different meanings – cultural, instinctual, universal, and more – and can stimulate different people in different ways. Visitors might not notice the impact that using the right colors can have (although they might if Continue Reading »

Why You Should Ignore Yahoo and Bing Even Though They Matter

by Snap Agency @ Snap Agency

When most SEOs do keyword research, the large majority will only ever look at Google. This might seem silly to you because a surprisingly large amount of people still use...

How To Respond To Bad Reviews

by admin @ SEO Drop

How to Respond To Bad Reviews People will comment about the quality of services you offer them. Sometimes a customer may not be fully satisfied with the services that he got from you and he ends up offering bad reviews online. This will be a setback in your struggle to attract more customers online. Many […]

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Best SEO Company in North Carolina | Internet Marketing & Web Design in Raleigh | 1SEO.com Digital Agency | www.1seo.com

Best SEO Company in North Carolina | Internet Marketing & Web Design in Raleigh | 1SEO.com Digital Agency | www.1seo.com


1SEO.com Digital Agency | www.1seo.com

1SEO.com Digital Agency helps businesses in North Carolina increase their online presence. Through SEO and internet marketing strategies, we help you get found by your customers.

How To Start A Blog Without Looking Like A Joke

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

Starting a blog is scary as heck. Because you will be putting in A LOT of time and effort, and most likely you will be totally ignored (statistically speaking). But what´s even worse than being ignored… …is that if people think that you and your blog are a joke! They might be laughing behind your […]

The post How To Start A Blog Without Looking Like A Joke appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

Google Plus Setup

by bill @ Boston SEO Services

Account Setup for Google Plus Hangouts & HOA (Hangouts on Air) Account setup for Google Plus Hangouts & HOA (Hangouts on Air)... step by step comprehensive guide. Updated for May 2013 and beyond: How to setup your accounts for Google+ Hangouts and Hangouts on Air (HOA). This video will guide you through all the required
Read more

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Minneapolis SEO Services

by Premier SEO Ninjas @ #1 Minneapolis SEO + Search Marketing Agency | Premier SEO Ninjas

Search Engine Optimization Services in Minneapolis   Which one are you using the most? Instagram looks like a strong winner!

Business Coaching, 20x My Revenue And Being Slapped By Frank Kern

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

Last year I declared that this day was named the day of honesty. Then let´s be totally honest, so here we go… * Taking a deep breath * You have been MISLEAD your whole life as an entrepreneur. Yeah, I said it. * Waiting and looking up towards the sky * Since there apparently isn´t […]

The post Business Coaching, 20x My Revenue And Being Slapped By Frank Kern appeared first on Result-Driven SEO Agency & Authority Branding | Tor Refsland.

White Hat Vs Black Hat SEO

by Eric @ Outside Raleigh

If you think your competitor on front pages of search engines are getting all the traffic you are absolutely right! There are various techniques that you can use to get your website among the top ranked websites in search engines. These techniques are collectively called Search Engine Optimization. There are two main categories of SEO techniques: black hat SEO and White Hat SEO. Black Hat SEO Black hat SEO refers to the aggressive strategies used to get top rankings in search engines. Black hat SEO does not obey search engine guidelines. In fact, websites that have been discovered to use black hat tactics are often blocked from search engines altogether. Black hat techniques include keyword stuffing, using invisible text,… Read the rest

Winston Salem Web Design

by admin @ Black Bear SEO

Winston Salem Web Design Having an appealing website is something that is a benchmark in today’s market, that is the reason we offer the best Winston Salem Web Design. A site informs a reader a ton concerning a business and that could be the single thing that makes or brakes a deal. Numerous individuals when they […]

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Raleigh SEO Expert | Search Engine Optimization Company (888)439-4224

Raleigh SEO Expert | Search Engine Optimization Company (888)439-4224


SEO Houston Experts

20x The Business You Are Receiving From Google Traffic We help you get more clients than any other online agency!Click Here To Get Started Today  Call 1-888-439-4224 Searching for an SEO company in Raleigh can be a challenging process especially if you’re not sure of what you’re exactly looking for in the first place. Considering there’s …

Why Color Choice Matters in Marketing & Advertising

by Sarah Day @ 1SEO.com Digital Agency | www.1seo.com

We all know that color can affect our mood and the way we see things. When it’s bright and sunny outside, we get excited and feel energetic. But when it’s cloudy and grey, we feel sad and the day always seems to drag. But what does all this mean in regards to marketing? Can the

The post Why Color Choice Matters in Marketing & Advertising appeared first on 1SEO.com Digital Agency | www.1seo.com.

Responsive Web Design Raleigh

by Jeff Lineberry @ Lineberry Marketing

Have you ever pulled up a website on your phone or tablet only to discover that the site you are looking at is a shrunk down version of what you would see on your computer? It may be hard to navigate, read, shop or contact the business. Responsive web design fixes this problem. With responsive design … Continue reading Responsive Web Design Raleigh

Search Engine Optimization Charlotte NC

by admin @ Black Bear SEO

Search Engine Optimization Charlotte NC Are you a business owner and realize that you may need Search Engine Optimization Charlotte NC? In case you don’t know what SEO means, it means Search Engine Optimization and knowing how to make it work for you is very essential to your online business and visibility. If utilized properly, […]

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LinkedIn Spy Tapes – SEO For Water Damage – Franchise SEO

by bill @ Boston SEO Services

Water Damage SEO for Franchises LinkedIn Spy Tapes Video Transcript: Welcome, to the second installment of LinkedIn Spy Tapes, where I take one of my LinkedIn connections without divulging; their information and what it would take for them to rank in the first page in Google for a specific search term. This week I was
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Web Design Winston Salem

by admin @ Black Bear SEO

Web Design Winston Salem  Having an engaging site is something that is an industry standard in todays market, that is the reason we offer the best Web Design Winston Salem. A site illustrates to a peruser a ton concerning a business and that could be the single thing that makes or brakes a sale. Various people when […]

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11 Top Basic SEO Tips to Help Your Business’s Website

by Paul Leary @ ARE YOU ON PAGE 1 ?

  How many times have you gone to a website to learn search engine optimization (SEO) tips only to be overwhelmed by the way it is written? You think to yourself ‟Like really people, I’m not a professor”. Never mind the fact that you need a coder just to implement it. There are several resources where you can learn advanced SEO and improving your website but to keep it simple, efficient and actionable let’s start with what is the best of the basic SEO strategies to rock your website. What you will find below are 11 of the must do,

Blog post example

by Shana @ First Page Advantage – Search Engine Marketing

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Professional Atlanta SEO company!

by Stephen Cassen @ JML Web Design

A business can’t hold a strong presence online having a website properly optimized. SEO is a significant factor that positively affects user-generated traffic to a website or web page. As you know, products and services are considered successful if they are easily accessible to people. In some cases, products go missing from the market even … Continue reading Professional Atlanta SEO company!

Why Use Landing Pages

by George Perez Sr. @ More Social Traffic

Local business owners  aim to increase and sales by conducting digital marketing campaigns that include Pay-Per-Click Advertising, Search Engine Optimization (SEO), Email or Newsletter Marketing. However, many fall into the mistake of driving traffic solely to their Home Pages instead ... Read More

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Awesome and universal directory theme

by Shana @ First Page Advantage – Search Engine Marketing

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Why you need to be on the first page of the search results

by bwg @ Boston SEO Services

Most people treat the search engines like a phone book and now with more and more people using portable handheld devices, people are finding it easier to speak or type something into their smart phone than it would be to call information or use the phone book. Think about it, when was the last time
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SEO Project Management Considerations – Part 2

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

This is Part 2 in a series about SEO project management.  If you missed Part 1, you can find it here.
SEO Strategy
My intent with this section is not to articulate any sort of one-size-fits-all SEO strategy, because such a thing simply doesn’t exist in any actionable form, but, rather, to explain some of the associated issues that are going to affect which project management methodologies are used and how they’re applied.  You’ve probably seen ads where marketing companies say they’ll provide SEO services for $200 per month.  Having reviewed many such services myself, I can say that, at this price point, what you’re usually going to get is a pre-formulated package of specific items like X number of blog posts, articles, and so forth, which are all done the same way for each and ever client.  In the case where a business may be close to the tipping point in ranking, it is possible that such a formulaic approach might be all they need to tip the scales in their favor.  In my mind, that’s really just a nailed-down business process rather than a strategy, because a strategy to achieve a particular result has to be specific to that result.  If it’s generic, then I consider it to be a conceptual approach – not an actual strategy.  It also doesn’t meet the industry definition of a project.
In most moderately competitive industries, the people that I encounter who’ve tried such offerings generally didn’t get the results they hoped for.  This could be because they bought SEO services rather than SEO solutions.  In other words, they paid someone to come do some plumbing and carpentry, but not to actually build them a house.  Unfortunately, customers really don’t have any way of knowing whether what’s being proposed by a potential provider is going to work or not. How is a customer to tell whether the technical lingo in fancy looking Power Point presentations represents an actual bona fide SEO solution that’s going to create results, or just a bunch of paid hours keeping someone busy?  Unfortunately, there is no easy answer to this which is why it’s important to select real business partners who have a vested interest in your long-term success.  Let’s dig into some nuances of SEO strategy a bit further.  
To begin, boiler-plate programs may not meet the commonly-held definition of a project since you are simply paying someone to provide a predefined commodity service that they sell the exact same way to anyone that asks.  Within the field of project management, we refer to this as manufacturing since you’re simply following an existing process that you do the same way each time. Is your company and situation exactly the same as everyone else’s?  The question to ask yourself is whether you expect to beat a medium to high level of competition with a low-dollar service that does the same thing for everyone. I am not, by any stretch, disparaging this approach.  In the right situations, boiler-plate services can achieve results.  They may even create a good foundation on top of which more advanced services can be built.  You just have to be careful in setting your expectations based on the level of competition and the degree to which the approach has been customized for your particular business.  In moderate to high competition situations, a custom SEO approach will almost always be needed.
When you get right down to it, the goal of SEO is to help a website to achieve organic rank in search engines so that you get more traffic to your website, which leads to more customers and more revenue for your business.  As a business owner, that’s the result you’re after. If that’s the case, why do many companies sell standard list of pre-defined services?  Because people keep buying it, hoping that it will work.  Whether their service works or not, a single month’s payment covers their cost of having acquired you as a customer, so they come out ahead whether you keep paying them or not.  When your business model is mass-production, your focus is different than when you cater to a small number of clients determined to grow their business successfully. As an SEO service provider, when you are working with such clients in your local area, you need to concern yourself with establishing a reputation for quality.  
An SEO strategy is not simply developing a standard business process and using it the same way for everyone, knowing that it’s going to produce variable results for different clients since their situations are different.  A strategy requires looking at what it’s really going to take to rank a given website based on the competition and, at a high level, mapping out the pieces involved.  Several hours are needed to perform such an assessment.  Due to the rapid evolution of ranking algorithms and the resulting adaptations made by SEO experts, any SEO strategy should be understood to be conceptual and that changes will be made over the course of the project.
Insofar as what project management methodologies to apply, traditional waterfall models that try to map the whole out from start to finish may lack the flexibility required for moderate to high level competition situations where the effort can span several months or longer and require adjustments at each step.  At minimum, you’d be facing the high probably that two particular risks are going to manifest at any time without notice.  These are search engine algorithm changes and additional actions taken by competitors.  More iterative project management approaches should be considered.
Timeline and Milestones
Assuming that you aren’t simply following a manufacturing blue-print which follows a rote schedule, SEO is going to occur over a period of phases during which you will see website rankings fluctuate greatly.  A process called the “Google dance” often takes 2-3 weeks for things to occur, during which time you will almost always see your website rank drop initially – sometimes quite dramatically – and then fluctuate for a short period of time.  This is completely normal, is no cause for alarm, and can take a month or longer at times.  After this period, if your SEO was successful, your website will return to a higher position than it was before.  Your SEO activities should be organized around these cycles.
While the role of milestones in a more agile project management framework is a bit different than in a waterfall approach, there will almost always be certain things that need to be done early.  It’s quite likely this will include such things as on-site website optimization, social media profile creation and optimization, and other such fairly standard activities that might need to be performed prior to moving on to content marketing and other activities, depending on your SEO expert’s analysis and recommendations.  
In SEO, we are trying to woo Google to like our website.  Like any romance, sometimes it requires more work and determination than you expected, and we aren’t in control of the timing. We have to take things as they come and be fluid.  This can present a challenge in asset allocation for larger SEO firms that follow an IT governance structure such as the Information Technology Infrastructure Library (ITIL) and want to perform demand management.  Resource scheduling is difficult when you don’t know when the next round of activity will need to commence.
Enter the SEO Expert
The role of your SEO expert is to guide you through these shark-infested waters to help you get your website ranked in the way that hopefully results in great long term results.  This requires an intuitive understanding of SEO, an ability to assess risk, the application of technical skills, and the ability to keep things organized and on-track.  Where the average lay-person will go wrong is mistakenly thinking the actual application of technical skills are the difficult part of SEO.  In fact, once you know those things, they’re the easy part.  
You are paying a real SEO expert for knowing what’s actually going to work, and for having the kind of understanding needed to adapt as required throughout the course of the campaign. In practice, what a real SEO expert does may appear on the surface to be very similar to what a low-dollar provider might have done.  For example, both might perform some content marketing such as writing blog posts as part of the engagement.  The difference lays in the nuances of both how and when the techniques are applied and how it’s all knitted together.  You may end up with just a bunch of digital tidbits floating in cyberspace, or you may get a well-orchestrated cohesive framework unique to your business that shows Google that you’re the real deal. 
With Google’s algorithmic updates happening on such a constant basis now, everything that you think you know is subject to change without notice.  On any given day, you may be waking up to an entirely new set of rules.  The SEO expert is on top of these changes and will make adjustments as needed based on knowledge that isn’t publicly available.
Project Deliverables
People want to know what they’re going to actually get.  This is just human nature, and it’s the reason that standardized services are so easily sold. They readily cater to the basic human desire to eliminate uncertainty.  It seems more of a “sure thing” when you’re told that you’re going to get A, B and C, and you can cancel at any time.  I take the view, though, that’s it’s crucial to be crystal clear that the one and only primary deliverable of an SEO project is an improved search engine rank, and other secondarily deliverables may be provided as needed over the course of the project.  Such secondary deliverables may include the creation or optimization of such things as:

Social media profiles
Social engagement campaigns
Primary business websites
Images
Videos
eBooks and other digital content

Every project is unique; no two clients need exactly the same thing.   The thing about these secondary deliverables is that they may well change over the course of the project, and they should not be recorded as obligations.  Note that this will be in direct contradiction to the approach taken by firms that take a mass-production approach.  
This is the crucial difference between generic SEO that gives everyone the same thing and a customized SEO plan.  With a customized SEO plan, the focus is on achieving rank – not checking off boxes for doing work and hoping maybe it helps boost rank.  Secondary deliverables are going to be a natural result of the SEO process, but they should not be its focus.  Trying to nail them down in advance and put them into a contract is setting both the customer and the SEO agency up for serious heartburn when the dynamic changing environment necessitates a shift in the approach or timing.  This is a very realistic scenario that is best avoided by letting your customer know up front that while you may advise them on your activities over the course of the project, no specific secondary deliverables are guaranteed to be provided because your goal is to help increase their rank, not to create digital artifacts for their own sake.  The right customer will understand this and value having a professional in their corner with the know-how to make that happen.  
It really comes down to whether the customer is focused on an improved website ranking and trusts you to do what’s needed, or whether they’re more concerned about secondary deliverables that may not lead to increased ranking if they’re set in stone.  Unfortunately, many customers will have had prior experiences with the second scenario and thus have it in their minds that’s what they need to ask for simply because it’s all that they know.  Their prior experience shapes what they think working with an SEO professional should look like.  Unfortunately, that way of thinking will undermine their success so the SEO provider may need to re-educate their customer prior to beginning work.
This concludes part 2 in this series about SEO project management that will be continued.
 
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Relay for Life Spaghetti Dinner

by Webmaster @ Outside Raleigh

FOR IMMEDIATE RELEASE             Contact:  Pam Grimes Phone:  (919)747-7788 Come one, come all!!!  Calling all members of the community in the McGee’s Crossroads area to come out and support the 50/210 Fire Department and Ladies Auxiliary Relay for Life team at their spaghetti dinner on Thursday, February 27th from 5:00 p.m. to 7:30 p.m.  This is a great way to take care of dinner without having to cook.  The dinner will be held at the 50/210 Fire Department located at 50 Greenleaf Dr. Angier, NC  27501 in the McGee’s Crossroads area. Click The Image to see Flier All proceeds from the event will go the Johnston County Relay for Life – 50/210 Fire Department team.  Plates will be $7.00 and… Read the rest

SEO Trends for 2014

by lbpaulson @ Determined Solutions SEO

  Google processes more than one billion searches every day making it a dominant force in the search engine market. This means that any change in Google’s search algorithm affects the way in which web users find your website. Failing to adapt to these changes lowers your internet visibility and reduces your online sales. Your […]

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What Do SEO Companies Really Do?

by Jamichael Mitchell @ TruRank Marketing

The post What Do SEO Companies Really Do? appeared first on TruRank Marketing.

7 Steps For Planning Out Your New Website For Success

by Eric @ Outside Raleigh

Putting a website together does not have to be difficult these days with all the choices you have. However, the very first thing that you must do when you start is to organize a plan that can make the process easier and help you to stay on track. 1. Setting Goals For Your Site Writing down very specific goals helps you to create a successful website as opposed to something that lacks purpose and measurable effectiveness. -What do you want to accomplish with your site? -What do you want visitors to do when they arrive on your site? -Do you want your site to elicit an emotional response? -What type of impression do you want to make at first glance?… Read the rest

How To Choose A Web Design Company: 10 Questions You Must Ask

by linchpinseo @ Linchpin SEO ///

Choosing the best website design company for your small businesses can be difficult. Just going to Google and typing in “web design company” can bring back thousands of options, that at face value, all look the same. You’ll probably try to narrow your search (maybe by taking the top 10 listed in Google), and start looking at each portfolio. This […]

Dead Simple Keyword Research with Google Adwords Keyword Tool (PT2)

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

Dead Simple Keyword Research with Google Adwords Keyword Tool (PT2) Play next video: https://www.youtube.com/watch?v=g02gcH78V_4&index=3&list=PLb3axj9MltkK-bV0Txo05_eKKAFB2P8QU Here’s how to do keyword research using the Google Adwords Keyword Tool to figure out what topics your website should be about. This will help you break down your niche, and determine what problems you will need to solve for your […]

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Raleigh SEO Company & SEO Services

Raleigh SEO Company & SEO Services


Lucid Impact

We are a Raleigh SEO company providing SEO services to businesses in the Chapel Hill, Durham, and Raleigh NC area.

4 Instagram Tools Every Social Media Manager Should Know

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

4 Instagram Tools Every Social Media Manager Should Know 4 Instagram Tools Every Social Media Manager Should Know The Official Instagram Marketing Strategy Guide:  http://sueb.ly/YTguide17 WANT MORE? YOU CAN FIND ME HERE: My Website: http://bit.ly/sbzwebsite My beginner’s Instagram course: http://bit.ly/readysetgram My first CreativeLive Course: http://bit.ly/SBZCLA  Instagram: http://instagram.com/theinstagramexpert http://instagram.com/suebzimmerman  Facebook: https://www.facebook.com/SuebZimmermanEnterprise Twitter: https://twitter.com/SueBZimmerman Slideshare: http://bit.ly/SBZSlideShare LinkedIn: http://bit.ly/LinkedInSueB

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8 SEO Do’s and Don’ts for Business Owners

by Snap Agency @ Snap Agency

As a business owner, you have a business to run. So you’ve probably hired an SEO agency to develop your website and online presence. That’ll almost always give you the...

Why Quality Content is Vital for Your SEO Rankings

by Marissa Belko @ 1SEO.com Digital Agency | www.1seo.com

No, it’s not just about throwing keywords on a page and calling it a day. When you want to entice people to your website, increase your search engine rankings, and get more conversions, it’s about a lot more than that. Okay, okay. So, maybe in the past, it was all about those keywords (before it

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Assessing Your SEO Vitals

by Willow Barnett @

You have a website…now what? It’s time for an SEO site checkup! Search engine optimization is equally if not more important than site design. What good is a beautiful, intuitive site if no one can find it? SEO can seem…

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How To Save Your Time By Using The Content Marketing Pyramid

by Tor Refsland @ Result-Driven SEO Agency & Authority Branding | Tor Refsland

This is a guest post by Lesley Vos. You write content. No, you don’t write content. You produce awesome content. Badass content! Compelling content! Evergreen content… The content of all contents! Tons of content to promote. Tons of content to cover a broad audience. Tons of content to prove your marketing strategy works. Tons of […]

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SEO Content Writing: The Basics

by Noah @ Look to the Right

If you own a business, then you probably already realize that it is important to have a presence on the internet, meaning, at the very least, […]

Is Your Website Mobile Friendly? Are You Ready For Mobilegeddon On April 21st?

by bill @ Boston SEO Services

Mobile Friendly Websites... Does It Matter? Google has announced that on April 21st they will be rolling out a worldwide algorithm update for it's mobile search results. This update will affect the search results on mobile devices which have now overtaken desktop devices when it comes to search engine usage. This can be a huge
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Advanced Keyword Research Tutorial (5-Step Blueprint)

by infomaster @ Raleigh SEO Company | Digital Marketing & Web Design

Advanced Keyword Research Tutorial (5-Step Blueprint) Want to do keyword research the right way? Then check out this insanely actionable SEO tutorial. In this video I’ll reveal my 5-step process for finding awesome keywords that your competition doesn’t know about. Here’s a breakdown of what you’ll learn: First, I’ll go over the first step to […]

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SEO Project Management Considerations – Part 1

by Brian Dunn @ DunnTek | Raleigh SEO, Internet Marketing & Web Design

SEO project management considerations

The post SEO Project Management Considerations – Part 1 appeared first on DunnTek | Raleigh SEO, Internet Marketing & Web Design.

3 Things To Look For When Choosing Keywords For SEO

by Jamichael Mitchell @ TruRank Marketing

Keyword research is a long, extensive and highly analytical element of an effective SEO strategy.

The post 3 Things To Look For When Choosing Keywords For SEO appeared first on TruRank Marketing.

Yelp Setup

by bill @ Boston SEO Services

How To Set Up Yelp For Local Business In this video, Shelly Allen, demonstrates just how simple it is to set up a free business listing over at Yelp.com "Yelp allows consumers to share the experiences they've had with local businesses and lets business owners share information about their business with their customers. Simply put,
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Determined Solutions | Raleigh Durham SEO Services & Experts

Determined Solutions | Raleigh Durham SEO Services & Experts


Determined Solutions SEO

Raleigh Durham SEO services. Welcome to Determined Solutions SEO agency. We will grow your business with a flood of new customers from the internet.

Stand Out with These web design Raleigh Tips

by Stephen Cassen @ JML Web Design

Is your web design Raleigh site lacking in style? Spruce it up with these tips. With competition amongst companies online tighter than ever, using the proper web design Raleigh techniques can make the difference between success and failure, between getting customers and being buried in the back pages of Google’s search results. Here are some … Continue reading Stand Out with These web design Raleigh Tips

Food Trucks in Raleigh: Web Design Gallery

by Hirsch Fishman @ Wordpress-Web-Designer-Raleigh.com

I thought it would be interesting to look at the websites for local Raleigh food trucks and see if they are as unique as their food. Below are some of the best website designs of Raleigh food trucks. They made my list because of their unique website designs, their use of large photos on the websites, and their overall design creativity.

Signs Your Website Might Need a Re-Design or Update

by Jeff Lineberry @ Lineberry Marketing

Owner of Lineberry Marketing, Jeff Lineberry, was recently quoted in an American Express Open Forum article discussing when to do a re-design of your company website. He mentions easy ways to tell if you are due for a website design update, including checking out how the site pulls up on a smart phone or tablet … Continue reading Signs Your Website Might Need a Re-Design or Update

5 Web Design and Development Mistakes That Hurt SEO

by Amistad Pros @ Amistad Pros

Web design and development, if not well executed, can make or break your online business presence. Sometimes, a web designer will make an attractive website and unknowingly compromise the site’s rankings on search engines. Good quality web development should be aesthetically pleasing without compromising your SEO efforts. We’ve put together a list of 5 common […]

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Thinking of Remodeling Your Kitchen? Step #1: Demolition

by Kim Adamof @ Outside Raleigh

You are finally tired of that olive-colored refrigerator and gold linoleum floor in your kitchen.  It’s time for an update.  The home improvement stores are full of beautiful tiles, appliances and countertops.  You sit down with a designer and visually plan your new kitchen.  It’s going to be beautiful!  There is just one big step before you can start building your new kitchen and that is getting rid of the old kitchen. Whether you do it yourself or hire a contractor, the demolition of your old kitchen will be done in the same order.   This order creates the space needed to proceed with the demolition in the most efficient manner. Remove Old Appliances.  An appliance dolly makes it easier to… Read the rest

What Is Social Media Advertising?

by Michael Hopson @

We live in a world full of likes, comments, tweets, pins, grams, snaps, and many more ridiculous interactions that can be found on social media. Merriam Webster defines social media as: “Forms of electronic communication (as websites for social networking…

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