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SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

Will Artificial Intelligence Take Over SEO/SEM? | PaperStreet

Will Artificial Intelligence Take Over SEO/SEM? | PaperStreet


PaperStreet

Automation in general has seen significant growth in the last decade, with millions of human jobs lost due to the advancement of machines and computing. Given this, it is easy to pose the question, “When will computers take over for human SEO?”

Three Differences Between SEO and SEM - Scripted

Three Differences Between SEO and SEM - Scripted


Scripted

Let’s establish terminology first. SEO stands for Search Engine Optimisation and SEM stands for Search Engine Marketing. Now, the basics. SEM refers to a broad range of processes including paid placements, paid inclusions and SEO itself, while SEO relies on searching content for keywords (organic is the usual term applied to SEO). SEO is a process …

How to Improve Your Local Ranking

by MedNet Technologies @ MedNet Technologies

It may seem obvious, but a local result is what comes up for a person searching for a business or place near their current location. They come up in Maps and in general Google searches. And what good is a search result for a “dog walker” in Orlando when you live in Wichita? So, when...

The Biggest Marketing Mistakes Lawyers Make Online

by Whitehardt @ Whitehardt

The Biggest Marketing Mistakes Lawyers Make Online Having an online company presence is paramount today. With so many options, it’s important to stand out from the crowd and avoid large mistakes online. In businesses today, there is no room for error. Some of the biggest marketing mistakes law firms make online include having an outdated […]

The post The Biggest Marketing Mistakes Lawyers Make Online appeared first on Whitehardt.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

How to Curate Content: Tips and Tools

by ThriveHive @ ThriveHive

When used properly, curated content can improve the effectiveness of your marketing. You can garner more page views, repeat visitors, more subscribers, backlinks and so on. […]

The post How to Curate Content: Tips and Tools appeared first on ThriveHive.

The Difference Between SEO and SEM (Learn Now)

The Difference Between SEO and SEM (Learn Now)


Ignite Visibility

Want to know the difference between SEO and SEM? Get ready to learn! Watch A Video On SEO vs SEM or Read The Full Post Below You might have heard about search engine optimization (SEO) and search engine marketing (SEM), but what’s the difference between SEO and SEM? SEM – an online marketing strategy that...

What is SEO, SEM, SMM, SMO?

What is SEO, SEM, SMM, SMO?


GCO Studios

We define the acronyms SEO, SEM, SMM and SMO. What do they mean and what is the difference between them? Which is right for you?

Our SEO Toolbox … and Why You Should Create Your Own

by Nick Gorrie @ Altitude Marketing

Getting your website to rank at the top of Google takes time, strategy ... and the right collection of tools. Here, we've outlined some of our favorites.

3 Key SEO Trends For 2017

by Eugen Donhauser @ Performics

Post by Eugen Donhauser, Performance Content Account Executive Search engine optimization (SEO) is a cost-effective way to maintain and promote your brand’s online presence. A clearly […]

The post 3 Key SEO Trends For 2017 appeared first on Performics.

Marketing Day: The new attribution challenge, adding chatbots to your arsenal & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Difference between seo and sem

by @jackluter jack luter @ Difference between seo and sem

@jackluter wrote:

Both SEO and SEM are performed to increase the visibility of the website in search results. SEO is an organic way of generating back links to the website and SEM is the process performed to promote the business in the search engine using paid marketing in order to reach the targeted customers.

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Re-envisioning Manufacturing

by bryn @ Rebel Interactive Group

What comes to mind when you picture manufacturing jobs? Grease, sweat, welders, tools, blisters and assembly lines? Picture this instead: robots, technology, computer programing and 3D printing. Thanks to industry rebels such as Voodoo Manufacturing in Brooklyn, NY, manufacturing has changed, and for the most part these stereotypical images are no longer accurate. Industry rebels are people or companies that disrupt in a positive way, and Voodoo Manufacturing does just Continue reading

The post Re-envisioning Manufacturing appeared first on Rebel Interactive Group.

Global Performance Marketing Agency, Performics, Launches in New Zealand

by Performics @ Performics

Performics New Zealand launched on August 1, 2017 giving local market clients access to an expanded digital service offering and global performance marketing expertise. Performics offers […]

The post Global Performance Marketing Agency, Performics, Launches in New Zealand appeared first on Performics.

How SEO and SEM Work Together To Deliver Results! - Wood Street, Inc.

How SEO and SEM Work Together To Deliver Results! - Wood Street, Inc.


Wood Street, Inc.

In this post, we look at the differences between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) and how they bring more website traffic.

The Content Marketing Weekly: The best B2B stats and optimizing the funnel

The Content Marketing Weekly: The best B2B stats and optimizing the funnel

by Tressa Sloane @ Brafton

Looking for the latest on video marketing, B2B industry stats or the success of the content marketing funnel? Then you're in for a treat this week.

Benefits of a Combined SEO and SEM Strategy | Dealer.com

Benefits of a Combined SEO and SEM Strategy | Dealer.com


Dealer.com

SEO and SEM on their own is a good start for digital marketing strategy. But combine the two, and you've got a recipe for search visibility success. See how

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Marketing Day: Live chat best practices, the holy grail of engagement & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How to Target Low Hanging Keywords that Can Boost Your Traffic

by admin @ SEOValley™ Solutions Private Limited

Low hanging keywords are search terms that are well within your reach. They refer to words and phrases that your website is already ranking for—and have the potential to bring qualified traffic—but haven’t quite reached the coveted Google search top spot. Targeting these keywords is a good strategy as it often requires comparatively less work …

SEO SEM Marketing – What’s the Difference?

by David Bailey @ Blu Mint Digital

Do you know the difference between SEO & SEM marketing? SEO-SEM Marketing. Is there even a difference between the two? SEO is short for search engine optimisation whilst SEM is search engine marketing. With both terms prevalent in digital and online marketing, it can be a confusing concept for those starting out in these channels. […]

The post SEO SEM Marketing – What’s the Difference? appeared first on Blu Mint Digital.

SEO vs. SEM: What’s the Difference? - Hiring | Upwork

SEO vs. SEM: What’s the Difference? - Hiring | Upwork


Hiring | Upwork

There is often a lot of confusion between the differences of SEO (search engine optimization) vs. SEM (search engine marketing.) In the article, we will explore the differences between them so that you can build a better online marketing presence.

How Bad Product Data Can Hurt Ecommerce SEO—and How to Recover From It

by admin @ SEOValley™ Solutions Private Limited

If you’ve been in the ecommerce business long enough, then you know that the quality of product data your website provides impacts its natural search performance across search engines. Organic search rankings are affected not only by obvious details that directly contribute to SEO,but also by factors that impact URLs, internal linking, and textual content—product …

How to use Google Ad Extensions

by Contributing Author @ SEO/SEM – Vertical Response Blog

Google Ad Extensions add extra information to your Google search. There are multiple ad extensions that can be used to provide important information in a variety of ways depending on your business

The post How to use Google Ad Extensions appeared first on Vertical Response Blog.

Difference between seo and sem

by @Rosie annie @ Difference between seo and sem

@Rosie wrote:

Search engine marketing (SEM) is a type of Internet marketing that include the advancement of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising
and seo
Ranking Solutions | Twilio Services | Twilio Applications

Read full topic

Optimize Your Mobile Marketing Strategy

by Complete Spectrum @ CompleteSpectrum

Mobile Optimization with Digital Strategy Did you know that over

The post Optimize Your Mobile Marketing Strategy appeared first on CompleteSpectrum.

Voice Search Optimization

by Colin Mumma @ Performics

Post by Colin Mumma, Specialist More and more people are now using voice search features on their smartphones and virtual assistants (i.e. Google Home, Amazon Echo) […]

The post Voice Search Optimization appeared first on Performics.

Difference between seo and sem

by @samliew webflowexpert.com @ Difference between seo and sem

@samliew wrote:

Closed due to attracting spam.

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Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

by Amy Gesenhues @ Marketing Day – Marketing Land

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those […]

Google Impression Share Calculation Change

by Stu Beurskens @ Performics

Post by Stu Beurskens, Search Director – Performics Practices Team EXECUTIVE SUMMARY What’s new? Google updated its Impression Share calculation to incorporate additional Search impression data […]

The post Google Impression Share Calculation Change appeared first on Performics.

8 Common Small Business Marketing Challenges (and How to Overcome Them)

by ThriveHive @ ThriveHive

In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]

The post 8 Common Small Business Marketing Challenges (and How to Overcome Them) appeared first on ThriveHive.

What is SEO, SEM, SMM, SMO?

by Jose Guerra @ GCO Studios

When I first started building websites, I had never heard of the term SEO, let alone SEM. I knew that […]

The post What is SEO, SEM, SMM, SMO? appeared first on GCO Studios.

Create new possibilities for your SEO & SEM campaigns

Create new possibilities for your SEO & SEM campaigns


Marketing Land

2016 brought incredible developments in both SEO and SEM. From the emergence of AI to search engine algorithm changes, new formats like ETAs, call extensio

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

How to SEO, Fundamentals and more

by Jose Guerra @ GCO Studios

What is SEO and why is it important to you? Let’s define SEO (search engine optimization). In plain English, it […]

The post How to SEO, Fundamentals and more appeared first on GCO Studios.

What You Absolutely Need to Include in Your Online Business Listing

by Kathy McGovern @ SEO/SEM – Vertical Response Blog

Make it easy for shoppers to find you through online directories. Consider how potential customers are searching to create a useful online listing for your business

The post What You Absolutely Need to Include in Your Online Business Listing appeared first on Vertical Response Blog.

Difference between seo and sem

by @mariad Maria Daniel @ Difference between seo and sem

@mariad wrote:

What should i do to rank my content on the first pages. I am just not able to do.

Read full topic

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

SEO + SEM

SEO + SEM


Nerds That Care

Nerds That Care specialize in Auto dealer technology and the networking systems that keep your business on the fast track.

Brand to the bone part 3: Make culture a habit

by Jeff Williams, Senior Copywriter @ Yesler | B2B Marketing Agency

Keystone habits can effect enormous change for a brand. Learn how habits can create small wins, provide structures that help other good habits flourish, and foster cultures where new values become ingrained.

The post Brand to the bone part 3: Make culture a habit appeared first on Yesler | B2B Marketing Agency.

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Content is King, but Bad Content is a Jester

by MedNet Technologies @ MedNet Technologies

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content...

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

5 Ways to Use Paid Search & SEO Together

by Barney Garcia @ SEO/SEM – Vertical Response Blog

Paid search and SEO need to go together like pieces of a puzzle. Here are 5 ways you can start integrating the two to get results

The post 5 Ways to Use Paid Search & SEO Together appeared first on Vertical Response Blog.

SEO vs. SEM: What's the Difference?

SEO vs. SEM: What's the Difference?


Yesler | B2B Marketing Agency

Most professionals who work in search marketing know roughly what SEO and SEM mean, but how many of them can articulate how the two diverge?

First 6 Months in a Digital Agency

by Samuel Rebbechi @ Performics

Post by Samuel Rebbechi, Performance Content & SEO Specialist My first six months in a digital agency has been an intensely exciting and insightful learning experience. […]

The post First 6 Months in a Digital Agency appeared first on Performics.

Don’t Write Off Desktop Search Just Yet

by MedNet Technologies @ MedNet Technologies

If you keep abreast of developments in the world of search and how it affects your practice, you’ve probably read about the increase in the use of smartphones when it comes to search. If you listen to all the hype you’re tempted to think that people searching for your practice and the procedures you provide...

SEO, SEM: put your business on the map

SEO, SEM: put your business on the map


Bunny Inc.

Whether you’re new to marketing your business online or your company is already creating buzz on its own, it’s worth knowing what practices can pump up the results.

Why The Google Local SEO 3 Pack Matters To Your Local Business

by David Bailey @ Blu Mint Digital

Whether you’re a bricks and mortar business or an online retailer selling locally, appearing in Google’s local SEO 3 pack is a must. If you haven’t one already it’s time to adopt a local SEO strategy. What is the Google Local SEO 3 Pack? What has changed? How does it impact your local business? 6 […]

The post Why The Google Local SEO 3 Pack Matters To Your Local Business appeared first on Blu Mint Digital.

Difference between seo and sem

by @Revolution Revolution @ Difference between seo and sem

@Revolution wrote:

SEO is not about backlinks.

Backlinks is an aspect of SEO. SEM / SEP has nothing to do with backlinks.

In it's basic format... SEO is about getting organic traffic. SEM / SEP is about getting paid traffic.

With SEO... you don't know what you get... but it's free. Your cost goes into producing quality content.

With SEM... you get exactly what you asked for. And you pay through the nose for it. Your cost goes into paying people to develop your landing pages, and managing / displaying the ads.

We do SEO and SEM. Some of our clients pay only for SEO... some only for SEM... some BOTH.

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Protect Your Business With a Reliable Web Hosting Provider

by Social Spice Media @ Social Spice Media

So, as a small business you’ve probably invested a lot of time into your online storefront, designing a beautiful website, implementing best practices in search engine optimization (SEO), and creating quality content for your customers. These are all great tactics to ensure your small or start-up company grabs prime search result real estate and can […]

The post Protect Your Business With a Reliable Web Hosting Provider appeared first on Social Spice Media.

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

AMP and Ranking 0 are Becoming More Important

by John E Lincoln @ Ignite Visibility

This week: You can now edit local business info in search results, Instagram is testing canvas ads, and wait until you hear about how many of the top results don’t get clicks.   Here’s what happened this week in digital marketing. DemandJump Cloud Tool Shows Where Your Traffic Came From A new DemandJump tool, just...

The post AMP and Ranking 0 are Becoming More Important appeared first on Ignite Visibility.

What Is SEO and Why Should I Care?

by Whitehardt @ Whitehardt

What Is SEO and Why Should I Care? SEO (search engine optimization) is the process of pursuing and generating more traffic directly from organic, free, editorial, or natural search results within search engines. A relatively new concept, SEO has become increasingly popular over the last few years as a better way to increase online traffic […]

The post What Is SEO and Why Should I Care? appeared first on Whitehardt.

Difference between seo and sem

by @JaDi Jane Diaz @ Difference between seo and sem

@JaDi wrote:

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.

SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.

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How to create an effective email marketing campaign [INFOGRAPHIC]

by John Habib @ Vertical Response Blog

Use our checklist to create a great email campaign in eight easy steps

The post How to create an effective email marketing campaign [INFOGRAPHIC] appeared first on Vertical Response Blog.

Difference Between SEO and SEM: Effective Search Engine Optimization Explained

Difference Between SEO and SEM: Effective Search Engine Optimization Explained


ThriveHive

Explanation of the difference between SEO and SEM to create effective search engine optimization strategy for small business.

The Key to Cracking Local Search in Australia

by Jordan Horsman @ Performics

Post by Jordan Horsman, SEO & Content Account Manager Local search is growing. According to Google, the internet is a key resource for finding local businesses, […]

The post The Key to Cracking Local Search in Australia appeared first on Performics.

When to Consider Investing in Multilingual Digital Marketing

by Whitehardt @ Whitehardt

When to Consider Investing in Multilingual Digital Marketing Choosing to invest in multilingual digital marketing is not a decision that should be taken lightly. In addition to higher costs and resources needed, it’s important to consider the voice of the overall brand to ensure that voice and brand message remain consistent across multiple languages and […]

The post When to Consider Investing in Multilingual Digital Marketing appeared first on Whitehardt.

Preventing Duplicate Content on an E-Commerce Site

by admin @ SEOValley™ Solutions Private Limited

In the world of E-Commerce SEO, using duplicate or thin, low-quality content can be disastrous—in fact, it can wipe out your rankings. Search engines are now implementing sophisticated systemsthat reward websites that follow best practices and instantly penalize those that offer subpar content. Search bots have gotten so much better at separating the wheat from …

SEO & SEM Software | Marketing | Crozdesk

SEO & SEM Software | Marketing | Crozdesk


crozdesk.com

Compare between 39 SEO & SEM solutions and 287 more software products in Marketing to find the best software for your business.

Changes in Google Searches Could Hurt Website Traffic: Learn What to Do

by Lisa Furgison @ SEO/SEM – Vertical Response Blog

Google provides “instant answers” within search results, which could decrease your website traffic. Learn three ways to bring people back to your site

The post Changes in Google Searches Could Hurt Website Traffic: Learn What to Do appeared first on Vertical Response Blog.

Difference between seo and sem

by @itbrian40 Brian Harper @ Difference between seo and sem

@itbrian40 wrote:

SEM has always had much more to do with paid search than anything in organic (free) SEO. Thus the "marketing" part. Paid search has to be consistently and constantly monitored for performance and budget. SEM costs much more due to this management aspect.

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We’re one of the top 5 B2B marketing agencies!

by David Jones, President @ Yesler | B2B Marketing Agency

We’re thrilled to announce that we’ve been named one of the top five B2B marketing agencies in the United States.

The post We’re one of the top 5 B2B marketing agencies! appeared first on Yesler | B2B Marketing Agency.

SEO vs. SEM: A Common Misconception | Deluxe Blog

SEO vs. SEM: A Common Misconception | Deluxe Blog


The Deluxe Blog

Improve your online marketing efforts by understanding the true differences between Search Engine Optimization and Search Engine Marketing.

3 Inspiring Insights for Landing Pages Marketing

by Krishna Shastry @ Lander Blog

A landing page refers to the page where traffic is directed to on your site; this traffic has to be from other sites, not your own as is common with Pay-Per-Click ads. Landing pages marketing allows one to direct traffic to a specified URL. You design your URL to receive visitors and to market its... Read more »

The post 3 Inspiring Insights for Landing Pages Marketing appeared first on Lander Blog.

7 Online Marketing Strategy Channels To Skyrocket Your Brand Awareness

by David Bailey @ Blu Mint Digital

So you’ve set your online goals and decided on a digital marketing strategy. What next? Well the next step is to decide which online marketing strategy channels you’ll need to use. But which ones are better for gaining brand awareness for your business? The first thing to note is that not all online marketing strategy […]

The post 7 Online Marketing Strategy Channels To Skyrocket Your Brand Awareness appeared first on Blu Mint Digital.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

It's Complicated: The Relationship Between SEO & SEM

It's Complicated: The Relationship Between SEO & SEM


ChannelAdvisor

Optimizing for search engines usually means improving statistics like impressions and average ranking, not necessarily helping the paid advertisement opportunities.

6 tips for making a logo part of your email campaigns

by Contributing Author @ Vertical Response Blog

Don't embark on a logo design project without considering how a new logo will work with your email marketing efforts

The post 6 tips for making a logo part of your email campaigns appeared first on Vertical Response Blog.

SEM vs. SEO | Brafton

SEM vs. SEO | Brafton


Brafton

It's hard to get all the acronyms straight these days. When it comes down to it, what's the difference between search engine marketing (SEM) and search eng

Search engine marketing specialist (SEO/SEM) job description template

Search engine marketing specialist (SEO/SEM) job description template


Adopto

"Search engine marketing specialist (SEO/SEM) job description template. Ready to post on job boards and easy to customise"

How to Cultivate a Cohesive Customer Experience (AKA Winning Like Walgreens)

by Counterintuity @ Counterintuity

Here’s the thing about most modern customers: If they don’t like the way you’re doing business, they’ll take their business elsewhere. Quickly. They’ve got high expectations and a whole lot of options – so it’s vital to offer the best possible experience both online and in-store. While reading this Think With Google interview with Deepika Pandey, the Chief Digital Marketing Officer of Walgreens Boots Alliance, we realized she’s got this down – and three key points really struck a chord with us. A customer is a customer. According to Business Insider, U.S. consumers are expected to spend more than $630 billion online in 2020. All that money funneling into online purchases means you’re going to lose in-store business. It’s just a fact. The trick is not to treat that as a problem to avoid, but as an opportunity to be seized. Like Pandey says, “Customers who shop in-store and on mobile are 6X more valuable to us than those who shop only in a store.” One of the reasons we at Counterintuity focus on Search Engine Optimization (SEO) and keyword optimization when creating ads for clients is that 93 percent of online experiences start with a search engine – and we want to ensure your customers see you first, even if they’re clicking a link rather than shaking your hand. Anticipate needs (and wants, while you’re at it). Only 7 percent of online shoppers believe that brands do a good job of customizing their online experience – but you can be the exception. Walgreens makes it a goal to assist every single customer in the most efficient and effective way possible, and so can you. But rather than simply meeting the customer’s expectations, prompt them to consider needs they haven’t yet anticipated themselves. One great way to do that? Lead-capture...

The post How to Cultivate a Cohesive Customer Experience (AKA Winning Like Walgreens) appeared first on Counterintuity.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

CRO and SEO: SEM Civil War

CRO and SEO: SEM Civil War


Moz

civil war n. A state of hostility or conflict between elements within an organization.Alright, so search marketing isn't really an "organization" but there is a certain hostility within its ranks. It's the war of the acronyms and funding. For years there have been articles, studies, and conference panels surrounding the debate of paid search versus organic search. That rivalry is rather ancient now considering the new kids on the block: CRO, SMO, and LPO. Who will win the war? Simple. If any one side wins the war in your organization, you are the loser.

3 Inspiring PPC Landing Page Examples

by Krishna Shastry @ Lander Blog

Pay per Click (PPC) is a mode of promoting services and/or products whereby advertisers pay a specific amount every time a user views their advertisement. It is a means of promoters to create traffic by buying it. The promoters hire a publisher like Google, which presents your advertisement once the user searches the relevant keywords.... Read more »

The post 3 Inspiring PPC Landing Page Examples appeared first on Lander Blog.

7 Ways to Make 2017 Awesome

by Counterintuity @ Counterintuity

In case we haven’t made it clear, we’re proud of the companies we work with. Like, really proud. And why shouldn’t we be? Our clients provide some of the best, most in-demand services in the nation. Here’s how you can get with ‘em and make 2017 rock for you, your friends, your family…and your pets!  ONLY THE HUNGRY: Cousins Maine Lobster  The Shark Tank sensations ship scrumptious fresh seafood and lobster rolls to your door. House party perfection! CLASSY CONCERT: Pasadena Symphony Rachmaninoff Concerto No. 2 – February 18th at the illustrious Ambassador Auditorium. This enduring Romantic masterpiece will leave you breathless and asking for more. TECH FOR PETS: Ideal Pet Products Incomparable innovation, industry-leading value – and now a new electronic E-Z Pass pet door. EAT YOUR LEARNING: Culinary Classroom Take a cooking class from some of LA’s top Chefs – a great Valentine’s Day gift! SAFE ‘N GORGEOUS: Casoro Jewelry Safes  Protect your valuables with stunning, fully-customized watch and jewelry safes. STAY-CAY WEST-WAY: 888 Hilgard  Hit up the best in West LA shopping and entertainment with a long weekend (or longer!) at the Westside’s premiere furnished apartments. KIDS FUN AT THE GYM: Golden State Gymnastics Sign up for recreational fun classes or birthday parties for kids ages 3-18! We’re incredibly thankful to count these seven businesses and nonprofit organizations among our wonderful clients. Their goods and services enrich and enhance the lives of so many people in Southern California and beyond; we’re honored to play even a small part in their growth. From websites to social media to advertising to SEO – our work helps them help you. Tell us a little about yourself and we’ll be in touch with an 8th way of how to make 2017 awesome!

The post 7 Ways to Make 2017 Awesome appeared first on Counterintuity.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

The 4 elements every event landing page needs

by Amber Humphrey @ Vertical Response Blog

Preparing to host a big event? A landing page may be just what you need to spread the word to your customers. Follow these optimization tips to create a landing page that encourages visitors to take action

The post The 4 elements every event landing page needs appeared first on Vertical Response Blog.

A positively easy technique for measuring content marketing [success story]

A positively easy technique for measuring content marketing [success story]

by Jeff Baker @ Brafton

We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing:... Read more »

Can You Really Dominate the SERPs with Multiple Domains?

by admin @ SEOValley™ Solutions Private Limited

Owning multiple domains is becoming common practice in SEO—and this strategy could potentially do wonders for your rankings. Having multiple domains working together can boost your organic traffic and stabilize your visibility on the search results. However, maintaining multiple websites can be a lot of work. It’s hard enough to push your main website to …

Difference between seo and sem

by @mariad Maria Daniel @ Difference between seo and sem

@mariad wrote:

Exactly, i need to rank my website pages to rank on the first pages. Thanks for the help. Do i need to hire someone or can i learn it on my own about the site architecture?

Read full topic

Shift your marketing automation platform into gear

by Kristin Carideo, Director of Marketing Automation @ Yesler | B2B Marketing Agency

Driven mad trying to understand the ever-changing marketing automation landscape? Anxious that you’ve made huge technology investments but aren’t sure

The post Shift your marketing automation platform into gear appeared first on Yesler | B2B Marketing Agency.

11 Email Marketing Tips to Drive up Your Lead Conversion

by ThriveHive @ ThriveHive

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]

The post 11 Email Marketing Tips to Drive up Your Lead Conversion appeared first on ThriveHive.

SEJ Summit Chicago 2017 - SEO/SEM Conference

SEJ Summit Chicago 2017 - SEO/SEM Conference


Eventbrite

Search Engine Journal, a leading search marketing publication for 14+ years, is proud to present a flagship conference that is dedicated to giving SEOs what they need: Original, first-run presentations from SEO and SEM rockstars on hot topics like paid search, link building, on-page SEO, and content strategy.Join us for our 10th US event happening at Chicago's landmark Navy Pier on May 11th where digital marketing experts and addicts will unite to share a common passion for all things search, collaborate on solutions for clients and businesses, and have fun while learning about the latest SEO and SEM tactics.

Cancer Research UK Gets Social with HCPs

by Andy Stafford @ Nitro Digital

Cancer Research UK aim to bring forward the day when all cancers are cured. More people than ever before are...

The post Cancer Research UK Gets Social with HCPs appeared first on Nitro Digital.

Understanding the Power of Marketing Automation

by Complete Spectrum @ CompleteSpectrum

Navigating the World of Marketing Automation Leveraging marketing automation fosters brand recognition and

The post Understanding the Power of Marketing Automation appeared first on CompleteSpectrum.

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Peering into the Future: Social Media Predictions for 2017

by bryn @ Rebel Interactive Group

Regardless of the industry, social media is among the most powerful marketing tools in business. Rebel Interactive Group predicted some social media marketing trends for 2016, many of which we saw come to fruition to some extent. Now that 2017 is on the horizon, it’s a good time for us to make some gutsy predictions for another year. Live Streams Become More Important We saw the emergence of live streams Continue reading

The post Peering into the Future: Social Media Predictions for 2017 appeared first on Rebel Interactive Group.

Prove the value of your martech investment

by Kristin Carideo, Director of Marketing Automation @ Yesler | B2B Marketing Agency

We know that marketing is more and more focused on using technology to make data-driven decisions and to be able

The post Prove the value of your martech investment appeared first on Yesler | B2B Marketing Agency.

Achieving SEO/SEM Integration

by Max Crowe @ SEM/SEO Synergy – Performics

Posted by Rachel Malone, Account Director SEM and SEO listings are being displayed to the same searchers.  So, why are some advertisers still treating them separately?  […]

The post Achieving SEO/SEM Integration appeared first on Performics.

5 Easy Fixes to Improve Load Time of Your Site

by admin @ SEOValley™ Solutions Private Limited

A slow website is simply unacceptable in a world of short attention spans. Not only is it frustrating for the end user—it can even cause you to lose a sale and ruin your brand’s image. What’s more, it can wreak havoc in your search engine rankings. Google puts a lot of weight on user experience, …

6 free SEO tools to boost your search engine rankings

by Contributing Author @ SEO/SEM – Vertical Response Blog

A list of tools to help you land a better spot in search results

The post 6 free SEO tools to boost your search engine rankings appeared first on Vertical Response Blog.

How to Get Listed in Google Knowledge Graph

by admin @ SEOValley™ Solutions Private Limited

Do you want your website to be prominently displayed on Google’s front page? Then it’s time to get on the Knowledge Graph—that box of information that appears above organic listings on mobile and to the right of the results on desktop.To improve your chances of getting listed, you first have to understand what the Knowledge …

The Content Marketing Weekly: Company culture, conversion science and content intelligence

The Content Marketing Weekly: Company culture, conversion science and content intelligence

by Michael O'Neill @ Brafton

The Content Marketing Weekly features the latest industry must-reads and informative commentary from experts and analysts around the web. This week’s edition discusses robots, design flaws and several ways to... Read more »

Confessions of an Entrepreneur-Marketer-Father

by David Bailey @ Blu Mint Digital

A year ago, I quit my job to start a business — here’s what I wish someone had told me at the beginning. Here are my confessions of an entrepreneur. A year ago, I quit my 9-5 job to focus solely on a digital marketing business. My goal was to create a life where I […]

The post Confessions of an Entrepreneur-Marketer-Father appeared first on Blu Mint Digital.

SEO & SEM eCommerce Website Development - DotcomWeavers

SEO & SEM eCommerce Website Development - DotcomWeavers


DotcomWeavers

Our online marketing experts can develop the right combination of SEO & SEM help increase search engine visibility. We build SEO into your website.

Why B2B SEO is Different and How to Succeed in It

by admin @ SEOValley™ Solutions Private Limited

There is no denying that SEO as a revenue-generating business strategy can be hard to grasp. Only until the effects of a well-optimized website is seen firsthand and an increase in annual revenue is realized do many businesses understand why the practice is valuable. B2B SEO is often viewed with great pessimism. Don’t make the …

Search on Phones is Now King

by MedNet Technologies @ MedNet Technologies

It’s no secret that Google has been continually moving its focus to mobile users over the past few years. But there has been a debate about whether people were using their phones for search in the way they utilize search on their desktop computers. Recent Google research says they are and then some. A study...

SEO and the Future: What They Mean for Your Business

by Andrew Stanten @ Altitude Marketing

Whether you like it or not, it is time to accept the fact that the future is now. That is – if you want your business or organization to be as relevant as possible.

Google Changes Search Ranking, Favors Mobile-Friendly Websites

by Colleen Corkery @ SEO/SEM – Vertical Response Blog

Google's latest change, influenced by increasing mobile usage, will allow people to more easily discover relevant, device optimized, and high quality search results

The post Google Changes Search Ranking, Favors Mobile-Friendly Websites appeared first on Vertical Response Blog.

The Answer to the SEO vs. SEM Debate for Ecommerce

The Answer to the SEO vs. SEM Debate for Ecommerce


The Balance

Initially, ecommerce success could come from PPC. So businesses could overlook SEO entirely. But the SEO vs. SEM debate is not so easily resolved.

Difference between seo and sem

by @hariandro001 Hari Andro @ Difference between seo and sem

@hariandro001 wrote:

SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers, so there are more chances of ranking higher in SERPS.

SEM

SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic. Many people start with a good Web site and invest in SEO, but don’t necessarily follow through with another very important component; and that is search engine marketing.

Read full topic

Google Express and Walmart Partnership: Potential Impact on Advertisers, Consumers and the Ecommerce Industry

by Performics @ Performics

Key Takeaways The Walmart/Google alliance is directly fueled by Amazon’s dominance in ecommerce Google will stem erosion in Google product searches and push ecommerce acceleration Walmart […]

The post Google Express and Walmart Partnership: Potential Impact on Advertisers, Consumers and the Ecommerce Industry appeared first on Performics.

Importance of SEO and How it Differs from SEM

Importance of SEO and How it Differs from SEM


Business 2 Community

Anyone involved in a business with a digital presence (i.e. anyone in business these days) has doubtlessly come across the terms SEO and SEM. Nevertheless, I’ve found that the average person’s kn…

What Is SEM? Does SEM Include SEO?

What Is SEM? Does SEM Include SEO?


Bruce Clay, Inc. Blog

Google and digital marketing leaders define SEM as exclusively paid search. The history of the term's 2001 coining and evolving use tells a richer story.

SEO vs. SEM for Freelancers and Entrepreneurs: Improve Your Marketing Strategy

SEO vs. SEM for Freelancers and Entrepreneurs: Improve Your Marketing Strategy


The Interaction Design Foundation

An entrepreneur or freelancer has two main strategies to tap into when marketing online. Search Engine Optimization (SEO), which attempts to rank your website on search engines “organically”, and Search Engine Marketing (SEM), which ranks your website in search results in exchange for money. Both strategies can be used to build a business successfully—but which one is right for you? A great way to market your business is to use search engines to help your customers find you online. You will nee...

The four sales funnel metrics you should care about

The four sales funnel metrics you should care about

by Tressa Sloane @ Brafton

Don't be left in the dark when determining how well your marketing initiatives are working. Collaborate with your sales team to gain valuable performance insights.

Tip: Optimizing Navigation Can Boost Rankings

by admin @ SEOValley™ Solutions Private Limited

How you design your site’s architecture is critical not only to the way users experience your brand—it also affects how search engines discover and rank your content. Well-coded and search-friendly navigation results in a highly effective site menu structure, which ultimately enables your website to attract more leads, conversions, and higher search rankings. Ineffective and …

What does it mean to blog?

What does it mean to blog?

by Lauren Fox @ Brafton

Sometimes we get so wrapped up in meeting deadlines, posting content, researching and brainstorming new ideas, applying keyword research techniques and analyzing data that comes in on our website’s performance... Read more »

Buyer Personas: define them and attract the right people

by Laura Varón @ Bunny Inc.

A buyer persona can represent your company’s best or worst customers. Together with content marketing efforts, buyer personas are powerful...

SEO vs. SEM: The Differences Between Natural & Paid Search

SEO vs. SEM: The Differences Between Natural & Paid Search


QuickWins

If you're marketing your business, you've probably heard of both SEO and SEM. But do you know how they differ?Understanding the differences between SEO,...

Difference between seo and sem

by @AngelC Angel Carry @ Difference between seo and sem

@AngelC wrote:

Both are different tactics. But used for the same purpose increasing website traffic. I love to use both tactics.

Read full topic

First date to soulmate: How to find your perfect marketing partner

First date to soulmate: How to find your perfect marketing partner

by Morgan Simpson @ Brafton

Considering a relationship with a marketing partner is a big decision. Maybe it’s your first time, you’re a bit green, not sure what to expect. Maybe it’s not your first... Read more »

SEO SEM Marketing - What's the Difference? | Blu Mint Digital

SEO SEM Marketing - What's the Difference? | Blu Mint Digital


Blu Mint Digital

SEO SEM Marketing. Is there even a difference between the two? Although used together there are several differences you need to be aware of.

Why It’s Crucial To Do SEO Keyword Research at the Beginning of a Project

by admin @ SEOValley™ Solutions Private Limited

Here’s a mistake too many online marketers make: They finalize a marketing campaign or a new blog post, and then they find keywords and awkwardly plug them into the content. Are you guilty of doing the same? If yes, then you are treating search engine optimization (SEO) as an afterthought—and that often means wasting time, …

Ultimate Guide to Amazon SEO

by John E Lincoln @ Ignite Visibility

Want to sell on Amazon, but not sure how to stand out? Our Director of Amazon, Shawn Green, will tell you everything you need to know about Amazon SEO, and how to make sure your product is optimized for as many sales as possible.   Amazon has taken the internet by storm, managing to dethrone...

The post Ultimate Guide to Amazon SEO appeared first on Ignite Visibility.

What Is SEM? PPC & Paid Search Marketing Explained

What Is SEM? PPC & Paid Search Marketing Explained


Search Engine Land

Everything marketers need to know about SEM, PPC & Paid Search Marketing. Authoritative daily news, search advertising tips & tactical How To Guides for PPC

The Top 2017 Search Trend Predictions

by bryn @ Rebel Interactive Group

It’s that predictively predictive time of year, and we’re making our own search trend calls for 2017 with predictable boldness. In our 2016 prediction blog post, we anticipated growth of location-based search, video content, mobile optimization, and aggregated content. It turns out, we were right. (Don’t worry: we’re patting our own backs.) What’s the scoop for 2017, and how can you prepare your site for success in the New Year Continue reading

The post The Top 2017 Search Trend Predictions appeared first on Rebel Interactive Group.

Freelance writers: the key element to content marketing

by Laura Varón @ Bunny Inc.

Content Marketing is all about publishing useful, attractive and timely content to keep your customers engaged. What do you do...

Difference between seo and sem

by @RickSupport Rick Breeuwer @ Difference between seo and sem

@RickSupport wrote:

Hello Mariad,

What do you mean exactly?
Do you want your websitepages rank on the first pages of the search engines?
When that's the question there are a lot of opportunities.

One of the key issues I deal with is consistency with the use of seo titles and descriptions and headings and texts on the website.

But before we create a website, we look at site architecture (URL structure).

The combination of the above points contributes to the relevance of the website and to a better poison in the search engines

Read full topic

Have You Updated Your Holiday Hours?

by Whitehardt @ Whitehardt

Have You Updated Your Holiday Hours? Christmas is right around the corner. With the holidays comes the need to update your business hours, especially in regards to local search. With mobile search surpassing desktop, it’s important to list holiday hours so that those searching locally aren’t surprised or upset when the holiday season arrives. Updating […]

The post Have You Updated Your Holiday Hours? appeared first on Whitehardt.

Difference between seo and sem

by @Hengover66 Raynold @ Difference between seo and sem

@Hengover66 wrote:

I didn't see much difference between this 2 SEO & SEM. Both are used to increase website visitors and traffic.

Read full topic

7 Great, Tried and Tested UX Research Techniques

by @ UX Daily - User Experience Daily

Thinking about conducting some user research? Wondering which techniques are most likely to provide useful results? Then look no further. We’ve compiled a list of 7 excellent techniques which are tried and tested and have been proven to deliver real value in UX projects. Let’s take a look at each technique and see what it is and why it works: Technique Number 1 – Card Sorting Card sorting was originally a technique used in psychological research long before UX research was a “thing”. It’s a simple concept, you write words or phrases on cards, then you ask the user to categorize them. You might also ask them to label the categories. It’s a great way to determine whether your Information Arc...

What is PPC Advertising and How Does it Work?

by ThriveHive @ ThriveHive

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]

The post What is PPC Advertising and How Does it Work? appeared first on ThriveHive.

John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release)

by John E Lincoln @ Ignite Visibility

Ignite Visibility Press Release The following is a press release. JOHN LINCOLN OF IGNITE VISIBILITY NOMINATED FOR SEARCH MARKETER OF THE YEAR BY SEARCH ENGINE LAND The internationally recognized Landy Awards honor the best in digital marketing San Diego, CA, September 19, 2017 – Search Engine Land, the leading search marketing industry publication, recently included...

The post John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release) appeared first on Ignite Visibility.

SEO & SEM Services for B2B | Altitude Marketing

SEO & SEM Services for B2B | Altitude Marketing


Altitude Marketing

Altitude Marketing provides data-driven SEO and SEM services for B2B companies. Don't just increase traffic – increase conversions!

What’s the Difference Between SEO and SEM?

by Whitehardt @ Whitehardt

What’s the Difference Between SEO and SEM? In the world of online growth and page rankings, SEO and SEM are often used interchangeably. However, they have many differences. SEO (search engine optimization) is the process of pursuing and generating more traffic directly from organic, free, editorial, or natural search results within search engines. SEM, on […]

The post What’s the Difference Between SEO and SEM? appeared first on Whitehardt.

How to Better Your SEO in an Hour with Internal Link Building

by Kristen McCormick @ ThriveHive

Every small business owner wants to get more traffic to their website.  Organic traffic, in particular, is the most coveted form of traffic and refers to […]

The post How to Better Your SEO in an Hour with Internal Link Building appeared first on ThriveHive.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

Difference between seo and sem

by @Scott_Van_Zandt Scott Van Zandt @ Difference between seo and sem

@Scott_Van_Zandt wrote:

Sadly, there is no Magic way to rank on the first pages of google. There are strategies and techniques you can follow and with the right guidance and analytical research, you can definitely reap a large return on investment.
To really rank well you need first and foremost to publish Quality, Amazing, Brilliant, Useful Content. After you've nailed down optimizing the content and making a strategy for what you are attempting to rank, then I would move onto the actual white hat technical tactics, such as a backlink campaign.

Read full topic

Is your lead database your company’s junk drawer?

by Kristin Carideo, Director of Marketing Automation @ Yesler | B2B Marketing Agency

You know that drawer or cabinet you have in your kitchen that stores everything you don’t know what to do

The post Is your lead database your company’s junk drawer? appeared first on Yesler | B2B Marketing Agency.

If You’re Emailing Your Patients, the Question is When

by MedNet Technologies @ MedNet Technologies

Many of our MedNet | Advice Media clients use email marketing to their current and potential patients. While any communication with your patients is valuable, there are some things to consider when creating and sending your next email. First some facts about email marketing There are more statistics on email marketing than time to go...

What Makes a Good Marketing Email?

by Rachel Abrams @ ThriveHive

Marketing emails are an easy and effective way to stay top of mind with current and potential customers. They’re inexpensive, action-oriented, and guess what? Everyone checks […]

The post What Makes a Good Marketing Email? appeared first on ThriveHive.

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How to write better articles with WordPress SEO

by Jose Guerra @ GCO Studios

With the recent updates to Google’s Panda and Penguin algorithms you might be asking yourself, how can we make sure […]

The post How to write better articles with WordPress SEO appeared first on GCO Studios.

Difference between seo and sem

Difference between seo and sem


Webflow Forums

SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers, so there are more chances of ranking higher in SERPS. SEM SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic. Many people start with a good Web site and invest in SEO, but don’t necessarily follow through with another ve...

SEO + SEM = SUCCESS | VendingMarketWatch

SEO + SEM = SUCCESS | VendingMarketWatch


VendingMarketWatch

When you had your company’s website built, like so many people, you may have believed that once your site launched, customers were going to flock to it and your sales would take off. But it’s just as likely that no one told you that, in order for...

SEO y SEM: diferencias y consejos para principiantes

SEO y SEM: diferencias y consejos para principiantes


Hipertextual

Uno de los conceptos que más escuchamos en marketing digital es SEO. También escuchamos hablar de SEM y, para una oreja inexperta, es increíble cómo los dos conceptos se pueden confundir. Aunque tienen puntos en común, son muy diferentes. Por eso, hoy vamos a hacer un recorrido breve para principiantes sobre los dos conceptos, para …

5 Effective Twitter Marketing Examples: Learn from the Best

by ThriveHive @ ThriveHive

As of this year, Twitter boasts more than 328 million active users per month. No doubt, this is a platform you should be using to market […]

The post 5 Effective Twitter Marketing Examples: Learn from the Best appeared first on ThriveHive.

The mighty lead-source field: The first step to a full-funnel picture of what’s driving demand

by Kristin Carideo, Director of Marketing Automation @ Yesler | B2B Marketing Agency

“Where did this awesome opportunity come from?” The question every data-driven marketer hopes to hear from their sales team. Even

The post The mighty lead-source field: The first step to a full-funnel picture of what’s driving demand appeared first on Yesler | B2B Marketing Agency.

Yesler named to Inc.’s Best Workplaces list

by David Jones, President @ Yesler | B2B Marketing Agency

We are thrilled to announce that Yesler has been named to Inc. magazine’s second annual Best Workplaces list. When we

The post Yesler named to Inc.’s Best Workplaces list appeared first on Yesler | B2B Marketing Agency.

Elite SEM | Digital Marketing Agency | SEM, SEO, CRO, Display, Mobile

Elite SEM | Digital Marketing Agency | SEM, SEO, CRO, Display, Mobile


Elite SEM

Elite SEM is an award-winning digital marketing agency specializing in paid search, SEO, CRO, shopping, performance display and paid social. Voted #1 Tech Company NYC.

Capturing More Leads Through Remarketing 

by Complete Spectrum @ CompleteSpectrum

How Remarketing Can Turn Prospects into Customers By developing a strategy

The post Capturing More Leads Through Remarketing  appeared first on CompleteSpectrum.

Three things to ask before you invest in marketing automation

by Kristin Carideo, Director of Marketing Automation @ Yesler | B2B Marketing Agency

If you’re in marketing, you’re probably feeling the pressure to invest in marketing automation or to upgrade the system you’re

The post Three things to ask before you invest in marketing automation appeared first on Yesler | B2B Marketing Agency.

Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Adblock on Lock

by Counterintuity @ Counterintuity

Once upon a time, an advertiser’s main concern was whether audiences would respond to an ad. Today, that concern has shifted to whether audiences will even see an ad. In an ever-growing trend, savvy surfers are skipping the promotions and heading straight to the content by using (free) ad blocking software. And this has caused no small problem for advertisers. The world’s most popular ad blocking application, Adblock Plus, has been downloaded over 500 million times. The number of active daily users has gone up from 21 million in 2010 to 181 million in 2015. Ad blocking allegedly cost the ad industry $22 billion in 2015 alone, and consulting firm Ovum predicts that by 2020 it’ll have accounted for another $35 billion in losses. Even as marketing professionals, we get it. A lot of online ads are just plain annoying – and as long as that’s true, ad blocking isn’t going anywhere. Our recommendation? Rise above the standard fare and show consumers that not all ads are bad. Opt out of auto-play. There’s nothing worse than visiting a site only to be bombarded by a strange voice shouting about floor cleaner. Rather than engage in a frantic search for the source of interruption, many will leave the site altogether; and that’s no good for anyone. Keep it simple. If people don’t want to see ads, they certainly don’t want to work for ads. Make sure your content is clear, engaging and accessible. Avoid gimmicky graphics. No one’s going to click on that flashing “50% OFF” ad (at least, not on purpose). You might think the theatrics will help you stand out from the crowd, and they will – but not in a good way! A classy, well-designed image has a better shot at catching eyes. What would make you stop using an ad blocker?...

The post Adblock on Lock appeared first on Counterintuity.

Strategies to Boost Engagement with Email Marketing

by Complete Spectrum @ CompleteSpectrum

Create Engagement with Email Marketing Develop Key Strategies to Enhance Your

The post Strategies to Boost Engagement with Email Marketing appeared first on CompleteSpectrum.

Marketing Day: Facebook Instant Articles update, Google Display Network & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

SEO, SEM: put your business on the map

by Catalina Cortes @ Bunny Inc.

Whether you’re new to marketing your business online or your company is already creating buzz on its own, it’s worth...

SEM/SEO - digital analytics definition

SEM/SEO - digital analytics definition


AT Internet

What are "SEM" and "SEO" and how are they different? Get definitions for "search engine marketing" and "search engine optimisation" in our glossary.

Nitro Digital Expands Across EMEA

by Joy Remuzzi @ Nitro Digital

Nitro Digital, the leading independent, tech-enabled digital marketing agency has further expanded its global offering, opening three new offices worldwide....

The post Nitro Digital Expands Across EMEA appeared first on Nitro Digital.

Apple Search Ads: Now Available in the UK

by Performics @ Performics

Apple is rolling out its Search Ads feature in the UK, marking the first expansion of the service since its US launch in September. These in-app […]

The post Apple Search Ads: Now Available in the UK appeared first on Performics.

Why You Need to Refresh Your Website

by Whitehardt @ Whitehardt

Why You Need to Refresh Your Website Site updates are an important part of any marketing strategy. Site updates ensure that everything is running properly and displaying correctly. Site updates provide both current and new clients with a fresh look, easier navigation, and provide the perfect opportunity to refresh other content. Simply put, websites are […]

The post Why You Need to Refresh Your Website appeared first on Whitehardt.

Facebook Changes Advertising and Backlinks are Still Important

by SiteMgr @ Ignite Visibility

This week: 404s are eating into your crawl budget, Facebook rolls out new changes in its advertising, and backlinks are still an important ranking signal. Here’s what happened this week in digital marketing. Big Changes in Facebook Advertising Facebook is making sure that its advertisers get top-notch service with some upcoming changes. First, Facebook has...

The post Facebook Changes Advertising and Backlinks are Still Important appeared first on Ignite Visibility.

Why SEO & SEM Are Complementary, Not Independent

Why SEO & SEM Are Complementary, Not Independent


Lander Blog

Stop thinking about SEO & SEM as if they are independent! Learn how to use SEO & SEM together and improve the exposure and SERP results of your website.

How to choose a B2B marketing agency

by Eric Foster, VP of Sales & Marketing @ Yesler | B2B Marketing Agency

We’ve genetically engineered this blog post to be discovered by you. We optimized it right down to the very last

The post How to choose a B2B marketing agency appeared first on Yesler | B2B Marketing Agency.

Long Tail Keywords, Simple Steps To Drive Notable Revenue

by John E Lincoln @ Ignite Visibility

If you’re looking for a new way to generate web traffic but you haven’t yet tried to optimize your content for long-tail keywords, then now’s the time. In fact, you can do your brand (and your bottom line) a lot of good by writing articles centered around detailed search terms that your competitors don’t know...

The post Long Tail Keywords, Simple Steps To Drive Notable Revenue appeared first on Ignite Visibility.

SEO & SEM - Nitro Digital

SEO & SEM - Nitro Digital


Nitro Digital

SEO/SEM is vital to any business with an online presence, but many don't know how to use it. Contact Nitro to get our SEO/SEM wizards working their magic.

SEO, SEM & Website Auditing | Brick Inc.

SEO, SEM & Website Auditing | Brick Inc.


Brick

Let Brick provide quality content that leads to higher ranking in search results. We focus on your site and business goals with SEO and SEM.

Boost Business with Improved SEO

by Complete Spectrum @ CompleteSpectrum

Improve SEO To Increase Lead Generation In today’s digital business environment,

The post Boost Business with Improved SEO appeared first on CompleteSpectrum.

SEO SEM Website Design Optimization, Internet Marketing, St Louis

SEO SEM Website Design Optimization, Internet Marketing, St Louis


seotechnologies

Check out http://seotechnologies.net! Low cost website optimization, seo, internet marketing to small business. Search engine, website optimization are crucial to roi.

SEO/SEM Marketing Program

SEO/SEM Marketing Program


CompleteSpectrum

Why have a great looking website if it isn’t being found by your target customers? Having a Search Engine Optimized (SEO) website is essential.

Pleasing Panda: Your Guide to Google’s Search Algorithm

by Counterintuity @ Counterintuity

Back in 2016, we wrote a blog about Penguin, Google’s link evaluator. Now, we’d like to focus on Panda – and aside from their namesakes’ retweet-worthy levels of cuteness, these are two creatures of a different color. Panda’s been monitoring your content and modifying your search ranking accordingly since 2011. Google’s increasingly frequent updates to the algorithm – six between January and May 2017, according to GSQi – mean it’s only getting smarter and more selective. So, what can you do to please Panda? Take a good, hard look at your website. Is it fully functional? Filled with quality content? Easy to use? Tone it down. Panda can smell aggressive advertising from a mile away, and doesn’t like seeing users pestered by persistence. Beef it up. When it comes to content, thin is not in; low quality content can result in a serious penalty. Focus on providing your users with relevant, original content. Be a query master. Create content to match user queries, and don’t get hung up on length. Resorting to spammy text to hit 300 words is not Panda-approved – what’s important is that your final answer is effective. Service that SEO. While technical SEO doesn’t have a direct impact on Panda, any issues can negatively affect UX – so ensure that tech glitches or performance issues are promptly sorted. Remember to keep your site tight at all times (with our help, if needed). Just ’cause you can’t see Panda, doesn’t mean it’s not there!  

The post Pleasing Panda: Your Guide to Google’s Search Algorithm appeared first on Counterintuity.

Pinterest Marketing Strategy – How To Get Started

by Loore Jaanson @ Blu Mint Digital

Does your business have a Pinterest marketing strategy? If not, then you can get started and open up a more opportunities with this fast growing platform. In this article you’ll find out: Why you should use a Pinterest Marketing Strategy What type of content you should consider How to grow your audience Which Pinterest marketing […]

The post Pinterest Marketing Strategy – How To Get Started appeared first on Blu Mint Digital.

Seek — and Approach — Your Brand’s Best Influencers

by bryn @ Rebel Interactive Group

Celebrity and brand partnerships are a venerable tradition, from Babe Ruth hawking cigarettes and Michael Jordan lifting Air Nike, to Jennifer Aniston selling skin cream. Partnering with celebrity can boost marketing, but it also comes with risk: choosing the wrong influencers can drive customers away. There are other options to consider as well. Using influencers — socially savvy individuals — in your niche to create and distribute relevant content and Continue reading

The post Seek — and Approach — Your Brand’s Best Influencers appeared first on Rebel Interactive Group.

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Hire SEO/SEM Consultants | Mondo

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The top 20 places your business needs to be listed online

by Contributing Author @ SEO/SEM – Vertical Response Blog

Since Internet search is the primary tool for finding businesses, It’s vital to get listed on applicable online directories. Here's a guide to the top 20 directories

The post The top 20 places your business needs to be listed online appeared first on Vertical Response Blog.

Increase Brand Exposure With Video Content

by Social Spice Media @ Social Spice Media

YouTube is the second largest search engine – and it’s no surprise. The popular video platform is owned by Google, King of the North…ehrm, the Internet, and the giant that receives nearly 73 percent of global search inquiries. Your business needs to leverage the power of visual media, particularly videos, to expand your customer reach. […]

The post Increase Brand Exposure With Video Content appeared first on Social Spice Media.

Employee advocacy: 5 keys to putting brand reach into the hands of employees

by Eric Foster, VP of Sales & Marketing @ Yesler | B2B Marketing Agency

We’re so excited to announce (once again) that we’re one of Seattle Business Magazine’s top 100 workplaces for 2017. Every

The post Employee advocacy: 5 keys to putting brand reach into the hands of employees appeared first on Yesler | B2B Marketing Agency.

How to Segment and Filter for Ecommerce SEO

by admin @ SEOValley™ Solutions Private Limited

All too often, segmenting and filtering website content becomes a footnote—something done after an ecommerce site is already fully set-up. Ideally, though, it should be one of the first things to consider if you want to provide a satisfying and user-friendly experience to your target customers. Failing to pay attention to how you segment and …

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