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What is Google Looking for when it Crawls the Content of my Website?

by Diffusion Team @ Diffusion Digital

Thu Apr 06 06:32:07 PDT 2017

Each time you place a Google search you are essentially asking for a recommended list of websites relevant to the nature of your search. To be able to serve up […]

Google Still Ignores Last-Modified Meta Tag

by Jennifer Slegg @ The SEM Post

Fri Aug 11 09:28:34 PDT 2017

If you are using the last-modified meta tag, be aware that Google ignores this tag when it comes to SEO. The tag is <meta http-equiv=”last-modified” content=”YYYY-MM-DD”> which was originally used to alert crawlers to the fact a page was updated, or as a reference to when it was last updated after it was initially published. […]

The post Google Still Ignores Last-Modified Meta Tag appeared first on The SEM Post.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Wed Sep 06 13:00:08 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 15 13:00:48 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Google Mobile Update: Everything You Need To Know

by Marcus Tober @ Searchmetrics SEO Blog

Thu Apr 16 08:13:58 PDT 2015

The Google Mobile Update, announced at the end of February – Release: April 21, 2015 – makes mobile friendliness a Ranking Factor and means significant effects on rankings in mobile search results. This update is expected to be larger than Panda and Penguin. Websites that are not mobile-friendly are highly vulnerable to losing rankings and […]

The post Google Mobile Update: Everything You Need To Know appeared first on Searchmetrics SEO Blog.

Excluding Internal Traffic in Google Analytics

by Carlos Escalera @ Ohow.co SEO, UX & Analytics

Tue Dec 06 07:35:28 PST 2016

Ohow.co SEO, UX & AnalyticsOhow.co SEO, UX & Analytics - Only quality guides and tips: SEO, UX, Analytics

Internal traffic is the number 1 reason for inaccurate data in Google Analytics. You may say, hey! What about the spam? Well, that's the second because despite being really annoying, spam can be easily identified, whereas the internal traffic is really hard and in some cases almost impossible to detect, so it will be indefinitely […]

Excluding Internal Traffic in Google AnalyticsCarlos Escalera

Google: Microsites versus One Larger Site for SEO

by Jennifer Slegg @ The SEM Post

Mon Aug 28 04:31:41 PDT 2017

There are many differences of opinions over the value of creating one larger site versus multiple smaller ones from an SEO perspective, with both techniques being successfully used.  However, it really comes down to execution and how well someone can create quality microsites versus the value of a single larger site with the potential for […]

The post Google: Microsites versus One Larger Site for SEO appeared first on The SEM Post.

HTTPS Encryption – What is the impact of TLS/SSL on Rankings?

by Marcus Tober @ Searchmetrics SEO Blog

Tue Mar 03 10:30:51 PST 2015

We have made a new analysis of HTTP vs. HTTPS and it seems as using a secure connection could be an advantage for webmasters in different perspectives – both from the point of SEO and to user-trust-signal it conveys. In August 2014, Google announced the secure connection to be an official ranking signal. Our recent […]

The post HTTPS Encryption – What is the impact of TLS/SSL on Rankings? appeared first on Searchmetrics SEO Blog.

HOTH SEO Labor Day Weekend Sale (Limited Time!)

by hothadmin @ The HOTH

Thu Aug 31 11:03:30 PDT 2017

HOTH Nation: In honor of Labor Day Weekend we’re having a limited time sale! You can get 20% off select HOTH products through Monday Sept 4 2017. Click here to activate the coupon Have a fun and safe weekend! -The HOTH Crew Disclaimers: Discount will be applied at order confirmation. Cannot combine promotion with existing […]

The post HOTH SEO Labor Day Weekend Sale (Limited Time!) appeared first on The HOTH.

Postcards from China: Mysteries of the East – Busting 10 Myths About Baidu and SEO in China

by Marcus Pentzek @ Searchmetrics SEO Blog

Thu May 04 04:47:21 PDT 2017

Confucius, kung-fu, yin and yang, capitalist communism: China is a land full of mysteries and contradictions. Often associated with cheap imitations, China now produces technology and internet startups that can rival anything in the West. The Chinese search engine, Baidu, is no exception. It bears many similarities to Google and Bing, but can also boast its […]

The post Postcards from China: Mysteries of the East – Busting 10 Myths About Baidu and SEO in China appeared first on Searchmetrics SEO Blog.

A Guide to International SEO: Strategies and Guidelines

by Natalie Severt @ Unamo Blog

Fri Sep 08 07:58:11 PDT 2017

You have a business. Your business has a website. You use localized keyword research and traditional SEO tactics to help your business rank well online. You have a diversified backlink profile and high domain authority. Congratulations! But now you want to expand. And this is where it gets complicated. How do you create an international […]

Advantages of Using Google Plus to Post Ads Similar to Facebook Ads

by jeff schreibman @

Mon Feb 16 07:06:08 PST 2015

The post Advantages of Using Google Plus to Post Ads Similar to Facebook Ads appeared first on .

Google’s Phantom Menace: Publishers clean up your act

by Jordan Koene @ Searchmetrics SEO Blog

Tue Apr 26 01:40:31 PDT 2016

Google’s Phantom algorithm updates have been both a surprise and  menace to sites trying to maintain high SEO visibility. Now the search giant is sending a foreboding message to publishing empires: clean up your act. Earlier this month, we pointed to Searchmetrics tracking data that highlighted massive declines in SEO visibility among top publishers, including […]

The post Google’s Phantom Menace: Publishers clean up your act appeared first on Searchmetrics SEO Blog.

Google Testing Ad Tag Placement in Google Local Packs

by Jennifer Slegg @ The SEM Post

Mon Aug 07 08:16:22 PDT 2017

Google is testing some new positioning for the “Ads” tag in their local packs on mobile. Normally, Google places the ads tag in the same line as the review stars.  But when a listing has no review stars, it drops the ads tag even further in the listing, inexplicably adding it to the address line […]

The post Google Testing Ad Tag Placement in Google Local Packs appeared first on The SEM Post.

How an SEO Pro Increased His Organic Traffic by 157.80% – Case Study

by Andreea Sauciuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Thu Jul 27 02:51:01 PDT 2017

This is a TRUE & SUCCESSFUL story from the SEO strategist Jason Acidre – Co-founder at Xight Interactive, written and documented by himself.   From position #12 to position #5 in under 30 days. It’s definitely a huge thing, especially for consultants and site owners who are looking to get even more productive in the […]

The post How an SEO Pro Increased His Organic Traffic by 157.80% – Case Study appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

How to Add an Annotation in Google Analytics to Keep Track of Changes

by Carlos Escalera @ Ohow.co SEO, UX & Analytics

Thu Jan 26 08:38:52 PST 2017

Ohow.co SEO, UX & AnalyticsOhow.co SEO, UX & Analytics - Only quality guides and tips: SEO, UX, Analytics

Google Analytics Annotations are a simple yet powerful and often forgotten feature that will save you lots of time when you try to remember why there was an abrupt change in your reports. What are Annotations in Google Analytics? Annotations are small notes that will help you to keep track of important events like marketing campaigns, […]

How to Add an Annotation in Google Analytics to Keep Track of ChangesCarlos Escalera

Step-by-Step Guide to Performing a Content Audit

by Andreea Sauciuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Wed Aug 23 03:43:26 PDT 2017

Content audits can be very powerful and restorative, yet many content marketers and SEOs underestimate it, be it for its complexity, or its rather lengthy process. But if you want your content to perform, you should run a content audit from time to time.      It’s like those annual physical exams you take at […]

The post Step-by-Step Guide to Performing a Content Audit appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Why Is Google Punishing Media for Old Content?

by Jordan Koene @ Searchmetrics SEO Blog

Thu Apr 14 12:05:43 PDT 2016

It hasn’t been a good week for the publishing industry. More than two dozen of some of the biggest brands in media, including Apple, The New York Times, The Washington Post and Time Inc., experienced steep plunges in online visibility, caused by what we suspect are sweeping changes Google is making to branded search results. […]

The post Why Is Google Punishing Media for Old Content? appeared first on Searchmetrics SEO Blog.

Unwrapping the Secrets of SEO: Optimizing Topics

by Sebastien Edgar @ Searchmetrics SEO Blog

Mon Mar 13 16:57:19 PDT 2017

In our last installment of Unwrapping the Secrets of SEO, my colleague Holly Miller outlined the steps to employ in choosing good online topics at the right time, and in good SEO shape. Now it’s time to make sure that those topics you’re writing on will be optimized equally well for users and search engines. It’s time […]

The post Unwrapping the Secrets of SEO: Optimizing Topics appeared first on Searchmetrics SEO Blog.

Why We’re Killing Searchmetrics Ranking Factors (Hint: Google Made Us)

by Holly Miller @ Searchmetrics SEO Blog

Tue Dec 13 00:00:21 PST 2016

We are gathered here to formally acknowledge that Universal Ranking Factors are dead. The new kings of search will be online marketers who master the fact that signals for relevance have been replaced by specific ranking factors based on search intent and industry relevance, according to the Searchmetrics Ranking Factors study, “Rebooting Ranking Factors.” Content […]

The post Why We’re Killing Searchmetrics Ranking Factors (Hint: Google Made Us) appeared first on Searchmetrics SEO Blog.

Do your WordPress Consultants Know SEO?

by rantingsoupmedia @

Fri Sep 01 22:48:27 PDT 2017

When using WordPress consultants to build a website, it is important to select one that considers Search Engine Optimization during the entire coding process. But even though SEO must be kept in mind while designing the site, it is important to understand that SEO is very technical, and a separate consideration from website construction. And […]

The post Do your WordPress Consultants Know SEO? appeared first on .

#SummerSEO Contest: win OnCrawl gifts all summer long!

by Sarah @ OnCrawl : Onsite SEO monitoring tool

Wed Jun 28 01:27:33 PDT 2017

Summertime equals playtime! That’s why we are launching our #SummerSEO Twitter contest to entertain you during July and August months! Try to win our top prize: 2 months OnCrawl Advanced (crawl+logs) & a personalized call with one of our OnCrawl SEO expert to walk you through all our functionalities! We also have weekly prizes: 1 month Pro Plan (value of 24,9 euros). Of course, all our prizes include our famous OnCrawl goodies → tshirt, stickers, sunglasses, etc.

How it works and how to participate?

Every week (for the following 8 weeks), a GIF and a hangman will illustrate an SEO term that you’ll [...]

The post #SummerSEO Contest: win OnCrawl gifts all summer long! appeared first on OnCrawl : Onsite SEO monitoring tool.

Integrate Google Search Console With Unamo SEO

by Adam Coombs @ Unamo Blog

Thu Sep 07 22:33:19 PDT 2017

Now you can integrate your Google Search Console properties with your Unamo SEO Campaign with GSC data storage for up to 2 years! ​​ You’ll have all of your relevant SEO data on one platform to expedite your analytics and decision making processes. ​ The integration will pull all of your data from GSC into […]

How to Handle 1-Star Reviews

by Jason Arango @ Mockingbird Marketing

Mon Aug 28 09:04:56 PDT 2017

That saying about not being able to please all the people all the time is 100% true. If your firm does any sort of volume—and even if it doesn’t—there’s a strong chance you’ll encounter the occasional 1-star review. Fair or not, the rise of prominent user reviews on Google My Business, Avvo, Yelp, Facebook, and... Keep Reading

The post How to Handle 1-Star Reviews appeared first on Mockingbird Marketing.

Unwrapping the Secrets of SEO: Why Mobile First Matters (and Doesn’t)

by Sebastien Edgar @ Searchmetrics SEO Blog

Tue May 02 05:57:21 PDT 2017

Much has been said – and will be – about Google’s mobile-first initiative. In today’s world, modern marketers surely will have to come to grips with the snack-sized love mobile users give to content versus desktop brethren who want to dine on a full meal. Another way to look at it is to compare the […]

The post Unwrapping the Secrets of SEO: Why Mobile First Matters (and Doesn’t) appeared first on Searchmetrics SEO Blog.

UnSubscribe Page Case Study: How PetDoors.com Made Subscribe..

by Nosheen @ Cueblog

Wed Apr 05 02:43:06 PDT 2017

Google has hinted on it, content strategists cannot emphasize on it enough, and some brands bank on it like their celebrity endorsers! We are talking about what Daniel Goleman made popular with his book, Emotional Intelligence, the most underrated component … Continue reading →

The post UnSubscribe Page Case Study: How PetDoors.com Made Subscribe.. appeared first on Cueblog.

Learn SEO Through Forums

by Bill Slawski @ SEO by the Sea ⚓

Fri Jun 30 15:08:44 PDT 2017

I had someone who was reading my previous entries in my Learning SEO series ask about using forums to learn SEO. I promised that I would write a post about the value of forums in learning SEO. Back in 1998 I became a moderator of a couple of forums on small business and website promotion […]

The post Learn SEO Through Forums appeared first on SEO by the Sea ⚓.

Unwrapping the Secrets of SEO: Hacking Your Way to Greater Online Visibility

by Sebastien Edgar @ Searchmetrics SEO Blog

Tue Jun 13 01:00:31 PDT 2017

Apple recently completed its World Wide Developers Conference, announcing a slew of new tech toys for consumers and businesses. Yet, when I searched Google for a new MacBook Pro notebook, Apple took only the second spot in my results. What gives? In this week’s Unwrapping the Secrets of SEO, I wanted to have a bit of […]

The post Unwrapping the Secrets of SEO: Hacking Your Way to Greater Online Visibility appeared first on Searchmetrics SEO Blog.

Postcards from China: What the Baidu SERPs Look Like

by Marcus Pentzek @ Searchmetrics SEO Blog

Thu Mar 23 01:00:29 PDT 2017

In my last blog post, I looked at the top players in the Baidu SERPs. Today, I would like to take a closer look at the search results page itself. In what ways is it similar to the Google search results page we know and love? There are some obvious similarities. Just like on Google, […]

The post Postcards from China: What the Baidu SERPs Look Like appeared first on Searchmetrics SEO Blog.

How to improve your SEO working with influencers?

by Emma @ OnCrawl : Onsite SEO monitoring tool

Thu Jun 08 06:36:02 PDT 2017

Influencer marketing can provide great opportunities when it comes to SEO. Actually, working with influencers’ fan base is valuable for any brands and for their SEO as it can bring you brand awareness, traffic and sales.
This is where influencers can make the difference by increasing your reach and positively impact your SEO. While the key benefit of working with influencers remains the increase of leads and sales, the smaller part of it does matter too: social shares, native mentions, visibility, backlinks and more!
This article aims to show how working with influencers can help you improve your SEO. 

Impact of influencer marketing [...]

The post How to improve your SEO working with influencers? appeared first on OnCrawl : Onsite SEO monitoring tool.

Bing Testing Blended Local Mini One Pack in Search Results

by Jennifer Slegg @ The SEM Post

Tue Aug 15 05:31:57 PDT 2017

When it comes to the Bing search results, their local pack results are very large and noticeable in the search results.  But they seem to be taking a step back and displaying a smaller local result in the Bing search results when there is only one local listing found.  And it blends so well in […]

The post Bing Testing Blended Local Mini One Pack in Search Results appeared first on The SEM Post.

Smart Reporting: Create Role Specific Reports in Seconds

by Jordan Koene @ Searchmetrics SEO Blog

Wed Dec 09 04:57:44 PST 2015

Good, insightful reports are essential to online business. Depending on the user the KPIs that need to be integrated are different: A CMO needs a high level overview, whereas a SEO needs a detailed report. What sounds easy is often very difficult in practice – and time consuming.   If you have experience creating reports […]

The post Smart Reporting: Create Role Specific Reports in Seconds appeared first on Searchmetrics SEO Blog.

Killer Tips for a Powerful Social Media Strategy

by Cornelia Cozmiuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Wed Aug 16 04:04:57 PDT 2017

Large and active following on social media should be viewed as an essential asset to your online marketing strategy. We are witnessing social networks flourish in terms of both users and user generated content. Followers are a great asset, and the more they are, the more likely they will be to help lead generation. In […]

The post Killer Tips for a Powerful Social Media Strategy appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Digital Sleuths: On the trail of better SEO hygiene

by Jordan Koene @ Searchmetrics SEO Blog

Thu Mar 31 10:38:01 PDT 2016

Like most big companies, Google’s hunt for good talent produces a stream of help wanted signs on its website. Yet the search engine king had people scratching their heads last summer when the company began recruiting a technical SEO program manager. Google looking for help keeping its own digital house clean? Heresy, right? Wrong. Google […]

The post Digital Sleuths: On the trail of better SEO hygiene appeared first on Searchmetrics SEO Blog.

Return of the Phantom: Part 4

by Holly Miller @ Searchmetrics SEO Blog

Thu Jul 07 16:25:29 PDT 2016

This post was updated on July 11, 2016. All aboard! The Google quality train is making its way through the internet once again. This time, the engineer driving this metaphorical train is driven by quality and improved user experience. Even though this is an unconfirmed update from Google, we at Searchmetrics are seeing changes in […]

The post Return of the Phantom: Part 4 appeared first on Searchmetrics SEO Blog.

Mobile analysis: Optimization of the top 100 SEO visibility domains

by Carolin Mallmann @ Searchmetrics SEO Blog

Thu Apr 02 02:00:40 PDT 2015

Are the top domains ready for the Google mobile update? We have taken a look at the 100 domains with the highest SEO visibility and analyzed them for mobile friendliness with the help of the Google ‘mobile-friendly’ test. Google has recently announced that the optimization for mobile devices will be evaluated as a ranking signal […]

The post Mobile analysis: Optimization of the top 100 SEO visibility domains appeared first on Searchmetrics SEO Blog.

The Myth of the Google Update

by Michael Martinez @ SEO Theory

Tue Feb 14 05:30:36 PST 2017

People have been chasing search engine algorithms since the 1990s.  They won’t stop even though the algorithms are more elusive now than ever before.  Nonetheless, Web marketers should approach all unofficial announcements and analyses of search algorithm updates and effects…

Read more →

“Mobilegeddon 2” Gets Hype, but Mobile Friendliness is Here to Stay

by Holly Miller @ Searchmetrics SEO Blog

Wed Jun 15 09:38:58 PDT 2016

In the weeks leading up to May and what was supposed to be the second wave of mobile-friendly algorithm updates – essentially a boost in rankings for mobile optimized sites – we at Searchmetrics wonder if in fact “Mobilegeddon 2” is really kicking up any dust at all. Let’s get a few things straight: Google […]

The post “Mobilegeddon 2” Gets Hype, but Mobile Friendliness is Here to Stay appeared first on Searchmetrics SEO Blog.

How to Identify and Prioritize Conversion Optimization Opportunities

by Brian Honigman @ Digital Current

Tue Jul 25 06:00:27 PDT 2017

Use this guide to help you determine how best to optimize your site in order to boost visitor conversion. Conversion optimization is an ongoing marketing practice that’s never fully completed. No website is perfect as every brand will have areas of their online properties worth optimizing to boost conversions. As an enterprise brand, you likely […]

The post How to Identify and Prioritize Conversion Optimization Opportunities appeared first on Digital Current.

Browser Type and Its Impact Google Search Rankings

by Jennifer Slegg @ The SEM Post

Thu Aug 24 05:30:42 PDT 2017

Does your site rank better or worse based on which browser someone is using when they search in Google?  Do algos impact sites differently in different browsers?  What about mobile browsers?  Or does Google not take browser differences into account when deciding to rank sites. The question came up in the most recent Google Webmaster […]

The post Browser Type and Its Impact Google Search Rankings appeared first on The SEM Post.

Google News-Wave Update: Media Websites Surfing the Winner Tide

by Marcus Tober @ Searchmetrics SEO Blog

Fri Jun 19 12:59:42 PDT 2015

Within a few weeks, Google has tweaked its core algorithm and rolled out an update for the second time without officially anouncing it. According to our quick analysis, this update seems to be primarily concerned with trending keywords as well as temporary search intentions related to informational (shorthead) keywords. First-glance-winners are first and foremost media […]

The post Google News-Wave Update: Media Websites Surfing the Winner Tide appeared first on Searchmetrics SEO Blog.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Wed Sep 13 13:10:07 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Is Google Working on a Solution for the Spam in Analytics?

by Carlos Escalera @ Ohow.co SEO, UX & Analytics

Mon Dec 05 03:27:39 PST 2016

Ohow.co SEO, UX & AnalyticsOhow.co SEO, UX & Analytics - Only quality guides and tips: SEO, UX, Analytics

The spam isn't something new for most of the Google Analytics users, it's been there since I started using the tool. But what keeps changing though is the way spammers operate. The latest proof is the recent wave of spam sent by one of the most annoying and active spammers using the language as spam and […]

Is Google Working on a Solution for the Spam in Analytics?Carlos Escalera

Emotional SEO: Finding your online Cookie Monster

by Jordan Koene @ Searchmetrics SEO Blog

Tue Apr 05 09:39:15 PDT 2016

In Apple’s latest iPhone 6s ad, Sesame Street’s Cookie Monster becomes the perfect pitchmonster for the Siri voice assistant. He uses it to set a timer for (you guessed it) baking cookies, and then agonizingly waits while also having Siri play Jim Croce’s “Time in a Bottle”. It’s emotional marketing at its best: For millions […]

The post Emotional SEO: Finding your online Cookie Monster appeared first on Searchmetrics SEO Blog.

Why Millennials Are Making Mobile SEO So Important

by Jorn Elferink @ Wordapp

Mon Jul 31 06:41:33 PDT 2017

Mobile SEO is the key to marketing online. Wordapp can help optimize your mobile site with effective SEO research

The post Why Millennials Are Making Mobile SEO So Important appeared first on Wordapp.

Postcards from China: Search Results in China – Baidu’s Big Players

by Marcus Pentzek @ Searchmetrics SEO Blog

Thu Mar 02 06:50:12 PST 2017

Every country has its own national food – and every country has its own national SERPs, right? Well yes and no. Google is the leading search engine in many countries and Google’s search results show a lot of similarities in all countries. But not in China, where Google is largely absent and Baidu dominates with […]

The post Postcards from China: Search Results in China – Baidu’s Big Players appeared first on Searchmetrics SEO Blog.

HUGE SEO Ask-Me-Anything Live Stream Event Wed Aug 30!

by hothadmin @ The HOTH

Tue Aug 29 07:37:19 PDT 2017

COME HANG OUT WITH US LIVE TOMORROW! We’re having a HUGE live stream event tomorrow (Wed Aug 31st @ 1PM EST) on YouTube! We’ll be answering questions, doing live SEO training and much more. BUT…. We need your help with what you want training on! You can ask us ANYTHING: SEO strategy Agency building Local […]

The post HUGE SEO Ask-Me-Anything Live Stream Event Wed Aug 30! appeared first on The HOTH.

Google Quality Impact of Using NoIndex on Large Part of a Site

by Jennifer Slegg @ The SEM Post

Fri Sep 08 04:50:04 PDT 2017

Many SEOs use the noindex page for a variety of reasons, such as for duplicate landing pages for tracking, for crawl budget purposes and for content that site owners are concerned is below a quality threshold.  But does Google do anything with those noindexed pages, since they are still crawled by Googlebot, for assessing the […]

The post Google Quality Impact of Using NoIndex on Large Part of a Site appeared first on The SEM Post.

The Top 5 Ranking Factors for 2015: How Strong is Your Hand?

by Marcus Tober @ Searchmetrics SEO Blog

Thu Jul 30 06:21:18 PDT 2015

The Searchmetrics Ranking Factors study 2015 for Google.com is finally here! Once again we made the annual epic journey to the center of our data pool, analyzed, averaged and correlated for our lives, and more than once burned the midnight oil. Our mission as always: To figure out just what it is the top-ranking sites […]

The post The Top 5 Ranking Factors for 2015: How Strong is Your Hand? appeared first on Searchmetrics SEO Blog.

Searchmetrics Content Experience: The Writer’s View

by Stephen Bench-Capon @ Searchmetrics SEO Blog

Wed Sep 06 01:46:37 PDT 2017

One of the features of our new Searchmetrics Content Experience (SCE) we’re particularly proud of is the way it raises the efficiency of collaboration throughout an organization. This is obviously a huge benefit for the content owner, the person responsible for publication, but what about for the writers themselves? Here, we explore what it’s like […]

The post Searchmetrics Content Experience: The Writer’s View appeared first on Searchmetrics SEO Blog.

Extension of the research database & time-saving thanks to Growth Reporting

by Jan Grundmann @ Searchmetrics SEO Blog

Tue Mar 10 04:08:42 PDT 2015

On 6 March 2015, we published an update for the Searchmetrics Suite, which includes fantastic new features. Growth Reporting is new to the Suite, giving you all the relevant data on the organic performance of a domain at a glance. This allows you to create reports in around 50% of the time. We have also […]

The post Extension of the research database & time-saving thanks to Growth Reporting appeared first on Searchmetrics SEO Blog.

Everything You Need To Know About Augmented Reality and its Impact on SEO

by Cornelia Cozmiuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Fri Sep 08 02:00:51 PDT 2017

The SEO industry will always vary according to trends, and the rise of AR will definitely be course-changing for the SEO specialists and their content strategies.   An emerging field of technology, augmented reality or AR  seems to be somehow of a buzzword nowadays. Rumor has it that augmented reality is limitless and has enormous […]

The post Everything You Need To Know About Augmented Reality and its Impact on SEO appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Unwrapping the Secrets of SEO: A Closer Look at Google for Jobs

by Cliff Edwards @ Searchmetrics SEO Blog

Tue Aug 22 11:03:55 PDT 2017

When Google introduced Google for Jobs in late June, market watchers wondered whether yet another one of the company’s initiatives would have a major impact on the organic jobs-listing market and the likes of monster.com and glassdoor.com. In this week’s Unwrapping the Secrets of SEO, I’ll take a deeper look at Google for Jobs and […]

The post Unwrapping the Secrets of SEO: A Closer Look at Google for Jobs appeared first on Searchmetrics SEO Blog.

Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More

by Kyle Johnson @ Digital Current

Wed Sep 06 08:00:18 PDT 2017

Learn how AMP has become integral for organic search, how to draw in millennials with content marketing, & so much more! After a couple weeks off, we return to look at how automation and big data are becoming a part of digital marketing. We also explore ways to deepen human connections through content marketing. Let’s […]

The post Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More appeared first on Digital Current.

Google Brand-eCommerce “Update” causing fluctuations

by Marcus Tober @ Searchmetrics SEO Blog

Sun Feb 08 05:41:15 PST 2015

In the recent days the rumors of a new Google update went viral. Many webmasters have seen ranking fluctuations, but so far Google has not provided any detailed information. We had a look at the changes on search engine results pages, which mainly affect brands e-commerce and apparently mobile rankings. Both developments seem to not […]

The post Google Brand-eCommerce “Update” causing fluctuations appeared first on Searchmetrics SEO Blog.

Recapping Digital Summit: With Content, It’s the Heart that Matters

by Jordan Koene @ Searchmetrics SEO Blog

Tue Apr 12 16:54:35 PDT 2016

With last week’s Digital Summit Los Angeles now in the rear-view mirror, it should be clear why the theme, “transforming the future of the digital commerce ecosystem,” only hinted at the sweeping changes digital marketers are facing. New rules are challenging them to get more creative in reaching customers. The April 5th – 6th summit, […]

The post Recapping Digital Summit: With Content, It’s the Heart that Matters appeared first on Searchmetrics SEO Blog.

How to Add, Remove, and Correctly Assign Permissions for Users in Google Analytics

by Carlos Escalera @ Ohow.co SEO, UX & Analytics

Mon Aug 28 09:17:28 PDT 2017

Ohow.co SEO, UX & AnalyticsOhow.co SEO, UX & Analytics - Only quality guides and tips: SEO, UX, Analytics

Often when I'm reviewing analytics accounts for new clients I find that every user has either full permissions or not enough to be able to do some tasks, for example, create filters. Assigning the correct permissions in Google Analytics will ensure that: People can work without interruptions. Your data is protected from possible misconfigurations. Your […]

How to Add, Remove, and Correctly Assign Permissions for Users in Google AnalyticsCarlos Escalera

How to use Google AMP (Accelerated Mobile Pages) to Rank Better on Mobile

by Adrian Cojocariu @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Tue Jul 25 02:56:55 PDT 2017

Optimizing a page for mobile speed? Not easy. Mobile search has come a very long way, especially since the Google Mobile Friendly Update, back in 2014.   Mobile optimization keeps evolving, and it happens fast.  At first, we had separate mobile versions, then responsive designs, now we have Google AMP pushing strong. What AMP (accelerated mobile […]

The post How to use Google AMP (Accelerated Mobile Pages) to Rank Better on Mobile appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

New Horizons: Online Experts Weigh in On Google Home and Voice Search

by Daniel Furch @ Searchmetrics SEO Blog

Tue Aug 15 02:49:33 PDT 2017

Google Home, the voice-powered smart speaker that lets users ask the Google Assistant questions, has been on the US market since November 2016. With the device now becoming available internationally, we took the opportunity to ask a number of experts about their experience with Google Home so far, and what it could mean for the […]

The post New Horizons: Online Experts Weigh in On Google Home and Voice Search appeared first on Searchmetrics SEO Blog.

Google’s Question & Answer Feature on Mobile: What We Know So Far

by Dustin Curtis @ Mockingbird Marketing

Thu Aug 24 09:28:45 PDT 2017

What is it? A new feature on mobile browsers that provides additional question & answers through the Knowledge Panel (business information shown beside search results for a business). This Q&A feature rolled out on Android Google Maps only at first, but we’re now seeing it pop-up across various mobile devices. The feature gives an opportunity... Keep Reading

The post Google’s Question & Answer Feature on Mobile: What We Know So Far appeared first on Mockingbird Marketing.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 08 13:00:34 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

How to Optimize the Product Pages of Your Ecommerce Website

by Joydeep Bhattacharya @ Unamo Blog

Fri Jul 28 03:43:50 PDT 2017

Someone may perform a Google search for an item in your store, but unless that product’s page is optimized correctly, they may not be able to find it easily in the search results. So, unless you wish to miss out on potential visitors, you should make sure your product pages are optimized. The recommendations below […]

Anchor Text Ratios & Best Practices For Faster Rankings

by Adam White @ The HOTH

Thu Aug 17 07:38:09 PDT 2017

This article was contributed to our SEO community blog by Adam White of SEO Jet For the last 5 years there has been a common practice among SEOs both established and new, it’s what I call the shotgun approach to link building (more on that in a minute). Once Google made all of their anchor […]

The post Anchor Text Ratios & Best Practices For Faster Rankings appeared first on The HOTH.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Sep 12 13:00:50 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

Google AdWords & Shopping: These Companies Advertise The Most

by Jan Grundmann @ Searchmetrics SEO Blog

Tue Jul 07 23:16:13 PDT 2015

We have analyzed the two most important advertising forms in the U.S. search results of google.com – Google AdWords and Google Shopping (Product Listing Ads, PLA). The results of the study can be downloaded as a whitepaper below. It contains findings about the 10 biggest advertisers in AdWords & Shopping as well as information about the […]

The post Google AdWords & Shopping: These Companies Advertise The Most appeared first on Searchmetrics SEO Blog.

Citations behind the Google Brain Word Vector Approach

by Bill Slawski @ SEO by the Sea ⚓

Fri Sep 01 13:37:59 PDT 2017

In October of 2015, a new algorithm was announced by members of the Google Brain team, described in this post from Search Engine Land – Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results One of the Google Brain team members who gave Bloomberg News a long interview on Rankbrain, Gregory S. Corrado […]

The post Citations behind the Google Brain Word Vector Approach appeared first on SEO by the Sea ⚓.

Scaling Engagement: 5 Strategies to Connect With More Customers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Wed Sep 06 10:56:30 PDT 2017

There’s 24 hours in a day. With customer engagement as your priority, it can seem like an impossible feat to connect with your audience on a daily basis. Tara Walpert Levy, managing director at Google, writes: “In the accelerating swirl of chaos, excitement, and yes, sometimes fear, the brands that win will prioritize engagement over […]

Search Engine Optimization Success and The Google Game

by linchpinseo @ Linchpin SEO ///

Sun Sep 03 12:43:39 PDT 2017

If you’re playing the Google Game – that is, trying to get your site ranked higher in Google – you’ll need to employ the most modern SEO practices and pull out all of the stops. That means using all of the SEO campaign tactics that allow some websites to outrank much larger organizations, many that […]

Why Brands Don’t Always Earn Featured Snippets for Their Name in Google

by Jennifer Slegg @ The SEM Post

Mon Sep 11 07:49:07 PDT 2017

Should a brand name automatically own the featured snippet for any Google search query that includes their brand name?  And what about if there isn’t a relevant page on the brand’s site to show in relation to the query, but there is on another website?  Should it just go to the best and most relevant […]

The post Why Brands Don’t Always Earn Featured Snippets for Their Name in Google appeared first on The SEM Post.

How to optimize your crawl budget?

by Sarah @ OnCrawl : Onsite SEO monitoring tool

Wed Jul 05 02:05:49 PDT 2017

In May, we held a webinar in French on Google’s crawl budget. For his second webinar with OnCrawl, Erlé Alberton, ex head of SEO for Orange & Sosh ( a French Internet provider) and now Customer Success Manager for OnCrawl introduces the crawl budget concept, best practices to optimize it, what to avoid, etc. Practical examples will illustrate this concept that was recently confirmed by Google’s team.

What Google says about crawl budget

Mid-January, Google posted an article on their blog stating: “we don’t have a single term that would describe everything that “crawl budget” stands for externally. ” In other words [...]

The post How to optimize your crawl budget? appeared first on OnCrawl : Onsite SEO monitoring tool.

Why Heaving Bosoms Help You Win Online

by Jordan Koene @ Searchmetrics SEO Blog

Thu Aug 25 11:59:41 PDT 2016

  “Oh Lucas, you’re such a tease,” Lady Colebrook replied. Helena had a vision of her thrusting out her well-endowed cleavage by way of offering an inducement. “Do you like to see me beg, is that it?”. -Excerpt from To Save a Sinner by Adele Clee It’s not very often that romance novels and artificial […]

The post Why Heaving Bosoms Help You Win Online appeared first on Searchmetrics SEO Blog.

Personalizing Search Results at Google

by Bill Slawski @ SEO by the Sea ⚓

Wed Aug 16 16:09:25 PDT 2017

One thing most SEOs are aware of is that search results at Google are sometimes personalized for searchers; but it’s not something that I’ve seen too much written about. So when I came across a patent that is about personalizing search results, I wanted to dig in, and see if it could give us more […]

The post Personalizing Search Results at Google appeared first on SEO by the Sea ⚓.

Does the Google Interstitials Penalty Impact Your SEO Efforts?

by Andreea Sauciuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Wed Sep 13 02:03:45 PDT 2017

Since the mobile intrusive interstitial ad penalty from January 10h, 2017, there has been a lot of fuss on pop-up, banner and interstitial ads. Google itself announced it will devalue webpages  that use intrusive pop-up and interstitial ads in mobile search.   Is this the end of those types of ads? Is there a Penalty for […]

The post Does the Google Interstitials Penalty Impact Your SEO Efforts? appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Quality Signals that May have Affected the March 2017 Google Fred Update

by Michael Martinez @ SEO Theory

Sat Jun 17 06:30:03 PDT 2017

Googler Gary Illyes declared that unless otherwise given a name by Google ALL of their search “updates” will be referred to as “Fred”.  He was joking but, honestly, I like that.  Some years ago I wrote a brief article titled…

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SEO Title Tags: Best Practices and Examples

by Adam Coombs @ Unamo Blog

Wed Aug 02 02:35:00 PDT 2017

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. The people need to know what they can expect to find on your page when they click the link. The robots (crawlers) prioritize your page and its content through a […]

Are Speed Ranking Factors a Magic 8-Ball for Google?

by Sebastien Edgar @ Searchmetrics SEO Blog

Tue May 03 10:00:20 PDT 2016

For a while now, the stock answer to the question of whether speed matters much as a Google search ranking factor has been a source of frustration. Even the Magic 8-Ball won’t sidestep the question by answering “Maybe.” Google first broached the subject in 2010 by announcing site speed would be included in rankings, though […]

The post Are Speed Ranking Factors a Magic 8-Ball for Google? appeared first on Searchmetrics SEO Blog.

Competitive Keywords: Own Yours, Discover Others with New Tool

by Helen Shaughnessy @ Searchmetrics SEO Blog

Thu Mar 24 11:30:41 PDT 2016

  In the world of search, knowledge is power. Good keywords leave you fighting for a seat at the table, and then battling for scraps with potentially thousands of competitors. Great keywords mean you get served the best cuts of meat in your own private dining room. Trouble is, it’s been painfully tedious to figure […]

The post Competitive Keywords: Own Yours, Discover Others with New Tool appeared first on Searchmetrics SEO Blog.

How Does Google Look for Authoritative Search Results?

by Bill Slawski @ SEO by the Sea ⚓

Thu May 25 10:04:44 PDT 2017

If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in […]

The post How Does Google Look for Authoritative Search Results? appeared first on SEO by the Sea ⚓.

Engineering Content Serendipity and Loyalty at Collision

by Holly Miller @ Searchmetrics SEO Blog

Fri May 06 12:52:37 PDT 2016

collision | kəˈliZHən/ | noun an instance of one moving object or person striking violently against another. Synonyms: crash, accident, impact, smash, bump, hit, fender bender, wreck, pileup An  event of two or more records being assigned the same identifier or location in memory. From the definition above, Collision sounds like something that should be avoided all […]

The post Engineering Content Serendipity and Loyalty at Collision appeared first on Searchmetrics SEO Blog.

What to Look for in a WordPress Developer for Your WordPress Team

by rantingsoupmedia @

Fri Jul 21 23:26:51 PDT 2017

Identify Your WordPress Developer Have been poking around and toggling the idea of building a WordPress website? Then there are a few things you could stand to learn a little bit more about. When performing a simple search for a WordPress consultant or perhaps a WordPress team, the results will be flooded with everyone and […]

The post What to Look for in a WordPress Developer for Your WordPress Team appeared first on .

Sun Tzu’s Art of Online Warfare: The Great Keyword Battles

by Sebastien Edgar @ Searchmetrics SEO Blog

Thu May 19 12:25:08 PDT 2016

“Know your enemy and know yourself and you can fight a hundred battles without disaster.” – Sun Tzu Or to put it in a more modern context: Keep your friends close and your enemies closer. The same principle applies in the online world. You’re battling for eyeballs and dollars by using unique sets of keywords […]

The post Sun Tzu’s Art of Online Warfare: The Great Keyword Battles appeared first on Searchmetrics SEO Blog.

Easy Search Engine Optimization Anyone Can Do

by Michael Martinez @ SEO Theory

Tue May 23 05:30:13 PDT 2017

It’s hard to write an article like this without talking about the need for SEO industry standards or pointing out the immense competition among SEO consultants, agencies, tool providers, and (e)book authors for your business dollars.  So I will begin…

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SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Sep 05 13:00:56 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

NEW: Mobile SEO Visibility – Prepare yourself for the huge Google Mobile Update on April 21st

by Marcus Tober @ Searchmetrics SEO Blog

Wed Mar 18 03:44:35 PDT 2015

How my website performs in mobile searches on smartphones is increasingly different to my desktop performance. Particularly now that Google has announced it will release an update on April 21st, which will have a significant impact on websites that are NOT mobile friendly. According to Google Webmaster Trends Analyst Zineb Ait Bahajji the coming Mobile […]

The post NEW: Mobile SEO Visibility – Prepare yourself for the huge Google Mobile Update on April 21st appeared first on Searchmetrics SEO Blog.

The Guide To Website Taxonomy For Users and SEO

by linchpinseo @ Linchpin SEO ///

Wed Aug 09 06:41:28 PDT 2017

What is a website taxonomy? Taxonomy creation is the process of creating a classification system for a website. One of the most notable examples of a taxonomy is the species classification system. There are many ways of implementing a taxonomic system on your website that will provide a better user experience and help your search engine […]

What is the Google Page Importance in SEO?

by Erlé @ OnCrawl : Onsite SEO monitoring tool

Wed Jul 19 01:15:45 PDT 2017

Page Importance is an algorithm that determines a score used by Google to classify urls during crawl sessions. Page Importance ranges urls to be explored in order to optimize the crawl budget affected to each site.
To better distribute its crawl expenses, Google needs to prioritize pages it needs to fetch. In that logic of cost optimization, the Mountain View firm has published many patents about crawls scheduling. These patents let us know better understand how your pages are categorized and give perspective to the crawl budget concept – a concept that is differently observed regarding each site, typologies of pages [...]

The post What is the Google Page Importance in SEO? appeared first on OnCrawl : Onsite SEO monitoring tool.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 01 13:00:17 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Long Tail Keywords, Simple Steps To Drive Notable Revenue

by John E Lincoln @ Ignite Visibility

Mon Sep 11 12:17:28 PDT 2017

If you’re looking for a new way to generate web traffic but you haven’t yet tried to optimize your content for long-tail keywords, then now’s the time. In fact, you can do your brand (and your bottom line) a lot of good by writing articles centered around detailed search terms that your competitors don’t know...

The post Long Tail Keywords, Simple Steps To Drive Notable Revenue appeared first on Ignite Visibility.

Inside the Making of Searchmetrics Visibility Guard

by Helen Shaughnessy @ Searchmetrics SEO Blog

Wed Mar 30 11:42:49 PDT 2016

  Here at Searchmetrics, we spend a lot of time listening to customers – gathering feedback to improve features of the service. We’re big fans of agile development, using our beta program to test and drive customer-requested improvements into our software before rolling out to a broader set of customers. Thanks to the support of […]

The post Inside the Making of Searchmetrics Visibility Guard appeared first on Searchmetrics SEO Blog.

Custom Content Groups in Google Data Studio

by George Watson @ Branded3

Wed Sep 13 09:16:06 PDT 2017

Customising Content Groupings or Channel Groupings within your Google Analytics account can be a great way of better attributing marketing efforts, or even just...

Ultimate Guide to Amazon SEO

by John E Lincoln @ Ignite Visibility

Thu Sep 14 15:26:13 PDT 2017

Want to sell on Amazon, but not sure how to stand out? Our Director of Amazon, Shawn Green, will tell you everything you need to know about Amazon SEO, and how to make sure your product is optimized for as many sales as possible.   Amazon has taken the internet by storm, managing to dethrone...

The post Ultimate Guide to Amazon SEO appeared first on Ignite Visibility.

Updated Google Quality Rater Guidelines: International Search Results & Conspiracy Theories

by Jennifer Slegg @ The SEM Post

Thu Aug 03 05:03:10 PDT 2017

Google has once again very quietly updated their Google Quality Rater Guidelines with a brand new version.   This update comes as the third update this year so far (following ones in March and May), only months after we saw major changes with fake news. There are some notable changes, especially for those SEOs who […]

The post Updated Google Quality Rater Guidelines: International Search Results & Conspiracy Theories appeared first on The SEM Post.

Keeping Old Site Live Can Cause Site Move & Ranking Issues in Google

by Jennifer Slegg @ The SEM Post

Wed Sep 06 05:29:45 PDT 2017

Normally when one does a site move – whether for https or moving to an entirely new domain, one of the steps to to redirect all the old site pages to the new ones.  This helps Google match up the old pages to the new ones, as well as transfer all the ranking signals, including […]

The post Keeping Old Site Live Can Cause Site Move & Ranking Issues in Google appeared first on The SEM Post.

Research Cloud + Content Performance: Search and Content in a New Dimension!

by Jan Grundmann @ Searchmetrics SEO Blog

Tue Jul 14 22:08:45 PDT 2015

With Research Cloud, we’ve completely reinvented our software’s research section to give you a convenient overview of all the important metrics on the performance of any domain. But we wouldn’t be Searchmetrics if we didn’t have more! Our brand-new, and revolutionary Content Performance solution, lets you now check your metrics, including holistic content KPIs, on a detailed page-level and who’s […]

The post Research Cloud + Content Performance: Search and Content in a New Dimension! appeared first on Searchmetrics SEO Blog.

Google Patents Extracting Facts from the Web

by Bill Slawski @ SEO by the Sea ⚓

Mon Jun 19 13:20:46 PDT 2017

When Google crawls the Web, it extracts facts from content on the pages it finds as well as links on pages. How much information does it extract about facts on the Web? Microsoft showed off an object-based search about 10 years ago, in the paper, Object-Level Ranking: Bringing Order to Web Objects.. The team from […]

The post Google Patents Extracting Facts from the Web appeared first on SEO by the Sea ⚓.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Wed Aug 16 08:30:06 PDT 2017

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Chatbot Marketing: Is It the Strategy of the Future ?

by Adrian Cojocariu @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Wed Aug 30 03:18:02 PDT 2017

There’s a big hype going on about chatbots. If you’ve heard of them but aren’t quite sure what exactly they are or how they work, you’re in the right place.   This article will explain what chatbots are and how they can help you take your digital marketing to the next level. I’m not using “to […]

The post Chatbot Marketing: Is It the Strategy of the Future ? appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Google Analytics Best Practices for Views (Master, Unfiltered, Test)

by Carlos Escalera @ Ohow.co SEO, UX & Analytics

Mon Oct 10 01:57:25 PDT 2016

Ohow.co SEO, UX & AnalyticsOhow.co SEO, UX & Analytics - Only quality guides and tips: SEO, UX, Analytics

In Google Analytics it is not possible to recover data lost by a misconfiguration, that why it is important to follow a few best practices in your views and protect your data. Types of Views Every Google Analytics property should have the following views: Master Views  (for analysis, you may have more than one) - […]

Google Analytics Best Practices for Views (Master, Unfiltered, Test)Carlos Escalera

Basic Crawl Management for SEO

by Michael Martinez @ SEO Theory

Wed Aug 09 05:30:01 PDT 2017

Crawl management is integral to search engine optimization. And yet crawl management is so poorly explained by the Web marketing community that many sites mismanage crawl.  What should be one of the fundamental areas of search engine optimization has been…

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Google to Restrict Access to Autocomplete API – What This Means for Keyword Research Tools

by Tom Wells @ Searchmetrics SEO Blog

Mon Aug 10 06:39:23 PDT 2015

Access to the autocomplete API is set to be restricted as of today, 10 August 2015, according to an official post on the Google Webmaster Central Blog. From now on users who wish to continue to have autocomplete functionality on their site are being guided towards Google Custom Search Engine. Meanwhile, for keyword research tools, […]

The post Google to Restrict Access to Autocomplete API – What This Means for Keyword Research Tools appeared first on Searchmetrics SEO Blog.

Google Panda Update 4.2: Are there any results yet?

by Marcus Tober @ Searchmetrics SEO Blog

Fri Jul 24 04:55:04 PDT 2015

After ten long months since the last Panda update, it seems that Google has begun its roll-out of Panda 4.2. We have completed a rapid analysis to present the first winners and losers after this update in this week’s SEO Visibility. The roll-out of this Panda update is expected to take several months to be […]

The post Google Panda Update 4.2: Are there any results yet? appeared first on Searchmetrics SEO Blog.

Postcards from China: Branding and Creating Chinese Names for International Companies

by Marcus Pentzek @ Searchmetrics SEO Blog

Tue Jun 20 04:19:07 PDT 2017

A company’s name is the most ubiquitous part of its brand. It’s what people type into Google, it’s on business cards, stationery and coffee cups. Even when a logo is universally-recognized, people see the swoosh and instantly think the name, “Nike.” That’s why a name is so important. That’s why Anderson Consulting spent a reported […]

The post Postcards from China: Branding and Creating Chinese Names for International Companies appeared first on Searchmetrics SEO Blog.

Making WhiteHouse.Gov Great Again: How Trump Webmasters Failed

by Kirby Burke Jr. @ Searchmetrics SEO Blog

Tue Mar 07 12:41:59 PST 2017

Website relaunches and migrations are complex and risky SEO operations. If not done correctly, companies can significantly impact their site’s performance and rankings. In extreme cases, it’s possible to take an entire site offline and forfeit all previous brand equity in the search results. For a good illustration of the peril, look no further than […]

The post Making WhiteHouse.Gov Great Again: How Trump Webmasters Failed appeared first on Searchmetrics SEO Blog.

In or Out? Year in Review of Top Google Winners and Losers in 2016

by Marcus Tober @ Searchmetrics SEO Blog

Wed Jan 18 10:59:30 PST 2017

In the words of fashion icon Heidi Klum, “One day you’re in, the next day you’re out.” These words were never truer for online marketers in 2016. Faced with another year of Google updates and marked changes in strategies for succeeding online, our third-annual Searchmetrics Winners and Losers report reveals that publishers with specific editorial direction […]

The post In or Out? Year in Review of Top Google Winners and Losers in 2016 appeared first on Searchmetrics SEO Blog.

Bing Testing Google-like Search Header at Top of Search Results

by Jennifer Slegg @ The SEM Post

Thu Aug 10 05:17:34 PDT 2017

Bing has made many changes over the years to make their search results closer to Google’s style of search results.  Bing is testing a significant new design that makes their search header – what appears as the search box and tabs below it – much closer to Google’s version.  In fact, it would easily be […]

The post Bing Testing Google-like Search Header at Top of Search Results appeared first on The SEM Post.

How Voice Search is Changing the SEO Game

by Ruth Eschenheimer @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Tue Sep 12 06:00:42 PDT 2017

"Ok Wix, what's voice search?"

The post How Voice Search is Changing the SEO Game appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Read My Lips: Voice Now Posed For Big Mobile Search Wins

by Holly Miller @ Searchmetrics SEO Blog

Tue May 24 07:56:04 PDT 2016

by Holly Miller and Sebastien Edgar   If you haven’t heard of Siri, Alexa and Cortana, these three sexy minxes have been turning our heads (and standing SEO strategy on its head) by adding glamorous voices to the world of search. But before you decide which voice assistant should get your final rose, consider this […]

The post Read My Lips: Voice Now Posed For Big Mobile Search Wins appeared first on Searchmetrics SEO Blog.

Phantom Update III: What Google’s updated Quality Guidelines could mean for page rankings

by Marcus Tober @ Searchmetrics SEO Blog

Wed Dec 02 05:00:27 PST 2015

Everyday countless webpages are evaluated by Google quality raters (with the goal of improving the overall quality of search results). On 12 November 2015 Google updated its comprehensive guidelines (Quality Rater Guidelines), according to which webpage and content quality is evaluated. Not long after this we began to notice significant movement in our ranking and […]

The post Phantom Update III: What Google’s updated Quality Guidelines could mean for page rankings appeared first on Searchmetrics SEO Blog.

Site Navigation & Google SEO

by Jennifer Slegg @ The SEM Post

Fri Aug 25 07:12:52 PDT 2017

Site navigation is one of those areas that has many facets of importance when it comes to both SEO and usability.  A good site navigation makes it easier for Google to crawl and index a site, but it also needs to be usable for visitors to the site, since many use that same navigation to […]

The post Site Navigation & Google SEO appeared first on The SEM Post.

Unwrapping the Secrets of SEO: An Industry Analysis of HTTPS Security

by Jan Grundmann @ Searchmetrics SEO Blog

Wed Apr 19 01:19:29 PDT 2017

Our analysis of the prevalence of HTTPS across different industries in US search results reveals a number of interesting findings: Whilst 46 percent of finance websites communicate with web browsers over HTTPS, only 23% of travel pages and only 12% of publishers use encrypted data transfer. In our latest installment of Unwrapping the Secrets of SEO, we’ll […]

The post Unwrapping the Secrets of SEO: An Industry Analysis of HTTPS Security appeared first on Searchmetrics SEO Blog.

How to Move a Property to Another Account in Google Analytics

by Carlos Escalera @ Ohow.co SEO, UX & Analytics

Wed Sep 14 09:38:27 PDT 2016

Ohow.co SEO, UX & AnalyticsOhow.co SEO, UX & Analytics - Only quality guides and tips: SEO, UX, Analytics

Thanks to this new feature you can get full ownership of any property even if somebody else created the account/property.  When you will want to move a property to a new account. Transfer Google Analytics Property Ownership This solves 2 of the most annoying issues in Analytics: Some of the features in Google Analytics require […]

How to Move a Property to Another Account in Google AnalyticsCarlos Escalera

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Thu Sep 07 13:00:35 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Ten Things eCommerce Sites Need to Know to Rank on Google in 2017

by Daniel Furch @ Searchmetrics SEO Blog

Thu Feb 09 05:28:56 PST 2017

No, they’re not just resting. Universal ranking factors are dead. Google’s algorithm now operates highly individually – depending on time, place, device and industry. For this reason, we are using our first industry-specific study to present the ten most important ranking factors for eCommerce. Where should webmasters in eCommerce focus their energy? Which content can […]

The post Ten Things eCommerce Sites Need to Know to Rank on Google in 2017 appeared first on Searchmetrics SEO Blog.

Link spam, migration disasters and Penguin is nowhere to be seen – Organic growth in 2017

by Tim Grice @ Branded3

Wed Sep 06 02:27:48 PDT 2017

SEO is very much seen as a growth channel, businesses struggle to invest in it to stand still, they need to see better rankings...

Franchise SEO: How to Apply Local SEO to Multiple Locations

by Avinash Nair @ Unamo Blog

Tue Aug 29 05:09:47 PDT 2017

From creating different landing pages to finding niche, relevant keywords, a lot of franchisors (and their SEO vendors) are neck deep in their search for the Holy Grail of franchise SEO. And that’s only the beginning. As a franchisor, you’re aware by now of the many pitfalls of attempting to unify information without duplicating it. […]

How To Add Local Schema Markup To Your Website

by hothadmin @ The HOTH

Wed Jul 26 09:24:07 PDT 2017

Schema markup is code that you can use to markup certain elements of your website to help search engines understand them better. By adding local schema markup to your website, you can tell search engines exactly what your business name is, your image, your address, phone number, hours of operation and more. In today’s article, […]

The post How To Add Local Schema Markup To Your Website appeared first on The HOTH.

Google Adds New Booking Link to Local Knowledge Panel

by Jennifer Slegg @ The SEM Post

Tue Aug 29 05:18:16 PDT 2017

Google began testing a format in the local knowledge panel back in 2015 that would allow searchers to book an appointment.  Google has a new version they are now displaying in the knowledge panel that is much more prominent to searchers and likely will lead to an increase in bookings. There are two versions Google […]

The post Google Adds New Booking Link to Local Knowledge Panel appeared first on The SEM Post.

Industry Ranking Factors: The Road to Organic Search Success for Travel Websites

by Stephen Bench-Capon @ Searchmetrics SEO Blog

Wed Jul 12 05:03:20 PDT 2017

It’s that time of year when the search volume for the term “last minute” peaks, known to travelers in many time zones as “summer.” But for travel industry webmasters, now isn’t the time to head to the sandy shores. It’s never too late to optimize your website and improve your Google rankings. Our latest industry-specific whitepaper is your […]

The post Industry Ranking Factors: The Road to Organic Search Success for Travel Websites appeared first on Searchmetrics SEO Blog.

Will Pay Per Lead Overtake Traditional SEO?

by Keith Hodges @ OnCrawl : Onsite SEO monitoring tool

Wed May 24 04:30:29 PDT 2017

Search engine optimisation is now an industry with a history, we can plot timelines on changes in approach, algorithms and perception and use this knowledge of the industry to determine what comes next. The SEO industry is now old enough to have ‘traditions’ – the set markers, standards and principles that an SEO agency or in-house SEO team will work towards. However, in the last year changing trends suggests traditions might be set to change, with SEO moving heavily towards Pay Per Lead (PPL).

What is Traditional SEO?

The idea of traditional SEO has at its core some key elements:

Improve rankings
Increase traffic
Drive [...]

The post Will Pay Per Lead Overtake Traditional SEO? appeared first on OnCrawl : Onsite SEO monitoring tool.

How to Recover your Google Analytics Account in 3 Steps

by Carlos Escalera @ Ohow.co SEO, UX & Analytics

Sun Aug 13 07:16:36 PDT 2017

Ohow.co SEO, UX & AnalyticsOhow.co SEO, UX & Analytics - Only quality guides and tips: SEO, UX, Analytics

As a website owner/administrator, it's a best practice to always have the possibility of adding/removing users from your Google Analytics account and editing any setting on the property to make it work as you want. Despite this, I often hear things like: Why I can't create filters on my Analytics? Why I can't add new […]

How to Recover your Google Analytics Account in 3 StepsCarlos Escalera

Multiregional Tracking in Unamo SEO

by Adam Coombs @ Unamo Blog

Thu Sep 07 08:44:38 PDT 2017

With Multiregional Keyword Tracking you’ll be able to track keywords in multiple regions in your Unamo SEO campaign. ​ Multiregional tracking only applies to Google; however, with a variety of local search engines in various countries, you can check the success of your keywords in one region against their success in another. By doing this, […]

In Search of the Perfect Landscape Picture with Albert Dros

by Jonathan Sitbon @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Thu Sep 14 06:00:58 PDT 2017

Volcano + Milky Way = BOOM!

The post In Search of the Perfect Landscape Picture with Albert Dros appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

August SEO Deal: Boost The Power Of Your Links

by hothadmin @ The HOTH

Wed Aug 09 09:01:10 PDT 2017

Hey, Do you want to know how to double the value of your backlinks – for FREE? This month we’re unleashing our huge Boost Your Links special where you can get a free HOTH Boost with any HOTH Platinum or HOTH Guest Post purchase! By boosting your links you can double the value of them […]

The post August SEO Deal: Boost The Power Of Your Links appeared first on The HOTH.

What are and How to Combine m/lm/l.instagram.com Referrals in Analytics

by Carlos Escalera @ Ohow.co SEO, UX & Analytics

Mon Mar 20 07:49:19 PDT 2017

Ohow.co SEO, UX & AnalyticsOhow.co SEO, UX & Analytics - Only quality guides and tips: SEO, UX, Analytics

If you use Instagram to drive traffic to your site you probably have seen the referral l.instagram.com instagram.com / referral m.instagram.com / referral l.instagram.com / referral lm.instagram.com / referral This extra information is not useful for your Analytics. This post will help you understand the differences between them and most importantly how to combine them for […]

What are and How to Combine m/lm/l.instagram.com Referrals in AnalyticsCarlos Escalera

AMP and Ranking 0 are Becoming More Important

by John E Lincoln @ Ignite Visibility

Fri Sep 08 09:44:10 PDT 2017

This week: You can now edit local business info in search results, Instagram is testing canvas ads, and wait until you hear about how many of the top results don’t get clicks.   Here’s what happened this week in digital marketing. DemandJump Cloud Tool Shows Where Your Traffic Came From A new DemandJump tool, just...

The post AMP and Ranking 0 are Becoming More Important appeared first on Ignite Visibility.

How to Secure a WordPress Site Against Hackers

by Michael Martinez @ SEO Theory

Wed May 10 05:30:53 PDT 2017

WordPress gets a bad rap from people who complain that it’s not secure.  In more than 40 years of working with computers I have never met an application or operating system that could not be hacked.  I used to be an…

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SEO Benefits of .com Versus Everything Else

by Jordan Koene @ Searchmetrics SEO Blog

Mon Apr 06 05:57:20 PDT 2015

Should you go with a .com, .info, .org or dot-something else? Except in very rare instances, it’s almost always best to go with a .com domain name. Sure, you might need to do a .gov or a .edu, but for the vast majority of businesses a .com in your URL is best—for the reasons you […]

The post SEO Benefits of .com Versus Everything Else appeared first on Searchmetrics SEO Blog.

Correlation vs. causality and the Ranking Factors infographic

by Jan Grundmann @ Searchmetrics SEO Blog

Fri Sep 11 02:05:34 PDT 2015

This year we introduced a brave new type of infographic in our annual Ranking Factors Study. We are really pleased about all the positive feedback we received for the deck of cards design. Nevertheless, many friends of Searchmetrics have expressed difficulty in correctly interpreting it. Hence this post. Let us briefly delve into the curious, […]

The post Correlation vs. causality and the Ranking Factors infographic appeared first on Searchmetrics SEO Blog.

How Greenlane Agency Boosted Their Rankings in Just a Couple of Days

by Andreea Sauciuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Wed Aug 09 03:34:07 PDT 2017

This is a TRUE & SUCCESSFUL story from Bill Sebald – founder at Greenlane, with 15 years of eCommerce & SEO experience in the background, written and documented by himself.   Within 24 hours, we saw our rank improve from #5,  for one of the term we were optimizing for, to #2 in the search […]

The post How Greenlane Agency Boosted Their Rankings in Just a Couple of Days appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

How to Filter Dynamic IP Addresses in Google Analytics

by Carlos Escalera @ Ohow.co SEO, UX & Analytics

Fri Feb 17 07:10:22 PST 2017

Ohow.co SEO, UX & AnalyticsOhow.co SEO, UX & Analytics - Only quality guides and tips: SEO, UX, Analytics

Excluding internal traffic, is crucial for the accuracy of your Google Analytics. In this post, I'll show you how to accomplish that when the traditional method is not possible or efficient. When is this solution useful? Your team works from different locations, You are constantly on the move or work from different places, When using […]

How to Filter Dynamic IP Addresses in Google AnalyticsCarlos Escalera

Unwrapping the Secrets of SEO: “What Should I Write About?”

by Holly Miller @ Searchmetrics SEO Blog

Tue Feb 21 13:17:53 PST 2017

“What should I write about?”   Anyone asking this question might often have two answers. There are two opposing forces one must consider: “What’s happening in our business?” and “What truly matters to our customers?” We’re Unwrapping the Secrets of SEO this week to discuss this conundrum: What should you write about? If you Google “what […]

The post Unwrapping the Secrets of SEO: “What Should I Write About?” appeared first on Searchmetrics SEO Blog.

10 Reasons Why China Excites and Scares Online Marketers

by Stephen Bench-Capon @ Searchmetrics SEO Blog

Tue Oct 11 12:33:17 PDT 2016

Ni hao China! For years now, Searchmetrics has helped power the engines of commerce with Research Cloud. Marketers depend on our massive data and knowledge repository to find online content gaps and create strategies to outperform competitors. Today, we’re proud to announce that we’ve closed the one glaring gap in our global coverage. We’ve added Chinese […]

The post 10 Reasons Why China Excites and Scares Online Marketers appeared first on Searchmetrics SEO Blog.

Submitting Disavow File Not a Spam Signal to Google

by Jennifer Slegg @ The SEM Post

Thu Aug 03 04:57:22 PDT 2017

I sometimes hear from people who are concerned about proactively submitting a disavow file for any reason, thinking it might signal to Google as either a spam signal or some kind of flag that alerts Google to have a closer look at the site’s backlinks. But is it a valid concern or not?  The question […]

The post Submitting Disavow File Not a Spam Signal to Google appeared first on The SEM Post.

Learning SEO through Books

by Bill Slawski @ SEO by the Sea ⚓

Tue Jun 13 14:41:53 PDT 2017

There are a few books and courses online that are free and really helpful when it comes to learning some of the things that will make you a better SEO. Knowledge can make a difference, and having an idea of how search engines work can possibly give you a competitive advantage over others who haven’t […]

The post Learning SEO through Books appeared first on SEO by the Sea ⚓.

Failing to Scale Will Make Your SEO Pale

by Sebastien Edgar @ Searchmetrics SEO Blog

Fri Jun 03 10:15:19 PDT 2016

The world of SEO can come in all shapes and sizes, and staffing often depends on how much time and energy your company has to do things on its own. If your business prefers to skip the agency or independent contractor route and keep SEO in-house, you’re not alone. Making such a decision is really […]

The post Failing to Scale Will Make Your SEO Pale appeared first on Searchmetrics SEO Blog.

How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits

by Brian Honigman @ Digital Current

Tue Aug 01 12:00:14 PDT 2017

Quora is an effective avenue to boost your brand’s presence online. Learn how to best use the Q&A site to boost traffic, authority, and SEO. It’s difficult to find an answer to a very specific, nuanced question online at times. Google searches often return results that help answer a question broadly, while Yahoo Answers are […]

The post How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits appeared first on Digital Current.

12 Inspiring Workspaces from Awesome Digital Marketers

by Cornelia Cozmiuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Wed Aug 02 03:34:45 PDT 2017

As many of you know, cognitiveSEO likes tackling in-depth, extensive digital marketing topics. We like going all analytical with our blog posts and case studies. There are two reasons behind it. One – to find as many solutions as possible to questions we marketers have. Two – we enjoy to dive deep into research and […]

The post 12 Inspiring Workspaces from Awesome Digital Marketers appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Mobilegeddon Has Arrived – Has It?

by Marcus Tober @ Searchmetrics SEO Blog

Tue Apr 21 11:08:12 PDT 2015

Mobilegeddon is here – is it? At least, Google has announced to begin globally rolling out the mobile-friendly update in the early morning today, April 21st. From now on, the mobile user-friendliness of websites is obviously a global ranking signal. We have analyzed our data, but can’t see any bigger movements or winners/losers yet. UPDATE […]

The post Mobilegeddon Has Arrived – Has It? appeared first on Searchmetrics SEO Blog.

Hone your internal link structure with Link Optimization

by Jordan Koene @ Searchmetrics SEO Blog

Wed Dec 09 01:32:46 PST 2015

Crawling websites, analyzing them technically and optimizing them based of these findings is standard procedure when it comes to improving online performance. Today, I would like to introduce a new, data-driven solution for optimizing internal link structure: Searchmetrics Link Optimization. On-page optimization is multi-layered: one layer is analyzing individual subpages in order to identify errors […]

The post Hone your internal link structure with Link Optimization appeared first on Searchmetrics SEO Blog.

How Content, SEO and Social Media Make Your Life Easier

by Holly Miller @ Searchmetrics SEO Blog

Wed Jun 08 08:19:26 PDT 2016

Looking to reduce costs when marketing online? Blam! A lot of conversations these days go something like this: “Let’s focus on content marketing. Amazingly high-value and high-quality content is clearly what’s Google’s looking for (all those online articles I read say so), so why sweat traditional SEO and social media as much as we used […]

The post How Content, SEO and Social Media Make Your Life Easier appeared first on Searchmetrics SEO Blog.

The Difference between Knee-jerk SEO and What You Need from Your SEO

by Michael Martinez @ SEO Theory

Tue May 02 05:30:34 PDT 2017

Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics.  The constant flow of opinion is healthy for the industry.  If…

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Video SEO: Factors for Ranking in the Top 10 on Google

by Adam Coombs @ Unamo Blog

Thu Aug 17 02:49:40 PDT 2017

What does it take to rank your video in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely. A recent study found that 64% of all YouTube videos appearing in Google search results had a different rank hierarchy when searched on YouTube. In other words, videos ranking […]

Your SEO Team is Not Oprah: 5 Realizations of an SEO Newbie

by Pearl Qiao Xu @ Searchmetrics SEO Blog

Tue Jun 09 10:36:42 PDT 2015

As a fresh intern for Searchmetrics, I’ve spent the past week in meetings, doing online research, and reading Jessica Bowman’s The New SEO Management Handbook to familiarize myself with the rapidly growing and changing industry of online marketing. Enterprise-level SEO expert since 2002, Bowman is a trusted adviser to some of  the biggest brands online, […]

The post Your SEO Team is Not Oprah: 5 Realizations of an SEO Newbie appeared first on Searchmetrics SEO Blog.

Searchmetrics Ranking Factors: Rebooting for Relevance

by Holly Miller @ Searchmetrics SEO Blog

Thu Dec 01 05:23:40 PST 2016

The end of the year is a time for reflection, planning and preparation for the coming new year. But it also gives us a chance to become more mindful of our approach and seize the opportunity to do things differently.  That’s why we’re rebooting our annual Searchmetrics Ranking Factors whitepaper, available for download beginning December […]

The post Searchmetrics Ranking Factors: Rebooting for Relevance appeared first on Searchmetrics SEO Blog.

Return of the Phantom: Google’s Phantom II Update

by Kevin Indig @ Searchmetrics SEO Blog

Wed Jun 10 11:52:00 PDT 2015

In the beginning of May 2015, webmasters far and wide witnessed severe traffic fluctuations, with some sites losing over 50% of their traffic! Clearly, Google had changed something, but what? Because of the initial uncertainty, it was called the “Phantom Update” (II). In this post, I’ll provide you with Searchmetrics data to shed more light […]

The post Return of the Phantom: Google’s Phantom II Update appeared first on Searchmetrics SEO Blog.

Google AdWords Beta Feature Creates New Ads… & Auto Enables Them

by Jennifer Slegg @ The SEM Post

Fri Aug 25 05:48:28 PDT 2017

There is a new Google AdWords beta that is causing some concern among advertisers – namely that Google will suggest new ads to run that it feels will perform well.  But if the advertiser doesn’t respond to those suggestions within 14 days, instead of removing them, Google will instead automatically enable those ads and start […]

The post Google AdWords Beta Feature Creates New Ads… & Auto Enables Them appeared first on The SEM Post.

Searchmetrics Releases the “Self Optimizer” to help you self optimize websites

by Jordan Koene @ Searchmetrics SEO Blog

Wed Apr 01 07:30:22 PDT 2015

For many years our clients have asked for more automation in our platform. Today we are delivering on this request, giving our customer the most powerful tool in SEO. The realities of being an in-house SEO are demanding and we have an increasing need to streamline processes and capabilities for optimization. For this reason our […]

The post Searchmetrics Releases the “Self Optimizer” to help you self optimize websites appeared first on Searchmetrics SEO Blog.

Migrating to HTTPs – A step by Step SEO guide

by Emma @ OnCrawl : Onsite SEO monitoring tool

Thu Aug 10 05:00:27 PDT 2017

HTTPs has become a major concern in the SEO sphere recently. The Google initiative aims at offering a more secure web by encouraging website owners to migrate to HTTPs. While switching to HTTPs can include several advantages, underestimating the process can be a total disaster for both rankings and traffic. Our infographic focuses on providing you a handy roadmap to migrate from HTTP to HTTPS serenely.

How to migrate to HTTPS?

Feel free to share on your website

<strong>Please include attribution to www.oncrawl.com with this graphic.</strong><<br /><br /><br /><br />
<img src=”http://www.oncrawl.com/wp-content/uploads/migration-to-https-a-step-by-step-SEO-guide.png” alt=”how to migrate to https” width=”560px” border=”0″

Infographic retranscription

Back in May 2017, Moz were [...]

The post Migrating to HTTPs – A step by Step SEO guide appeared first on OnCrawl : Onsite SEO monitoring tool.

Finance Ranking Factors: How Bankrate Uses Relevant Content To Perform on Google

by Stephen Bench-Capon @ Searchmetrics SEO Blog

Wed Jun 07 05:00:38 PDT 2017

The latest Searchmetrics ranking factors study shows how relevant content is vital for finance industry websites looking to perform on Google search. Finance is the subject of a Searchmetrics series of ranking factor studies that focus on a specific industry. Amongst the findings, the analysis shows that relevant, structured content is even more vital for […]

The post Finance Ranking Factors: How Bankrate Uses Relevant Content To Perform on Google appeared first on Searchmetrics SEO Blog.

Mobile Research Release: Your “mobile-friendly” Solution – Searchmetrics Suite

by Daniel Furch @ Searchmetrics SEO Blog

Tue Apr 21 01:58:20 PDT 2015

  Is Mobile user-friendliness a problem? Not with Searchmetrics. From now on users of the Suite can separately analyze mobile performance with new and extended features – ad hoc for more than 100 million domains – and actively implement mobile market strategies. Here’s an overview of the new features. Your website is viewed on various devices, including tablets and smartphones. […]

The post Mobile Research Release: Your “mobile-friendly” Solution – Searchmetrics Suite appeared first on Searchmetrics SEO Blog.

Does readability rank?

by Jorn Elferink @ Wordapp

Sun May 07 08:08:26 PDT 2017

Let Hummingbird work for you: the readability and credibility of content makes for a great user experience and drives organic searches and growth.

The post Does readability rank? appeared first on Wordapp.

The best tools to check for new links

by Kerry McGreene @ Branded3

Mon Sep 11 02:15:25 PDT 2017

Jason wrote an interesting post about Google Trends being gamed for political gain and I thought it was interesting to see think about whether it could be done.

SEO the Movie: you should watch this!

by Francois Goube @ OnCrawl : Onsite SEO monitoring tool

Fri Jun 30 08:12:05 PDT 2017

I have been in the SEO industry for over 15 years now. One thing I love is the open-mindedness and kindness of the people in the SEOsphere. I have to admit I owe a lot to the pioneers of SEO. I’ve been spending so much time on Webmaster World and dropping tons of lines on seo-related mailing lists back in the 2000’s. The challenging discussions and the test-and-learn attitude that most of the pioneers have promoted have been crafting my skills for years.

That’s why when I saw that a movie was released about SEO, I felt I was 25 again! [...]

The post SEO the Movie: you should watch this! appeared first on OnCrawl : Onsite SEO monitoring tool.

Google Now Showing AMP Results in Featured Snippets

by Jennifer Slegg @ The SEM Post

Tue Sep 05 07:05:59 PDT 2017

It seems that if you have an AMP page and also have the featured snippet that Google will now show the AMP version in the featured snippet. When AMP first came out, Google was still using the mobile version of the page if the page that won the featured snippet also had an AMP version.  […]

The post Google Now Showing AMP Results in Featured Snippets appeared first on The SEM Post.

Google Search Console Sends Security Warning Notices for HTTP Sites

by Jennifer Slegg @ The SEM Post

Fri Aug 18 02:20:15 PDT 2017

If you have sites on HTTP, Google has begin sending out notices to site owners that their sites will be flagged as “not secure” in Chrome beginning in October 2017. So what does this mean?  If your site has any form – which would include things such as a comment form – then Google will […]

The post Google Search Console Sends Security Warning Notices for HTTP Sites appeared first on The SEM Post.

Unwrapping the Secrets of SEO: Exploring New Frontiers in Search

by Cliff Edwards @ Searchmetrics SEO Blog

Tue Feb 07 04:02:02 PST 2017

In the world of search engine optimization, one cardinal rule is to never rest on past successes. Tactics that score today could lead to fumbles tomorrow as Google, Apple and other global search engine providers constantly change the rules of the game. Good technical SEO gets you online. Great data-optimized content keeps you there, as search […]

The post Unwrapping the Secrets of SEO: Exploring New Frontiers in Search appeared first on Searchmetrics SEO Blog.

Strengthening Search and the Future of the Spoken Word

by Sebastien Edgar @ Searchmetrics SEO Blog

Wed May 11 11:04:17 PDT 2016

by Tyson Stockton and Sebastien Edgar    When Google evolves, search quakes. As the search giant, Bing and others tinker (sometimes publicly, sometimes not) with their respective algorithms, marketers must always remain on war footing to respond quickly to the seismic ripples that such actions could bring to their businesses, according to presentations at the […]

The post Strengthening Search and the Future of the Spoken Word appeared first on Searchmetrics SEO Blog.

Bad SEO Advice You Should Still Avoid

by Michael Martinez @ SEO Theory

Thu Jun 22 05:30:34 PDT 2017

I should create a “Bad SEO Advice” category and collect all the articles I have written about it through the years in one place.  There are days when I am tempted to go back and “update” old articles about bad…

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Domain Authority Consolidation: An Observation of dictionary.com

by Holly Miller @ Searchmetrics SEO Blog

Tue Jul 12 14:25:02 PDT 2016

by Holly Miller and Sebastien Edgar   A few weeks ago, we noticed five dictionary related domains on the Searchmetrics list of Top 100 SEO Visibility (although technically thesaurus.com is part of the dictionary.com domain), a curious trend since these domains technically all provide the same experience: define the word. However, we noticed recently one […]

The post Domain Authority Consolidation: An Observation of dictionary.com appeared first on Searchmetrics SEO Blog.

Google Testing Review Snippets in Local Pack in Search Results

by Jennifer Slegg @ The SEM Post

Thu Aug 24 06:52:27 PDT 2017

Google is testing a new feature that would show partial review snippets within the local pack.  The snippets show up both in the regular local pack as well as once someone clicks the “more places” to view the longer list of local businesses.  When the test is active, it shows a short snippet from one […]

The post Google Testing Review Snippets in Local Pack in Search Results appeared first on The SEM Post.

Let it Snow! Create an Amazing Snow Effect in Any Part of Your Site with CSS

by Carlos Escalera @ Ohow.co SEO, UX & Analytics

Wed Dec 21 08:12:57 PST 2016

Ohow.co SEO, UX & AnalyticsOhow.co SEO, UX & Analytics - Only quality guides and tips: SEO, UX, Analytics

A couple of days ago I added a snow effect to the cover section of my posts, and people started asking me what kind of magic I used to achieve this. The truth is that it is pretty simple, in less than 5 minutes you can add this amazing effect to any part of your […]

Let it Snow! Create an Amazing Snow Effect in Any Part of Your Site with CSSCarlos Escalera

Mobile-First: How You Can Prepare for Google’s New Index

by Jan Grundmann @ Searchmetrics SEO Blog

Tue Nov 15 23:42:53 PST 2016

Google has announced nothing less than the end of an era: Until now, a URL’s desktop version has been used as Google’s main index for evaluating websites and determining rankings. In the future, a site’s mobile version will be used. We look here at the most important questions and answers surrounding the mobile-first index – […]

The post Mobile-First: How You Can Prepare for Google’s New Index appeared first on Searchmetrics SEO Blog.

Top 5 Business Benefits of using Google Analytics

by Diffusion Team @ Diffusion Digital

Sat Jan 07 10:45:18 PST 2017

Google Analytics (GA) is something that most of people have heard of, some have integrated with their website, but few know exactly what it does and just how it can […]

Google Doesn’t Want You to Read This

by Holly Miller @ Searchmetrics SEO Blog

Tue May 17 08:33:41 PDT 2016

For many businesses, the process of divvying up paid and organic search marketing dollars often relies more on gut feeling than science. Since paid appears to offer an easier path to understanding whether you’re getting bang for the buck (you paid this for click, and saw this resulting rise in sales over this period in […]

The post Google Doesn’t Want You to Read This appeared first on Searchmetrics SEO Blog.

Google Phantom V Update: There and Back Again?!

by Daniel Furch @ Searchmetrics SEO Blog

Wed Feb 15 06:30:31 PST 2017

Here we go again! For those who’ve missed it, the last few weeks have been a bit rocky for online marketers’ visibility stats – peaking toward the end of last week (CW 6/2017). There’s been lots of speculation that the culprit is the rollout of Google’s “mobile-first” index. One theory making the rounds is that […]

The post Google Phantom V Update: There and Back Again?! appeared first on Searchmetrics SEO Blog.

Google Sends “Violating Ad Experiences” Violation Notices to Site Owners

by Jennifer Slegg @ The SEM Post

Mon Aug 28 05:38:03 PDT 2017

Google has begun sending out a new warning related to the Ad Experience Report added earlier this year.  The violation notices warn of specific infractions related to the Better Ads Coalition with the way site owners have implemented ads on both desktop and mobile sites. This new violation does require site owners to file a […]

The post Google Sends “Violating Ad Experiences” Violation Notices to Site Owners appeared first on The SEM Post.

Google Discontinues “Instant Search”

by hothadmin @ The HOTH

Fri Jul 28 13:00:41 PDT 2017

Google recently announced it’s doing away with Google Instant, which was created in 2010. Only 7 years after its inception, the search feature is proving obsolete. But what exactly does this mean for Google users? And for the realm of search engines in general? Let’s take a look. What Is Google Instant? Google Instant was […]

The post Google Discontinues “Instant Search” appeared first on The HOTH.

How to Make the Best-Seller List with Proof and Relevancy

by Sebastien Edgar @ Searchmetrics SEO Blog

Tue May 10 07:38:55 PDT 2016

“Google, what’s the best article that describes proof and relevant terms in search?” In this and every Google query, search results attempt to understand both the topic you’re researching and the underlying intent of the search. Digital marketers who rely on old-school keyword ranking strategies to boost their clients’ results are missing out. Google’s dual […]

The post How to Make the Best-Seller List with Proof and Relevancy appeared first on Searchmetrics SEO Blog.

Nested Structured Data Can Influence Whether Google Shows Rich Snippets

by Jennifer Slegg @ The SEM Post

Fri Sep 08 05:38:48 PDT 2017

When it comes to Google not showing rich snippets in the search results for a site that has the markup, it is usually for two reasons.  Either the structured data is implemented incorrectly or there are quality issues with the site.  But according to Google, there is a third reason that Google might not show […]

The post Nested Structured Data Can Influence Whether Google Shows Rich Snippets appeared first on The SEM Post.

Battle of the Ad Bulge: How Google Is Slimming Down Search Results

by Holly Miller @ Searchmetrics SEO Blog

Wed Mar 23 09:54:11 PDT 2016

To the average person, Google’s search engine results page (SERP) looks no different today than it did a month ago. But for SEO experts, the SERP change is like noticing Google lost weight: all of a sudden, the results page really trimmed down. Google recently (in its usual quiet way) removed the right-rail ads running […]

The post Battle of the Ad Bulge: How Google Is Slimming Down Search Results appeared first on Searchmetrics SEO Blog.

Google’s Project Jacquard: Textile-Based Device Controls

by Bill Slawski @ SEO by the Sea ⚓

Thu Sep 14 09:00:03 PDT 2017

I remember my father building some innovative plastics blow molding machines where he added a central processing control device to the machines so that all adjustable controls could be changed from one place. He would have loved seeing what is going on at Google these days, and the hardware that they are working on developing, […]

The post Google’s Project Jacquard: Textile-Based Device Controls appeared first on SEO by the Sea ⚓.

Google Adds AdWords Ads in Local Knowledge Panel in Test

by Jennifer Slegg @ The SEM Post

Mon Aug 28 08:39:30 PDT 2017

Google is now adding AdWords ads directly into the local knowledge panel in a new test in the Google search results.  The ads appear immediately below the business description, and before it lists relevant information such as location, address and hours in a test Google is running in the search results.  This is a huge […]

The post Google Adds AdWords Ads in Local Knowledge Panel in Test appeared first on The SEM Post.

How to Utilize Ad Extensions in the Legal Industry

by Kelsey Butchcoe @ Mockingbird Marketing

Mon Sep 11 09:00:51 PDT 2017

One of the easiest ways to enhance your Google AdWords search ads is to implement Ad Extensions. AdWords offers quite a few types of extensions, but some of them just don’t make sense in the legal industry. In this post, I’ll go through the different types of extensions, what they look like, and which are... Keep Reading

The post How to Utilize Ad Extensions in the Legal Industry appeared first on Mockingbird Marketing.

Unwrapping the Secrets of SEO: Getting Ranked Into An Answer Box

by Holly Miller @ Searchmetrics SEO Blog

Tue May 16 05:00:37 PDT 2017

Google increasingly responds to search queries with enhanced organic listings in the form of so-called answer boxes. The trick for modern marketers is understanding which of your keywords are most likely to find the sweet spot for this coveted Direct Answer box. In the battle to increase online visibility, marketers must identify the keywords they […]

The post Unwrapping the Secrets of SEO: Getting Ranked Into An Answer Box appeared first on Searchmetrics SEO Blog.

Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum

by Holly Miller @ Searchmetrics SEO Blog

Tue Mar 21 11:29:23 PDT 2017

As the world of online search increasingly gets more technical, with sophisticated algorithms and voice commands becoming an essential part of  everyone’s marketing toolkit, we in the industry must continue to remind ourselves that our core mission is to address the needs of humans who are looking for online moments that matter. Wil Reynolds, founder of Seer […]

The post Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum appeared first on Searchmetrics SEO Blog.

App indexing can increase traffic, conversions, and app installations

by Jordan Koene @ Searchmetrics SEO Blog

Tue Mar 08 22:30:23 PST 2016

App indexing can increase traffic, conversions and app installations—so why isn’t everyone doing it? Way back in 2013, Google announced app indexing: “Wouldn’t it be cool if you could give your users the choice of viewing your content either on the website or via your app, both straight from Google’s search results…Just like it crawls […]

The post App indexing can increase traffic, conversions, and app installations appeared first on Searchmetrics SEO Blog.

RankBrain, AI, and the Evolving Anatomy of Google

by Tom Wells @ Searchmetrics SEO Blog

Mon Nov 09 15:25:38 PST 2015

Google has created a buzz in the online community by revealing that part of its search algorithm now operates on a machine learning basis, namely RankBrain. Not only this, but the previously unknown RankBrain has been confirmed as the third most important ranking signal for generating search results. This is a significant development as the […]

The post RankBrain, AI, and the Evolving Anatomy of Google appeared first on Searchmetrics SEO Blog.

Why the Webmaster Won’t Wink at Wicked Widgets

by Sebastien Edgar @ Searchmetrics SEO Blog

Wed Oct 05 00:30:05 PDT 2016

Sun-soaked beaches, cheap hotels and panoramic city views are a staple of online travel sites worldwide. So too are those wicked widgets, clickable badges with multiple links back to anchor text – the visible and clickable text in a hyperlink. While some are useful, rental and travel sites quickly learned they also could be profitable. […]

The post Why the Webmaster Won’t Wink at Wicked Widgets appeared first on Searchmetrics SEO Blog.

5 time saving tips using OnCrawl

by Erlé @ OnCrawl : Onsite SEO monitoring tool

Wed Jun 21 05:00:10 PDT 2017

How to take advantage of advanced OnCrawl features to improve your efficiency during daily SEO monitoring.
OnCrawl is a powerful SEO tool that helps you monitor and optimize search engine’s visibility of e-commerce websites, online publishers or applications. The tool has been built around one simple principle: help traffic managers save time in their analysis process and in their daily SEO project management.

Besides being an onsite audit tool, based on a SaaS platform supported by an API combining all websites data, it is also a log analyzer that simplifies data extraction and analysis from log server files.

OnCrawl’s possibilities are quite wide but need to be [...]

The post 5 time saving tips using OnCrawl appeared first on OnCrawl : Onsite SEO monitoring tool.

Using Data to Help Save the World

by Jordan Koene @ Searchmetrics SEO Blog

Thu May 12 07:52:07 PDT 2016

At Searchmetrics, big data is not only the heart and soul of our Enterprise Suite, it’s a the passion that drives our team. That’s why we celebrate when one of our own directs such enthusiasm toward helping make the world work and play better. Data scientist Abhishek Thakur recently took home awards in the U.S. […]

The post Using Data to Help Save the World appeared first on Searchmetrics SEO Blog.

JavaScript & SEO – What you should know

by Emma @ OnCrawl : Onsite SEO monitoring tool

Thu Jun 29 05:21:21 PDT 2017

The relation between Javascript and SEO is a highly debated subject in the SEO sphere. Whether your site is using that language or whether you are planning to audit a client’s website rendering Javascript, there are a few things you should take into account before crawling it.

What is Javascript?

JavaScript is a programming language used to make web pages interactive and dynamic. It can be used for comment or AJAX recommendation widgets for instance. Javascript is operating on visitor’s computer and doesn’t need constant downloads from your website.
On the other hand, as Javascript is an interpreted language, it does not need [...]

The post JavaScript & SEO – What you should know appeared first on OnCrawl : Onsite SEO monitoring tool.

How To Choose A Web Design Company: 10 Questions You Must Ask

by linchpinseo @ Linchpin SEO ///

Sat Aug 19 08:05:53 PDT 2017

Choosing the best website design company for your small businesses can be difficult. Just going to Google and typing in “web design company” can bring back thousands of options, that at face value, all look the same. You’ll probably try to narrow your search (maybe by taking the top 10 listed in Google), and start looking at each portfolio. This […]

The 7 Questions You Must Ask When Hiring an SEO Company

by linchpinseo @ Linchpin SEO ///

Tue Sep 12 15:14:49 PDT 2017

SEO is one of the most misunderstood, and most widely scammed business strategies. There are businesses all over the globe that will promise businesses the world, and guarantee top rankings, yet have little knowledge of what it actually takes or what SEO actually is. Being in the SEO world for close to 10 years now,  I have worked for, and […]

Need a Mobile App? Pick One from a Google App Pack

by Helen Shaughnessy @ Searchmetrics SEO Blog

Thu Mar 10 14:43:50 PST 2016

    Mobile search surpassed desktop search last April and hasn’t looked back.  The mobile discovery mechanism has changed too. Where once you were lucky to get discovered by being an Editor’s Pick in an app store or on a Top 10 list at Lifehacker and elsewhere, Google is taking steps to put search in […]

The post Need a Mobile App? Pick One from a Google App Pack appeared first on Searchmetrics SEO Blog.

Mobilegeddon 2: Are You Facing Godzilla or a Gazelle?

by Jordan Koene @ Searchmetrics SEO Blog

Tue Apr 19 11:09:33 PDT 2016

In Hollywood, a box office smash inevitably leads to a sequel or two to keep sales humming. The view from the Googleplex is no different: Coming to screens this May, “Mobilegeddon 2” promises another potentially perilous journey into the world of mobile search. In the past few weeks leading up to the rollout of its […]

The post Mobilegeddon 2: Are You Facing Godzilla or a Gazelle? appeared first on Searchmetrics SEO Blog.

Google Mobile Update/ Mobilegeddon: Winners and Losers US

by Marcus Tober @ Searchmetrics SEO Blog

Fri Apr 24 20:10:12 PDT 2015

Mobilegeddon is here. We have fresh data in the software and now there are some significant changes visible in the data. Although Google communicated that the rollout would probably last a week or more, we can see some winners and losers already. These first results may be (yet) considered as preliminary when it comes to some examples, but […]

The post Google Mobile Update/ Mobilegeddon: Winners and Losers US appeared first on Searchmetrics SEO Blog.

Clinton vs Trump 2016: SEO and Content Performance in the US Presidential Election Campaign

by Stephen Bench-Capon @ Searchmetrics SEO Blog

Mon Nov 07 04:54:20 PST 2016

The 2016 Race for the White House is nearing an end. From the first caucuses in Iowa in February, the Democratic and Republican parties each whittled down their lists of candidates, with each settling on their chosen nominee. On November 8, either Hillary Rodham Clinton or Donald John Trump will be elected 45th President of […]

The post Clinton vs Trump 2016: SEO and Content Performance in the US Presidential Election Campaign appeared first on Searchmetrics SEO Blog.

How To Get Started With Affiliate Marketing

by hothadmin @ The HOTH

Tue Jul 25 12:27:42 PDT 2017

This article was contributed to our SEO community blog by Doug Cunnington from Niche Site Project. He’s also been featured or mentioned on Social Triggers, NeilPatel.com, and Ahrefs. Did you know you can make money online… Without ever creating any products? The affiliate business model works like this: The affiliate refers someone to seller of […]

The post How To Get Started With Affiliate Marketing appeared first on The HOTH.

How to download 404 errors from Google Search Console with L..

by Rajiv Singha @ Cueblog

Tue Aug 01 05:37:30 PDT 2017

The Google Search Console is of great help to Webmasters with several useful features like sitemap submission, search analytics, links to your site, crawl errors report. With the GSC, the SEO specialists have a powerful tool at their fingertips to … Continue reading →

The post How to download 404 errors from Google Search Console with L.. appeared first on Cueblog.

71 Google-Ordained SEO Guidelines You May Have Overlooked

by Ajit Singh Kular @ Cueblog

Fri Aug 11 00:15:57 PDT 2017

Google hasn’t been very open about its algorithmic changes lately. Except for major updates such as Mobile First Index (which is yet to be launched), Panda and some other unconfirmed alterations, there have been very few announcements by Google for … Continue reading →

The post 71 Google-Ordained SEO Guidelines You May Have Overlooked appeared first on Cueblog.

Building A Problem-Based Website Navigation For A Solution Driven Mindset

by linchpinseo @ Linchpin SEO ///

Wed Sep 06 06:16:19 PDT 2017

A few months back we had a hypothesis that moving away from a “service-based navigation” and creating a “problem-based website navigation”, would increase conversions, engagement, and provide a better user experience. After gathering both qualitative data through user research, quantitative data through Google analytics, and doing user testing, we transitioned our navigation (and a few […]

How to Win the Ring in the App Dating Game

by Jordan Koene @ Searchmetrics SEO Blog

Thu May 26 08:09:59 PDT 2016

Choosing a mobile app can be like going on an amazingly bad first date. At the outset you’re not sure you’re compatible, but you can’t help digging the look. Then you meet up. Within seconds, you realize it’s a Venus-Mars kind of thing. You’re bored, wonder about ongoing performance issues, and often end up stuck […]

The post How to Win the Ring in the App Dating Game appeared first on Searchmetrics SEO Blog.

Caught Stealing… Why Your Local Spam is THEFT and Not “Marketing”

by Conrad Saam @ Mockingbird Marketing

Tue Aug 29 09:39:08 PDT 2017

A month or so ago, I gave an amazing webinar with Local Search nerd and founder of Sterling Sky, Joy Hawkins  Frankly, the webinar was awesome because of the subject matter and Joy… this is no humblebrag.  Joy and I spent the better part of an hour talking about Local spam…. the underhanded dirty practice... Keep Reading

The post Caught Stealing… Why Your Local Spam is THEFT and Not “Marketing” appeared first on Mockingbird Marketing.

Cloudflare Credentials Stolen in Web Developer Chrome Extension Hack

by Jennifer Slegg @ The SEM Post

Fri Aug 18 03:02:23 PDT 2017

In July, it became known – and noticeable to users – that the popular Chrome Web Developer extension had been compromised.  Suddenly malware ads that were being served up in places such as the Google homepage and Google search results, where there obviously shouldn’t be any ads of this type.  The developer issued a fix […]

The post Cloudflare Credentials Stolen in Web Developer Chrome Extension Hack appeared first on The SEM Post.

Cozy Up or Break Up: Why Marketers Must Embrace Location-Aware Trends

by Sebastien Edgar @ Searchmetrics SEO Blog

Tue Jan 31 00:00:34 PST 2017

What’s the three most important aspects of a property? Location, location and – you guessed it – location! Never has that been more true in the world of online search and content marketing. As mobile increasingly becomes the focus of Google and other search engines, the ability for consumers to find a meal, a supermarket […]

The post Cozy Up or Break Up: Why Marketers Must Embrace Location-Aware Trends appeared first on Searchmetrics SEO Blog.

Visibility Guard (beta): preemptive loss prevention via automatic monitoring

by Jan Grundmann @ Searchmetrics SEO Blog

Mon Aug 31 04:49:00 PDT 2015

With the brand new Visibility Guard, Searchmetrics has developed an innovative solution for monitoring the on-page performance of your web projects. By regularly crawling your most important pages, Visibility Guard automatically shields you against any losses in traffic and conversions; critical on-page areas are detected and an automatic alert system means you can react before […]

The post Visibility Guard (beta): preemptive loss prevention via automatic monitoring appeared first on Searchmetrics SEO Blog.

Flowers, Chocolate and Data: Valentine’s Day Takes Many Forms

by Sebastien Edgar @ Searchmetrics SEO Blog

Tue Feb 07 07:10:19 PST 2017

“Will you be my Valentine?” The heart may want what it wants, but how we choose to demonstrate love (or lust) for a significant other isn’t universal on Valentine’s Day. As people load up Cupid’s arrow, I decided to take a gander through our massive search database to see if I could suss out any differences in approach […]

The post Flowers, Chocolate and Data: Valentine’s Day Takes Many Forms appeared first on Searchmetrics SEO Blog.

Learning SEO, Summer 2017

by Bill Slawski @ SEO by the Sea ⚓

Fri Jun 09 09:33:53 PDT 2017

In January, I wrote a post titled, Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO. I included in that post links to a number of pages that I thought might be helpful to someone learning SEO. On my walk this morning past the Omni La Costa Resort, I was thinking about […]

The post Learning SEO, Summer 2017 appeared first on SEO by the Sea ⚓.

Google Adds Autoplay Video Preview Clips to Search Results

by Jennifer Slegg @ The SEM Post

Mon Aug 21 02:40:05 PDT 2017

Google is adding autoplay video previews to the Google search results when someone does a search that includes video results.  The preview is a six second clip taken from the video, and is played without sound. Google has already begun showing previews to some users for those on the Google app for Android as well […]

The post Google Adds Autoplay Video Preview Clips to Search Results appeared first on The SEM Post.

Google Ignores Geo Meta Tags in Regular Search Results

by Jennifer Slegg @ The SEM Post

Thu Aug 10 06:05:00 PDT 2017

Geo meta tags are a meta tag that many SEOs are unfamiliar with, unless they work in local SEO or with sites with a multiple geolocations.  But does Google use those meta tags, especially in leui of better signals, such as hreflag? The meta tags in question, are the geo location meta tags: <meta name=”geo.position” […]

The post Google Ignores Geo Meta Tags in Regular Search Results appeared first on The SEM Post.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Thu Sep 14 13:05:12 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Search Experience Optimization: Is It Time to Rebrand SEO?

by Marcus Tober @ Searchmetrics SEO Blog

Wed Jun 17 09:19:58 PDT 2015

You can’t deny that SEO – both as a practice and as an industry – has gotten a bad rap over the past few years. In fact, some would say that SEO has never had a great reputation, even in its heyday. I think there has always been this idea that somehow SEO is just […]

The post Search Experience Optimization: Is It Time to Rebrand SEO? appeared first on Searchmetrics SEO Blog.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Mon Aug 21 08:30:56 PDT 2017

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Mon Sep 11 13:00:21 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Excel Add-Ins for Searchmetrics Data: Number Crunching and Dynamic Excel Reports with e4SEO

by Daniel Furch @ Searchmetrics SEO Blog

Thu Apr 28 08:06:10 PDT 2016

We have great news for all Excel fans and users: there is now a dedicated Excel add-in for our data, which lets you export data from the Suite straight into Excel. “e4seo” enables you to process large amounts of data from our software and create individual reports without having to use a complicated workaround. And […]

The post Excel Add-Ins for Searchmetrics Data: Number Crunching and Dynamic Excel Reports with e4SEO appeared first on Searchmetrics SEO Blog.

How to survive in the real time Google Penguin era?

by Hardik Oza @ OnCrawl : Onsite SEO monitoring tool

Thu Aug 03 05:00:12 PDT 2017

Google has always vouched for positive search engine optimization, and has brought in new algorithms to reward genuine sites. The search engine giant has always introduced updates to make individual pages more accessible and faster to find.
On April 24, 2012 Google activated the new ranking algorithm called Penguin to punish sites that relied on excessive link building, deceptive doorway pages, keyword-stuffed pages, and low quality content for driving traffic.
This ushered in a good change for businesses and entrepreneurs who were legitimately trying to get good rankings without looking for ugly games. It took time before Google could implement the algorithm [...]

The post How to survive in the real time Google Penguin era? appeared first on OnCrawl : Onsite SEO monitoring tool.

Mobile Ranking Factors 2015: The Rise of Mobile Search

by Daniel Furch @ Searchmetrics SEO Blog

Wed Nov 04 09:59:58 PST 2015

Seldom has the hype surrounding a Google update been so feverish as was the case with the infamous mobile-friendly update. Let me set the scene. Once upon time, back in early April, the mighty Google decreed that sites that do not pass its new mobile-friendly test shall be banished from its mobile kingdom, ahem, rankings, […]

The post Mobile Ranking Factors 2015: The Rise of Mobile Search appeared first on Searchmetrics SEO Blog.

Unwrapping the Secrets of SEO: Planes, Trains and Search Optimization

by Sebastien Edgar @ Searchmetrics SEO Blog

Tue Jul 11 03:57:36 PDT 2017

The summer is in full swing, Searchmetrics is releasing its new Travel Industry Ranking Factors report, and planes, trains and automobiles are on many consumers’ minds. So it seems that now would be as good a time as any to take a crack at Unwrapping the Secrets of SEO for travel aggregator websites such as TripAdvisor, Yelp […]

The post Unwrapping the Secrets of SEO: Planes, Trains and Search Optimization appeared first on Searchmetrics SEO Blog.

How to Measure the Success of Your SEO Efforts

by Cornelia Cozmiuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Thu Aug 31 06:34:00 PDT 2017

SEO, like business and life, is all about constant improvement – and improvement is only possible when something can be measured.   Measuring SEO, however, is often easier said than done.   There is a staggering number of components and variables in the SEO efforts and several metrics are needed to gauge success. The complexity […]

The post How to Measure the Success of Your SEO Efforts appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Site Structure Optimization with Searchmetrics Suite – Part 1: the Optimum Setup

by Jan Grundmann @ Searchmetrics SEO Blog

Fri Oct 02 05:33:06 PDT 2015

With Site Structure Optimization (SSO) we provide users of the Searchmetrics Suite with an overview of the technical performance of their web projects. Whether it’s a question of titles & descriptions, crawling errors, loading times or link distributions: we analyze your websites, list all the information that is relevant for you – and give you […]

The post Site Structure Optimization with Searchmetrics Suite – Part 1: the Optimum Setup appeared first on Searchmetrics SEO Blog.

Unwrapping the Secrets of SEO: Optimizing for the Smart Speaker Wars

by Jordan Koene @ Searchmetrics SEO Blog

Mon Jul 24 16:33:14 PDT 2017

Are you ready for your oral exams? The new smart speaker voice assistant category could be the biggest test yet for companies relying on the world of online search to make money. But don’t count on simply tweaking your existing search engine optimization strategies to succeed. In our latest Unwrapping the Secrets of SEO, we detail some […]

The post Unwrapping the Secrets of SEO: Optimizing for the Smart Speaker Wars appeared first on Searchmetrics SEO Blog.

Top 20 in US Paid and Organic Search

by Sebastien Edgar @ Searchmetrics SEO Blog

Mon Apr 10 12:21:44 PDT 2017

With college spring break and the summer vacation travel season just around the corner, we at Searchmetrics thought now would be a good time to compare just who’s ranking for visibility in both paid and organic desktop search. According to Searchmetrics data for the first 13 weeks of this year, travel, search and entertainment not […]

The post Top 20 in US Paid and Organic Search appeared first on Searchmetrics SEO Blog.

What’s New in Universal Search: 2016 Edition

by Holly Miller @ Searchmetrics SEO Blog

Tue Sep 20 01:00:42 PDT 2016

Evolution over successive generations isn’t always noticeable. Not so in the world of Google. The search engine results page has made great leaps in the past year alone, but some of the adaptations might have gone unnoticed. Universal Search elements now dominate the majority of search queries. In fact, 80 percent now include at least one form […]

The post What’s New in Universal Search: 2016 Edition appeared first on Searchmetrics SEO Blog.

Google Strikes Again: Big Changes to Direct Answers, Online Dictionaries

by Jan Grundmann @ Searchmetrics SEO Blog

Mon Jul 17 08:52:39 PDT 2017

So far this year, we’ve seen the Phantom V update from Google and “Fred,” an algorithmic update that still remains difficult to parse for its true meaning. Now there’s another update, unconfirmed by Google that is rocking the search engine results page. Beginning in the last week of June, there’s been sharp fluctuations in mid-tier results, […]

The post Google Strikes Again: Big Changes to Direct Answers, Online Dictionaries appeared first on Searchmetrics SEO Blog.

Google Year in Review: Top US Winners & Losers in 2015

by Marcus Tober @ Searchmetrics SEO Blog

Mon Feb 08 09:00:40 PST 2016

The Google year 2015 brought with it numerous updates and turbulent visibility changes for many US domains. The following concise analysis takes a look at the year’s biggest winners and losers of 2015. We also discuss the effect of Google updates, current search trends and offer key take-aways for your site in 2016. Read on. […]

The post Google Year in Review: Top US Winners & Losers in 2015 appeared first on Searchmetrics SEO Blog.

The Era of Agile Content Creation Backed by Deep Learning

by Jordan Koene @ Searchmetrics SEO Blog

Thu Sep 22 09:43:16 PDT 2016

  Creating new content, developing a new idea or pouring resources into a new product is always fraught with risk, for businesses both large and small. Even when you’re reasonably sure you’re on the right track (in our case, focusing on agile content creation backed by deep learning), you must wait patiently for that “Aha! moment. ” It’s […]

The post The Era of Agile Content Creation Backed by Deep Learning appeared first on Searchmetrics SEO Blog.

Universal Search 2015: An Analysis of Google.com

by Daniel Furch @ Searchmetrics SEO Blog

Mon May 04 04:44:06 PDT 2015

The annual average for 2014: Google has enriched 80% of all keyword queries with additional integrations of the Universal Search. Once again, we have  analyzed the precise developments according to absolute and relative growth for Videos, Images, News, Maps and Shopping this year, which we present  in a new white paper that is free to download. […]

The post Universal Search 2015: An Analysis of Google.com appeared first on Searchmetrics SEO Blog.

Penguin Update 4.0 – Our Impact Analysis

by Stephen Bench-Capon @ Searchmetrics SEO Blog

Fri Oct 21 12:06:56 PDT 2016

Google is loosening its chains: Thanks to Penguin 4.0, numerous websites, which had previously been targeted by the filter for web spam or their backlink structure, have now seen a considerable increase in their SEO visibility. Backlink auditing, negative SEO and link reviews – these are the areas where we can expect Penguin, now integrated […]

The post Penguin Update 4.0 – Our Impact Analysis appeared first on Searchmetrics SEO Blog.

John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release)

by John E Lincoln @ Ignite Visibility

Fri Sep 15 15:49:22 PDT 2017

Ignite Visibility Press Release The following is a press release. JOHN LINCOLN OF IGNITE VISIBILITY NOMINATED FOR SEARCH MARKETER OF THE YEAR BY SEARCH ENGINE LAND The internationally recognized Landy Awards honor the best in digital marketing San Diego, CA, September 19, 2017 – Search Engine Land, the leading search marketing industry publication, recently included...

The post John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release) appeared first on Ignite Visibility.

Online Reputation Management – Managing online brand experience through Search and Content Optimization

by Daniel Furch @ Searchmetrics SEO Blog

Thu Mar 30 03:47:13 PDT 2017

Reputation matters. People buy brands they trust and read news they believe. When the BBC publishes a story about Antarctic penguins flying to South America, people believe it because of the broadcaster’s strong reputation for credibility. April Fool’s jokes are themselves a tool to add percentage points to a corporation’s reputation as likeable, friendly and […]

The post Online Reputation Management – Managing online brand experience through Search and Content Optimization appeared first on Searchmetrics SEO Blog.

What ”Call Mom” Has to Do With Search Volume and Your Content Strategy

by Jan Grundmann @ Searchmetrics SEO Blog

Fri Jun 12 05:55:23 PDT 2015

Did you know, that on average the keyword ”Call Mom” is searched for 300K times per month in the US and 99% of that is from smartphones? Whether or not on purpose, in this case (the voice function sends its regards), the information on the device distribution of the keyword search volume is worth its weight […]

The post What ”Call Mom” Has to Do With Search Volume and Your Content Strategy appeared first on Searchmetrics SEO Blog.

Local SEO for Small Businesses

by Adam Coombs @ Unamo Blog

Thu Sep 14 01:52:30 PDT 2017

Local SEO for Small Businesses The organic search results are already a tough place to fight for top rankings. Local search results? Even harder. Besides traditional SEO, there are a variety of local SEO ranking factors that small businesses and even larger franchises have to worry about when jockeying for the top positions for localized […]

Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each

by Brian Honigman @ Digital Current

Tue Aug 15 12:00:29 PDT 2017

Considering SEO or social media for your business? Discover the pros and cons of each to determine what will work best for you. It’s clear SEO and social media are beneficial for similar and distinct reasons, but most brand teams don’t have the capabilities to be active on every medium in a significant way. With […]

The post Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each appeared first on Digital Current.

Google Allows Businesses to Manage Local Listing from Search Results

by Jennifer Slegg @ The SEM Post

Wed Sep 06 07:33:32 PDT 2017

Google has just made it a lot easier for local business owners to update their business listings.  The local listings can now be updated directly from the Google search results. Previously, site owners had to login to Google My Business in order to make changes to their listings, such as contact information or updated hours.  […]

The post Google Allows Businesses to Manage Local Listing from Search Results appeared first on The SEM Post.

How to Properly Add URL Parameters to Facebook Ads

by Robert Williams @ Mockingbird Marketing

Fri Aug 25 08:00:22 PDT 2017

Tracking the efficacy of your law firm’s marketing and advertising is vital to understanding how well your investments are paying off. Proper UTM codes, a type of URL parameter for Google Analytics, is the first step to accurately tracking campaigns. How and where you implement these URL parameters varies based on what platform you’re running... Keep Reading

The post How to Properly Add URL Parameters to Facebook Ads appeared first on Mockingbird Marketing.

SEO World Rankings – Leading International Domains and Big Winners

by Marcus Tober @ Searchmetrics SEO Blog

Tue Jan 17 05:31:43 PST 2017

To provide a fresh, global analysis of Google rankings, we have compiled data from 10 national Google indexes, from Austria to USA. These results combine to form the Searchmetrics SEO World Rankings. The infographic reveals the top 10 most visible domains in each of the 10 countries, based on their performance during the last 12 […]

The post SEO World Rankings – Leading International Domains and Big Winners appeared first on Searchmetrics SEO Blog.

Advanced SEO Techniques for 2017

by Michael Martinez @ SEO Theory

Fri Jul 07 05:30:10 PDT 2017

What makes an SEO technique “advanced”?  That’s a question I ask myself every year.  A lot of the “advanced” methods I first shared ten years ago, while still relevant today (because good SEO doesn’t change), are so widely used now…

Read more →

Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More

by Kyle Johnson @ Digital Current

Wed Jul 19 06:00:51 PDT 2017

This week, learn the top reasons clients fire their SEO agencies, what content marketing KPIs you should track, how to boost a startup with influencers, and more. How do you succeed as a digital marketer when Google is keeping mum about its algorithm updates? Digital Weekly is here to help you navigate this brave new […]

The post Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More appeared first on Digital Current.

Google Core Update 2016: Analysis of Winners and Losers

by Marcus Tober @ Searchmetrics SEO Blog

Wed Jan 13 13:37:47 PST 2016

The new year has begun with a confirmed Google update. However, what was initially believed to be either a change to Panda or Penguin is in fact a core ranking algorithm update. Here, we take a look at the fresh data from the Searchmetrics Suite. Background to Google update We were expecting a Penguin update […]

The post Google Core Update 2016: Analysis of Winners and Losers appeared first on Searchmetrics SEO Blog.

Google Integrating AdWords Into Google My Business for Local Business Owners

by Jennifer Slegg @ The SEM Post

Thu Sep 07 06:03:09 PDT 2017

Google seems to be quietly adding AdWords integration into Google My Business accounts, based on some new screenshots we are seeing of the GMB dashboard.  This change will make it easier for local businesses to advertise, as not all business owners are as well versed in how to use AdWords. When logged into the Google […]

The post Google Integrating AdWords Into Google My Business for Local Business Owners appeared first on The SEM Post.

Unwrapping the Secrets of SEO: Ranking and Optimizing Existing Content

by Holly Miller @ Searchmetrics SEO Blog

Thu Aug 10 11:04:14 PDT 2017

No doubt, many a marketer is taking vacation time to enjoy the sunshine and outdoors. For those of you feeling the heat at work from bosses who want you to come up with ideas for new content, remember everything old can be new again. In the latest installment of Unwrapping the Secrets of SEO, I’ll walk you through some […]

The post Unwrapping the Secrets of SEO: Ranking and Optimizing Existing Content appeared first on Searchmetrics SEO Blog.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Tue Aug 08 11:15:46 PDT 2017

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

The Awesomeness of Premier Google Partnerships….

by Conrad Saam @ Mockingbird Marketing

Thu Aug 31 07:32:56 PDT 2017

I haven’t crowed too much about Mockingbird’s Premier Google Partner status. (OK – yes that’s uncharacteristic of me, but I digress….) That picture to the right?  That’s Google’s Celena Fergusson, sitting down with Nate Bruns, our Director of Advertising to review our accounts.  That means… if we are lucky enough to count you as one... Keep Reading

The post The Awesomeness of Premier Google Partnerships…. appeared first on Mockingbird Marketing.

Data Meets Creativity: Welcome to a New Era of Online Content!

by Marcus Tober @ Searchmetrics SEO Blog

Tue Apr 25 00:00:37 PDT 2017

What’s one of the biggest challenges facing online companies today? Many struggle to create content that is relevant for both the user and for search engine results! Because content production is one area where a data-driven approach remains rare, much depends on guesswork and intuition. For years, we’ve been stuck with the status quo: Microsoft […]

The post Data Meets Creativity: Welcome to a New Era of Online Content! appeared first on Searchmetrics SEO Blog.

Why the Trump White House Is Having Trouble Performing

by Kirby Burke Jr. @ Searchmetrics SEO Blog

Wed May 17 04:57:13 PDT 2017

President Trump’s first 100 days in office is an important benchmark. The American electorate wants to see what any president has (or hasn’t) done, and whether that person has held true to the promises made on the campaign trail. In this spirit, I’m revisiting a look at the WhiteHouse.gov site’s performance to see how it […]

The post Why the Trump White House Is Having Trouble Performing appeared first on Searchmetrics SEO Blog.

Custom Dashboards are Coming to Google AdWords

by John E Lincoln @ Ignite Visibility

Thu Sep 14 12:12:03 PDT 2017

Google Adwords is going through some changes. A new dashboard is on its way – and the new design will allow users to create customized views of their data. Read below for everything you need to know. Google announced yesterday that it will be rolling out new dashboards, a “single place in AdWords where you...

The post Custom Dashboards are Coming to Google AdWords appeared first on Ignite Visibility.