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Market Research / Competitive Analysis – Information & Resources

by Daniel Arbizu @ Web and SEM

Wed Sep 13 14:39:47 PDT 2017

Market Research / Competitive Analysis – Information & Resources In order to find a competitive edge in your industry, you will want to combine market research and competitive analysis in order to give your business the insight to create a unique approach and find out who your customers are. Find Customers Utilizing Market Research It is a good idea to find out if there is...

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The post Market Research / Competitive Analysis – Information & Resources appeared first on Web and SEM.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Tue Aug 08 11:15:46 PDT 2017

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

Surviving the Great Retail Apocalypse with Google Shopping by @cchaitanya

by Chaitanya Chandrasekar @ Paid Search – Search Engine Journal

Wed Aug 30 04:30:31 PDT 2017

Find out how you can take advantage of PLAs for Google Shopping – the next big opportunity for online retail.

The post Surviving the Great Retail Apocalypse with Google Shopping by @cchaitanya appeared first on Search Engine Journal.

Imaging Expo Connects Industry Leaders

by Staff Reports @ MD Publishing, Inc.

Wed Jul 29 12:34:18 PDT 2015

Attendees at the Imaging Expo included radiology engineers, imaging technicians, national procurement mangers, vice presidents, medical engineering directors, CEOs, senior vice presidents, supply chain managers and others from the medical imaging industry. Continue reading →

The post Imaging Expo Connects Industry Leaders appeared first on MD Publishing, Inc..

Women Leaders and the Ongoing Debate Over Hard vs. Soft Skills

by Chris Wofford @ eCornell BlogeCornell Blog

Thu Apr 28 08:14:58 PDT 2016

Yes, there’s an ongoing debate about whether or not women leaders should busy themselves with non-leadership-related tasks, ones that involve using “occupational” or “hard” skills (generating reports, statistical analysis, research). The argument...Read More ››

The post Women Leaders and the Ongoing Debate Over Hard vs. Soft Skills appeared first on eCornell Blog.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Sep 12 13:00:50 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

Everything Hotels Need to Know About Guest Reviews

by Leonardo @ Vizlly

Wed Aug 30 02:00:23 PDT 2017

10 years ago, travel shoppers were not flocking to review sites before booking hotels, but now it’s a given that prospective guests conduct their research before booking. In the long run, careful management of online guest reviews will help drive more bookings and increase your revenue.

Why Everyone Should Be On Your Hotel’s Digital Marketing Team

by Leonardo @ Vizlly

Wed Aug 16 02:11:32 PDT 2017

How do you generate the massive amounts of content needed to fuel your hotel’s digital marketing strategy? Especially when there’s a limited number of people (you alone?!) on your team? The good news is, the answer is right in front of you. Every employee, guest and supplier is a potential source of content that can help your hotel’s digital marketing strategy.

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Thu Sep 14 13:15:16 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

More Posts Don’t Necessarily Lead to More Fans: Sports

by Amanda @ Clickable - The Marketing ROI Dashboard Company

Tue Jun 16 03:00:16 PDT 2015

As a corollary to a previous white paper on the relationship between the number of posts and engagement in social media in the consumer industry, we have gathered data for the sports world. Take a look at our results here: NFL Teams In the NFL the team that posts the most, among the teams that

The post More Posts Don’t Necessarily Lead to More Fans: Sports appeared first on Clickable - The Marketing ROI Dashboard Company.

How to Choose the Best Landing Page for E-commerce PPC Campaigns by @AndrewLolk

by Andrew Lolk @ Paid Search – Search Engine Journal

Tue Sep 05 04:00:51 PDT 2017

Here's how you can optimize your e-commerce PPC campaign's landing page for the best results.

The post How to Choose the Best Landing Page for E-commerce PPC Campaigns by @AndrewLolk appeared first on Search Engine Journal.

One Revealing Thing We Learned About Day Parting PPC Campaigns

by Brynn Smith @ Clickable - The Marketing ROI Dashboard Company

Wed Jan 27 19:42:26 PST 2016

Experts and workshops have suggested that the best time to run ad campaigns is approximately 5Pm-midnight EST. Some have even advised pausing campaigns after the midnight hour.  However, first-hand data shows that this might not be the best strategy. Clickable and Sankia collected six months of conversion data from the search ads of a group of leading

The post One Revealing Thing We Learned About Day Parting PPC Campaigns appeared first on Clickable - The Marketing ROI Dashboard Company.

Are You Retailer? Don’t Miss Our Upcoming Google Bites Event!

by Kelley Trosko @ Millennium Marketing Solutions

Thu Jul 27 13:22:09 PDT 2017

Need help marketing your retail business? Join us for a thought provoking seminar on Digital Marketing for the Retail Industry. In today’s digital world, the shopping process continues to evolve, affecting buyers’ path to purchase and ultimately the conversion. Our Google Partner speakers will explain how retailers can get ahead by adjusting their advertising strategies […]

The post Are You Retailer? Don’t Miss Our Upcoming Google Bites Event! appeared first on Millennium Marketing Solutions.

What Makes a Good Marketing Email?

by Rachel Abrams @ ThriveHive

Fri Sep 08 04:55:00 PDT 2017

Marketing emails are an easy and effective way to stay top of mind with current and potential customers. They’re inexpensive, action-oriented, and guess what? Everyone checks […]

The post What Makes a Good Marketing Email? appeared first on ThriveHive.

Meet the Speaker: Britney Muller of Moz

by Grant Tilus @ MnSearch

Sat Jul 08 18:48:27 PDT 2017

  If you were able to attend the MnSearch Summit last month. You might be wondering, how do we follow that up? Well, don’t worry, we’ve got you covered. This...

The post Meet the Speaker: Britney Muller of Moz appeared first on MnSearch.

Meet the Speaker: Andrea Guglielmino of Nina Hale

by Grant Tilus @ MnSearch

Tue Aug 08 12:08:46 PDT 2017

Start soaking up those picture perfect summer days while you still can; fall is coming up fast. Those fresh green leaves that you remember seeing a few months ago are...

The post Meet the Speaker: Andrea Guglielmino of Nina Hale appeared first on MnSearch.

SEO Code Innovation: Local SEO and Google’s Doorway Page Update

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Tue Oct 04 16:48:16 PDT 2016

Targeting Local SEO After Google’s Doorway Page Update Way back in March of 2015, Google released its Doorway Page Update specifically targeted at websites trying to gain rankings using pages that Google deemed added no real value to search experience. In local SEO, this was a search tactic used years ago to rank for specific […]

The post SEO Code Innovation: Local SEO and Google’s Doorway Page Update appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Google’s SEO Starter Guide From 2010 Still Relevant!

by Gary Steel @ Search Engine Optimization & Online Marketing

Thu Aug 03 09:30:53 PDT 2017

“In September 2010, about seven years ago, Google released their “Search Engine Optimization Starter Guide”, here is the PDF download. When Gary Illyes from Google was asked if the document is “still relevant/best practices” Gary said yes it is.” Read the entire article on Search Engine Roundtable here: Google’s SEO Starter Guide From 2010 Still […]

Mobile SEO Missteps That Will Come Back to Haunt You

by SearchEngineOptimization @ Simply Design

Mon May 29 14:36:02 PDT 2017

Mobile users have become just as important, if not more so, than desktop users when it comes to your search engine optimization practices. If you’re not reaching or keeping your mobile users, you’re missing out on a huge possible customer base. Mobile SEO isn’t quite the same as desktop SEO, and it comes with its […]

The post Mobile SEO Missteps That Will Come Back to Haunt You appeared first on Simply Design.

How You Can Use Search Engine Marketing To Drive Sales

by Daniel Arbizu @ Web and SEM

Tue Jul 18 11:42:27 PDT 2017

Use Search Engine Marketing To Drive Sales search engine marketing – What are you doing to drive customers to your business? If you aren’t showing up in the search engines when people search for your products or services, then you aren’t reaching your potential customers when they are at their peak interest. People Are Looking For You Through all stages of the buying-cycle, prospective customers...

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The post How You Can Use Search Engine Marketing To Drive Sales appeared first on Web and SEM.

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

Tue Jan 31 04:28:27 PST 2017

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Fri Sep 15 11:05:53 PDT 2017

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

Google Plus and SEO Reputation Management: Why Your Business Must Set Up an Account

by mli @ Search Engine Marketing – Online Marketing Institute

Tue Nov 10 01:33:01 PST 2015

The post Google Plus and SEO Reputation Management: Why Your Business Must Set Up an Account appeared first on Online Marketing Institute.

Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma

by Amy Gesenhues @ Marketing Day – Marketing Land

Wed Sep 06 13:00:14 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 15 13:00:48 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

6 Commandments for Social Media Marketing

by Becca Rasmussen @ Social Eyes Marketing | Boise Idaho

Mon Dec 14 12:54:56 PST 2015

Social media marketing is ideal because it’s cheap and easy. But it can also be frustrating when you aren’t seeing results.  You can’t sit back and expect to see your...

The post 6 Commandments for Social Media Marketing appeared first on Social Eyes Marketing | Boise Idaho.

5 Free Resources for Learning Digital Marketing

by Bruce @ Netmark

Fri Sep 09 10:34:53 PDT 2016

A Few Brief Thoughts on “Free” Second only to the word “buffet”, “free” is my favorite word and I am sure it holds a special place […]

The post 5 Free Resources for Learning Digital Marketing appeared first on Netmark.

Is it Valid to Offer SEO Without Result Estimates?

by Mike Le @ Entrepreneur: Latest Search Engine Marketing Articles

Wed Aug 03 15:00:00 PDT 2016

What to look for from your digital marketing agency when creating a SEO growth plan.

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 01 13:15:35 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

What our clients are saying about RG Media Company

by Jason Miller @ RG Media Company

Tue Jan 24 15:38:43 PST 2017

Testimonials from our clients We help our clients grow their business through a variety of digital services including website design and development, Search Engine Marketing, commercial photography and video production, as well as digital and print advertising. But, don’t just take our work for it—take a look at just some of the testimonials from our... Read more »

The post What our clients are saying about RG Media Company appeared first on RG Media Company.

Why Your Business Needs Content Marketing

by SearchEngineOptimization @ Simply Design

Fri Jun 30 11:23:59 PDT 2017

What is content marketing? Content marketing refers to the creation or curation of useful content that is relevant to your target audience in order to acquire and retain customers. Content marketing can take place in a wide range of media, including blogs, eBooks, videos, podcasts, and images. The key point about content marketing is that […]

The post Why Your Business Needs Content Marketing appeared first on Simply Design.

11 Email Marketing Tips to Drive up Your Lead Conversion

by ThriveHive @ ThriveHive

Wed Aug 30 04:57:12 PDT 2017

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]

The post 11 Email Marketing Tips to Drive up Your Lead Conversion appeared first on ThriveHive.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Sep 05 13:00:56 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Wed Sep 13 13:10:07 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Fri Aug 18 11:35:39 PDT 2017

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Mon Sep 11 13:05:31 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Wed Aug 16 08:30:06 PDT 2017

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Google AdWords Highlights Popular Search Terms Used to Find Your Website by @MattGSouthern

by Matt Southern @ Paid Search – Search Engine Journal

Thu Aug 24 17:45:18 PDT 2017

Google AdWords introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business.

The post Google AdWords Highlights Popular Search Terms Used to Find Your Website by @MattGSouthern appeared first on Search Engine Journal.

How to Curate Content: Tips and Tools

by ThriveHive @ ThriveHive

Tue Sep 12 05:20:32 PDT 2017

When used properly, curated content can improve the effectiveness of your marketing. You can garner more page views, repeat visitors, more subscribers, backlinks and so on. […]

The post How to Curate Content: Tips and Tools appeared first on ThriveHive.

Meet the Summit Speaker: Ross Simmonds of Hustle & Grind

by Grant Tilus @ MnSearch

Thu Jun 08 20:27:31 PDT 2017

We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn more about what Ross sees as the mistakes marketers are...

The post Meet the Summit Speaker: Ross Simmonds of Hustle & Grind appeared first on MnSearch.

Is Facebook the Next Google? Facebook’s Search Functionality Explained

by Leonardo @ Vizlly

Thu Aug 03 02:26:23 PDT 2017

Facebook is now the second largest advertising seller behind Google. But, according to Facebook’s CFO, David Ebersman, the amount of Facebook ads being shown to its users is reaching a saturation point. For the company to continue to grow, it needs to find new revenue streams. Surprisingly, where Facebook might see the most growth is in search and could be poised to take a run at Google in the not too distant future. Learn how this all impacts your hotel and the need to have a strong presence on Facebook.

Programming Innovation: Get Customer Reviews Through Text Messaging

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Thu Oct 06 14:30:33 PDT 2016

The GoLocalReviews.com Text Review App (Demo video at the bottom of this article) With an ever-increasing number of savvy consumers searching the internet for local products and services, the impact of reviews on a local business’s continued success is becoming more and more apparent. Because of this, City Ranked Media developed the GoLocalReviews.com App (patent […]

The post Programming Innovation: Get Customer Reviews Through Text Messaging appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

3 questions to ask before hiring a web advertising company

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Sun Dec 13 18:14:30 PST 2015

Know the right questions to ask a web advertising company Hiring a reputable Internet Advertising company for your small business  may seem like an easy task.  There are many choices out there when it comes to website marketing, search optimization and search marketing companies.  Unfortunately the decision to hire a reputable company to handle your […]

The post 3 questions to ask before hiring a web advertising company appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Here’s how to stay in front of your best prospects this summer

by InfoUSA @ infoUSA

Mon Jul 24 06:33:24 PDT 2017

The busy travel season is upon us, and now it’s more important than ever to make sure your message reaches your target audience when they’re at work, home, or on the go by leveraging digital marketing campaigns. This means your marketing needs to follow your audience whether on mobile devices, websites, or in-store at shops they visit.

The post Here’s how to stay in front of your best prospects this summer appeared first on infoUSA.

Grow Your Client Base with Direct Mail

by InfoUSA @ infoUSA

Tue Mar 21 08:14:05 PDT 2017

Direct Mail Marketing from InfoUSA is the perfect way to find new clients. In fact, we’ve been helping people just like you take advantage of direct mail services, and its benefits, for a long time.

The post Grow Your Client Base with Direct Mail appeared first on infoUSA.

How to Make Sense of all the Social Clutter

by Brynn Smith @ Clickable - The Marketing ROI Dashboard Company

Fri Feb 06 16:09:41 PST 2015

Sramana Mitra, founder of One Million by One Million (1M/1M), gave us a nice write-up on our ROI dashboards: “Social networking has captured the imagination of users and businesses alike. More and more businesses today are using the social web for marketing.According to the CMO Survey, spending on social media outlets such as Facebook and Twitter,

The post How to Make Sense of all the Social Clutter appeared first on Clickable - The Marketing ROI Dashboard Company.

Two Must-Know Digital Marketing Trends You Need to be Aware of in 2017

by Veronica Blue @ Dynamics Online

Tue Jan 17 14:13:13 PST 2017

Happy New Year! We’re well into January, which means 2016 is officially in the books. Of course it also means there are exciting new things in the digital marketing space to look forward to in 2017. Staying on top of these changes will help ensure that your business continues to […]

MD Expo Video Contest Winner Selected

by Staff Reports @ MD Publishing, Inc.

Mon Oct 12 08:31:25 PDT 2015

Sandra Calderon, Senior Biomedical IT Systems Analyst, INOVA Clinical Engineering in Springfield, Virginia, is the winner of the first-ever MD Expo Video Contest! Continue reading →

The post MD Expo Video Contest Winner Selected appeared first on MD Publishing, Inc..

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Wed Aug 23 10:47:58 PDT 2017

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

Don’t Neglect Your Google My Business Listing

by Eron Cohen @ Millennium Marketing Solutions

Thu Jul 06 13:28:19 PDT 2017

Recently, I did a search for an apartment complex in Gaithersburg, Maryland. As Google often does in response to a local search, they presented me with a knowledge graph of the property as part of the search results. Rather than show me a photo of the apartments or the exterior, I was shown an overflowing […]

The post Don’t Neglect Your Google My Business Listing appeared first on Millennium Marketing Solutions.

Want More Fans? Don’t Post More Often

by Amanda @ Clickable - The Marketing ROI Dashboard Company

Tue Jun 09 03:00:14 PDT 2015

Clickable studied multiple industries and a lot of major consumer brands, comparing the number of posts that those brands had made in relation to their number of social media fans. In most industries, we found that the number of posts that a brand has made doesn’t necessarily translate into more fans. We studied the social

The post Want More Fans? Don’t Post More Often appeared first on Clickable - The Marketing ROI Dashboard Company.

Digital Marketing Terms to Know

by Amber Henning @ Social Eyes Marketing | Boise Idaho

Thu Nov 17 13:50:10 PST 2016

Digital Marketing & Web Development Glossary You’ve finally decided to take the plunge into digital marketing and immediately you are hit with words and concepts that may seem slightly foreign...

The post Digital Marketing Terms to Know appeared first on Social Eyes Marketing | Boise Idaho.

Decoding SEO: Understand What Your Consultant is Telling You

by Andrew Raso @ Entrepreneur: Latest Search Engine Marketing Articles

Tue May 17 16:00:00 PDT 2016

All you know is that you want your website at the top of online consumer searches. Working with, and understanding, your SEO consultant, will help you get there.

SEO Code Innovation: Targeting SEO Through GPS Location

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Thu Oct 06 14:48:40 PDT 2016

GPS Targeted SEO We here at City Ranked have been busy testing, retesting, and refining SEO tactics based upon GPS coordinates of web enabled devices. Most internet enabled devices manufactured in the last few years including laptops, tablets, and smartphones have some sort of GPS locating feature built into them. These features are being used […]

The post SEO Code Innovation: Targeting SEO Through GPS Location appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Marketing Day: The new attribution challenge, adding chatbots to your arsenal & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Tue Sep 05 13:00:07 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

Wed Sep 07 01:57:01 PDT 2016

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

LinkedIn is Your New Business Card: 5 Tips for Creating an Effective Profile

by Amber Henning @ Social Eyes Marketing | Boise Idaho

Thu Sep 29 14:06:45 PDT 2016

At this point, most businesses have realized that a social media presence is absolutely necessary in the new world of digital marketing. Facebook, Twitter, Instagram, Pinterest—these have all become popular...

The post LinkedIn is Your New Business Card: 5 Tips for Creating an Effective Profile appeared first on Social Eyes Marketing | Boise Idaho.

4 Steps to Setting up a Facebook Ad

by Becca Rasmussen @ Social Eyes Marketing | Boise Idaho

Thu Oct 29 10:56:34 PDT 2015

Businesses love using social media in their marketing strategy for two reasons. 1. It’s free. 2. Hundreds of people can easily be reached, for free. So when business owners hear...

The post 4 Steps to Setting up a Facebook Ad appeared first on Social Eyes Marketing | Boise Idaho.

The Three C’s of Creating Content for Mobile Users

by brandonshutt @ Online Marketing Institute

Fri Sep 15 12:22:49 PDT 2017

Editor's Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To compliment the brand new mobile marketing classes in our updated catalog, he joins us to discuss three rules for developing effective mobile content.   Near the end of 2016, Zenith forecast that 75% of online content consumption will be mobile by the end of 2017. Combine […]

The post The Three C’s of Creating Content for Mobile Users appeared first on Online Marketing Institute.

Google AdWords Label Update: When Less Green Is More Green

by Ray Kirsch @ Dynamics Online

Fri Feb 24 09:07:52 PST 2017

Google Updates Green Ad Labels…Again Several months ago, I covered Google’s implementation of green ad labels within the paid search results. At the time, Google was replacing yellow labels with solid green ones. The internet speculated that the was move rooted in color psychology. The yellow ad label was more […]

Best Practices of SEO

by mli @ Search Engine Marketing – Online Marketing Institute

Tue Nov 10 01:33:44 PST 2015

The post Best Practices of SEO appeared first on Online Marketing Institute.

Google Drops Instant Search

by Gary Steel @ Search Engine Optimization & Online Marketing

Thu Jul 27 06:27:59 PDT 2017

“Google has decided to remove Google Instant, so they can focus on ways to make Search even faster and more fluid on all devices.” This is the “instant results” that appear as you type on a computer. We are still evaluating this for Philly Search Engine Marketing clients and will be offering a positioning piece […]

Facebook and social media marketing at RG Media Company

by Jason Miller @ RG Media Company

Tue Dec 20 16:01:39 PST 2016

Social media is a critical tool for businesses of any size to connect with their customers. We offer social media services including account and ad management. Whatever your goal may be, we will work closely with you to target your customers and to meet objectives. Take a look at just some of the strategies we... Read more »

The post Facebook and social media marketing at RG Media Company appeared first on RG Media Company.

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Thu Sep 14 11:41:28 PDT 2017

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

How To Literally Get Your Business On The Map

by Daniel Arbizu @ Web and SEM

Thu Aug 31 10:49:19 PDT 2017

 How To Literally Get Your Business On The Map Google My Business – If you’ve ever looked online for a restaurant or any local store on the internet, you will notice that some businesses show up on Google Maps in the search results and some don’t. You may have asked yourself, “How did they get their business on Google Maps?” Google My Business Well, the...

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The post How To Literally Get Your Business On The Map appeared first on Web and SEM.

Demand Transparency

by Gary Steel @ Search Engine Optimization & Online Marketing

Tue Jul 25 10:26:28 PDT 2017

Google requires advertising agencies and resellers of their ad services to be completely transparent with their customers.  What that means is, as an advertiser you are entitled to know the exact cost of your ads. It’s the price that Google would sell search, display, retargeting and YouTube video ads direct to the customer. Google’s rules […]

Machine Learning: How Google is Helping Hoteliers Get Smarter with Search

by Leonardo @ Vizlly

Tue Jun 27 02:00:04 PDT 2017

Google's advancements in data collection & machine learning can help hoteliers get in front of the right people, at the right time, with the right message. Read this excerpt from Jennifer Wesley, our webinar guest speaker last week, to learn more.

Mensagia for WooCoomerce

by Sinermedia @ WordPress Plugins

Fri Sep 15 05:55:52 PDT 2017

Send SMS from your ecommerce. You will be able to generate automatic notifications and create SMS Marketing campaigns.

How Have SEO Services Changed Over the Past Three Years?

by Dan Morley @ Netmark

Mon Nov 21 09:27:19 PST 2016

By Dan Morley CEO at Netmark.com Three years ago, in late 2013, most of the Digital Marketing industry was still trying to figure out how to […]

The post How Have SEO Services Changed Over the Past Three Years? appeared first on Netmark.

Search Engine Marketing: The Alchemy of Our Age

by Mitch Rothschild @ Entrepreneur: Latest Search Engine Marketing Articles

Wed Apr 06 16:00:00 PDT 2016

Search engine marketing turns data into gold for you and your company.

Content is King

by Becca Rasmussen @ Social Eyes Marketing | Boise Idaho

Wed Sep 16 14:13:03 PDT 2015

Content marketing is one of the most important trends this year. With content marketing you are able portray the exact reason why your customers need your product or service, without...

The post Content is King appeared first on Social Eyes Marketing | Boise Idaho.

How Video Marketing is Changing the Web in 2017

by SearchEngineOptimization @ Simply Design

Tue Aug 15 08:41:35 PDT 2017

The web is changing, and along with it are businesses all over the world who are looking for newer and better ways to connect with their audience. With the explosion of YouTube in recent years, video marketing has become part of any growing business’s core repertoire. Taking advantage of the best video production Albuquerque has […]

The post How Video Marketing is Changing the Web in 2017 appeared first on Simply Design.

Have You Tried Facebook Ad Scheduling?

by cblair @ Clickable - The Marketing ROI Dashboard Company

Fri Sep 12 15:54:34 PDT 2014

Facebook’s Ad Scheduling has been out for over a month now – and it’s wonderful. Here is a brief run down and a few suggestions on ways to use this feature. Ad scheduling allows you to start and stop campaigns at specific times, regardless of time zone. For example, an Ad Set scheduled to shut

The post Have You Tried Facebook Ad Scheduling? appeared first on Clickable - The Marketing ROI Dashboard Company.

Join Us at Our Google Bites on Video Marketing

by Kelley Trosko @ Millennium Marketing Solutions

Wed Jun 28 12:49:54 PDT 2017

Did you know that 80% of your online visitors will watch a video, while only 20% will actually read content? Join us Wednesday, July 12 from 11:30 am – 1 pm for a Google video marketing seminar on how to grow your business using creative and captivating video! Improve your ROI and provide your customers […]

The post Join Us at Our Google Bites on Video Marketing appeared first on Millennium Marketing Solutions.

How Marketers Use Social Media for Recruitment

by brandonshutt @ Online Marketing Institute

Fri Aug 18 10:14:35 PDT 2017

Editor's Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To compliment the brand new classes in our updated catalog, he joins us to discuss how social media is used for recruitment, and how employers can benefit.   What if I told you that 94% of recruiters have reported using LinkedIn to vet candidates? Or that […]

The post How Marketers Use Social Media for Recruitment appeared first on Online Marketing Institute.

5 Tactics That Haven't Worked For Digital Marketers Until Now

by Eric Samson @ Entrepreneur: Latest Search Engine Marketing Articles

Mon Jan 23 10:00:00 PST 2017

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.

Top 3 Items for Trade Shows

by Aaron Peach @ Millennium Marketing Solutions

Tue Aug 01 12:17:22 PDT 2017

Trade show season is coming! While everyone is scrambling to get ready, make sure you’re ahead of the game with the latest and greatest promotional products to have at your next event! An estimated 83% of consumers like receiving a promotional product with an advertising message and after receiving a promotional product, 85% of consumers […]

The post Top 3 Items for Trade Shows appeared first on Millennium Marketing Solutions.

Plastic Surgeon – Search Engine Marketing

by Daniel Arbizu @ Web and SEM

Tue Feb 21 09:40:18 PST 2017

Plastic Surgeon – Search Engine Marketing When someone is looking for a plastic surgeon, they go to their phone, tablet, or nearest computer and typically input search terms like “plastic surgeon near me” in their web browser. So, don’t you think it would be a good idea for your practice to deliver custom online ads to people searching these terms in your service area? Search...

Read More

The post Plastic Surgeon – Search Engine Marketing appeared first on Web and SEM.

Bing Ads Will Suggest Bid Adjustments Based on Campaign Performance by @MattGSouthern

by Matt Southern @ Paid Search – Search Engine Journal

Wed Sep 06 18:22:09 PDT 2017

In an effort to help advertisers, Bing Ads will help set effective bidding strategies through remarketing bid adjustment suggestions.

The post Bing Ads Will Suggest Bid Adjustments Based on Campaign Performance by @MattGSouthern appeared first on Search Engine Journal.

Global e-commerce set to grow 25% in 2015

by Samantha @ gramercy global media Inc.

Fri Oct 09 13:24:50 PDT 2015

Market research firm eMarketer projects e-commerce sales will eclipse $3.5 trillion within the next five years. The web will account for 7.3% of global retail sales this year, growing to 12.4% by 2019. The fast-growing Asia-Pacific market is expected to fuel a 25% year-over-year increase in global e-commerce in 2015. EMarketer projects North American e-commerce sales […]

How to Boost Your Booth Traffic

by Debra May @ Millennium Marketing Solutions

Wed Aug 09 11:55:21 PDT 2017

Want to exhibit like a pro this trade show season? Before you decide to commit to a trade show, it’s very important to establish a solid plan to make it as successful as possible, which is why we’re here to help! While a trade show helps you increase your brand’s awareness, it’s also great for […]

The post How to Boost Your Booth Traffic appeared first on Millennium Marketing Solutions.

Meet the Speaker: Katie Larson of Celarity

by Grant Tilus @ MnSearch

Tue Sep 12 19:22:55 PDT 2017

With the summer now past us. September is a time for us all to once again begin thinking about our path forward; both in season and in our careers. Because...

The post Meet the Speaker: Katie Larson of Celarity appeared first on MnSearch.

Sramana Mitra Profiles Our Clickable — the Marketing Analytics Company

by admin @ Clickable - The Marketing ROI Dashboard Company

Wed Nov 19 19:32:26 PST 2014

The team at 1 Million by 1 Million Blog profiled Clickable under Deal Radar today: “… The new Clickable has recently launched Clickable Marketing ROI dashboard, which allows clients to combine paid marketing analytics (e.g., Facebook Ads, Google Ads, YouTube Ads, etc) with earned marketing analytics (e.g., Facebook, Twitter, Instagram, YouTube marketing KPI’s, etc) on

The post Sramana Mitra Profiles Our Clickable — the Marketing Analytics Company appeared first on Clickable - The Marketing ROI Dashboard Company.

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Mon Aug 28 11:57:38 PDT 2017

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what […]

3 Ways to Start the New Year Off Right

by Becca Rasmussen @ Social Eyes Marketing | Boise Idaho

Tue Jan 05 12:46:31 PST 2016

It’s 2016. As we start to make our New Year’s resolutions (eating healthy, working out), it’s important to make a business-oriented resolution. This is the perfect time to take a...

The post 3 Ways to Start the New Year Off Right appeared first on Social Eyes Marketing | Boise Idaho.

10 Ways to Incorporate Social Media into Your Trade Show

by Jamie Heathcote @ Millennium Marketing Solutions

Fri Aug 04 12:13:17 PDT 2017

With much anticipation, trade show season is fast-approaching! There are many ways to boost your booth traffic and put your business out there before, during, and after the show. Integrating social media into your trade show and event marketing plan is a great way to enhance your business’ presence. Our social media, promotional product, and trade […]

The post 10 Ways to Incorporate Social Media into Your Trade Show appeared first on Millennium Marketing Solutions.

Sports Marketing’s Next Big Score Is Soccer, Suggests ADI

by Miguel @ gramercy global media Inc.

Wed Dec 16 11:06:25 PST 2015

Sports marketers in the United States might want to consider European football (soccer) sponsorships and marketing programs, as American interest in the sport is rapidly accelerating, according to Adobe Digital Index (ADI) data. Read More: Sports Marketing’s Next Big Score Is Soccer, Suggests ADI

A successful digital marketing clinic at RG Media Company

by Jason Miller @ RG Media Company

Thu Mar 16 10:59:33 PDT 2017

In partnership with Google, RG Media Company hosted a webinar for real estate agents on Wednesday, March 15. We were thrilled to have the opportunity to discuss how to expand digital marketing for more than 30 professionals in our community. Thank you to all who attended our event! For those of you who missed this... Read more »

The post A successful digital marketing clinic at RG Media Company appeared first on RG Media Company.

Google is removing all Right Hand Side Ads on SERPs worldwide

by Miguel @ gramercy global media Inc.

Tue Mar 08 02:32:31 PST 2016

As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if […]

Five holiday marketing tips for Eugene businesses

by Jason Miller @ RG Media Company

Thu Nov 10 10:05:53 PST 2016

It’s the biggest shopping season of the year and people are increasingly going online during the holidays. With this in mind, it is important to refine your marketing strategy to attract new customers and to stay connected with current customers. Shoppers go online for inspiration 64 percent of smartphone shoppers turn to mobile search for... Read more »

The post Five holiday marketing tips for Eugene businesses appeared first on RG Media Company.

Ads on AMP Pages Will Now Load Even Faster by @MattGSouthern

by Matt Southern @ Paid Search – Search Engine Journal

Wed Aug 23 11:42:04 PDT 2017

AMP ads will now load even faster than before, loading as fast as the page content itself.

The post Ads on AMP Pages Will Now Load Even Faster by @MattGSouthern appeared first on Search Engine Journal.

Online Advertising

by Daniel Arbizu @ Web and SEM

Thu Jul 27 12:13:55 PDT 2017

Online Advertising Online Advertising – No matter what you’re selling, the people looking for your products or services are searching online. Whether it’s on their phone, tablet, laptop, or computer; people use the information superhighway to find what they’re looking for. What’s more, is that most people generally don’t make it past the first page on the search engine results pages or SERP’s. So, how...

Read More

The post Online Advertising appeared first on Web and SEM.

NBA Face-Off!

by cblair @ Clickable - The Marketing ROI Dashboard Company

Fri Oct 31 18:03:06 PDT 2014

Basketball has officially started, and whether you’re a sports enthusiast, or apathetic to hoops, you’re likely interested in the social stats. Today we are going to pit the Western Conference vs the Eastern conference. Which teams have the greatest Facebook presence? Who engages their fans the most?  Western Conference: The LA Lakers, by a huge

The post NBA Face-Off! appeared first on Clickable - The Marketing ROI Dashboard Company.

If the Wizarding World Had Modern Technology

by Becca Rasmussen @ Social Eyes Marketing | Boise Idaho

Mon Oct 12 14:41:34 PDT 2015

I just got done reading Harry Potter and the Deathly Hallows. For all you muggles, that’s the last book. It’s always bitter-sweet finishing that series. I laugh, I cry (a...

The post If the Wizarding World Had Modern Technology appeared first on Social Eyes Marketing | Boise Idaho.

Data and Tools to Identify, Target, and Execute Your Message

by InfoUSA @ infoUSA

Tue May 16 10:39:17 PDT 2017

Multi-channel marketing, sometimes called integrated marketing, continues to set foot as the top industry strategy to maximize interactions with your targeted audience.

The post Data and Tools to Identify, Target, and Execute Your Message appeared first on infoUSA.

Why Your Team Needs a Growth Manager

by Sherice Jacob @ The Kissmetrics Marketing Blog

Tue Aug 22 10:37:58 PDT 2017

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re a startup, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the […]

Hello world!

by DigitalMarketing @ Website Development & Digital Marketing

Thu May 14 15:21:28 PDT 2015

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

The post Hello world! appeared first on Website Development & Digital Marketing.

Intelligent Search Drives More Customers to Your Business Than Your Website

by Marc Ferrentino @ Entrepreneur: Latest Search Engine Marketing Articles

Wed May 10 07:30:00 PDT 2017

Brick-and-mortar-only businesses get 2.7 times as many views on maps, apps, search engines, GPS and social than on their own websites.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Thu Sep 07 13:00:35 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Results are in for Comfort Suites Alamo/River Walk’s New SEO Strategy

by Leonardo @ Vizlly

Mon Jul 17 23:00:26 PDT 2017

In April 2017, the Comfort Suites Alamo/River Walk upgraded its Vizlly subscription to include our new SEO marketing services. While it’s still early days, the initial results are in – and they’re impressive. See how this hotel has risen in organic search rankings and is now competing with the likes of TripAdvisor, Hotels.com and Booking.com on Page 1 of Google.

Small Business SEO: Your Questions Answered

by Eron Cohen @ Millennium Marketing Solutions

Thu Jul 20 12:07:42 PDT 2017

Search Engine Optimization (SEO) is complicated and competitive. Everyone with a website has the same question: How do I get my content on the first page of the Google search results page so that I can garner the most possible traffic. The answer is not straightforward, and because of the way Google’s algorithm changes it […]

The post Small Business SEO: Your Questions Answered appeared first on Millennium Marketing Solutions.

6 Types of Online Advertising for Your Business

by ThriveHive @ ThriveHive

Fri Sep 01 05:20:42 PDT 2017

As new technology continues to change how we use the internet, marketers continue to find new ways to reach their audiences. While there are many free […]

The post 6 Types of Online Advertising for Your Business appeared first on ThriveHive.

Expert Interview Series with Pete Williams, PreneurMarketing.com

by Salesgenie (drewl) @ Salesgenie

Thu Aug 17 04:00:39 PDT 2017

The post Expert Interview Series with Pete Williams, PreneurMarketing.com appeared first on Salesgenie.

Drill Down Into Key Segments to Understand and Improve Your Funnel

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Fri Sep 08 11:13:00 PDT 2017

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]

Local Search Best Practices

by mli @ Search Engine Marketing – Online Marketing Institute

Tue Nov 10 01:33:31 PST 2015

The post Local Search Best Practices appeared first on Online Marketing Institute.

Save Your Seat for Our next Lunch & Learn on Company Stores

by Janice Tippett @ Millennium Marketing Solutions

Fri Aug 11 13:30:10 PDT 2017

At our Lunch & Learn on Company Stores on Wednesday, September 15 from 11:30 am to 2 pm, learn how to control your brand, budget, and content. Online Marketing Company Stores are gaining popularity with organizations that have more than one office location, a large sales team, or multiple franchises. Who should attend: Leaders who […]

The post Save Your Seat for Our next Lunch & Learn on Company Stores appeared first on Millennium Marketing Solutions.

How to Turn Facebook into a Lead Generation Machine Pt. 3

by travisking @ Clickable - The Marketing ROI Dashboard Company

Thu Aug 28 08:00:00 PDT 2014

Over the last year and a half Clickable collaborated with a large, well-known Enterprise Business-to-Business (B2B) software brand on their Facebook advertising.  This is the third post in our series of B2B marketing tips. New to the series? Catch up with Part 1 and 2!   Tactic #5: Segment Your Remarketing to Get More Leads

The post How to Turn Facebook into a Lead Generation Machine Pt. 3 appeared first on Clickable - The Marketing ROI Dashboard Company.

Smart SEO Strategies to Drive Direct Bookings

by Leonardo @ Vizlly

Mon Jun 19 06:56:40 PDT 2017

Learn how travel shoppers use search engines to find hotels, how to increase your organic rankings to drive more traffic, and the 5 elements of a high-converting hotel website to ensure you can capitalize on all the new traffic heading your way.

8 Sure Signs Your SEO Company Sucks

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Thu Nov 12 17:32:40 PST 2015

Last year I wrote an article titled “10 Signs You’re Buying SEO Snake Oil“.  Since I’m into SEO, I thought I’d do a follow up article piggy backing on that article on 8 Sure Signs Your Current SEO Company Sucks. I get told all the time about how small business owners have been taken advantage of […]

The post 8 Sure Signs Your SEO Company Sucks appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Wed Sep 13 09:49:08 PDT 2017

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

MD Publishing’s Marketing Webinar Provides Helpful Tips

by Staff Reports @ MD Publishing, Inc.

Thu Jul 30 10:36:49 PDT 2015

MD Publishing Founder and President John Krieg addressed the new high-tech world of advertising and marketing in a special presentation made possible via TechNation’s Webinar Wednesday series. Continue reading →

The post MD Publishing’s Marketing Webinar Provides Helpful Tips appeared first on MD Publishing, Inc..

How to Use Storytelling to Connect with Travel Shoppers Emotionally

by Leonardo @ Vizlly

Thu Sep 14 01:30:06 PDT 2017

Storytelling creates an emotional connection with travel shoppers, which can help drive more business for your hotel. Get hotel marketing ideas to make your website content more memorable.

The State of SEO in Travel: 13 Eye Popping Statistics

by Leonardo @ Vizlly

Sat Jul 15 10:37:02 PDT 2017

To win more direct bookings, you need to drive more website traffic. And for that to happen, your website needs to be “discoverable” by search engines. We’ve compiled the following Infographic to help you understand the true impact of SEO in the travel industry today, and where to focus your SEO efforts.

Google Launches New Search Results Interface For Tablets

by Miguel @ gramercy global media Inc.

Wed Dec 16 10:46:05 PST 2015

Google has launched a brand-new interface for searchers on tablet devices. The new interface is very different from the old tablet design, which was a combination of mobile and desktop design in one. This tablet view uses a form of card-like results, with a skinnier top bar navigation and a lot of white space on […]

SEO trends in 2016: What do the experts predict?

by Miguel @ gramercy global media Inc.

Wed Dec 16 07:40:43 PST 2015

Mobile will overtake desktop, where it hasn’t already, in 2016 and that means more voice searches and smart assistants. It’s been said that Google’s ultimate goal is to build the Star Trek computer; something you instruct or converse with as you would another person, or which anticipates your needs as normal person would, and while […]

Meet the Summit Speaker: Krista Seiden of Google

by Grant Tilus @ MnSearch

Thu Jun 15 20:29:08 PDT 2017

We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn a little more about Krista, her career advice and her interest...

The post Meet the Summit Speaker: Krista Seiden of Google appeared first on MnSearch.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Mon Aug 21 08:30:56 PDT 2017

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

Digital marketing clinics at RG Media Company

by Jason Miller @ RG Media Company

Thu Mar 23 16:42:22 PDT 2017

RG Media Company will host a series of free digital marketing seminars on a variety of topics in the upcoming months. All sessions will be at RG Media Company with lunch provided. These clinics are a great opportunity for you to get marketing strategy tips from our experts. All clinics will be from 11:30 a.m.... Read more »

The post Digital marketing clinics at RG Media Company appeared first on RG Media Company.

Free WordPress Training – Pages and Posts

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Tue Nov 29 14:27:52 PST 2016

Free WordPress Training Class Only 2 spots remaining City Ranked Media will host a free WordPress training event on December 16, 2016 starting at 1:00 pm. This training will focus on basics of using WordPress, the WordPress dashboard, publishing new content to the web, as well as simple SEO tactics you can use to increase the […]

The post Free WordPress Training – Pages and Posts appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Google to Advertisers: Get Your Mobile Landing Pages Ready by @MattGSouthern

by Matt Southern @ Paid Search – Search Engine Journal

Tue Sep 12 14:48:08 PDT 2017

Google is giving notice to AdWords advertisers that AMP landing pages are on the way in two weeks.

The post Google to Advertisers: Get Your Mobile Landing Pages Ready by @MattGSouthern appeared first on Search Engine Journal.

Local Map Optimization: How to Rank Your Business Higher in Google

by Ray Kirsch @ Dynamics Online

Fri Jul 01 12:33:35 PDT 2016

Guide to Improve Google Maps Rankings What Is Local Search Engine Optimization? Local SEO focuses on improving search result rankings within specific geographic locations. If I do a Google search for “Ice cream in Cleveland,” Google serves me specific results based on my geographic location. The prime local search ranking […]

The clear way to drive the message home

by Salesgenie (drewl) @ Salesgenie

Thu Sep 07 04:00:27 PDT 2017

The post The clear way to drive the message home appeared first on Salesgenie.

Dynamics Online Invites You to Attend an Exclusive Google Partners Event!

by Veronica Blue @ Dynamics Online

Tue Sep 05 14:52:33 PDT 2017

B2B Digital Marketing with Dynamics Online & Google   Dynamics Online will co-host a free event with Google to help business leaders better understand and utilize digital advertising. This event consists of a livestream broadcast presented by two of Google’s premier thought leaders.   All registrants will have the opportunity […]

Marketing Mistakes Costing You Money

by SearchEngineOptimization @ Simply Design

Tue Jun 06 12:53:21 PDT 2017

Is your company making the most of its presence online? Many businesses tend to jump blindly into online marketing out of necessity, but may find themselves entangled in a mess of mistakes. If you want to make sure your company earns the sort of ROI it deserves with its web marketing, here are a few […]

The post Marketing Mistakes Costing You Money appeared first on Simply Design.

The Best Summer Vacation Marketing Services

by InfoUSA @ infoUSA

Mon Jul 24 06:33:24 PDT 2017

It’s summer time, and that means you need to identify the marketing strategies that will work best to deliver your message.

The post The Best Summer Vacation Marketing Services appeared first on infoUSA.

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Wed Apr 12 02:48:45 PDT 2017

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

Capitalize on Back-to-School Shopping With These 3 Marketing Tips

by Christi Olson @ Entrepreneur: Latest Search Engine Marketing Articles

Fri Jul 28 05:30:00 PDT 2017

If you want to be found ahead of your competitors, you've got some marketing homework to do.

Marketing Day: Live chat best practices, the holy grail of engagement & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Thu Sep 07 13:00:00 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Meet the Speaker: Diane Kulseth of the University of St. Thomas

by Grant Tilus @ MnSearch

Thu Sep 14 19:24:17 PDT 2017

As summer begins to turn to fall. Late September is a time for us all to once again begin thinking about change; both in season and in our careers. Because even...

The post Meet the Speaker: Diane Kulseth of the University of St. Thomas appeared first on MnSearch.

Mobilegeddon 2017—Are you ready?

by platypusadmin @ Platypus Local

Fri Jun 30 03:18:45 PDT 2017

It’s a bird…it’s a plane…it’s mobilegeddon! Get ready, set and go. Are you ready? If you haven’t heard of Mobilegeddon 2017, then you need to call your tech guru immediately; and if you don’t have one, get one…fast. Mobilegeddon refers to the new mobile-first Index by Google, in which they will create and rank search […]

The post Mobilegeddon 2017—Are you ready? appeared first on Platypus Local.

Top 4 Reasons Why #Hashtags Matter

by Jamie Heathcote @ Millennium Marketing Solutions

Wed Jun 28 13:21:48 PDT 2017

Hashtags are everywhere, or in case you haven’t made it to the 21st century, it used to be the pound sign. You see this tic-tac-toe board on Facebook, Twitter, Pinterest, Instagram, at events, and even on commercials and movie trailers. You might find yourself wondering, “What’s the deal with these hashtags?” Don’t worry, you’re not […]

The post Top 4 Reasons Why #Hashtags Matter appeared first on Millennium Marketing Solutions.

How to Attract Guests Online with Killer Visual Content

by trivago @ Vizlly

Wed Aug 30 02:41:27 PDT 2017

Visual content: When it's good, it's great for marketing a hotel online. When it's not, it doesn't do anybody any favors. In fact, it can discourage travel shoppers from booking. After price and location, photos play the biggest role in influencing the guest's booking decision. Learn how powerful visuals can help you win more bookings.

Clickable acquires Talkwheel to help brands create conversations with their customers

by Brynn Smith @ Clickable - The Marketing ROI Dashboard Company

Sat Feb 27 23:02:50 PST 2016

Talkwheel, a company that offers a unique way to visualize customer conversations, has been acquired by Clickable. Founder and CEO Jeff Harris said that Talkwheel has seen its revenue grow by about 400 percent annually over the past two years. At the same time, there’s been “a lot of consolidation going in the social media marketing

The post Clickable acquires Talkwheel to help brands create conversations with their customers appeared first on Clickable - The Marketing ROI Dashboard Company.

How to Promote Products in Search Engines

by Kirk Hiner @ Dynamics Online

Tue Aug 09 06:45:20 PDT 2016

Using SEO to Promote Products in Search Engines Unlike with retail stores, online sellers can’t rely on too much help from the manufacturers to sell products. Packaging artwork has less impact online than it does on a store shelf, and all those carefully selected marketing terms and bullet points get […]

The 10 Most Important PPC KPIs You Should Be Tracking by @ChandalN

by Chandal Nolasco da Silva @ Paid Search – Search Engine Journal

Fri Sep 01 06:00:05 PDT 2017

It's important to report on PPC performance indicators that make sense. Here are 10 essential KPIs for PPC.

The post The 10 Most Important PPC KPIs You Should Be Tracking by @ChandalN appeared first on Search Engine Journal.

AdWords Ad Extensions

by Daniel Arbizu @ Web and SEM

Fri Aug 04 08:28:59 PDT 2017

AdWords Ad Extensions In an effort to make advertisements more accessible and functional for their search engine users, Google AdWords has provided online advertisers ad extension. Ad extensions help expand your ad in the search engine results pages or SERP’s and allows you to deliver more helpful information to your prospective customer. It also increases your expected-clickthrough rate which in turn raises your ad rank....

Read More

The post AdWords Ad Extensions appeared first on Web and SEM.

Meet the Summit Speaker: Max Prin of Merkle

by Grant Tilus @ MnSearch

Thu Jun 15 19:50:03 PDT 2017

We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn more about Max’s career advice, voice search, and home automation....

The post Meet the Summit Speaker: Max Prin of Merkle appeared first on MnSearch.

How The Holiday Inn Casa Grande’s Website Went From Drab to Fab

by Leonardo @ Vizlly

Thu Jul 06 01:00:06 PDT 2017

The Holiday Inn Casa Grande’s old website was seriously lacking. Its homepage was missing that “WOW factor” to draw travel shoppers in. The Accommodation types were uninspiring and text-heavy. And, most importantly, its website was not optimized for mobile. See how Vizlly helped this hotel start ranking higher in search results, and engaging more website visitors.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 08 13:00:34 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

What is PPC Advertising and How Does it Work?

by ThriveHive @ ThriveHive

Sat Sep 09 03:39:37 PDT 2017

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]

The post What is PPC Advertising and How Does it Work? appeared first on ThriveHive.

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Wed Sep 13 03:59:34 PDT 2017

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

Is your Small Business Website and SEO Strategy Forward Thinking?

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Wed Nov 25 13:33:51 PST 2015

I want to cover a topic I think many small business owners rarely think about, the viability, and scale-ability of their current advertising efforts for the future. In times past, for many small business owners, thinking about the future of their advertising was as simple as knowing what ad size they wanted to purchase in […]

The post Is your Small Business Website and SEO Strategy Forward Thinking? appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Understanding the Online Advertising Needs of Local Business

by SearchEngineOptimization @ Simply Design

Thu Jun 22 15:28:38 PDT 2017

Advertising and marketing have been around for much longer than you might think! This means, generally, the average person – and certainly the average business owner – is familiar with the basic process of advertising their goods, services, and labor. What has changed since marketing’s year one, however, are the forms of media that potential […]

The post Understanding the Online Advertising Needs of Local Business appeared first on Simply Design.

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 08 13:05:29 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

8 Common Small Business Marketing Challenges (and How to Overcome Them)

by ThriveHive @ ThriveHive

Fri Sep 15 04:54:17 PDT 2017

In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]

The post 8 Common Small Business Marketing Challenges (and How to Overcome Them) appeared first on ThriveHive.

Improve Engagement on Social Media

by Becca Rasmussen @ Social Eyes Marketing | Boise Idaho

Wed Aug 19 11:01:19 PDT 2015

Ever wonder why you posts and tweets are receiving that much engagement? Are you posting the right content at the right time on the right platform? Below are some tips...

The post Improve Engagement on Social Media appeared first on Social Eyes Marketing | Boise Idaho.

Social Media vs a Blind Date

by Becca Rasmussen @ Social Eyes Marketing | Boise Idaho

Fri Sep 04 14:52:13 PDT 2015

First dates are a work of art. We’ve all been there, we’ve all experienced the nauseated feeling we get as we wait for the doorbell to ring or experience the...

The post Social Media vs a Blind Date appeared first on Social Eyes Marketing | Boise Idaho.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Mon Sep 11 13:00:21 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Meet the Summit Speaker: Jenny Halasz of JLH Marketing

by Grant Tilus @ MnSearch

Thu Jun 08 20:06:24 PDT 2017

We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn more about Jenny’s career advice, her interest in VR and...

The post Meet the Summit Speaker: Jenny Halasz of JLH Marketing appeared first on MnSearch.

Going the extra distance goes a long way

by Salesgenie (drewl) @ Salesgenie

Thu Aug 31 04:00:33 PDT 2017

The post Going the extra distance goes a long way appeared first on Salesgenie.

How a Vanity Website Can Complement Your Brand’s Digital Marketing Efforts

by Leonardo @ Vizlly

Tue Aug 01 03:34:25 PDT 2017

Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty programs, more booking channels, and marketing resources. But even with all these benefits at your disposal, there are still things you can do to drive more direct bookings for your hotel – initiatives which complement your brand’s efforts. Learn why a vanity website can be the perfect addition.

Tie Online Ads with Email and Direct Mail for the Best Results

by InfoUSA @ infoUSA

Tue May 16 10:39:22 PDT 2017

Smart marketers are finding the secret to successful marketing campaigns includes the addition of online display advertising, and it’s not difficult to understand why.

The post Tie Online Ads with Email and Direct Mail for the Best Results appeared first on infoUSA.

AdWords – Google Partner In Boulder City

by Daniel Arbizu @ Web and SEM

Wed Mar 08 10:18:07 PST 2017

Google Partner In Boulder City Colorado locals all know that Boulder City is unlike anywhere else on Earth. The people here move to the beat of their own drum and don’t conform to society’s norms. Internet search trends that are normal in other parts of the country are not necessarily the same here. That’s just one reason why it is essential to hire a local...

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The post AdWords – Google Partner In Boulder City appeared first on Web and SEM.

Conversion Rate Optimization: Increasing Website Conversions For City Ranked Customers

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Fri Oct 07 13:32:31 PDT 2016

Incrementally Increasing Website Conversions With New WordPress Programming As a web design and search engine optimization company, we’ve always maintained that there are really only three ways we can increase the number of conversions a website produces: Drive more qualified traffic Increase the percentage of visitors that convert into prospects, or A combination of both […]

The post Conversion Rate Optimization: Increasing Website Conversions For City Ranked Customers appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Optimize Your Hotel’s Facebook Page to Drive More Direct Bookings

by Leonardo @ Vizlly

Thu Aug 10 02:54:19 PDT 2017

Get practical tips for how to improve your hotel's visibility in Facebook search results, and how to optimize your Facebook page to convert visitors into direct bookings.

The Beginner's Guide to Launching a Mobile SEO Campaign

by Aaron Agius @ Entrepreneur: Latest Search Engine Marketing Articles

Thu Sep 29 12:00:00 PDT 2016

You'll have to play by new rules to target voice search, lightning-fast page speeds and mobile-friendly content.

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

Wed Apr 05 02:53:19 PDT 2017

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

Why and How Should I Use Video?

by Michelle Fazenbaker @ Millennium Marketing Solutions

Wed Jul 12 13:21:26 PDT 2017

Did you know that YouTube is the world’s second largest search engine? There are one billion hours watched daily, not including the video advertisements, cooking demonstrations, and how-to videos that you see when you scroll through Facebook. By the end of 2017, video will account for 69% of all consumer internet traffic, according to Cisco. […]

The post Why and How Should I Use Video? appeared first on Millennium Marketing Solutions.

Persuading Consumers with Video Psychology

by platypusadmin @ Platypus Local

Tue Jul 11 00:45:58 PDT 2017

It’s not necessarily manipulation, but it definitely is the art of persuasion. Video commercial is the leading advertising tool in marketing today. In fact, studies show that 88 percent of business owners claim that video commercials are the most important part of their marketing strategy. And 69 percent of online consumers say they’d rather watch a […]

The post Persuading Consumers with Video Psychology appeared first on Platypus Local.

Google AdWords Labels Go Green

by Ray Kirsch @ Dynamics Online

Thu Jun 16 07:16:41 PDT 2016

AdWords Labels Are Officially Turning Green After months of testing, Google has finally decided to officially roll out green AdWords labels. Prior to this, they were a bright yellow color. The green labels clearly blend more naturally with the search results. One would think the green color increases ad blindness […]

Is Your Content Optimized for Voice Search?

by SearchEngineOptimization @ Simply Design

Tue Aug 22 12:19:55 PDT 2017

When it comes to search engine optimization, it’s becoming more important than ever to utilize multiple forms of search. An emerging and increasingly key aspect of this area of SEO is voice search. Google Voice Search is when you tell Google what information to search for on the internet. Instead of typing the words in […]

The post Is Your Content Optimized for Voice Search? appeared first on Simply Design.

Foundations of Search Engine Optimization (SEO)

by mli @ Search Engine Marketing – Online Marketing Institute

Tue Nov 10 01:32:14 PST 2015

The post Foundations of Search Engine Optimization (SEO) appeared first on Online Marketing Institute.

Boulder City AdWords Specialists

by Daniel Arbizu @ Web and SEM

Wed Feb 15 09:26:42 PST 2017

Boulder City AdWords Specialists Boulder City, Colorado is a special place with unique people. The college provides a fun and youthful atmosphere. As an industrial hub, it’s a great place for businesses to thrive. So, how are people finding your business in Boulder? If you aren’t advertising on Google then they probably aren’t. That’s why if you want to succeed, it’s a good idea to...

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The post Boulder City AdWords Specialists appeared first on Web and SEM.

Marketing Day: Facebook Instant Articles update, Google Display Network & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Tue Sep 12 13:00:54 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 15 13:16:14 PDT 2017

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those […]

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Thu Sep 14 13:05:12 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Partners connect with Google

by Miguel @ gramercy global media Inc.

Mon Aug 08 06:56:36 PDT 2016

Come and join us on September 28th at 11:30 am at our New York City office for the latest mobile trends, research, and insights to help businesses reach customers in all their moments of need. Find out more about how we can help you grow your business! Sign up here today. https://partnersconnect.withgoogle.com/event/gramercy-global-media-inc  

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

Tue Sep 12 12:16:37 PDT 2017

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

Integrating content categorization into your SEO strategy

by Jason Miller @ RG Media Company

Fri Nov 18 15:24:23 PST 2016

Categorizing content to specific areas of a website results in a better user experience. How? Users are exposed to targeted, focused content that match their interests. It can also contribute to the impact of your SEO strategy. Content categorization and SEO Content categorization contributes to search engine optimization (SEO), a necessary component of website development... Read more »

The post Integrating content categorization into your SEO strategy appeared first on RG Media Company.

Boost Your Social Media Presence

by Becca Rasmussen @ Social Eyes Marketing | Boise Idaho

Tue Nov 24 13:24:17 PST 2015

It’s not enough to just have a social media account – you must make a presence on the various platforms. What’s the point of having a Facebook page if you...

The post Boost Your Social Media Presence appeared first on Social Eyes Marketing | Boise Idaho.

Meet the Speaker: Mitch Larson of Aimclear

by Grant Tilus @ MnSearch

Wed Aug 09 06:01:25 PDT 2017

Fall is coming up fast, so keep enjoying the summer breeze while you still can. Soon those fresh green leaves that you remember seeing a few months ago will be getting...

The post Meet the Speaker: Mitch Larson of Aimclear appeared first on MnSearch.

4 Ways to Drive More Traffic to Your Website Today

by Bruce @ Netmark

Fri Sep 02 12:49:26 PDT 2016

    I can read your mind (kind of) Hold on for one second…Let me summon my mystical powers of digital marketing minding reading. For my next […]

The post 4 Ways to Drive More Traffic to Your Website Today appeared first on Netmark.

Adwords Specialist Boulder City, Colorado

by Daniel Arbizu @ Web and SEM

Mon Mar 27 13:43:45 PDT 2017

Adwords Specialist Boulder City, Colorado AdWords Works When done correctly, nothing works like AdWords for capturing sales for your business. Anytime anybody’s looking for products or services, they are searching the web. This is ever-apparent in Boulder City as everyone here is constantly connected to a mobile device. However, despite what some business owners think, you can’t just throw money at keywords and expect to...

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The post Adwords Specialist Boulder City, Colorado appeared first on Web and SEM.

Google AdWords Expanded Text Ad Character Limits & Tips

by Ray Kirsch @ Dynamics Online

Thu Sep 01 10:53:38 PDT 2016

On July 26, 2016, Google launched new expanded text ads (ETA). The new expanded text ads are designed to capitalize on the change in search preference from desktop to mobile devices. The new ad format allows advertisers more control over their ads. They also provide the user with more info […]

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 01 13:00:17 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Expert SEO Quiz

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Mon Nov 30 15:07:38 PST 2015

Consider yourself an Expert at SEO in 2015? Take our quiz and find out how you rank. As with any quiz pertaining to SEO, some answers can be argued to be right or wrong. The below quiz is based upon White Hat SEO practices, as well as search engine rules, so answer accordingly.

The post Expert SEO Quiz appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Wed Sep 13 13:20:16 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Business Owners: Take The 30 Second Online Marketing Challenge

by Gary Steel @ Search Engine Optimization & Online Marketing

Fri Aug 11 12:31:53 PDT 2017

Here are 2 quick tests to determine if your business is Local Search Engine Optimized. The tests should take no more than 30 seconds each. Go ahead, give it a try! Test 1: The Mobile Phone Test While you are in your place of business ask Siri: “Where Are The Best {insert your business category} […]

Do You Own Your Website Domain? The Common Mistake Made by Hoteliers

by Leonardo @ Vizlly

Thu Jun 15 02:00:36 PDT 2017

Your website domain is incredibly valuable to your hotel. It’s a part of your intellectual property, essential to your digital marketing, and helps drive revenue through direct bookings. Because it's so valuable, you can't afford to entrust someone else to purchase it for you. Here's what can happen if you do...

5 Effective Twitter Marketing Examples: Learn from the Best

by ThriveHive @ ThriveHive

Thu Aug 31 05:03:11 PDT 2017

As of this year, Twitter boasts more than 328 million active users per month. No doubt, this is a platform you should be using to market […]

The post 5 Effective Twitter Marketing Examples: Learn from the Best appeared first on ThriveHive.

Implementing Digital Marketing for Your Business

by SearchEngineOptimization @ Simply Design

Fri Sep 08 15:31:21 PDT 2017

As computers and smartphones become more and more accessible, their presence in our lives continues to change many aspects of society, including marketing. Promoters and advertisers used to solely rely on the use of television ads, promos in newspapers, and other strategies of spreading the word about their products and services. However, it’s plain to […]

The post Implementing Digital Marketing for Your Business appeared first on Simply Design.

Meet the Summit Speaker: Ayat Shukairy of Invesp

by Grant Tilus @ MnSearch

Mon Jun 12 06:57:17 PDT 2017

We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn more about Ayat’s career advice, her interest in AI, and...

The post Meet the Summit Speaker: Ayat Shukairy of Invesp appeared first on MnSearch.

Google AdWords Will Track How Often Your Shopping Ad is Displayed First by @MattGSouthern

by Matt Southern @ Paid Search – Search Engine Journal

Thu Aug 31 12:22:15 PDT 2017

Google AdWords will now report on how often one of your shopping ads appears in the top position.

The post Google AdWords Will Track How Often Your Shopping Ad is Displayed First by @MattGSouthern appeared first on Search Engine Journal.

3 Ways Content Marketing is More Than Just Managing a Blog

by brandonshutt @ Online Marketing Institute

Fri Sep 01 12:24:49 PDT 2017

Editor's Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To compliment the brand new content marketing classes in our updated catalog, he joins us to explain the responsibilities of a content marketing master.   After spending hours and hours of planning and posting content, many content marketers slip into thinking their role is simply an exercise […]

The post 3 Ways Content Marketing is More Than Just Managing a Blog appeared first on Online Marketing Institute.

6 Tips To Boost Under-Performing AdWords Campaigns

by Daniel Arbizu @ Web and SEM

Tue Aug 08 10:22:35 PDT 2017

6 Tips To Boost Under-Performing AdWords Campaigns Do AdWords campaigns that don’t meet your expectations make you anxious? When you plunge into the analytics to realize what’s keeping your campaign from high returns, you won’t just increase profitable understanding, you’ll likewise begin to improve your record for development as opposed to closing it down. Maintain a strategic distance from this torment and change the underachieving...

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The post 6 Tips To Boost Under-Performing AdWords Campaigns appeared first on Web and SEM.

Insights From Google Marketing Next

by Ray Kirsch @ Dynamics Online

Sun Aug 20 11:23:07 PDT 2017

Google Marketing Next 2017 Google is constantly evolving. Products such as Google My Business, AdWords and Analytics are regularly updated, and machine learning is now a core component of Google’s search algorithm. Google’s 2017 annual Marketing Next seminar focused on machine learning and user journeys. Out with Mobile-Friendly; In With […]

JSON-LD Schema Structure for Local SEO

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Thu Oct 06 15:24:23 PDT 2016

New SEO Schema Markups Released and Tested First it might be helpful to explain what schema markup is. Back in 2011, the main search engines Google, Yahoo and Bing embarked on a collaborative project to develop code markup to help search engines understand what a specific website (or page on a website) is about. Implementing […]

The post JSON-LD Schema Structure for Local SEO appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

7 Ad Copy Tests That Will Improve Your PPC Performance by @jonleeclark

by Jon Clark @ Paid Search – Search Engine Journal

Tue Aug 22 06:30:39 PDT 2017

These ad copy tests will help your ads suck less by increasing CTR, improving quality score, and growing conversions.

The post 7 Ad Copy Tests That Will Improve Your PPC Performance by @jonleeclark appeared first on Search Engine Journal.

Real Estate Digital Marketing Seminar with Google

by Jason Miller @ RG Media Company

Fri Mar 03 14:34:10 PST 2017

You’re invited to our real estate digital marketing seminar! Co-hosted by Google, you will learn how to effectively target your customers and how online advertising can help your business grow. When: Wednesday, March 15, 9-9:45 a.m. (Please arrive at 8:30 a.m. for coffee and pastries) Where: RG Media Company, 3500 Chad Drive, Eugene Speakers Raluca... Read more »

The post Real Estate Digital Marketing Seminar with Google appeared first on RG Media Company.

Google Places and Local Business Marketing Best Practices for Success

by mli @ Search Engine Marketing – Online Marketing Institute

Tue Nov 10 01:34:29 PST 2015

The post Google Places and Local Business Marketing Best Practices for Success appeared first on Online Marketing Institute.

Webinar Recap: Smart SEO Strategies to Drive Direct Bookings

by Leonardo @ Vizlly

Wed Jun 21 02:00:58 PDT 2017

In our recent webinar, we were joined by Jennifer Wesley from Google to discuss smart SEO strategies to drive direct bookings. Learn how the rise of mobile is reshaping the travel shopping journey, how machine-learning can help you better target travel shoppers, and strategies to get your website ranking higher in search engine results. Read our recap and watch the webinar on-demand.

5 Ideas to Take Your PPC Audience Strategy to the Next Level by @digital_future

by Ilya Cherepakhin @ Paid Search – Search Engine Journal

Mon Sep 11 05:00:58 PDT 2017

Take your PPC campaigns to the next level with these five strategies for paid search audiences.

The post 5 Ideas to Take Your PPC Audience Strategy to the Next Level by @digital_future appeared first on Search Engine Journal.

Next Generation Marketing Solutions with Clickable and Oracle

by admin @ Clickable - The Marketing ROI Dashboard Company

Tue Mar 17 10:25:08 PDT 2015

The Clickable Team, led by LookSmart CEO, Michael Onghai and COO John Raven recently dropped by Oracle’s Campus to talk about how the two companies are working together towards delivering high performance analytics dashboards for various  industries. You can find out more about the Clickable/Oracle partnership here.

The post Next Generation Marketing Solutions with Clickable and Oracle appeared first on Clickable - The Marketing ROI Dashboard Company.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Tue Aug 01 09:54:22 PDT 2017

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Wed Sep 06 13:00:08 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

Expert Interview Series with Chelsey Canavan, Marketing Manager at Treeline, Inc.

by Salesgenie (drewl) @ Salesgenie

Tue Aug 29 04:00:26 PDT 2017

The post Expert Interview Series with Chelsey Canavan, Marketing Manager at Treeline, Inc. appeared first on Salesgenie.