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Backlinks 101: The Bad and Downright Ugly

by admin @ Know Agency

Fri Apr 28 10:59:56 PDT 2017

We’re back on the backlink gravy train. Backlinks really are the make or break for your website and your search engine results. Good backlinks are what you want. These backlinks will take you far and will actually work for you, making it easier for you to get found, sell your products and services, and attract […]

The post Backlinks 101: The Bad and Downright Ugly appeared first on Know Agency.

How to use Google AMP (Accelerated Mobile Pages) to Rank Better on Mobile

by Adrian Cojocariu @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Tue Jul 25 02:56:55 PDT 2017

Optimizing a page for mobile speed? Not easy. Mobile search has come a very long way, especially since the Google Mobile Friendly Update, back in 2014.   Mobile optimization keeps evolving, and it happens fast.  At first, we had separate mobile versions, then responsive designs, now we have Google AMP pushing strong. What AMP (accelerated mobile […]

The post How to use Google AMP (Accelerated Mobile Pages) to Rank Better on Mobile appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

The Truth Behind Being Number One

by admin @ Know Agency

Thu Mar 16 00:15:55 PDT 2017

Everyone wants to be number one. There is something special and envious about holding the number one position. This elusive number one position brings with it cachet, power, status, and value. Interesting how so much importance and intensity is tied to being number one. So is this why so many of you want to be […]

The post The Truth Behind Being Number One appeared first on Know Agency.

Understanding Online Payment Options for Businesses and Consumers

by Erik Newton @ BrightEdge SEO Blog

Tue Aug 01 13:16:21 PDT 2017

Cash and currency has progressed from precious metal to paper money to plastic and now to binary. According to the World Payments Report, mobile payments have been rapidly increasing, growing by over 100% and reaching an estimated $55B in 2017. E-payments and non-banks also continue to see tremendous growth as customers begin to look outside […]

The post Understanding Online Payment Options for Businesses and Consumers appeared first on BrightEdge SEO Blog.

Evolution of Social Media Marketing — What Success Looks Like

by Charles Kim @ Executive Digital

Fri Sep 01 05:35:25 PDT 2017

by Rosy Strategies Social media num­bers make it easy to mis­in­ter­pret true val­ue and suc­cess online. Met­rics that appear front and cen­ter boast fol­low­er counts, num­bers of likes and shares. But if a sig­nif­i­cant per­cent­age of high like-counts are not con­vert­ing into cus­tomers, where­in lies the suc­cess? Social media adver­tis­ing requires sig­nif­i­cant invest­ment; the invest­ment that should be backed by ...

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Wed Sep 13 13:10:07 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Tips and Tricks to get you started with Social Media Marketing

by Sahil Kakkar @ SEO Nick

Wed Mar 30 04:30:39 PDT 2016

Just when you’ve decided to build your social media presence, you face the dilemma “where do I begin”. You have so many platforms, so many users to connect with, a plethora of content you can explore from various angles!

You should know that there is no one-size-fits-all strategy for social media marketing. It all depends on the nature of your business, the products and services you offer, the audience you … Keep Reading »

The post Tips and Tricks to get you started with Social Media Marketing appeared first on SEO Nick.

Step-by-Step Guide to Performing a Content Audit

by Andreea Sauciuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Wed Aug 23 03:43:26 PDT 2017

Content audits can be very powerful and restorative, yet many content marketers and SEOs underestimate it, be it for its complexity, or its rather lengthy process. But if you want your content to perform, you should run a content audit from time to time.      It’s like those annual physical exams you take at […]

The post Step-by-Step Guide to Performing a Content Audit appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Content Marketing & Link Building

by synapsemarketi @ Synapses Marketing

Thu May 25 09:18:00 PDT 2017

Content Marketing & Link Building Strategies What are link building and content digital marketing? This simply is a process linking other websites to yours also known as back-links or inbound links. You can achieve this through forum posting, blog commenting, link exchange and guest posting among many other ways. When done the right way, this […]

How an SEO Pro Increased His Organic Traffic by 157.80% – Case Study

by Andreea Sauciuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Thu Jul 27 02:51:01 PDT 2017

This is a TRUE & SUCCESSFUL story from the SEO strategist Jason Acidre – Co-founder at Xight Interactive, written and documented by himself.   From position #12 to position #5 in under 30 days. It’s definitely a huge thing, especially for consultants and site owners who are looking to get even more productive in the […]

The post How an SEO Pro Increased His Organic Traffic by 157.80% – Case Study appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Creating the best SEO strategy for large corporations

by webadmin @ Riithink

Mon Aug 01 13:48:46 PDT 2016

Enterprise-level search engine optimization requires an extra level of consideration that small businesses need not often consider. The main challenge is that everyone — marketplaces, resellers, distributors, manufacturers, pure-play eCommerce shops — is your competition. Where a small business can hyper-focus on a niche demographic, large corporations must consider broad strokes on the canvas. This is not to say that direct brand competitors are not relevant, but Google doesn’t consider your sworn enemies in its search engine result page (SERP) rankings. What Google cares about is relevancy, recency, and which website will provide the best content that generates the lowest […]

The post Creating the best SEO strategy for large corporations appeared first on Riithink.

Take Control of Content Changes Across Your Site

by Katie O'Leary @ BrightEdge SEO Blog

Mon Aug 07 05:00:41 PDT 2017

Remember those nights that you spent hours searching for the root cause of that mysterious dip in website traffic of your most valuable pages, only to learn that someone has made changes to the page title and meta description? If you had known this sooner, you could have saved precious time and prevented unnecessary loss to website […]

The post Take Control of Content Changes Across Your Site appeared first on BrightEdge SEO Blog.

Video SEO: Factors for Ranking in the Top 10 on Google

by Adam Coombs @ Unamo Blog

Thu Aug 17 02:49:40 PDT 2017

What does it take to rank your video in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely. A recent study found that 64% of all YouTube videos appearing in Google search results had a different rank hierarchy when searched on YouTube. In other words, videos ranking […]

BrightEdge Continues Support for User Groups in Multiple Cities Worldwide

by Erik Newton @ BrightEdge SEO Blog

Tue Aug 22 06:59:13 PDT 2017

This is a great time to be an SEO and content marketer. The converged practice drives more than 51% of tracked traffic for companies on average. Search is evolving vertically and horizontally: what that means is that the basic search function is being used in more ways, like within social platforms or sites, and that […]

The post BrightEdge Continues Support for User Groups in Multiple Cities Worldwide appeared first on BrightEdge SEO Blog.

5 steps to creating a more efficient link-building campaign

by Aleksandar Sasha Jovicic @ Executive Digital

Mon Sep 04 11:53:06 PDT 2017

Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process. Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results ...

Googlebot now crawls the web from Korea and Russia too

by David Carralon @ David Carralon

Thu Jun 12 13:57:34 PDT 2014

Last month, at the International Search Summit conference in London, a Googler Gary Illyes, who was presenting the controversial topic of website geotargetting and Hreflang, revealed an interesting piece of information: Googlebot is now crawling the web out of three different geographical locations: Mountain view:  Most SEOs know  that this is the ‘defacto’ starting point […]

This post: Googlebot now crawls the web from Korea and Russia too has been authored by David Carralon

Law Firm SEO & Attorney Marketing Tips: How to Get Clients to Post Reviews Online (& Why It Matters)

by Epic Web Results @ Epic Web Results

Wed Sep 07 08:38:46 PDT 2016

Online reviews can be a powerful form of ‘social proof’ for law firms. In fact, while online reviews can make a difference in whether a prospective client contacts(and hires) a given firm, they can also play an important role in terms of search engine optimization (SEO) – particularly when it comes to local search. Just […]

The post Law Firm SEO & Attorney Marketing Tips: How to Get Clients to Post Reviews Online (& Why It Matters) appeared first on Epic Web Results.

Does the Google Interstitials Penalty Impact Your SEO Efforts?

by Andreea Sauciuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Wed Sep 13 02:03:45 PDT 2017

Since the mobile intrusive interstitial ad penalty from January 10h, 2017, there has been a lot of fuss on pop-up, banner and interstitial ads. Google itself announced it will devalue webpages  that use intrusive pop-up and interstitial ads in mobile search.   Is this the end of those types of ads? Is there a Penalty for […]

The post Does the Google Interstitials Penalty Impact Your SEO Efforts? appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Enhance Your Ecommerce Marketing Strategy with Leverage Learning

by Madeline Jacobson @ Leverage Marketing, LLC

Wed Aug 16 07:25:12 PDT 2017

Although most Americans now shop online, ecommerce businesses still face plenty of challenges. We're helping ecommerce businesses address their marketing challenges in a new educational email series, which you can learn about here.

The post Enhance Your Ecommerce Marketing Strategy with Leverage Learning appeared first on Leverage Marketing, LLC.

30 Actionable Content Marketing Tips for Digital Marketers

by Chris Richardson @ Single Grain

Fri Sep 01 08:00:41 PDT 2017

Content marketing is surely capturing a lot of attention. Today’s digital marketing environment facilitates a lot of channels of distribution which allow specific content to reach specific readers. The cost of content marketing seems to be much cheaper compared to the cost of outbound marketing. According to the Content Marketing Institute: Content marketing is 62% cheaper than outbound […]

The post 30 Actionable Content Marketing Tips for Digital Marketers appeared first on Single Grain.

The Importance of SEO for Web Developers

by Sam McRoberts @ VUDU Marketing

Fri Feb 13 09:44:31 PST 2015

After 16 years in the web dev and SEO industries, I’ve found one very large problem that I continue to encounter on a regular basis: web developers who don’t know ...

The post The Importance of SEO for Web Developers appeared first on VUDU Marketing.

Get Your Internal Links Working for You

by admin @ Know Agency

Mon May 15 05:58:55 PDT 2017

No one likes a lazy internal link. If you’re going to put the time and effort into building internal links, you need to do it properly and make sure that your links are doing what they’re supposed to be doing: working hard to improve your SEO. In previous posts we’ve written about why you should […]

The post Get Your Internal Links Working for You appeared first on Know Agency.

The Definitive Guide On Creating a Content Strategy for Your Business

by Will Blunt @ Blogger Sidekick

Mon Nov 14 12:00:30 PST 2016

Let me get something straight from the get go… A well-constructed content strategy alone is NOT going to guarantee you results. As Wells Fargo CEO John Stumpf famously said: “We could leave our strategic plan on an airplane, somebody could pick it up, and it wouldn’t matter. It’s all about execution. It’s how you hire… how you inspire.”…

The post The Definitive Guide On Creating a Content Strategy for Your Business appeared first on Blogger Sidekick.

A 10 Step Brand Development Strategy for Your Professional Services Firm

by Lee Frederiksen @ Hinge Marketing

Fri Sep 01 08:42:00 PDT 2017

Learn how your firm can strengthen its professional services brand with this 10 step brand development strategy.

The post A 10 Step Brand Development Strategy for Your Professional Services Firm appeared first on Hinge Marketing.

Have You Been Pandalized?

by Sam McRoberts @ VUDU Marketing

Sat Sep 10 10:25:45 PDT 2011

In the world of SEO, February 23rd, 2011 is a day that will go down in infamy. Google, in an effort to reduce crappy SERP results, began a series of ...

The post Have You Been Pandalized? appeared first on VUDU Marketing.

Monthly Blog Roundup – September

by Jon Kaspszak @ Pagezii

Thu Aug 31 05:28:37 PDT 2017

Each month, we shine a light on blogs that excel in SEO, promotion, design, and readability. And for September, we’re highlighting a few of our summer favorites. Make sure to check out each blog and give them a book mark to stay up-to-date. Let’s dive in. Rebrandly – Consistent Communication Style Nailing down a specific […]

The post Monthly Blog Roundup – September appeared first on Pagezii.

The Power of Guest Blogging (And How to Get Started!)

by Robert Katai @ Single Grain

Fri Sep 15 08:00:18 PDT 2017

If you are a blogger or a marketer, I am sure that you have already tried the guest blogging strategy — or at least you have considered trying it. Guest posting is an efficient marketing strategy in which writers post their original articles on blogs that are not their own. Why is this a good […]

The post The Power of Guest Blogging (And How to Get Started!) appeared first on Single Grain.

How Far Down the Search Engine Results Page Will Most People Go?

by Madeline Jacobson @ Leverage Marketing, LLC

Mon Aug 14 04:50:45 PDT 2017

The average web user won't go past the first five listings on a search engine results page, so how can you make sure your target audience sees your website? Learn about SEO ranking challenges and get tips to overcome them.

The post How Far Down the Search Engine Results Page Will Most People Go? appeared first on Leverage Marketing, LLC.

Everything You Need To Know About Augmented Reality and its Impact on SEO

by Cornelia Cozmiuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Fri Sep 08 02:00:51 PDT 2017

The SEO industry will always vary according to trends, and the rise of AR will definitely be course-changing for the SEO specialists and their content strategies.   An emerging field of technology, augmented reality or AR  seems to be somehow of a buzzword nowadays. Rumor has it that augmented reality is limitless and has enormous […]

The post Everything You Need To Know About Augmented Reality and its Impact on SEO appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Marketing for Engineering Firms: 3 Reasons to Embrace the Revolution

by Karl Feldman @ Hinge Marketing

Thu Sep 07 23:07:00 PDT 2017

Marketing for engineering firms is changing fast. Find out why traditional techniques are giving way to more modern online marketing strategies.

The post Marketing for Engineering Firms: 3 Reasons to Embrace the Revolution appeared first on Hinge Marketing.

How to Choose an Influencer to Boost Your Marketing Campaign

by Olivia Ryan @ Single Grain

Tue Sep 12 08:00:51 PDT 2017

In the past few years, everybody has heard about influencer marketing. What exactly is this? Well, let’s take a practical example. Let’s say your smartphone broke and you need to buy a new one that is suitable for your needs. You found three phones matching your criteria: the latest iPhone, a Samsung, and a Nokia. […]

The post How to Choose an Influencer to Boost Your Marketing Campaign appeared first on Single Grain.

A Guide to International SEO: Strategies and Guidelines

by Natalie Severt @ Unamo Blog

Fri Sep 08 07:58:11 PDT 2017

You have a business. Your business has a website. You use localized keyword research and traditional SEO tactics to help your business rank well online. You have a diversified backlink profile and high domain authority. Congratulations! But now you want to expand. And this is where it gets complicated. How do you create an international […]

Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More

by Kyle Johnson @ Digital Current

Wed Jul 19 06:00:51 PDT 2017

This week, learn the top reasons clients fire their SEO agencies, what content marketing KPIs you should track, how to boost a startup with influencers, and more. How do you succeed as a digital marketer when Google is keeping mum about its algorithm updates? Digital Weekly is here to help you navigate this brave new […]

The post Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More appeared first on Digital Current.

Twitter Marketing: The Complete Guide to Your Content Strategy

by Hiren Vaghela @ The Mention Blog

Tue Sep 05 00:00:00 PDT 2017

Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages … Continue reading Twitter Marketing: The Complete Guide to Your Content Strategy

The post Twitter Marketing: The Complete Guide to Your Content Strategy appeared first on The Mention Blog.

Strategic Use of Images in Search Engine Optimization

by synapsemarketi @ Synapses Marketing

Sat Dec 17 04:18:13 PST 2016

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

SEO Title Tags: Best Practices and Examples

by Adam Coombs @ Unamo Blog

Wed Aug 02 02:35:00 PDT 2017

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. The people need to know what they can expect to find on your page when they click the link. The robots (crawlers) prioritize your page and its content through a […]

Ep. 21 | Master Marketing Automation Like a Game of Chess with Phil Bosley

by @ The Rethink Podcast

Thu Apr 13 03:00:46 PDT 2017

In this episode of the Rethink Podcast, we chat with Phil Bosley, a marketing automation strategist at Act-On. Phil is a chess enthusiast. In this conversation, he shares with us how playing chess is a metaphor for implementing your marketing automation strategy. What does that mean? Listen to find out, and let me know if we’re off the mark with the metaphor. Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.

The first leg of Share Global Insights Tour 2017 is in the books!

by Stefanie Sisto @ BrightEdge SEO Blog

Fri Aug 11 11:26:19 PDT 2017

New York and London filled with great customers, great content, and great networking Following the success of Share16, which welcomed leading brand speakers from Google, YouTube, Microsoft, Facebook, REI, Home Depot, and Marriott, the Share17 Global Insights Tour replicated the event in a “road tour” format including an inaugural event in London, home to the […]

The post The first leg of Share Global Insights Tour 2017 is in the books! appeared first on BrightEdge SEO Blog.

How to Connect with Influencers, Bloggers, Journalists, and Editors

by Myles @ eREACH

Wed Aug 10 18:24:51 PDT 2016

Do you want your business (or your client’s business) to grow naturally? If so, you’ll want to familiarize yourself with the term outreach. Outreach is an integral part of SEO and the entire link building and content marketing process. And it’s the best way to connect with ...

The post How to Connect with Influencers, Bloggers, Journalists, and Editors appeared first on eREACH.

103 Experts Explain How to Learn SEO (If They Had to Start Over)

by Nathan Gotch @ Gotch SEO

Fri Mar 24 07:38:47 PDT 2017

Wondering how to learn SEO? Keep reading because 103 legit (and vetted) SEO experts are going to show you how to get started. But before you jump in, I want you to know one thing: This isn’t like other “expert” roundups. Since expert roundups have become an over-saturated content marketing tactic, my team and I […]

Chicago Local SEO | 13 Local SEO Statistics You Need to Know

by Christine Sigaty @ Digital Resource | Internet Marketing

Fri Sep 15 09:29:41 PDT 2017

As a business owner, you know how important local customers are to the survival of your business. But as more and more people replace browsing the yellow pages and storefronts with browsing the internet, promoting your business to local customers seems more difficult than ever before. But it doesn’t have to be. Chicago local SEO […]

The post Chicago Local SEO | 13 Local SEO Statistics You Need to Know appeared first on Digital Resource | Internet Marketing.

5 Reasons to Avoid “Affordable” SEO Services

by Nathan Gotch @ Gotch SEO

Sat Feb 11 09:18:24 PST 2017

Falling for the “affordable” SEO services trap will wreck your business. I don’t want that to happen to you! This guide will explain why you need to avoid these services (and what to look for). Then, I’ll show you what you can do if you have a limited SEO budget. Let’s jump in. What is […]

Franchise SEO: How to Apply Local SEO to Multiple Locations

by Avinash Nair @ Unamo Blog

Tue Aug 29 05:09:47 PDT 2017

From creating different landing pages to finding niche, relevant keywords, a lot of franchisors (and their SEO vendors) are neck deep in their search for the Holy Grail of franchise SEO. And that’s only the beginning. As a franchisor, you’re aware by now of the many pitfalls of attempting to unify information without duplicating it. […]

3 SEO Experiments You Should Try This Year

by Aleksandar Sasha Jovicic @ Executive Digital

Fri Sep 01 06:13:26 PDT 2017

SEO is commonly defined as a methodology of strategies and tactics used to increase a website’s organic visibility on the web. One word you don’t often see when looking at its definition is “experimentation.” Why is that? Experimentation is at the forefront of SEO. Experimentation is what drives the industry forward. Without SEO experiments, everyone would all still be changing ...

Strategic Marketing for Professional Services

by Lee Frederiksen @ Hinge Marketing

Mon Sep 11 08:08:30 PDT 2017

Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is. Whether you are an accounting firm or a technology powerhouse, you face a lot of competition from many directions. New technology, commoditization and unrelenting price pressure add to the fun. The way to escape this...

The post Strategic Marketing for Professional Services appeared first on Hinge Marketing.

How To Get Started With Affiliate Marketing

by hothadmin @ The HOTH

Tue Jul 25 12:27:42 PDT 2017

This article was contributed to our SEO community blog by Doug Cunnington from Niche Site Project. He’s also been featured or mentioned on Social Triggers, NeilPatel.com, and Ahrefs. Did you know you can make money online… Without ever creating any products? The affiliate business model works like this: The affiliate refers someone to seller of […]

The post How To Get Started With Affiliate Marketing appeared first on The HOTH.

Starting An SEO Agency? Read These 35 Lessons

by Nathan Gotch @ Gotch SEO

Thu Feb 09 11:49:10 PST 2017

If you are thinking about starting an SEO agency, then stop what you are doing right now and read this. Let me tell you a quick story: Two years ago I packed up my stuff and drove from California to St. Louis, Missouri. I wanted to be with my girlfriend (now fiancée) and I also wanted to pursue […]

How to Find People Who Will Backlink To Your Content

by Will Blunt @ Blogger Sidekick

Thu Apr 07 13:00:00 PDT 2016

It’s getting harder and harder this SEO thing. And it’s not even the fact that the game and it’s Google-enforced rules continue to change. That’s the least of your worries… How about the scary statistic that there are over a billion websites on the internet, with new sites being added just about every second of the…

The post How to Find People Who Will Backlink To Your Content appeared first on Blogger Sidekick.

Blogging Tools for Beginners – Recommended by Digital Marketers

by Jon Kaspszak @ Pagezii

Mon Aug 21 13:58:29 PDT 2017

You’ve launched your blog. But now you want to take it to the next level. And the only way to break through is with the right toolset. And with the recent launch of Pagezii’s Blog SEO plugin, we wanted to build a list of blogging tools for beginners with the help of fellow digital marketers. […]

The post Blogging Tools for Beginners – Recommended by Digital Marketers appeared first on Pagezii.

What’s the Difference Between SEO and PPC?

by Zoe James @ Leverage Marketing, LLC

Tue Aug 22 02:37:17 PDT 2017

Confused about the difference between SEO and PPC? Wondering which one will work best for your business? In our new blog post, we provide clarity and debunk some common myths about search engine optimization and pay-per-click advertising.

The post What’s the Difference Between SEO and PPC? appeared first on Leverage Marketing, LLC.

Best four sessions at Brighton SEO

by David Carralon @ David Carralon

Fri Apr 22 11:54:48 PDT 2016

This one has been my first BrightonSEO conference. I have been impressed with the quality of the content they’ve offered. There have been real takeaways from the majority of the tracks and proper actual tactical advice. I’d say this conference has nothing to envy and in some ways outstrips some of the larger London conferences, […]

This post: Best four sessions at Brighton SEO has been authored by David Carralon

Make SEO Work for You on Social Media

by admin @ Know Agency

Thu Mar 09 00:44:31 PST 2017

Social media is here and it’s not going anywhere. Communicating in 140 characters. Headlines and that vital first paragraph. An eye-catching photo. This is often all you have to attract your market to your website, content, product or service. Writing for social media requires not only that you know how social media works but that […]

The post Make SEO Work for You on Social Media appeared first on Know Agency.

How to Get Local Reviews to Boost Social Proof & SEO: 7 Tips

by Epic Web Results @ Epic Web Results

Wed Apr 19 11:23:47 PDT 2017

Positive reviews that your current or former clients post online can go a long way to building social proof for your brand. In fact, some of the latest research1 has found that: Nearly 90% of consumers read online reviews to evaluate the quality of a business before they make a purchase from that business. About […]

The post How to Get Local Reviews to Boost Social Proof & SEO: 7 Tips appeared first on Epic Web Results.

Law Firm SEO: 10 On-Page Factors Google Evaluates to Rank Your Site’s Pages

by Epic Web Results @ Epic Web Results

Sat Aug 20 08:25:55 PDT 2016

To rank pages of content in search engine results pages (SERPs), Google’s algorithms evaluate a number of on- and off-site factors. It can be challenging to pinpoint exactly what each and every factor taken into account is, especially considering that Google is regularly changing and updating its algorithms. However, in terms of on-site factors for […]

The post Law Firm SEO: 10 On-Page Factors Google Evaluates to Rank Your Site’s Pages appeared first on Epic Web Results.

How Important is SEO for your Business

by synapsemarketi @ Synapses Marketing

Fri May 19 01:56:30 PDT 2017

Understanding SEO (Search Engine Optimization) The only way of ensuring that you grow your blog is by promoting it. Currently, there are millions of blogs that are being tracked by search engines. The idea of just publishing contents that are compelling isn’t enough. The only way of ensuring that you increase the traffic to your […]

Why Content Marketing Is More Than Just Writing a Blog Post

by Madeline Jacobson @ Leverage Marketing, LLC

Wed Sep 06 12:36:20 PDT 2017

If your sole content marketing strategy is occasionally updating your business blog, you're missing opportunities to reach customers. Find out what goes into the best content marketing strategies.

The post Why Content Marketing Is More Than Just Writing a Blog Post appeared first on Leverage Marketing, LLC.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 08 13:00:34 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Yelp for Business: What All Brands Should Know

by Jeremy Collins @ BrightEdge SEO Blog

Wed Aug 02 14:36:10 PDT 2017

When it comes to promoting a brand in local search, Yelp plays an important role. Here’s what your brand needs to know about using Yelp for business to build your reputation and reach. There are few sites that can strike fear into the hearts of small business owners faster than Yelp. The popular review site […]

The post Yelp for Business: What All Brands Should Know appeared first on BrightEdge SEO Blog.

Local SEO for Small Businesses

by Adam Coombs @ Unamo Blog

Thu Sep 14 01:52:30 PDT 2017

Local SEO for Small Businesses The organic search results are already a tough place to fight for top rankings. Local search results? Even harder. Besides traditional SEO, there are a variety of local SEO ranking factors that small businesses and even larger franchises have to worry about when jockeying for the top positions for localized […]

RR. 11 | Rewind with Larry Kim and Rethink Your Content Strategy

by @ The Rethink Podcast

Sun Aug 13 03:00:05 PDT 2017

In this Rethink Rewind episode, Larry Kim, CEO of Mobile Monkey, suggests we rethink our content strategy and focus on our unicorns.

How to Integrate Guest Blogging Into Your Content Marketing Strategy

by Kelsey Meyer @ Content Marketing Institute

Fri Sep 15 03:00:50 PDT 2017

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading →

The post How to Integrate Guest Blogging Into Your Content Marketing Strategy appeared first on Content Marketing Institute.

Top 10 Law Firm SEO Mistakes that Can Hurt Rankings & Traffic

by Epic Web Results @ Epic Web Results

Wed Jul 13 08:14:37 PDT 2016

Properly optimizing your law firm’s website can be the key to seeing better rankings, more traffic and – ideally, more new leads. Given that SEO for law firms can be a complicated (and evolving) effort, however, it can be difficult to know just what “proper optimization” entails. And that can lead to law firm SEO […]

The post Top 10 Law Firm SEO Mistakes that Can Hurt Rankings & Traffic appeared first on Epic Web Results.

Why Your eCommerce Store Needs Product Page SEO Optimization

by Yoav Maor @ Sigmento

Mon May 01 03:58:38 PDT 2017

  Every eCommerce retailer today should know the importance of product page SEO for their website. According to imForza, 93 percent of online experiences today begin with a search engine. Adding to that, 75% of those search engine users never scroll past the first page of search results. Those are some eye-catching statistics. With product […]

Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each

by Brian Honigman @ Digital Current

Tue Aug 15 12:00:29 PDT 2017

Considering SEO or social media for your business? Discover the pros and cons of each to determine what will work best for you. It’s clear SEO and social media are beneficial for similar and distinct reasons, but most brand teams don’t have the capabilities to be active on every medium in a significant way. With […]

The post Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each appeared first on Digital Current.

How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits

by Brian Honigman @ Digital Current

Tue Aug 01 12:00:14 PDT 2017

Quora is an effective avenue to boost your brand’s presence online. Learn how to best use the Q&A site to boost traffic, authority, and SEO. It’s difficult to find an answer to a very specific, nuanced question online at times. Google searches often return results that help answer a question broadly, while Yahoo Answers are […]

The post How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits appeared first on Digital Current.

Content Syndication and SEO Value

by admin @ Know Agency

Wed Feb 01 13:43:38 PST 2017

Content syndication…. hmm, you heard the young interns in your office talking about this the other day but really had no idea so you walked away. Well, don’t despair, we’re here to help you understand content syndication and how it can help you improve your search engine optimization (SEO) – and of course help you […]

The post Content Syndication and SEO Value appeared first on Know Agency.

How Do Backlinks Help SEO? A Blog Post Case Study

by Jon Kaspszak @ Pagezii

Fri Sep 08 05:38:31 PDT 2017

Since day one, the all-powerful backlink has been a holy grail of SEO. And tapping into that power can work wonders for your site. So today, I’m going to answer the question “how do backlinks help SEO?”  to show those wonders using a Pagezii blog post.  I’ll show you how I noticed the backlink through […]

The post How Do Backlinks Help SEO? A Blog Post Case Study appeared first on Pagezii.

Understanding Latent Semantic Indexing’s Role in SEO

by tbsmo @ Today's Business

Wed Jul 12 12:40:50 PDT 2017

Ever since Google became the dominant force in search, there’s been an ever-evolving battle between them and SEOs attempting to get their businesses to rank better than competition. Along the way, it’s often been a game of cat and mouse. SEO teams would manipulate websites with illogical keyword use, spammy link tactics, and potential black […]

The post Understanding Latent Semantic Indexing’s Role in SEO appeared first on Today's Business.

Instagram Marketing Strategy Tips

by Tony Lopez @ Executive Digital

Mon Sep 11 11:40:35 PDT 2017

Social media is a crux of online marketing strategy. Social media sweeps many platforms and engages audiences in ways we never before experienced. It allows brands to share their stories that otherwise get lost in packaging, pricing, and positioning and ultimately, offers a new lens through which to view a company. Instagram is only six years old, but it’s quickly ...

How SEOs Can Build Quality Backlinks Using Images

by Myles @ eREACH

Thu Oct 13 21:16:50 PDT 2016

Are you ready to build quality backlinks using images? If you want more organic traffic and improved rankings, here’s what you should know: Good links will boost your rankings and drive qualified organic visitors to your website, while bad links will get you penalized. This ...

The post How SEOs Can Build Quality Backlinks Using Images appeared first on eREACH.

How to Become an SEO Expert [Complete Guide]

by Nathan Gotch @ Gotch SEO

Wed Jan 11 07:38:17 PST 2017

Are you wondering what steps you need to take become an SEO expert? Perfect because this guide is going to show you everything you need to know. Becoming an SEO expert isn’t as complicated as you may think. All you need to do is follow the framework I’m going to show you and take action. […]

Incorporation of Company Branding and SEO

by synapsemarketi @ Synapses Marketing

Tue Jan 17 04:54:17 PST 2017

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

How to Write Content for People and Optimize It for Google

by Robert Morris @ Single Grain

Thu Aug 31 08:00:42 PDT 2017

You should always, always, always write content for people instead of writing it for Google. Luckily for you, Google works in a way that heavily favors content that is written for human beings. If that were not the case, then webmasters wouldn’t be able to write things such as “always, always, always” because Google would […]

The post How to Write Content for People and Optimize It for Google appeared first on Single Grain.

Want to Hire a Great CMO? Then You May Want to Hire an SEO

by Sam McRoberts @ VUDU Marketing

Fri Aug 12 14:22:57 PDT 2016

When a company chooses a CMO, they are making a decision that can literally make or break the company. A CMO is at the frontline of the business; they find, ...

The post Want to Hire a Great CMO? Then You May Want to Hire an SEO appeared first on VUDU Marketing.

BrightEdge Research: Mobile Share, Mobile-First Index, and Rank and Content Differences

by Erik Newton @ BrightEdge SEO Blog

Fri Sep 01 12:51:41 PDT 2017

Since mid-2015, when Google first announced that mobile search had overtaken desktop in the United States and a few other countries, mobile growth has drawn attention from brands across the board. This announcement occurred around the same time as Google’s announcement of the April 2015 mobile algo change, which rewarded mobile-optimized sites and thereby penalized […]

The post BrightEdge Research: Mobile Share, Mobile-First Index, and Rank and Content Differences appeared first on BrightEdge SEO Blog.

6 Dos and Don’ts for Creating an SEO Strategy

by NiKnack Marketing @ NiKnack Marketing

Wed Mar 22 02:22:50 PDT 2017

Creating an SEO strategy can be a complicated process. With so many different pieces that need to come together flawlessly

The post 6 Dos and Don’ts for Creating an SEO Strategy appeared first on NiKnack Marketing.

Are You Looking at Your Web Traffic All Wrong?

by Mark Aspillera @ BrightEdge SEO Blog

Wed Jul 26 21:07:51 PDT 2017

Web traffic provides definite value for marketers, but only when viewed through the appropriate lenses. Here is what web traffic can tell you and how you can use it to improve your SEO strategy. It can be a common mistake in the SEO industry to view rankings and web traffic as the gold standard for […]

The post Are You Looking at Your Web Traffic All Wrong? appeared first on BrightEdge SEO Blog.

Multiregional Tracking in Unamo SEO

by Adam Coombs @ Unamo Blog

Thu Sep 07 08:44:38 PDT 2017

With Multiregional Keyword Tracking you’ll be able to track keywords in multiple regions in your Unamo SEO campaign. ​ Multiregional tracking only applies to Google; however, with a variety of local search engines in various countries, you can check the success of your keywords in one region against their success in another. By doing this, […]

7 Ways to Better Integrate Content Marketing Across Your Company

by Brian Honigman @ Digital Current

Wed Aug 23 08:00:57 PDT 2017

With these 7 methods, your company can utilize other business-related functions as content marketing opportunities to improve the organization’s overall marketing strategy. Content marketing is one of the most effective forms of marketing today since the competition for consumer attention has increased significantly, while a customer’s tolerance for disruptive messaging has diminished. “More than just […]

The post 7 Ways to Better Integrate Content Marketing Across Your Company appeared first on Digital Current.

How to Identify and Prioritize Conversion Optimization Opportunities

by Brian Honigman @ Digital Current

Tue Jul 25 06:00:27 PDT 2017

Use this guide to help you determine how best to optimize your site in order to boost visitor conversion. Conversion optimization is an ongoing marketing practice that’s never fully completed. No website is perfect as every brand will have areas of their online properties worth optimizing to boost conversions. As an enterprise brand, you likely […]

The post How to Identify and Prioritize Conversion Optimization Opportunities appeared first on Digital Current.

Better Amazon Strategy Means More Profit

by webadmin @ Riithink

Thu Jul 28 06:04:04 PDT 2016

Are you selling on Amazon? If the answer is “no,” then you’re probably not a fan of revenue. If you’re selling on Amazon and not doing so with great success, then you’ve got room to improve. Amazon continues to grow, and more businesses are jumping in to sell on the largest eCommerce stage of them all. That’s because it’s a multi-billion-dollar platform with plenty of pie to go around. Before you start (or continue) selling, take a moment and consider your current Amazon/marketplace strategy. Do you have tactics and milestones set to achieve sales goals? Linking the Triangle has partnered […]

The post Better Amazon Strategy Means More Profit appeared first on Riithink.

Chasing the Google Monster

by Sam McRoberts @ VUDU Marketing

Thu Aug 02 19:56:17 PDT 2012

Do you remember as a kid when you’d wake up after a nightmare, absolutely convinced that there was a monster in the closet, ready to eat you alive? Well, SEO’s ...

The post Chasing the Google Monster appeared first on VUDU Marketing.

SEO – Past, Present and Future

by Sam McRoberts @ VUDU Marketing

Wed Nov 13 17:05:13 PST 2013

As an SEO, I hear two things all the time: “Sure, I know what SEO is” and “What’s SEO?”. 99% of the time, both groups are equally clueless about what ...

The post SEO – Past, Present and Future appeared first on VUDU Marketing.

BrightEdge Content Launched. Get ready for Smart Content

by Kevin Bobowski @ BrightEdge SEO Blog

Wed Sep 06 05:00:02 PDT 2017

Highlights We launched BrightEdge Content today: Read the press release Learn more about the product: Join our B2B webinar or B2C webinar Today, we launched BrightEdge Content, a next-gen content marketing product that focuses heavily on content performance, and, by so doing, turns the outmoded publish-now-optimize-later paradigm on its head. The BrightEdge Content launch also […]

The post BrightEdge Content Launched. Get ready for Smart Content appeared first on BrightEdge SEO Blog.

SEO News: Google Popup (Interstitial) Penalty for Mobile Sites Is Now in Effect

by Epic Web Results @ Epic Web Results

Fri Jan 20 07:35:55 PST 2017

In the ongoing effort to deliver the best possible search results, Google has recently rolled out a new mobile update affecting content with interstitials. Also referred to as popups, interstitials are essentially displays that obscure the content on a page. These popups can feature anything from ads and opt-in requests to disclaimers and chat boxes. […]

The post SEO News: Google Popup (Interstitial) Penalty for Mobile Sites Is Now in Effect appeared first on Epic Web Results.

Paid Search and Organic Search – The Scoop

by admin @ Know Agency

Thu Mar 02 00:35:37 PST 2017

We get asked a lot about search engine results. How can your company improve it’s search engine results? Should our company run paid search? Is there a way to get ahead and always stay on the top of the results page? What is the secret to winning the Google first page? These are all excellent […]

The post Paid Search and Organic Search – The Scoop appeared first on Know Agency.

Blueprint for a Successful SEO Strategy in 2017

by David Carralon @ David Carralon

Sat Apr 08 15:44:00 PDT 2017

Are you wondering why you need an SEO strategy? Or are you confused about what an SEO strategy is and how to put one together for your business?  SEO isn’t just a matter of putting some content together on a WordPress site and get a bunch of links, or social votes. It is more complicated […]

This post: Blueprint for a Successful SEO Strategy in 2017 has been authored by David Carralon

Boston Link Building | What Should I Know About Link Building?

by Emily Creighton @ Digital Resource | Internet Marketing

Fri Sep 15 08:31:03 PDT 2017

How do people find your website? If you can’t answer this question, it is time to sit down and think about your digital marketing strategy. While organic searches are great, and social media references are awesome as well, link building is a quality strategy to generate better metrics. But, more often than not, people overlook […]

The post Boston Link Building | What Should I Know About Link Building? appeared first on Digital Resource | Internet Marketing.

Google Instant Search Is Gone: Here’s the Reason Why

by Erik Newton @ BrightEdge SEO Blog

Wed Aug 02 15:01:39 PDT 2017

Google recently announced that their Instant Search feature will no longer function on desktop. Although Google Instant Search was lauded when it was first released, changes in consumer behavior have led the search engine giant to reconsider its value. Google Instant search was first launched nearly a decade ago. Marissa Mayer, who led this development, […]

The post Google Instant Search Is Gone: Here’s the Reason Why appeared first on BrightEdge SEO Blog.

How SecureWorks Took Content Strategy From Guesswork to Game Changing

by Andrea Fryrear @ Content Marketing Institute

Thu Aug 24 03:00:12 PDT 2017

When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist. Continue reading →

The post How SecureWorks Took Content Strategy From Guesswork to Game Changing appeared first on Content Marketing Institute.

Chatbot Marketing: Is It the Strategy of the Future ?

by Adrian Cojocariu @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Wed Aug 30 03:18:02 PDT 2017

There’s a big hype going on about chatbots. If you’ve heard of them but aren’t quite sure what exactly they are or how they work, you’re in the right place.   This article will explain what chatbots are and how they can help you take your digital marketing to the next level. I’m not using “to […]

The post Chatbot Marketing: Is It the Strategy of the Future ? appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Getting the perfect balance between staying in-house and outsourcing

by wawadmin @ We Are Web

Wed Jun 10 15:06:28 PDT 2015

Working in digital is an amazing experience. I love it, mainly because of its fast-pace and astonishing rate of growth. As it grows so do we who work in the industry, learning from our mistakes and creating new strategies for clients that produce real results. But the right digital strategy doesn’t magic itself up out […]

The post Getting the perfect balance between staying in-house and outsourcing appeared first on We Are Web.

Penguin 4.0 is real-time, more granular and forms part of the core algorithm

by David Carralon @ David Carralon

Sat Oct 08 08:25:22 PDT 2016

Have you missed the fuzz about Penguin 4 in the last two weeks? well, my post headline has already given you in one sentence what this Penguin update was about. After about a year of wrong guesses, telling the SEO community that the new update to Penguin was about to come, finally Google has officially […]

This post: Penguin 4.0 is real-time, more granular and forms part of the core algorithm has been authored by David Carralon

3 Essential Shopify SEO Apps

by Katherine Raz @ Blog | Small Craft Advisory - Small Craft Advisory | Marketing Strategy for E-Commerce

Wed Jul 12 10:00:15 PDT 2017

There are lots of apps available in the Shopify app store to help you manage your e-commerce SEO. But which Shopify SEO apps are worth your investment? With the right SEO strategy in place, these 3 Shopify apps should help you implement best practices so you can rank higher in the search engines.

A 4-Step Framework to Best Measure Content Success

by Carolyn Bao @ BrightEdge SEO Blog

Mon Aug 21 16:41:08 PDT 2017

Far too often, we are puzzled as to how to best measure content success. So we look online. We ask around. And we find that not much practical advice is available. Congratulations! If you’ve encountered this roadblock, it means that you’re a good digital marketer. A good digital marketer doesn’t just create content; they hold […]

The post A 4-Step Framework to Best Measure Content Success appeared first on BrightEdge SEO Blog.

August SEO Deal: Boost The Power Of Your Links

by hothadmin @ The HOTH

Wed Aug 09 09:01:10 PDT 2017

Hey, Do you want to know how to double the value of your backlinks – for FREE? This month we’re unleashing our huge Boost Your Links special where you can get a free HOTH Boost with any HOTH Platinum or HOTH Guest Post purchase! By boosting your links you can double the value of them […]

The post August SEO Deal: Boost The Power Of Your Links appeared first on The HOTH.

How Greenlane Agency Boosted Their Rankings in Just a Couple of Days

by Andreea Sauciuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Wed Aug 09 03:34:07 PDT 2017

This is a TRUE & SUCCESSFUL story from Bill Sebald – founder at Greenlane, with 15 years of eCommerce & SEO experience in the background, written and documented by himself.   Within 24 hours, we saw our rank improve from #5,  for one of the term we were optimizing for, to #2 in the search […]

The post How Greenlane Agency Boosted Their Rankings in Just a Couple of Days appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Ungagged, the conference not to be missed

by David Carralon @ David Carralon

Sun Oct 18 15:03:54 PDT 2015

In May this year I attended Ungagged. I got totally blown out with the experience! So I am writing this blog post to tell you that, if you are tired of the usual half-told stories at conventional marketing conferences, UnGagged, the SEO UnConvention may be for you. UnGagged is a reinvented conference that used to be run […]

This post: Ungagged, the conference not to be missed has been authored by David Carralon

Killer Tips for a Powerful Social Media Strategy

by Cornelia Cozmiuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Wed Aug 16 04:04:57 PDT 2017

Large and active following on social media should be viewed as an essential asset to your online marketing strategy. We are witnessing social networks flourish in terms of both users and user generated content. Followers are a great asset, and the more they are, the more likely they will be to help lead generation. In […]

The post Killer Tips for a Powerful Social Media Strategy appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

Google now discounts all reciprocal links

by synapsemarketi @ Synapses Marketing

Thu Nov 17 04:16:35 PST 2016

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]

Ep. 35 | Rethink Your Email Marketing Strategy

by @ The Rethink Podcast

Thu Jul 20 03:00:11 PDT 2017

In this episode of the Rethink Podcast, we interview Michael Barber about rethinking your email marketing strategy for 2017 and beyond.

Integrate Google Search Console With Unamo SEO

by Adam Coombs @ Unamo Blog

Thu Sep 07 22:33:19 PDT 2017

Now you can integrate your Google Search Console properties with your Unamo SEO Campaign with GSC data storage for up to 2 years! ​​ You’ll have all of your relevant SEO data on one platform to expedite your analytics and decision making processes. ​ The integration will pull all of your data from GSC into […]

Why You Need to Check Your Site’s Backlink Profile Regularly

by Myles @ eREACH

Thu Oct 27 15:04:58 PDT 2016

SEO is a funny art. You try to follow best practices and watch your site’s rank slowly grow. Then Google updates its algorithms like it does hundreds of times a year. Suddenly, your whole strategy is turned on its head. Penguin 4.0, announced in September, is ...

The post Why You Need to Check Your Site’s Backlink Profile Regularly appeared first on eREACH.

How to Use Majestic SEO’s Trust Flow Metric

by Nathan Gotch @ Gotch SEO

Tue Jan 03 05:28:52 PST 2017

Majestic SEO’s Trust Flow is the king of link metrics in 2017. I’m going to show you how you can use this metric for analyzing your competitors, for perform link audits, and for link prospecting. Let’s jump right in. Why Trust Flow is King As it stands right now, Google will likely never update PageRank […]

How Google’s RankBrain is Transforming the SEO Landscape

by Sam McRoberts @ VUDU Marketing

Wed Mar 16 07:46:05 PDT 2016

As an online marketer, I spend a fair bit of time staying up on the latest happenings in my industry. As I’ve read articles across various key industry blogs recently, ...

The post How Google’s RankBrain is Transforming the SEO Landscape appeared first on VUDU Marketing.

New York City SEO | 5 Search Engine Optimization FAQs

by Christine Sigaty @ Digital Resource | Internet Marketing

Thu Sep 14 13:43:34 PDT 2017

In today’s digital world, search engine optimization (SEO) is essential for all businesses, no matter the size or the industry. After all, SEO is what determines whether or not you get found by browsers searching for your products or services. However, despite its importance, there are a lot of rules that constantly change, which can […]

The post New York City SEO | 5 Search Engine Optimization FAQs appeared first on Digital Resource | Internet Marketing.

Should You Buy Backlinks in 2017?

by Nathan Gotch @ Gotch SEO

Fri Jul 07 08:34:47 PDT 2017

Are you thinking about buying backlinks in 2017? Don’t worry, you’re not alone. Almost every person who has done SEO has considered buying links. Let me start with the reasons why people (like myself) buy or have bought backlinks. Why People Buy Backlinks My company has spent hundreds of thousands of dollars on backlinks and […]

The Amazon SEO Strategy Tips You Need to Know

by Yoav Maor @ Sigmento

Wed May 17 03:04:18 PDT 2017

If you are an eCommerce retailer in 2017, chances are you are selling at least a part of your product catalog on Amazon. With 136 billion dollars net sales in 2016, there is no larger marketplace to generate revenue from hundreds of millions of potential buyers. However to get your products recognized and seen by […]

The Pros and Cons of Using Kit for Shopify Facebook Marketing

by Katherine Raz @ Blog | Small Craft Advisory - Small Craft Advisory | Marketing Strategy for E-Commerce

Fri Dec 16 09:30:27 PST 2016

Kit automates the creation and execution of Facebook ads for your Shopify store. But is using a robot virtual assistant an effective way to grow traffic and boost sales? It depends on what type of products you sell and how big your current audiences and customer list is already. In this post, I break down the ways in which Kit can be helpful to Shopify store owners and the ways in which you're better of learning to use Facebook ads and creating your own based on a real strategy.

Release of the New Google Image Badge: How it Can Help You Drive Quality Traffic

by Erik Newton @ BrightEdge SEO Blog

Mon Aug 07 08:02:14 PDT 2017

Google has recently announced that they have added a new Google image badge to their mobile image search results. These badges will provide users with greater insight into the type of content linked to the image. This will hopefully help generate higher quality traffic for sites and help users find the information they seek faster. […]

The post Release of the New Google Image Badge: How it Can Help You Drive Quality Traffic appeared first on BrightEdge SEO Blog.

What is corporate SEO?

by David Carralon @ David Carralon

Mon Nov 28 13:42:22 PST 2011

Image by © Radu Razvan You may wonder sometimes what corporate SEO is all about and what makes it different to forms of SEO.  You relate it to enterprise SEO as a concept but would like to have a fairer idea as to what it actually entails. So I am going to explain what corporate […]

This post: What is corporate SEO? has been authored by David Carralon

The New Google Search Console Updates: Here is What You Need to Know

by Erik Newton @ BrightEdge SEO Blog

Thu Aug 17 09:10:46 PDT 2017

Google launched the Google Search Console (GSC), originally Google Webmaster Tools, more than 10 years ago to help webmasters better understand their sites’ standing within the Google SERPs, improve site performance, and user experience. At launch it had just four reports. Since those early days, it has expanded and been updated. The current menu is on the right, […]

The post The New Google Search Console Updates: Here is What You Need to Know appeared first on BrightEdge SEO Blog.

How To Make Your B2B Content Marketing Strategy Work

by Nicole Ciesla @ NiKnack Marketing

Thu Sep 14 10:07:42 PDT 2017

The competition is fierce, so how do you stand out with a strong content marketing strategy? Most B2B sales aren’t made in the same way they were made even 10 years. Today, the business consumer is smarter, more skeptical, and wants to do his or her own research before speaking with you. You can’t use the same tactics you’d use in a B2C sale. If you’re struggling to make your B2B content marketing strategy work, ask yourself: Have you found the right audience and do you understand their wants? Before you rush out to speak with anyone who fogs a

The post How To Make Your B2B Content Marketing Strategy Work appeared first on NiKnack Marketing.

12 Inspiring Workspaces from Awesome Digital Marketers

by Cornelia Cozmiuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Wed Aug 02 03:34:45 PDT 2017

As many of you know, cognitiveSEO likes tackling in-depth, extensive digital marketing topics. We like going all analytical with our blog posts and case studies. There are two reasons behind it. One – to find as many solutions as possible to questions we marketers have. Two – we enjoy to dive deep into research and […]

The post 12 Inspiring Workspaces from Awesome Digital Marketers appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 01 13:00:17 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Learning to Think Like Google

by Sam McRoberts @ VUDU Marketing

Sat Aug 25 17:00:33 PDT 2012

I got my first taste of SEO in 1999, when I started learning to build websites. Granted, SEO in 1999 didn’t consist of much more than keyword stuffing and raw ...

The post Learning to Think Like Google appeared first on VUDU Marketing.

Are your SEO and PPC campaigns missing this common key ingredient?

by wawadmin @ We Are Web

Fri Jun 05 15:07:44 PDT 2015

Have you been throwing a lot of money at search marketing and pay per click, only to see little in the way of results? Or maybe the wrong kind of results; you’re getting a lot of traffic through to your site but are barely making any conversions. It’s something I’ve seen a lot of during […]

The post Are your SEO and PPC campaigns missing this common key ingredient? appeared first on We Are Web.

Backlinks 101: Let’s Talk Good Backlinks

by admin @ Know Agency

Fri Apr 28 10:56:31 PDT 2017

Since we assume you’ve been following along with our blog and reading all of our articles about how to build and develop a strong online presence, we know that you’re ready for more. You know what a link is. You know why it’s important. You’re totally up-to-speed on penguins and have booked your flight to […]

The post Backlinks 101: Let’s Talk Good Backlinks appeared first on Know Agency.

How to Start Building an SEO Strategy for Your E-commerce Website

by Katherine Raz @ Blog | Small Craft Advisory - Small Craft Advisory | Marketing Strategy for E-Commerce

Wed May 31 14:26:39 PDT 2017

When you're just starting your e-commerce business, you need traffic. An effective e-commerce SEO strategy can help get you there. But how do you get started with SEO for e-commerce? In this post we look at keywords, competition, on- and off-page optimization, as well as measurement and managing expectations.

Must-Read Digital Marketing News – September Edition

by Binayak Kanungo @ Pagezii

Thu Aug 31 04:17:38 PDT 2017

September is here and students across the world are heading back to school (albeit begrudgingly). But in the ever-evolving world of digital marketing, school is always in session. And we’ve curated a new list of must-read articles to make sure you’re back up to speed with industry news. SEO Must Read News: SEO Techniques For […]

The post Must-Read Digital Marketing News – September Edition appeared first on Pagezii.

4 Reasons Why You Need a Video Marketing Strategy Right Now

by Sandra Chung @ The Mention Blog

Thu Sep 07 06:03:31 PDT 2017

If content is king, then we could say that video content has officially claimed the throne in 2017. It’s hardly … Continue reading 4 Reasons Why You Need a Video Marketing Strategy Right Now

The post 4 Reasons Why You Need a Video Marketing Strategy Right Now appeared first on The Mention Blog.

SEO Strategy: Your Approach to SEO is Broken

by Robert Hosler @ Fathom

Thu May 18 12:28:44 PDT 2017

Or, Why Heart Surgeons Don’t Use Band-Aids Here is an actual quote I heard during a recent strategy meeting: “Our primary focus is content marketing, so we really don’t need...

The article SEO Strategy: Your Approach to SEO is Broken appeared first on Fathom.

Make It, Don’t Fake It

by Sam McRoberts @ VUDU Marketing

Sat Oct 20 16:10:58 PDT 2012

To most SEOs, the above image represents a very familiar feeling. On the one side, you have SEO that works right now, that can be done affordably, that’s scalable…but that ...

The post Make It, Don’t Fake It appeared first on VUDU Marketing.

The 10 fundamentals of Image SEO

by David Carralon @ David Carralon

Fri Mar 03 10:47:40 PST 2017

Humans can decipher the contents of an image, but not bots. Search engine bots rely on textual cues to understand website imagery, e.g.: image alt tag. So if you are not leveraging the power of image SEO today, you are leaving something big behind. On another hand, we have to consider that correctly tagging website […]

This post: The 10 fundamentals of Image SEO has been authored by David Carralon

HOTH SEO Labor Day Weekend Sale (Limited Time!)

by hothadmin @ The HOTH

Thu Aug 31 11:03:30 PDT 2017

HOTH Nation: In honor of Labor Day Weekend we’re having a limited time sale! You can get 20% off select HOTH products through Monday Sept 4 2017. Click here to activate the coupon Have a fun and safe weekend! -The HOTH Crew Disclaimers: Discount will be applied at order confirmation. Cannot combine promotion with existing […]

The post HOTH SEO Labor Day Weekend Sale (Limited Time!) appeared first on The HOTH.

5 SEO Mistakes E-commerce Companies Make and How to Easily Fix Them

by Katherine Raz @ Blog | Small Craft Advisory - Small Craft Advisory | Marketing Strategy for E-Commerce

Wed Jul 12 13:29:46 PDT 2017

E-commerce companies face a lot of missed opportunities in the SEO space simply because they don't have an overall strategy that tells them these basic pieces are missing. Are you making any of these 5 common e-commerce SEO mistakes? If so, here are some quick things you can do to fix them.

Exposed SEO Solutions for Angular JS Presented at Clarity ’16 [Video]

by Benj Arriola @ eREACH

Wed Oct 12 02:27:38 PDT 2016

Last April 2016, I was included in a webinar by seoClarity on AngularJS together with Bill Hunt, Catfish Comstock and Keith Goode. It was one of the highest attended webinars they had, I was told. However, many people thought there was not enough time allotted ...

The post Exposed SEO Solutions for Angular JS Presented at Clarity ’16 [Video] appeared first on eREACH.

eCommerce Taxonomy: How to Perfect Taxonomy for Online Marketplaces

by Yoav Maor @ Sigmento

Tue May 23 04:15:20 PDT 2017

Ensuring you have a comprehensive eCommerce taxonomy strategy is the foundation of any successful online retailer. In other words, how you classify and organize products so that shoppers can seamlessly find what they’re looking for can make a huge difference to your sales and bottom line. This is true both for your own web store […]

How to Use Stories to Bring Your B2B Content Strategy to Life

by Michayla Wicker @ Fathom

Thu Apr 27 13:34:29 PDT 2017

Do you remember back in grade school when you used acronyms to remember things? Things difficult to remember, such as the order of operation or the branches of taxonomy, became...

The article How to Use Stories to Bring Your B2B Content Strategy to Life appeared first on Fathom.

Anchor Text Guide for 2017

by Nathan Gotch @ Gotch SEO

Thu Apr 27 23:25:33 PDT 2017

This is Premium Content from Gotch SEO Academy. Enjoy! What is anchor text and how do you use it? Don’t worry! This guide will show you how to use anchor text so that you can maximize your SEO results. Let’s jump right in: Table of Contents What is Anchor Text? Anchor Text Before Penguin 10 […]

Winning B2B Marketing Strategies From 3 Leading Brands

by Krysta Williams @ The Mention Blog

Fri Sep 08 06:04:31 PDT 2017

Since the dawn of social media, marketers have been skeptical of its usefulness as a B2B marketing channel. For many, … Continue reading Winning B2B Marketing Strategies From 3 Leading Brands

The post Winning B2B Marketing Strategies From 3 Leading Brands appeared first on The Mention Blog.

How to Use Your E-Commerce Blog to Drive Traffic to Your Website

by Katherine Raz @ Blog | Small Craft Advisory - Small Craft Advisory | Marketing Strategy for E-Commerce

Mon May 01 09:03:19 PDT 2017

Your e-commerce blog doesn't have to be about company updates and news. In fact, it shouldn't be. Your e-commerce blog is a tool that can help you drive traffic to your website and make sales, but only if you use it strategically. In this post we look at 4 ways you can optimize your blog posts for specific traffic sources — a great start to your e-commerce blog strategy.

How to Increase Organic Traffic

by April Gillies @ Executive Digital

Thu Sep 07 13:34:51 PDT 2017

Investing in your website development is futile if nobody is visiting your site. Traffic is obviously a critical component to your business success. However, paying for ads or SEO can get pricier than you’re ready to spend. The good news is, we have many ways to increase organic traffic without carving out a significant portion of your budget and time. ...

The Future of SEO: How AI and Machine Learning Will Impact Content

by Philip Piletic @ Single Grain

Wed Sep 06 13:23:56 PDT 2017

Artificial intelligence development and its impact on different industries have been all the rage in the last year. The digital marketing medium is facing years of fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn’t be difficult, however, as this dynamic medium has already been able to effectively adapt to new changes like […]

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Small Business SEO Strategies that Produce Big Results

by tbsmo @ Today's Business

Thu Sep 14 13:04:37 PDT 2017

Small business often means a slender budget, and we understand how important it is for you to make every penny count. But boosting your search engine rankings isn’t a luxury, rather, it is more a necessity – especially if you can’t command the kind of name recognition that national brands take for granted. In this […]

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23 Ways to Create Consistent Content Among 101 Other Priorities

by Will Blunt @ Blogger Sidekick

Wed Jul 20 13:00:28 PDT 2016

Don’t beat yourself up about it… We’ve all been there. Meticulously preparing a content strategy, and mapping out blog post ideas for months in advance, only for it all to be derailed when something more important comes up. Your intentions are good. I’m not questioning that. But consistent content isn’t easy to come by. Sometimes…

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Taking It Easy

by webadmin @ Riithink

Wed Jul 29 07:33:10 PDT 2015

You don’t need a major marketing overhaul to initiate change and reward for your company. Sometimes the biggest payoff comes from the smallest ideas. Wouldn’t you love to see that happen for your business? We all want to work smarter, but maybe it’s time to work easier too. The goal of a marketing plan might be increased sales, but it isn’t the only thing. Interacting and making connections with your potential customers is essential to the success of any growth strategy. Good relationships spark interest, and interest is what gets your business noticed. Take some time to research who is […]

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How to Measure the Success of Your SEO Efforts

by Cornelia Cozmiuc @ SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies

Thu Aug 31 06:34:00 PDT 2017

SEO, like business and life, is all about constant improvement – and improvement is only possible when something can be measured.   Measuring SEO, however, is often easier said than done.   There is a staggering number of components and variables in the SEO efforts and several metrics are needed to gauge success. The complexity […]

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How Well Do You Know Your SEO?

by admin @ Know Agency

Thu Feb 16 02:28:32 PST 2017

If you’re a regular reader of this blog then you know that we strongly believe that good quality content must be your top website priority for SEO. You can have the best strategy, the smartest marketing whiz kids, the flashiest videos, the coolest widgets and the hippest mobile app – but if your content is […]

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How to Get an ROI from SEO

by Nathan Gotch @ Gotch SEO

Fri Apr 07 07:34:19 PDT 2017

The acronyms “ROI” and “SEO” don’t often go together in the agency world. I’ve been guilty of focusing on SEO-driven KPIs such keyword rankings, backlinks, and organic search traffic. But here’s the truth: Businesses only want one thing… RETURN ON THEIR INVESTMENT. When they invest $24,000 into a SEO campaign, they want MORE than $24,000 […]

Improve conversion rate with the cre methodology

by David Carralon @ David Carralon

Sat Dec 03 06:27:04 PST 2011

It is at least three years that I have been following the work done by Conversion Rate Experts, a UK agency that specialises in helping organisations increase sales or any other form or visitor conversion via specific converion rate technicques. Less than two years ago, they helped the guys at SEOMoz achieve a 170% increase […]

This post: Improve conversion rate with the cre methodology has been authored by David Carralon

Anchor Text Ratios & Best Practices For Faster Rankings

by Adam White @ The HOTH

Thu Aug 17 07:38:09 PDT 2017

This article was contributed to our SEO community blog by Adam White of SEO Jet For the last 5 years there has been a common practice among SEOs both established and new, it’s what I call the shotgun approach to link building (more on that in a minute). Once Google made all of their anchor […]

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Hiring a Strategic Marketing Partner

by Nicole Ciesla @ NiKnack Marketing

Mon Jul 10 12:44:44 PDT 2017

There are many benefits to hiring a marketing agency from needing that additional resource that you may not have on hand, or perhaps you just don’t have the talent.  These days, the role of the CMO is a mix of various agency partners and outsourced providers.  Incorporating that “outside perspective” on your business may give you the push that you needed to stand out amongst your competition.  If you have decided to make that leap, make sure the Marketing Agency understands your strategic business objectives and develops marketing campaigns that are measured to achieve results.  

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13 Ways to Effectively Motivate Your Team of Internal Blog Contributors

by Will Blunt @ Blogger Sidekick

Thu Aug 04 16:00:40 PDT 2016

Have you ever tried to build an internal team of blog contributors in your business? It’s hard work… When things first kick off they usually start with a bit of momentum. You get together with the marketing team and muster up a content strategy. And then to get things started you run a kickoff meeting with…

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Best Resources for Learning SEO – Videos, Guides, Thought Leaders

by Binayak Kanungo @ Pagezii

Mon Sep 11 13:09:55 PDT 2017

Do you have a website? Are you trying to attract and keep new visitors? Want to rank well for valuable search engine queries? If you said yes to all the above – you’re on the path to SEO success. And because you want to hit the ground running, this post covers the best resources for […]

The post Best Resources for Learning SEO – Videos, Guides, Thought Leaders appeared first on Pagezii.

HUGE SEO Ask-Me-Anything Live Stream Event Wed Aug 30!

by hothadmin @ The HOTH

Tue Aug 29 07:37:19 PDT 2017

COME HANG OUT WITH US LIVE TOMORROW! We’re having a HUGE live stream event tomorrow (Wed Aug 31st @ 1PM EST) on YouTube! We’ll be answering questions, doing live SEO training and much more. BUT…. We need your help with what you want training on! You can ask us ANYTHING: SEO strategy Agency building Local […]

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