CASEO.com

What is Guest Blogging & How Does It Help SEO?

by Kansas City SEO® @ Kansas City SEO

Sat Dec 03 06:25:39 PST 2016

There is only one constant with Google – it is constantly changing. Any website that wants to continue seeing results for their website needs to implement all these changes – and quickly – to avoid serious penalties from Google. Guest blogging has been a controversial topic in the past – some claiming that it was […]

The post What is Guest Blogging & How Does It Help SEO? appeared first on Kansas City SEO.

Website Search Engine Optimization for Google

by John Lehmberg @ Make It Loud Web Design

Fri May 05 12:55:53 PDT 2017

May 5, 2017 Website Search Engine Optimization for Google Free Professional Website Analysis Bond. James Bond. It’s that kind of cool. Have you ever wanted to spy on your own website? Just to see where users are clicking on your site. Well now you can.  Do you know where people spend the most time on […]

B2B Ecommerce SEO Expert: 10 Questions To Ask Before You Hire One!

by Garrett Mehrguth @ Directive Consulting

Thu Apr 28 15:56:39 PDT 2016

Hiring an eCommerce SEO expert can be a nightmare. To help you out, we have compiled 10 questions to ask them before you decide to move forward.

The post B2B Ecommerce SEO Expert: 10 Questions To Ask Before You Hire One! appeared first on Directive Consulting.

The Future of SEO: How AI and Machine Learning Will Impact Content

by Philip Piletic @ Single Grain

Wed Sep 06 13:23:56 PDT 2017

Artificial intelligence development and its impact on different industries have been all the rage in the last year. The digital marketing medium is facing years of fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn’t be difficult, however, as this dynamic medium has already been able to effectively adapt to new changes like […]

The post The Future of SEO: How AI and Machine Learning Will Impact Content appeared first on Single Grain.

How to optimize VR content for search

by Jessie Moore @ SEO – Search Engine Watch

Mon Sep 11 04:39:56 PDT 2017

Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. But despite the clear benefits of VR, businesses are still hesitant about diving in. Can VR content be found using search engines? Is it even possible to optimize virtual reality content for search? We take a look at how to do VR SEO.

SEO Career Orientation Speakers

by c0c0nuT @ SEO Career

Wed May 10 08:30:35 PDT 2017

SEO Career interns have the opportunity to learn from some of the industry’s top professionals. Learn more about our distinguished speakers below! Raymond McGuire Head, Corporate & Investment Banking, Citi Raymond McGuire is Citi’s head of global banking, based in New York. He is responsibile for managing the coverage of Global Industries and clients, and executing [...]

The Myth of the Google Update

by Michael Martinez @ SEO Theory

Tue Feb 14 05:30:36 PST 2017

People have been chasing search engine algorithms since the 1990s.  They won’t stop even though the algorithms are more elusive now than ever before.  Nonetheless, Web marketers should approach all unofficial announcements and analyses of search algorithm updates and effects…

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Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

Tue Jul 18 02:01:45 PDT 2017

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

by Kaleigh Moore @ Directive Consulting

Thu Aug 04 10:04:33 PDT 2016

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves: “Which one is right for me? And how do I...

The post PPC or SEO? Choosing Based on Budget & Maximizing Your ROI appeared first on Directive Consulting.

Why Metadata Matters for SEO – Here’s Why #124

by Eric Enge @ Stone Temple

Mon Jun 26 00:00:02 PDT 2017

Metadata is easy to ignore, but it actually can help your pages get more clicks. In this episode of our Here’s Why digital marketing video series, Art of SEO lead author Eric Enge helps you understand metadata and why it matters for your SEO. Don’t miss a single episode of Here’s Why with Mark &... Read More >

Three Prophecies about the Future of SEO

by Tom Varen @ SEOserviceUSA

Tue May 09 02:57:24 PDT 2017

SEO is a consistently evolving and growing industry. In 2016, it was estimated that companies spent 65 billion USD for SEO services and it should cross 70 billion USD by the end of 2018. The most difficult thing in the world of SEO is predicting what is coming next because search engines change their algorithms and optimization rules without any prior notice. However, if you are working as an SEO expert then you can’t just wait and react when changes are made to the algorithm and your clients get angry

The post Three Prophecies about the Future of SEO appeared first on SEOserviceUSA.

SEO Content Checklist for 2017

by Garrett Mehrguth @ Directive Consulting

Tue Apr 15 10:17:14 PDT 2014

Consistently creating content that readers love and search engines rank is no easy task.  There are many elements that must be addressed for your voice to be heard amongst the crowd. This...

The post SEO Content Checklist for 2017 appeared first on Directive Consulting.

Improving Attribution with View-Through Conversions

by Sean Thomas Martin @ Directive Consulting

Fri Oct 14 16:57:34 PDT 2016

For any SEO campaign, there is a long list of metrics that you need to monitor to stay up-to-date on the efficacy of your marketing decisions. However, depending on which...

The post Improving Attribution with View-Through Conversions appeared first on Directive Consulting.

5 SEO features to make sure your ecommerce platform supports

by Ann Smarty @ SEO – Search Engine Watch

Tue Aug 29 06:07:21 PDT 2017

When choosing an ecommerce platform to power your online store, it's important to consider search engine optimization (SEO) features in your decision-making process. Let's take a look at five core features that your ecommerce platform needs to have, along with examples of platforms that offer each feature.

Pay per Click vs. SEO: what is best for your website?

by Tom Varen @ SEOserviceUSA

Thu Mar 30 00:00:42 PDT 2017

Pay per click and SEO can be seen as the two sides of a coin. Each of them help in boosting website traffic in their own way. The only major difference between PPC and SEO is the expense. PPC by Google AdWords and Yahoo Search Marketing can be a bit heavy on your pockets. You will have to pay the marketing experts and you will have to pay for the keywords you wish to rank for.

SEO is something you own website marketing team can perfect over time, without accounting for

The post Pay per Click vs. SEO: what is best for your website? appeared first on SEOserviceUSA.

Yoast SEO for WordPress training

by Willemien Hallebeek @ Online SEO training: Follow an online course at Yoast

Wed Mar 23 04:37:19 PDT 2016

So you want to become a true Yoast SEO expert? The Yoast SEO for WordPress training is perfect for you! It provides you with detailed instructions on all features of our Yoast SEO plugin.

The post Yoast SEO for WordPress training appeared first on Yoast.

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

Wed May 03 01:37:22 PDT 2017

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

Does anyone use Press Release Distributions?

by NewDelhiSEO @ SEO Chat Forums

Fri Sep 15 11:13:53 PDT 2017

Hello Folks, Does anyone use US / UK press release distribution channels? I am just about to try a premium package from PR newswire. Just making sure if anyone has used any paid press release distribution network and has it delivered in terms of Business / Brand promotion or SEO benefits. I...

Why a Keyword Strategy Is Important for SEO and B2B Marketing

by Kathryn Ross @ Directive Consulting

Wed Apr 19 04:09:47 PDT 2017

When looking to increase traffic on your site or blog, using relevant keywords should be step one. A strong keyword strategy is important for SEO because it increases both site...

The post Why a Keyword Strategy Is Important for SEO and B2B Marketing appeared first on Directive Consulting.

Basic Crawl Management for SEO

by Michael Martinez @ SEO Theory

Wed Aug 09 05:30:01 PDT 2017

Crawl management is integral to search engine optimization. And yet crawl management is so poorly explained by the Web marketing community that many sites mismanage crawl.  What should be one of the fundamental areas of search engine optimization has been…

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5 Most Effective Tools Your SEO Expert Should Be Using

by Tom Varen @ SEOserviceUSA

Fri Jun 16 07:27:48 PDT 2017

When it comes to search engine optimization (SEO), you will always find varied opinions on how best to go about it. There is, however no argument about the importance of SEO in internet marketing today. While most businesses now have an online presence, many of their websites have poor ROI. It is no wonder many online marketers still claim it is impossible to work out what search engines want.  Traditionally, all you needed was a fabulous website to start ranking for your target keywords, but with search algorithm updates, you

The post 5 Most Effective Tools Your SEO Expert Should Be Using appeared first on SEOserviceUSA.

Baidu SEO: How to optimize for China’s biggest search engine

by Simon Ensor @ SEO – Search Engine Watch

Thu Sep 07 05:49:28 PDT 2017

Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the "Big G". But there are countries in the world where Google is not king, and one of them is China. If you want to optimize for the second-largest economy in the world, here's what you need to know about Baidu, China's primary search engine.

3 Unique Strategies Every SEO Expert Should Prioritize in 2017

by Tom Varen @ SEOserviceUSA

Fri Apr 28 05:35:59 PDT 2017

Every new day brings new challenges in an online marketer’s line of work. Even as these new challenges emerge, there is no denying that the only way to achieve your internet marketing objectives is by staying abreast of search engine optimization (SEO) changes.

SEO is very volatile and as a marketer, you have to be proactive to beat your competition. This means planning, budgeting and constantly strategizing on how best to stray ahead of the competition.

If you are wondering how best to boost click-through-rate, it is time to learn which SEO

The post 3 Unique Strategies Every SEO Expert Should Prioritize in 2017 appeared first on SEOserviceUSA.

How to perform a content audit for SEO in 2017

by Tom Varen @ SEOserviceUSA

Mon Mar 27 00:00:04 PDT 2017

What is one way to know for sure that Google will like your website content? Why, to run a content audit, of course! There have been times; we have run around from door to door to learn the steps required for auditing content. Up until recently, there was no one-way to perform a content audit that was good for all leading search engines including Google and Bing.

What is content audit?

Google and Bing handle almost 75% of global searches. So, it you can optimize your website content for these two search

The post How to perform a content audit for SEO in 2017 appeared first on SEOserviceUSA.

Why Oversimplifying SEO Is Dangerous – Here’s Why #130

by Eric Enge @ Stone Temple

Mon Aug 14 00:00:30 PDT 2017

Google gets more complex and sophisticated with each passing year, and yet many still want to believe that there are “magic bullet” hacks or tricks that are simple ways to get higher search rankings. In this episode of our Here’s Why digital marketing video series, Stone Temple’s Eric Enge tells you why! Don’t miss a... Read More >

How I Started My First SEO Business

by Kansas City SEO® @ Kansas City SEO

Mon May 15 02:00:17 PDT 2017

I was recently interview by Ali Salman of Xoomly on the “Escape 9 to 5” Podcast. This is the transcript of the interview: ************** Good morning Growth Nation! Thank you so much for tuning in today. I’m your host Ali Salman.  Ditch your “dollars for hours” mindset, leave your corporate job, screw the morning commute […]

The post How I Started My First SEO Business appeared first on Kansas City SEO.

PPC and SEO: the battle of the SEM kings for higher search result ranks

by Tom Varen @ SEOserviceUSA

Mon Apr 03 00:00:58 PDT 2017

Should I revisit my SEO strategies? Should I get started on PPC? Is PPC enough for my business? These are a few questions you keep asking yourself and the marketing experts over and over again. The reality is, these are two aspects of SEM (Search Engine Marketing) that are inseparable. Not only do they overlap quite a bit, they also complement each other from a marketing POV.

As a result, when someone asks us, “Should we go for PPC or SEO?” we cannot give them a one-word answer. The answer will

The post PPC and SEO: the battle of the SEM kings for higher search result ranks appeared first on SEOserviceUSA.

A Digital Marketing Wake-up Call From The Stock Market

by Kansas City SEO® @ Kansas City SEO

Sun Jul 30 15:21:22 PDT 2017

If you’re a digital marketer, you know it can be a challenge sometimes to convince business owners that a web-centric marketing strategy is the only way forward. Believe it or not, many businesses are still “dipping their toes” in digital.  Their strategy is to randomly try tactics- which is no strategy at all. We talk […]

The post A Digital Marketing Wake-up Call From The Stock Market appeared first on Kansas City SEO.

Watch: How to Get the Most Out of SEO With the Least Amount of Effort

by Andrea Huspeni @ Entrepreneur: Latest SEO Articles

Mon Aug 07 06:00:00 PDT 2017

On the latest episode of 'Tough Love Tuesday,' SEO pro Neil Patel will provide tips and tricks for marketing your content to grow your audience and brand.

The 10 most common WordPress SEO challenges and how to solve them

by Lucy Barret @ SEO – Search Engine Watch

Wed Aug 30 05:38:18 PDT 2017

If you're new to the business of SEO and are just figuring out how to optimize your WordPress site for search, navigating the landscape of SEO can seem like a nightmare. Here are 10 challenges to watch out for, and how you can solve them.

Is Domain Age Important For SEO?

by Kansas City SEO® @ Kansas City SEO

Fri Oct 14 14:05:08 PDT 2016

When it comes to search engine optimization (SEO) there are a number of questions that business owner ask. One that comes up quite a bit is how much the age of a domain really matters.  And by “domain” we mean the website address or URL of your website. In other words, if you can buy […]

The post Is Domain Age Important For SEO? appeared first on Kansas City SEO.

SEO Featured in Forbes!

by c0c0nuT @ SEO Career

Wed Jun 21 11:40:50 PDT 2017

SEO had the great privilege of being featured in Forbes #SocialImpact Voice campaign, which celebrates organizations committed to strengthening our communities, our nation, and the world over the next 100 years. Take a look at this article on the importance of developing a diverse workforce, and the positive impact diverse teams have on Corporate America. [...]

CheckBacklink() in practice

by William Dahlstrom @ SeoTools for Excel

Sun Oct 25 15:23:50 PDT 2015

Backlinks are an important component of any decent SEO strategy. Here's how SeoTools helps you make sense of them.

Google Search Console: What the latest updates mean for marketers

by Clark Boyd @ SEO – Search Engine Watch

Tue Sep 05 06:18:17 PDT 2017

Google Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would argue that it provides a complete package in its current guise. Therefore, Google's recent announcement of some changes to the platform was very warmly received by the SEO community.

Should My Website Adopt Accelerated Mobile Pages (AMP)?

by Eric Enge @ Stone Temple

Wed Aug 02 00:00:37 PDT 2017

How much do you know about Accelerated Mobile Pages (AMP) and how they impact site performance and ROI? This is a question on the minds of many of website publishers and SEOs today. And because AMP is so new, there is often a lot of confusion about how to use it, and what benefit, if... Read More >

How to measure your SEO success

by Tom Varen @ SEOserviceUSA

Fri Mar 24 03:38:27 PDT 2017

We keep saying, “Websites with successful SEO strategies make lots of money” or “successful SEO strategies are the key to high ROI”. However, we never really say what is the exact measure of that success. It is not like high school where success meant winning a race or coming first in an examination. The measure of success for SEO strategies is a little more complicated than that.

Every business is unique. They have their own goals and achievements. And the right SEO companywill help you understand the unique needs of your

The post How to measure your SEO success appeared first on SEOserviceUSA.

Technical SEO 1 training

by Edwin Toonen @ Online SEO training: Follow an online course at Yoast

Tue Feb 21 03:00:24 PST 2017

Technical SEO 1 is a substantial training that provides you with must-have SEO knowledge. This course focuses on the technical side of SEO and thus helps you to get your site ready for search engines.

The post Technical SEO 1 training appeared first on Yoast.

How to Write Content for People and Optimize It for Google

by Robert Morris @ Single Grain

Thu Aug 31 08:00:42 PDT 2017

You should always, always, always write content for people instead of writing it for Google. Luckily for you, Google works in a way that heavily favors content that is written for human beings. If that were not the case, then webmasters wouldn’t be able to write things such as “always, always, always” because Google would […]

The post How to Write Content for People and Optimize It for Google appeared first on Single Grain.

Make the Most of Your Summer with Carla Harris’s 10-Week Plan

by c0c0nuT @ SEO Career

Mon Jul 17 13:20:33 PDT 2017

During in-person training, the SEO Career Class of 2017 learned how to make the most of their summers and all that SEO has to offer. Carla Harris, SEO Career Class of ’82, laid out her expert tips in a 10-week plan, starting with week one and following all the way through to getting the offer. [...]

The Top 19 Free SEO Tools [Infographic]

by Paul Mergenhagen @ Blog – Mainstreethost

Mon Aug 14 03:15:15 PDT 2017

Discover Our Top 19 Free Tools for Successful SEO. Our recommended tools are distinguished by five categories:
Keyword research, On-page SEO, Technical SEO, Analytics and Marketing tag management

The post The Top 19 Free SEO Tools [Infographic] appeared first on Mainstreethost.

Personalizing Search Results at Google

by Bill Slawski @ SEO by the Sea ⚓

Wed Aug 16 16:09:25 PDT 2017

One thing most SEOs are aware of is that search results at Google are sometimes personalized for searchers; but it’s not something that I’ve seen too much written about. So when I came across a patent that is about personalizing search results, I wanted to dig in, and see if it could give us more […]

The post Personalizing Search Results at Google appeared first on SEO by the Sea ⚓.

Why Your Site Structure Matters for SEO – Here’s Why #121

by Eric Enge @ Stone Temple

Mon Jun 05 00:00:24 PDT 2017

Subdomains, subfolders, or microsites: which is best for organizing the content of your website? In this episode of our Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen asks Eric Enge to cover the pros and cons of each, especially from an SEO perspective. Don’t miss a single episode of Here’s Why with Mark & Eric.... Read More >

Quality Signals that May have Affected the March 2017 Google Fred Update

by Michael Martinez @ SEO Theory

Sat Jun 17 06:30:03 PDT 2017

Googler Gary Illyes declared that unless otherwise given a name by Google ALL of their search “updates” will be referred to as “Fred”.  He was joking but, honestly, I like that.  Some years ago I wrote a brief article titled…

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Discipline is the Key to SEO

by Kansas City SEO® @ Kansas City SEO

Mon Jan 09 11:18:12 PST 2017

There are a number of catch phrases and old sayings that apply to SEO.  Some are appropriate and others are not. For example, the saying ‘the devil’s in the details’ definitely applies to SEO. However, ‘set it and forget it’ definitely does not – and will never – apply to SEO. In order to achieve […]

The post Discipline is the Key to SEO appeared first on Kansas City SEO.

Easy Search Engine Optimization Anyone Can Do

by Michael Martinez @ SEO Theory

Tue May 23 05:30:13 PDT 2017

It’s hard to write an article like this without talking about the need for SEO industry standards or pointing out the immense competition among SEO consultants, agencies, tool providers, and (e)book authors for your business dollars.  So I will begin…

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JSON APIs + SeoTools = True

by William Dahlstrom @ SeoTools for Excel

Wed Oct 21 16:05:32 PDT 2015

Introduction to the JSON syntax and examples on how to fetch and send data from and to a JSON API endpoint.

5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

by Brad Smith @ Directive Consulting

Tue Aug 08 17:14:11 PDT 2017

There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the...

The post 5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically appeared first on Directive Consulting.

A 5-Point Checklist when Hiring an External SEO Expert

by Tom Varen @ SEOserviceUSA

Tue Jun 27 23:00:42 PDT 2017

If you are running an online business or you are looking for ways to boost the visibility of your brand on the internet platform, it is crucial to appreciate the role of search engine optimization (SEO).  Previously all an entrepreneur needed was a good looking website to tap into the customer-rich online market. With Google Panda and Penguin algorithm updates, things are now tougher and you have to work harder to ensure your website is ranking highly on search engine result pages (SERPs).

Why Invest in SEO?

There are many reasons to

The post A 5-Point Checklist when Hiring an External SEO Expert appeared first on SEOserviceUSA.

How to Create a Page Layout that Gets SEO Results

by Kansas City SEO® @ Kansas City SEO

Sat Oct 22 16:16:01 PDT 2016

Chances are you have landed on one of those websites before – you know the type, with tons of ads up top, or a huge slider with eye-catching, yet somewhat distracting images, that cause slow loading times making it difficult or nearly impossible to find the information you are looking for. If you really think […]

The post How to Create a Page Layout that Gets SEO Results appeared first on Kansas City SEO.

SEO Is More Than a Numbers Game. The Real Goal Is Engagement.

by Dan Blacharski @ Entrepreneur: Latest SEO Articles

Mon Aug 14 05:00:00 PDT 2017

Algorithms change, but quality content that engages your audience is always be a winning strategy.

Learning SEO, Summer 2017

by Bill Slawski @ SEO by the Sea ⚓

Fri Jun 09 09:33:53 PDT 2017

In January, I wrote a post titled, Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO. I included in that post links to a number of pages that I thought might be helpful to someone learning SEO. On my walk this morning past the Omni La Costa Resort, I was thinking about […]

The post Learning SEO, Summer 2017 appeared first on SEO by the Sea ⚓.

Link auditing with SeoTools and Majestic

by William Dahlstrom @ SeoTools for Excel

Sun Nov 15 06:49:52 PST 2015

Auditing your backlinks should be something you do regularly. It's much easier to proactively make sure Google isn't punishing you than rectifying the situation after the fact.

In this article we'll use Majestic to automatically fetch backlinks for our domain and provide domain rankings, so I'm going to assume you've

How to Secure a WordPress Site Against Hackers

by Michael Martinez @ SEO Theory

Wed May 10 05:30:53 PDT 2017

WordPress gets a bad rap from people who complain that it’s not secure.  In more than 40 years of working with computers I have never met an application or operating system that could not be hacked.  I used to be an…

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The Complete Guide to Hreflang

by John Dietrich @ Stone Temple

Thu Sep 07 00:00:29 PDT 2017

Whether you’re running a global operation or expanding to offer an additional language on your website, proper use of the hreflang tag is a must. From an SEO perspective, getting this right can mean the difference between ranking well with your target audience and not ranking well.  Hreflang tells search engines where various language-specific versions... Read More >

New Year, New Focus

by c0c0nuT @ SEO Career

Wed Jan 11 13:42:40 PST 2017

Starting the new year on the right foot can make all the difference, regardless of your college year. Use this checklist as a guide for your yearly goal setting. Freshmen Discover your Strengths through SEO Apply for SEO Career and begin EDGE Set goals with the help of SEO coaches Gain exposure to different business, [...]

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

Mon Dec 12 02:38:50 PST 2016

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

Joost de Valk

by Kansas City SEO® @ Kansas City SEO

Wed Dec 07 05:07:50 PST 2016

CEO & Founder, Yoast “There are many pieces to solving the SEO puzzle. From search engine friendly web design and content marketing, to social media and reputation management, SEO for Growth will help you put it all together.”

The post Joost de Valk appeared first on Kansas City SEO.

The Beginner’s Guide to Dropshipping SEO

by Adam Riemer @ Oberlo

Wed Aug 30 00:57:15 PDT 2017

As a dropshipping store owner, one thing you need to know before building your website is how to use search engine optimization (SEO) for your business. Dropshipping sites have a unique set of SEO obstacles to overcome as opposed to stores who stock their own inventory, so it’s important that […]

The post The Beginner’s Guide to Dropshipping SEO appeared first on Oberlo.

Excel as a heatmap

by William Dahlstrom @ SeoTools for Excel

Sun Dec 13 14:29:59 PST 2015

Today's post is going to be different. While we usually walk through SeoTools functions or explain SEO concepts, I received an interesting question the other day.

What's the coolest Excel hack you've seen?

While technically not a hack, the easy way out would've been to reply with a SeoTools pitch

Why SEOs can’t afford to wait around for a mobile-first index

by Rebecca Sentance @ SEO – Search Engine Watch

Wed Aug 23 04:00:58 PDT 2017

SEO and performance marketing agency BrightEdge today released a new report which sheds light on the steadily widening gap between mobile and desktop search. I spoke to Erik Newton, VP of Customer Marketing and Head of SEO at BrightEdge, about the report’s findings, Google’s mobile-first index tests, and how SEOs can adapt their strategy.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Wed Aug 16 08:30:06 PDT 2017

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Why You Might Be Cannibalizing Your Own Keywords – Here’s Why #125

by Eric Enge @ Stone Temple

Mon Jul 10 00:00:58 PDT 2017

Did you know you could be cannibalizing the SEO effectiveness of your site’s important keywords? In this episode of our Here’s Why digital marketing video series, Art of SEO lead author and Stone Temple CEO Eric Enge helps you understand what keyword cannibalization is, how to detect it, and why it matters for your SEO.... Read More >

4 Proven Strategies to Get Rank-Boosting Links to Improve Your SEO

by Neil Patel @ Entrepreneur: Latest SEO Articles

Thu Aug 10 06:00:00 PDT 2017

Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings.

The Top 19 Free SEO Tools [Infographic]

by Paul Mergenhagen @ Mainstreethost

Mon Aug 14 03:15:15 PDT 2017

Discover Our Top 19 Free Tools for Successful SEO. Our recommended tools are distinguished by five categories:
Keyword research, On-page SEO, Technical SEO, Analytics and Marketing tag management

The post The Top 19 Free SEO Tools [Infographic] appeared first on Mainstreethost.

Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

by Brad Smith @ Directive Consulting

Wed Jul 26 23:23:40 PDT 2017

Today’s SEO is far more nuanced and sophisticated than even just a few years ago. That’s because search engines are more fluid, faster, and smarter, too. They can understand what...

The post Why Monopolizing SERPs is Your Next Best B2B Marketing Tip appeared first on Directive Consulting.

All-in-one training bundle

by Willemien Hallebeek @ Online SEO training: Follow an online course at Yoast

Mon Sep 12 05:48:39 PDT 2016

Learn how to optimize every SEO aspect of your site. Get all these courses together, and save lots of money!

The post All-in-one training bundle appeared first on Yoast.

Semantic Search and SEO: Everything You Need to Know

by Eric Enge @ Stone Temple

Wed Jun 21 00:00:47 PDT 2017

In the world of SEO, there is some confusion about what we mean when we use the term “semantic search.” This confusion is not surprising—many mistake the phrase semantic search with the concept of structured data (semantic language markup), but this is not the same thing. Others understand the term solely as it applies to... Read More >

Ultimate Guide to Amazon SEO

by John E Lincoln @ Ignite Visibility

Thu Sep 14 15:26:13 PDT 2017

Want to sell on Amazon, but not sure how to stand out? Our Director of Amazon, Shawn Green, will tell you everything you need to know about Amazon SEO, and how to make sure your product is optimized for as many sales as possible.   Amazon has taken the internet by storm, managing to dethrone...

The post Ultimate Guide to Amazon SEO appeared first on Ignite Visibility.

Advanced SEO Techniques for 2017

by Michael Martinez @ SEO Theory

Fri Jul 07 05:30:10 PDT 2017

What makes an SEO technique “advanced”?  That’s a question I ask myself every year.  A lot of the “advanced” methods I first shared ten years ago, while still relevant today (because good SEO doesn’t change), are so widely used now…

Read more →

Content SEO training bundle

by Willemien Hallebeek @ Online SEO training: Follow an online course at Yoast

Tue Jun 07 01:48:47 PDT 2016

Bundle our SEO copywriting and Site structure training and save even more money.

The post Content SEO training bundle appeared first on Yoast.

Bad SEO Advice You Should Still Avoid

by Michael Martinez @ SEO Theory

Thu Jun 22 05:30:34 PDT 2017

I should create a “Bad SEO Advice” category and collect all the articles I have written about it through the years in one place.  There are days when I am tempted to go back and “update” old articles about bad…

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How Does Google Look for Authoritative Search Results?

by Bill Slawski @ SEO by the Sea ⚓

Thu May 25 10:04:44 PDT 2017

If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in […]

The post How Does Google Look for Authoritative Search Results? appeared first on SEO by the Sea ⚓.

Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization

by Brad Smith @ Directive Consulting

Wed Jul 26 23:07:06 PDT 2017

Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people “do PPC.” And there’s never a whole lot of overlap...

The post Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization appeared first on Directive Consulting.

Basic SEO training

by Willemien Hallebeek @ Online SEO training: Follow an online course at Yoast

Thu Oct 01 04:22:06 PDT 2015

You want to develop your own SEO strategy and be able to optimize your own website? This online Basic SEO training will teach you the fundamentals of SEO! It will give you lots of practical tips so you can immediately start to improve any website!

The post Basic SEO training appeared first on Yoast.

Google’s Project Jacquard: Textile-Based Device Controls

by Bill Slawski @ SEO by the Sea ⚓

Thu Sep 14 09:00:03 PDT 2017

I remember my father building some innovative plastics blow molding machines where he added a central processing control device to the machines so that all adjustable controls could be changed from one place. He would have loved seeing what is going on at Google these days, and the hardware that they are working on developing, […]

The post Google’s Project Jacquard: Textile-Based Device Controls appeared first on SEO by the Sea ⚓.

15 Excel tips every SEO professional must know

by Victor Sandberg @ SeoTools for Excel

Sat Oct 15 10:06:18 PDT 2016

Whether its basketball, pubic speaking, or SEO, mastering the fundamentals is key. Sure, you may be able to alter a data set manually or copy a strange looking formula, but if you want to be prepared for the challenges of tomorrow, this article will get you a long way.

Mikkel

What Is The Page Meta Title & Why Is It Important for SEO?

by Kansas City SEO® @ Kansas City SEO

Sun Oct 02 06:09:50 PDT 2016

Ensuring your webpage ranks in SERPs is much more than just optimizing a single element of the page. The Page Title Tag – or the HTML Title Element – is still considered the most important factor of on-page SEO to address on any website. When keywords are placed in the page titles, they can help […]

The post What Is The Page Meta Title & Why Is It Important for SEO? appeared first on Kansas City SEO.

Do Links Still Matter for SEO in 2017?

by Eric Enge @ Stone Temple

Wed Sep 13 00:00:40 PDT 2017

In today’s post, I’ll show you data from three different dates over the past year that illustrate why links remain a powerful ranking factor. I’ll also discuss in detail why Google still uses them, and why they are likely to remain a powerful ranking factor for some time to come. In July of 2016, we... Read More >

Why Featured Snippets Can Rocket You to the Top in SEO – Here’s Why 133

by Eric Enge @ Stone Temple

Mon Sep 11 00:00:38 PDT 2017

Featured snippets can rocket search results for your site to the very top of search, but how do you earn them? Is Google giving us any clues? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge reveals startling new research that shows how Google telegraphs in advance which... Read More >

Google Patents Extracting Facts from the Web

by Bill Slawski @ SEO by the Sea ⚓

Mon Jun 19 13:20:46 PDT 2017

When Google crawls the Web, it extracts facts from content on the pages it finds as well as links on pages. How much information does it extract about facts on the Web? Microsoft showed off an object-based search about 10 years ago, in the paper, Object-Level Ranking: Bringing Order to Web Objects.. The team from […]

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Brian Halligan

by Kansas City SEO® @ Kansas City SEO

Thu Dec 08 04:42:23 PST 2016

CEO & Co-founder, HubSpot “…Phil hit the nail on the head. The way people shop and buy has fundamentally changed, an inbound strategy is now a necessity for getting found online and growing your business.”

The post Brian Halligan appeared first on Kansas City SEO.

The 7 Top Skills You Need to Be Good at SEO

by Jayson DeMers @ Entrepreneur: Latest SEO Articles

Thu Sep 14 11:30:00 PDT 2017

At the core of every SEO campaign is at least one person calling the shots. Does he (or she) have what it takes?

SEO copywriting training

by Willemien Hallebeek @ Online SEO training: Follow an online course at Yoast

Tue May 31 03:30:33 PDT 2016

If you want your content to rank, you should write great content for your website. Fortunately, copywriting is a skill you can learn! In this SEO copywriting training, we'll help you develop your copywriting skills. You'll learn how to write copy that readers will love, and how to tweak it for search engines.

The post SEO copywriting training appeared first on Yoast.

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

by Andrew Choco @ Directive Consulting

Tue Jul 26 15:20:10 PDT 2016

You’re reading this because you’re interested in hiring a top SEO agency that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine.

The post Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid! appeared first on Directive Consulting.

10+ SEO Traffic Hacks to Optimize Your Website for Google

by Garrett Mehrguth @ Directive Consulting

Fri Jul 15 06:51:19 PDT 2016

Search engine optimization is one of the most written about topics in marketing today. Unfortunately for many marketers, the information they read leaves them excited, but unable to implement. Whether it’s because development work is needed or the topic

The post 10+ SEO Traffic Hacks to Optimize Your Website for Google appeared first on Directive Consulting.

38% of SEOs Never Disavow Links [POLL] by @A_Ninofranco

by Angel Niñofranco @ SEO – Search Engine Journal

Tue Sep 12 08:00:45 PDT 2017

How often do SEOs disavow links? Find out what our Twitter community said for this #SEJSurveySays poll question.

The post 38% of SEOs Never Disavow Links [POLL] by @A_Ninofranco appeared first on Search Engine Journal.

Citations behind the Google Brain Word Vector Approach

by Bill Slawski @ SEO by the Sea ⚓

Fri Sep 01 13:37:59 PDT 2017

In October of 2015, a new algorithm was announced by members of the Google Brain team, described in this post from Search Engine Land – Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results One of the Google Brain team members who gave Bloomberg News a long interview on Rankbrain, Gregory S. Corrado […]

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10 Fundamentals to Understanding SEO

by Jason Parks @ Entrepreneur: Latest SEO Articles

Mon Aug 28 07:30:00 PDT 2017

If you don't understand the basic foundation to SEO, it will seem like a foreign language.

Link Building Location

by speedylikes @ SEO Chat Forums

Mon Sep 11 07:27:51 PDT 2017

Hi there, Recently started trying to improve the ranking of my online store, however I have no experience with the SEO of ecommerce sites. When I begin my link building campaign, would you guys recommend building links to just the home page, across the key pages or to as many pages as possible?...

Emoji Search Optimization: What Is It and Why You Should Do It Now

by Tom Varen @ SEOserviceUSA

Sun May 21 23:31:41 PDT 2017

Have you ever considered optimizing your website for emoji search? It may sound impractical right now, but in a few years, it will be mandatory to dedicate time for emoji SEO. Think about early days of the WWW, nobody thought that domains will be as important as they are now. In fact, some people bought most popular domain names for a few hundred dollars and later when businesses realized the potential of domain names they spent millions of dollars to acquire those domains. Emojis may have a similar influence in

The post Emoji Search Optimization: What Is It and Why You Should Do It Now appeared first on SEOserviceUSA.

Affordable Digital Marketing Services For Small and Large Companies

by John Lehmberg @ Make It Loud Web Design

Mon May 15 06:54:52 PDT 2017

May 15, 2017 Affordable Digital Marketing Services For Small and Large Companies SEO Marketing Services in United States Georgia When it comes to business, we all need to think of strategies to get more business through the front door. Considering some companies have a bricks and mortars front door, some have only a website as […]

SqlConnectors - Connect to your data in Excel

by Niels Bosma @ SeoTools for Excel

Mon Oct 26 12:39:15 PDT 2015

SeoTools lets you access data from your SQL database in a structured, easy to read way right in Excel. Find out how in this article.

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

Wed Sep 07 01:57:01 PDT 2016

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

SEO Tutorial: 12 Immutable Laws For Dominating Google's Search

by R.L. Adams @ Entrepreneur: Latest SEO Articles

Fri Aug 18 08:30:00 PDT 2017

Mystified by SEO? It all makes sense once you understand how Google sees it.

4 Tips for Creating an Efficient Marketing Department

by Pratik Dholakiya @ Entrepreneur: Latest SEO Articles

Tue Jul 25 12:00:00 PDT 2017

Sure, as a CEO, you think of yourself as an "idea person." But these days, you also need modern marketing savvy in SEO and mobile.

HTTPS Google Update: SSL Is An SEO Ranking Signal

by Kansas City SEO® @ Kansas City SEO

Fri Nov 11 13:44:09 PST 2016

Most people are familiar with the ‘http’ appearing before most web addresses, but may not know what those letters stand for, or their significance. This can be dangerous and even costing you in the rankings if you don’t take the time to learn a bit more about what this means. What was the HTTPS Google […]

The post HTTPS Google Update: SSL Is An SEO Ranking Signal appeared first on Kansas City SEO.

Learning SEO through Books

by Bill Slawski @ SEO by the Sea ⚓

Tue Jun 13 14:41:53 PDT 2017

There are a few books and courses online that are free and really helpful when it comes to learning some of the things that will make you a better SEO. Knowledge can make a difference, and having an idea of how search engines work can possibly give you a competitive advantage over others who haven’t […]

The post Learning SEO through Books appeared first on SEO by the Sea ⚓.

Some Advanced Info on Technical SEO for Digital Marketing Experts

by Tom Varen @ SEOserviceUSA

Mon Mar 20 22:33:38 PDT 2017

SEO efforts are often divided in two categories, namely on-page SEO and off-page SEO. On-page deals with the content and page optimization, whereas off-page is concerned with establishing site-to-site relations. Many believe that both of these come together to make the SEO spectrum complete, but there is something else that you should know about. It is called Technical SEO, which is the next big thing in SEO.

What does technical SEO mean?

There are many questions that even the experts ask about technical SEO as it is a comparatively newer term. Two

The post Some Advanced Info on Technical SEO for Digital Marketing Experts appeared first on SEOserviceUSA.

The B2B Guide to Email Marketing (Live Email Blast Examples)

by Sean Thomas Martin @ Directive Consulting

Fri Jul 07 03:59:23 PDT 2017

These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment of digital marketing tactics to choose from, such as SEO,...

The post The B2B Guide to Email Marketing (Live Email Blast Examples) appeared first on Directive Consulting.

Multiple Sites: Does It Hurt or Help SEO? by @Visiture_search

by Ron Dod @ SEO – Search Engine Journal

Thu Sep 14 05:00:42 PDT 2017

Find out the benefits, cons, and best practices for using multiple sites for SEO.

The post Multiple Sites: Does It Hurt or Help SEO? by @Visiture_search appeared first on Search Engine Journal.

Learn SEO Through Forums

by Bill Slawski @ SEO by the Sea ⚓

Fri Jun 30 15:08:44 PDT 2017

I had someone who was reading my previous entries in my Learning SEO series ask about using forums to learn SEO. I promised that I would write a post about the value of forums in learning SEO. Back in 1998 I became a moderator of a couple of forums on small business and website promotion […]

The post Learn SEO Through Forums appeared first on SEO by the Sea ⚓.

Introduction to Spider

by William Dahlstrom @ SeoTools for Excel

Sun Nov 22 16:59:16 PST 2015

We've previously touched on the subject of scraping the web in the context of fetching a very specific part from a single page. But what if you're looking to analyse a substantial part of, or an entire website?

Enter the Spider

The Spider is an intelligent crawler built right into

The Difference between Knee-jerk SEO and What You Need from Your SEO

by Michael Martinez @ SEO Theory

Tue May 02 05:30:34 PDT 2017

Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics.  The constant flow of opinion is healthy for the industry.  If…

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